IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

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Why you should spring clean your Pinterest boards

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What Makes a Product Sustainable and Why Should We Care?

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7 Common Pinterest myths debunked

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How To Write Killer Blog Headlines That Benefit Your Readers

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Are Schedules and Deadlines a Help or a Hindrance? P

The post Are Schedules and Deadlines a Help or a Hindrance? appeared first on ProBlogger. This post is based on episode 249 of the ProBlogger podcast. This week’s post is all about schedules and deadlines. Are they a good thing, or can they hold you back? We’ve talked...

Create a great content marketing strategy in 7 easy steps *

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How to supercharge productivity using Microsoft 365 tools *

Microsoft 365 provides a suite of feature-rich programs that seamlessly integrate within any organization’s ecosystem. With the proliferation of remote work, hybrid offices, and widespread WFA (work from anywhere) policies, a central program that unites distributed...

You Need to Know, Blog Anonymously or Use Your Name

In the World Today, Blog Anonymously or Use Your Real Name One of the decisions you face when starting a blog is whether or not to use your real name.  It can be a tricky decision, because there are pros and cons to whatever you decide.You can choose...

Why Your Content Marketing Needs to be Snackable *

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Get Your Site Properly Indexed by Google in Ten Easy Steps

If Google Doesn’t Index Your Site, You’re Invisible   If Google doesn’t index your website, then you’re pretty much invisible.  To the rest of the world your site doesn’t even exist.  You won’t show up in any search queries, and you have almost no chance of...

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This information contained in this blog is provided for general information purposes only and should not be construed as an endorsement or advice from GoDaddy or legal or tax advice Always consult an attorney or tax professional regarding your specific legal or tax...

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How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience?     What Is Your Target Audience?   With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that...

Our free email templates skip the hassle of routine messages

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5 useful tools to understand your client’s needs P

Being a freelancer is a daunting task for anyone. Be it a designer, writer, developer or UXer, freelancing is a full-time — and sometimes a 24-hour job. You will need to anticipate, plan and confirm your client’s needs and wants, and deliver with limited time and...

How You Can Dramatically Improve Your Content Engagement *

How You Can Create Content Engagement Experiences   Have you been wondering how you could improve your content marketing?  Rather than thinking in terms of content marketing.  You need to actually start thinking in terms of content engagement...

Nine Ways I Avoid Blogger Burnout and Stay Inspired

What is Blogger Burnout?   I'm sure that most bloggers start off with a huge burst of energy and excitement.  I get a personal rush from putting my thoughts down and releasing them for the world to see.   For me blogging has come from learning so many new things...

How to Leverage Your Experience Becoming A Brand Expert? *

Are You A Brand Expert?   One of my interests, especially when I am doing research has been learning new things and developing my own skills.  Developing expertise in new fields helps me conduct my business more professionally.   During my research I...

Which ecommerce KPIs should you focus on?

When you first launch an ecommerce business, most of your time and resources will go into setting up the site and facilitating orders. Key performance indicators (KPIs) probably aren’t on your radar yet. However, as you get more comfortable with running an ecommerce...

How to support local businesses in the new normal

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The Best Reason to Start a Blog in 2021 P

The world needs YOU. Right now. We find ourselves in a crazy time with COVID-19 – all that it means for us, the effect on our lives this coming year and the changes for years to come. With so many people impacted, the economy damaged and a completely new set of...

4 things you should expect from your Woo payments provider  P

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Introducing Pro Product Cheat Sheets

Goodbye 2020, hello 2021! The past year was definitely a memorable one. As increasing numbers of businesses turn to online store solutions, e-commerce sales have reached record highs. And there’s no denying that this has led to astronomical growth in the website...

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Create Your Working Title   It’s wonderful to write great content, but it’s also important to get it read and ranked.  That’s why making your title memorable is so key to having it found during searches.  Titles are what sell’s your content. Titles represent your...

