IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

7 resolutions for eCommerce businesses in 2021 P

2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?)...

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort   We've all heard the chatter focused on blogging.  Many marketers have found that blogging is a great way to attract visitors to their business.  Providing interesting and informative content is a great way to...

Going the Extra Mile Should be Standard, not an Upgrade

There is no Traffic Jam on the Extra Mile   We've all have experienced many different levels of customer service.  Even without a real definition it's always easy to recognize when you are receiving better customer service.  We can feel when someone...

Online micro-businesses can be an easy economic win

This article originally published on GoDaddy’s Venture Forward website. Karen Mossberger worked on creating economic “empowerment zones” for Detroit’s city government in the mid-1990s, to help aspiring entrepreneurs overcome decades of urban decay by starting their...

How You Can Choose the Right Social Management Tools

Choosing Your Social Media Management Tools   With the phenomonal growth of recent years it’s not surprising how important Social Media engagement has become.  Social media offers the most effective way to reach a large and receptive audience.  The guidelines...

Improve Your Search Rankings Using Google Search Console *

Improve Your Search Rankings with Google Search Console   You want to constantly improve your search rankings for your content.  Because the higher your content ranks, the more traffic you get.  The more traffic you get, the more revenue you generate...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

Top 10 Office Automation Projects to Tackle This Week

In every office, regardless of industry, there are plenty of processes that can be streamlined or automated entirely to reduce the administrative burden on employees and make their jobs easier. For most employees, it’s difficult to remember exactly which steps and...

How to be Different, Stand out, and Win

If You're Different, You Stand Out. And, That’s a Win   Over the years I’ve talked with many clients who are looking for ways to disrupt a competitor and/or win more business from existing customers. When we dig deep, I’ve found many clients are trying to compare...

What Makes a Product Sustainable and Why Should We Care?

What is Sustainability, and Why is it Important?   We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...

4 COVID-19 mobile app trends every small business owner needs to know

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

How to Automate Your School Purchase Orders

With many approval stages — often including district board approval — badly managed purchase orders can take weeks or even months to process. Teachers can become frustrated and take matters into their own hands to get the tools they need to provide learners with a...

Mobile Accessibility Can Make or Break Your Business

The pandemic has changed people’s lives – and it has changed business as well. We are now witnessing tremendous growth in the number of people using digital channels – in times of social distancing, digital often becomes their only choice. Lots of daily activities...

Which business entity is best for an ecommerce company?

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from the year before,...

Your Business Success Story is Embracing Sustainability

Your Business Has a Sustainability Role   It’s become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are...

Give clients a free ecommerce promo calendar for their site

Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and...

1st Step to Beating Writer’s Block: Finding out Why You’re Stuck

The post First Step to Beating Writer’s Block: Finding out Why You’re Stuck appeared first on ProBlogger. This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few...

Essential tech to grow your ecommerce business

Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion...

How to positively handle negative social media comments

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that: The majority of consumers read (and care...

IPG Mediabrands Sustainability Case Study

IPG Mediabrands Case Study Team work to achieve a sustainable organisation Net savings of £280,000 achieved through utility and road travel efficiency measures Green Element are experts in their field, and the team go above and beyond to help us meet our targets and...

13 Tips for Building Authority and Influence

The post 13 Tips for Building Authority and Influence appeared first on ProBlogger. This blog post is based on episode 235 of the ProBlogger podcast. Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then use that content to...

How “Self-Liquidating Premiums” Can Help Close the Sale P

This type of promotion pays for itself, when you start using self-liquidating premiums Kim Mateus • February 9, 2021   An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price...

11 Ways For You to Improve Your Customer Feedback

Would You Like to Improve Your Feedback?   There's an old adage that "You can’t fix what you don't know about". In the digital age, customer feedback is more important than ever.  It’s exciting to see so many companies do post-purchase customer...

How Great Blog Content Build’s Your Credibility and Brand *

Blog's Build Credibility Through Visitor Engagement   What is a Blog?   A blog is a discussion or informational website consisting of discrete, often informal diary like text entries which are referred to as posts.  Blogs are written in a style...

6 Best Practices for Purchase Order Management

Purchase orders play a key role in ensuring you have the goods and services you need to run and grow your business. And you likely already have a process in place to complete, send, and get them signed. But, while relying on a manual purchase order process may have...

