How Twitter Can Help You Promote Your Blog

How Your Tweets Quickly Tell Your Amazing Story


Twitter, the short messaging service is the second largest social media network, ranking just behind Facebook.  Over 330 million people use Twitter regularly with over 930 million Tweets every day.

Twitter content streams news, images, and videos based on just 280 characters. Which is why it is important to always get right to the point when you tweet a message.

Twitter introduced #hashtags and @handles to our vocabulary, while helping give us better search and networking options.  Even though Twitter stretched the character limit from the original 140 to 280, it remains a short message service.


How Twitter Engages With Just 280 Characters?


How does a Tweet engage people and succeed?  How should you structure your tweets to get the maximum engagement and retweets from users?  What should you share on Twitter?

For me, Twitter is presently is used for business engagement.  It’s mainly used to spread the word about the weekly blog posts on my Better Business Alliance blog, my Accessibility International blog, and my Sustainability International blog.


How to Share on Twitter 


There is a lot you can put into 280 characters

  • Keep your Tweets even shorter: Tweets under 100 characters increase interaction up to 17%, Tweets using 70-100 characters work best.
  • Share images: Tweets including images generate up to 150% more retweets than those without. Tweets with images work best with 20-40 characters.
  • Include links: Tweets with links get 86% more retweets.
  • Use #hashtags: Adding up to 4 hashtags get more reactions, Tweets with up to 2 hashtags generate more direct interaction with users.
  • Use @handles to give credit or to message to specific Twitter accounts.
  • Call-to-action: words like  RT, help, read, check, follow get more results.  Ask for RTs results in 12 times more retweets.
  • Use trending # and seasonal hashtags for newsjacking and agenda surfing.


When Should You Post on Twitter?


When to post and how often you should share on Twitter

  • The lifetime of a tweet is about 18 minutes.  So it might be a good idea to share your blog post more than once on different days and at different times.  Post it up to 4 times during the first 36 hours, then slow down on a weekly frequency.  Afterward, you can post it as evergreen content (every 2-3 months), but always mix your posts with curated content and other relevant content and re-tweets.


What Are The Best Times to Post on Twitter?


The Twittersphere is most active during the daytime hours between 8 a.m. – 7 p.m. in your audiences time zone.  Tweets posted during that time will generate 30% more interaction.  Tweets on weekends generate 17% higher engagement than on weekdays.  The best times to tweet are:

  • morning hours from 8 a.m. – 10 a.m
  • middays from 11 a.m. – 1 p.m and
  • after work from 4 p.m. – 7 p.m


How Often Should You Post on Twitter?


  • Boost your blog post up to 4 times per day for initial promotion.
  • Re-post your content with different comments once a day over the next few weeks, then slow down to once a month for your evergreen content.
  • Please Note: For every 3 pieces of creative or promotional content, post 5 pieces of curated content from other sources and 2 pieces of personal content (that can also be replies and RTs with personal comments).


How Tools Can Maximize Your Twitter Productivity


Twitter can be a huge drain on your productivity.  Automation tools will help you schedule and queue your messages in advance, giving you the ability to consistently post your content.  This is especially helpful for posting outside of office hours and on weekends and holidays.

  • Tweue:  Queue your Tweets.
  • TwufferTwuffer allows you to compose a list of future tweets, and schedule your releases.
  • Tagboard: Helps you to monitor hashtags.
  • Tweetdeck: monitor streams, mentions, and keywords in order to respond and discuss in real time.


For my post scheduling I have chosen Blog2Social because of everything it helps me to do while scheduling my future social media posts.



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