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How “Delight” is Better Than “Surprise and Delight”

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5 Procurement Best Practices to Streamline Purchasing

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Mobile Accessibility Can Make or Break Your Business

The pandemic has changed people’s lives – and it has changed business as well. We are now witnessing tremendous growth in the number of people using digital channels – in times of social distancing, digital often becomes their only choice. Lots of daily activities...

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It’s 2020. We should be done with the days of paper trails, overflowing filing cabinets, and endless forms. But many organizations are still manually processing employee data, purchase orders, and other routine paperwork. By recognizing and eliminating manual...

Adapting your fitness business for social distancing

Personal trainers, gym owners and other health and fitness experts have been hit hard by the COVID-19 pandemic. The fitness business and social distancing guidelines are difficult to merge simply due to the high-touch nature of fitness centers. This makes them a...

How to Promote Your Amazing Blog Using Guest Blogging

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Email is the Foundation of Your Digital Marketing Strategy *

Why Doesn't Email Get the Respect it Deserves?   You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy.  Of the items mentioned, do you know what is the most overlooked...

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You Need to Know if Your Customer Experience Costs You P

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer Experience.  Your...

7 ways to start your 2021 business planning

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Why Your Web Content Must be Written Clearly and Simply

Is it Possible to Write “Clearly and Simply”?   The task of writing clearly and simply has never been either clear or simple.  In fact, it can be one of the most difficult of all writing tasks.  Clear and simple writing is an art to which many aspire and few...

How to Increase Your Email List Subscriptions *

If you’ve read more than a handful of my posts then you’ll know how strongly I feel about having an email list for your blog. As far as I’m concerned, it’s of the best ways (if not the best way) to connect with your readers.  So yes, having an email list is important....

How Influencers Can Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing   It seems as if Influencer Marketing is everywhere.  Just this week, I read and commented on two pieces about Influencer Marketing.  One of these from Jeff Epstein was called "How to Stay...

New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception. As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same...

Can You Charge More for a Better User Experience?

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Learn How to Avoid These 11 Website Design Mistakes *

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How to Engage Your Customers Using Mobile Messaging

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You See What Blog Branding Involves, Are You Doing it Wrong

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5 things we learned by sending 5 million BFCM emails in 2020

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Your Social Media Focus Should Be Building Your Brand

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8 Reasons Why You Should Add a Newsletter to Your Blog

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5 ways you can make money podcasting

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How to Create Brand Loyalty in 5 Easy Steps P

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand’s success.  That’s why companies work so hard to build their brand.  It’s all about creating loyal customers.  Some companies have a reputation that brings their customers back,...

11 tips that help you show up in local business searches *

  This post was originally published on Oct. 11, 2018, and was updated on Sept. 17, 2019 and April 9, 2021. If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It...

What Happened to the Last Customer on Earth?

Every Customer You See Could be Your Last Customer on Earth What if you only had one customer left to do business with?  Maybe this was the last customer on earth?I was recently deep in conversation with a friend about providing a great customer experience...

How to Use LinkedIn to Promote Your Amazing Content

LinkedIn is the Largest International Business Network   LinkedIn, with over 500 million members, is the largest international business network.  LinkedIn's 820 million page views each day, allow it's users to connect, contact, and network with your...

How to Use Twitter Chats for Your Business

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How to boost your 2021 sales using Social Media Marketing P

As we start 2021, ecommerce is leading the way this year, as the pandemic continues to boost online shopping. Ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. Record-breaking online shopping is expected to continue...

What you need to know before you pick a domain name P

This post was originally published on April 24, 2019, and was updated on March 24, 2021. Whether it’s for a business or blog, or you just want your own slice of the internet, your domain is your digital address online. If your domain is your address, your domain...

Design Principles: What, Why, and How

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What Effect Can One Person Have to Make the World Green? *

What can One Person do to Make a Difference?   We all have to accept one basic truth.  A lot of the actions and behaviors that we take in our lives add greenhouse gases to the atmosphere.  But it's not entirely our fault.  How we live today has...

How Emotional Ads Work Best to Engage Your Customers *

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous "duhhhh!" when they read that. You might find it...