Ensure That Sustainability is Part of Your Business Plan *

Inject Sustainability into Your Business Plan   Sustainability Can’t be an Add-on Sustainability can't be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the companies...

6 marketing trends to watch for 2021

2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your...

How to supercharge productivity using Microsoft 365 tools *

Microsoft 365 provides a suite of feature-rich programs that seamlessly integrate within any organization’s ecosystem. With the proliferation of remote work, hybrid offices, and widespread WFA (work from anywhere) policies, a central program that unites distributed...

How Twitter Can Help You Promote Your Blog

How Your Tweets Quickly Tell Your Amazing Story Twitter, the short messaging service is the second largest social media network, ranking just behind Facebook.  Over 330 million people use Twitter regularly with over 930 million Tweets every day.Twitter...

Landing Pages Energize Your Email Lead and List Building

Landing Pages Capture Leads and Grow Your Email Lists   Capture Leads Using Diverse Landing Page Types For the purposes of online marketing, a web page which appears as a result of a web search is commonly referred to as a landing page.  You may also...

Customer Service Shouldn’t Depend on the Valentines Obligation

We all Love Someone on Valentines Day February 14 is Valentine’s Day.  This is traditionally the day we express our love for our spouses, significant others, loved ones, etc.  We may buy them gifts, send flowers or enjoy a special meal to celebrate.  In...

How to Optimize Communication with Web Designers

Of course you hope to find the perfect web designer: someone with exceptional technical chops, who is also personable, responsive, detail-oriented, a great business partner, and optimally, a mind-reader who anticipates your every need. Many pros educate clients around...

Pinterest vs Instagram for Marketing Your Business

PINTEREST VS INSTAGRAM FOR MARKETING YOUR BUSINESS PLATFORM USERS As of Q4 in 2021, Pinterest had 444 million monthly active users worldwide, with 89 million from the U.S. Pew Research found that Pinterest ranked fourth in audience size after YouTube, Facebook and...

8 Steps You Can Make to Ensure Your Emails Land in Gmail *

How to Ensure Your Emails Land in Gmail’s Main Inbox You've wasted all your efforts if your marketing emails don't land in theit Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are...

How Does Keyword Intent Drive Your Visitor Searches? *

Learn How Keyword Intent Can Boost Your Conversion Rate   What is Keyword Intent?   Keyword intent is a representation of the user’s purpose for the search.  It’s what we think the user is likely to do during a search since we can't be sure.  Keyword...

11 Quick Tips for Writing Compelling Blog Posts P

  Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

How to Make Your Business Talkably Different

How to Make Your Business Talkably Different WORD OF MOUTH IS THE MOST IMPORTANT GROWTH LEVER THAT WE ALL TAKE FOR GRANTED This content was inspired by research and case studies contained in “Talk Triggers: The Complete Guide to Creating Customers With...

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

How Gilbert’s CARES Act money supported small businesses

As shelter-in-place orders wreaked havoc on businesses in cities and towns across the United States this summer, local leaders and their teams like Dan Henderson and the Gilbert Office of Economic Development had to make some fast decisions. As director of the Office...

5 Bad Habits You Should Ditch in the New Year

It’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to...

Free email templates for recommending website security

Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published....

How to scan for WordPress vulnerabilities with WPScan P

This post first appeared May 7, 2021 on the Sucuri blog. In this post, we look at how to use WPScan. The tool provides you a better understanding of your WordPress website and its vulnerabilities. Be sure to check out our post on installing WPScan to get started with...

How to Promote Your Amazing Blog In 5 Positive Steps

How Can you Grow Your Blog Readership?   It's no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for...

I received a Form 1099-NEC — what should I do? P

This post was originally published on Feb. 5, 2015, and was updated on April 2, 2018, March 27, 2019, Feb. 5, 2020 and Jan 29, 2021. The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your...

How Seizure Disorders are Web Content Accessibility Issues

Your Web Content can Trigger Seizure Disorders   Some people are susceptible to seizures caused by strobing, flickering, or flashing effects. This kind of seizure is sometimes referred to as a photoepileptic seizure.  When pulses of light interact with the eye’s...

How to Create an Automated Workflow Without Coding P

Every organization has its own set of workflows for everyday tasks. These workflows used to rely on paper forms, ledgers, and inter-office memos. Most teams have now “progressed” to using Excel and email. While it’s better than physical paper, email-based workflows...

