We All Feel That Our Content Matters

 

As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies depends entirely on how Google ranks our content.

 

Google’s Analysis Begins With Our Headline

 

My headline for this article, “How to Make Your Content Amazing by Analyzing It” suffered through several versions before I felt it was good enough to publish.  By the way, my headline scores an 80 when I tested it in CoSchedule’s Free Headline Analyzer.

 

CoSchedule's Free Headline Analyzer Gives your title a numerical score

CoSchedule’s Word Balance gives an analysis of your headlines structure, grammar, and readability.

 

The Free Headline Analyzer Does so Much More

 

If all CoSchedule’s Free Headline Analyzer did was give you a score it would be a great free tool.  But it does so much more than that.  It also analyzes the words that you choose and breaks them down under what it calls Word Balance.

 

CoSchedule's Free Title Analyzer gives a Word Balance score

Coschedule’s Word Balance breaks your words down into four groups.  These groups are common words, uncommon words, emotional words and power words.  It also gives each group a percentage that it composes of the headline.

 

How Does Word Balance Help You?

 

What Word Balance gives you is a breakdown of the words in your headline and what group they belong to.  It tells you how many common, uncommon, emotional and power words are in your headline.  However it goes beyond that by giving each group a percentage.

 

CoSchedule's Word Balance breaks words into four groups

In our headline, “How to Make Your Content Amazing by Analyzing It” the breakdown of the words into their groups is:

  • Common (33%) – by, how, it, to your.
  • Uncommon (0%) – make.
  • Emotional (33%) – how to make.
  • Power (11%) – amazing.

The free headline tool does so much more for you…..

 

CoSchedule’s Free Headline Analyzer Does More  

The Free Headline Analyzer Also Does a Length Analysis

 

CoSchedule’s Free Headline Analyzer’s Length Analysis provides an analysis of the overall structure, grammar, and readability of your headline.

 

CoSchedule's Free Headline Analyzer also does a length analysis

Your headline is the right length:

  • Your headline is 48 characters, headlines 55 characters long or less tend to earn the highest number of click-throughs.
  • Your headline is 9 words, headlines with about 6 words tend to earn the highest number of click-throughs.

 

Your Headline Needs to be Skimmable

 

When skimming an article’s content, most readers tend to read the first and last three words of a headline. 

 

Your Headline needs to be skimmable

Your headlines should include searchable keywords

Your headlines should include searchable keywords and phrases so that readers can find your content easily in their search queries.  In this case the analyzer has determined that the searchable keyword in the title is content.

 

The Analyzer Also Determines Your Headline Sentiment

 

Our headline, “How to Make Your Content Amazing by Analyzing It” expresses a positive sentiment.  Headlines that convey positive emotion tend to perform the best.

 
 

Your Google Search Preview

 

CoSchedule’s Free Headline Analyzer also previews the appearance of your Google Search and your Google Featured Snippet Box.

 

The Title Analyzer shows your Google Search Preview

The Analyzer Provides Your Email Subject Line Preview

 

This is what your headline will look like as an email subject line.  The optimal reading length is around 20 characters.

 

The Analyzer Provides Your Email Subject Line Preview

The Analyzer Can Do Even More

 

I use the free CoSchedule Free Title Analyzer to also give me information about sentences I write in my content.  Enter any sentence you’ve written in your content and it will perform the same analysis.  It helps you to write better and more engaging sentences that your audience will like.

Put CoSchedule’s Free Title Analyzer to the test.  Give it a try and let me know how it works for you.  Did it help you write better titles?.

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