How to Structure Your Blog Posts with Subheadings

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10 Usability Guidelines to Help You Engage Your Visitors

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Create eye-catching content with Over by GoDaddy

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You Need to Know How to Write an Introduction That Engages P

Write Your Blog Post Introduction   Your Blog Post introduction is your invitation to your readers.  Here is where you express “We Want You” to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first and then...

How Critical is a Blog to Your Business Success? P

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

Your Business Success Story is Embracing Sustainability

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7 steps for measuring your impact

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10 sites to bookmark on National Reading Day

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For SEO Engagement Your Content Marketing Must be Relevant *

New SEO Lessons About Content Marketing Relevance You're in a battle to be noticed.  How can you be seen in the flood of information that buries each of us every day?   What can set you apart from everyone else?It's obvious, relevant content is what can...

Going the Extra Mile Should be Standard, not an Upgrade P

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How to Make Your Content Amazing by Analyzing It

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Compose Your Blog Post Outline to Organize Your Content

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How to positively handle negative social media comments

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Is Your Company Customer Focused or Operations Focused P

Is Your Business, Customer or Operations Focused?     Give Your Customer’s a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the business...

A quick guide to TikTok marketing for small businesses P

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Pinterest vs Instagram for Marketing Your Business

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GoDaddy and Felons.io – The life of an unregistered domain

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8 Steps You Can Make to Ensure Your Emails Land in Gmail *

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8 steps to build a great website launch strategy *

Let’s look at why you need a strategy before you launch a website and the steps you can take to create one. Why you need a strategy before you launch a website A website strategy is a plan for how you will use your website as a part of your larger marketing plan. It...

How to Build a Culture of Community on Your Blog

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How to get more Google customer reviews

This post was originally published on March 7, 2018 and was updated on August 4th, 2020. Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same...

How to create a customer care plan *

  What is a customer care plan? Customer care may sound similar to customer service, but the two are completely different aspects of running a successful website design or development business. Customer service refers to the support you provide your customers and...

15 Tips to Hook Readers into Your Blog P

With so many blogs out there (not to mention all the other types of websites), you’ve only got a few seconds to convince a first-time reader that yours is worth coming back to. So how do you do that? By hooking them quickly with your blog’s design and content. And...

How Twitter Can Help You Promote Your Blog

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Increase your exposure using boosted social mediaposts P

Social media is one of the most important tools in a small business owner’s toolbox. In addition to having a social presence, regularly posting to keep customers engaged is effective in spreading organic word-of-mouth — but making sure those same posts get maximum...

How to Repurpose Content and Make Good Ideas Last Longer

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21 Ways Social Media Makes Your Business Better

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Movie or Miniseries: What’s the Best Way to Share Information?

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger.   This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

You Need to Know How Texts Will Improve Your User Experience

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How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website. 2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important...

How Your Core Values are Key to Your User Experience *

Core Values are Key to Your User Experience   I’ve been thinking a lot about “core values.”   I realized this is a concept worthy of a short article, just to get you thinking about you and your company’s core values.   Your Customer Experience Reflects Your...

Sell your products on Amazon, Etsy, eBay and Google

This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020. We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are...

What is user-generated content and can it help your business? P

  This article was originally published on Oct. 1, 2018, and updated on April 21, 2021. It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from...

How to promote your blog on social media

Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few...

Design Your Social Media Images to Create Brand Recognition

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

Make Your Blog Posts More Engaging and Conversational *

To Be Effective Your Blog Posts Must Be Engaging   I'm sure that you've already heard that your blog posts need to be written in a style that is  “conversational”.  You may not understand why it is important to do this.  Your posts are telling your...

How ‘Warming up Your Readers’ Helped One Blogger Earn More

The post How ‘Warming up Your Readers’ Helped One Blogger Earn More than $28,000 appeared first on ProBlogger. This post is based on episode 117 of the ProBlogger podcast. Over the past four weeks I’ve talked about the four stages of warming up your readers and...

How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website. As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule,...

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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