Customer Service Shouldn’t Depend on the Valentines Obligation

We all Love Someone on Valentines Day


February 14 is Valentine’s Day.  This is traditionally the day we express our love for our spouses, significant others, loved ones, etc.  We may buy them gifts, send flowers or enjoy a special meal to celebrate.  In most cases it’s expected.   I know that if I don’t buy my wife a present or flowers, it is going to be a long and unpleasant evening!

So, I feel like I have to buy a present.  In short, even though it is a pleasant thing to do, it does seem like it’s an obligation.  That’s why I call it the “Valentine Obligation.”


Should You Embrace the Valentines Obligation?


What about the rest of the year?   Are you off the hook?  Probably not.  It’s just that on Valentines day, we all face the I have to do the “love-you-here-are-some-flowers” thing.

However, throughout the year we all still do Valentine’s Day type of things.  I bring home presents, or some small surprise.  I am not unique when I frequently tell my wife I love her.  Something I do every day.  It is an all-the-time thing.  Not just a “Valentine Obligation.”


Actually the Valentines Obligation is the Same in Business


Why am I telling you this?  Because it should be the same in your business!  Don’t just send a thank you note after you make the sale.  Don’t just send your holiday cards because everyone else does.  

Do you want a long-term loyal customer relationship?  Then you have to abandon the “Valentine Obligation” way of thinking.  You need to surprise your customers, clients and employees.  Make them feel special by doing the unexpected.  Make your customer appreciation the new usual by doing the unusual.



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