Advanced ecommerce features to consider for your online store

Starting an online store is just the beginning. Once you get into the groove of marketing your store and handling orders, it’s time to consider adding advanced ecommerce features, so you can sell more products and increase your profits. In this post, we’re going to...

11 Things You Can Learn about Blogging from Thomas Edison P

The post 11 Things You Can Learn about Blogging from Thomas Edison appeared first on ProBlogger. This post is based on episode 252 of the ProBlogger podcast. Thomas Edison. Inventor of the light bulb, the phonograph and the motion picture camera. But not the blog....

Use These Customer Service Tales to Make Your UX Better

7 Unforgettable Customer Service Stories   Inspirational Customer Experience Stories   Why do consumers enjoy reading stories of great customer experiences?  It might be that these stories personalize your business and provide a constant reminder...

Don’t Let Tiny Clickable Links Ruin Your Sites Usability *

Don't Use Tiny Clickable Link Areas   Hyperlinks are designed to be clicked to access more information, so make them usable.  It just makes sense to ensure that they’re easy to click.  Here’s an example of links that are far too small; clicking them...

7 Process Improvement Steps to Streamline Your Business P

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain. Take onboarding, for example. If your delivery firm is...

How to respond to comments and console unhappy clients P

Let’s get real: In the web design world, complaints come with the territory. If you’re selling a product or service based on creative design and interpretation, you’ll eventually encounter an unhappy client. And keeping clients happy is key to providing exceptional...

How to Develop Your Successful Digital Marketing Strategy *

What's Your Digital Marketing Strategy?   Don't be Afraid, Digital Marketing Doesn't Bite!  I Promise.   Digital Marketing Strategy, three words that strike fear into a lot of small business owners.  It may be difficult, deciding what needs to be done to...

How Important is SEO to Your Pinterest Success

SEO AND PINTEREST   I'd like to take the “woo-woo”out of SEO, and make it accessible for the everyday blogger…SEO has a reputation for being like ‘bro-in-a-basement’ who became an SEO rockstar.  WHAT EXACTLY IS SEO? SEO stands for Search Engine Optimization.  SEO...

5 Ways to Make Your Blog Content Contagious

You See Why Everyone Wants to Increase Their Blog Traffic Everyone wants to increase their blog traffic, right?  Imagine how discouraging it would be to write articles if you knew that no one would ever read them.  Every time I write a new post, I'm hoping...

7 Ways to grow your business using local SEO

Wouldn’t it be great to get more customers coming into your business? Isn’t that what a great website is supposed to help you do? While most good websites are setup to be search engine friendly and help you rank high, there are several strategies that you can use to...

Using Promoted Pins – Tips From Pinterest

BENEFITS OF PROMOTED PINS   Promoted Pins give you a qualified audience. In other words, you are reaching exactly who you want to be reaching. It amplifies your content. If you have really great content, and you gain that coveted top spot in the Pinterest feed,...

What is encryption and how does it work?  *

  The practice of protecting sensitive information with codes and ciphers is thousands of years old. Today, it’s a technical art form that secures digital data that is being sent, received or stored. Better known as encryption, this protection method masks...

6 Reasons Why You Need to Add a Newsletter to Your Blog

No Questions Asked Your Newsletter Builds Credibility   Do you regularly email your blogs readers?  Perhaps ‘setting up an email newsletter’ is on your list to do someday, but still haven’t done it.  Do you have a newsletter list, but you haven’t sent...

Embrace Technology But You Must Keep Your Marketing Human *

AI, was the Top Marketing Trend of 2018   Use AI to Inform and Engage Your Customers During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots.  Marketing teams are leveraging AI for social...

You See How to Turn Anticipation into Customer Acquisition

How to Easily Create Amazing Content for Audience Engagement   Creating consistently great content is every writer's biggest challenge.  It takes a lot of time and effort to develop content that informs and engages your audience.  That makes keeping...

12 Affiliate Marketing Tips Help You Monetize Your Blog *

The post 12 Tips for Affiliate Marketing to Help You Monetize Your Blog appeared first on ProBlogger. This post is based on episode 51 of the ProBlogger podcast. This week’s post is all about affiliate marketing – one of the many ways you can make money blogging. I’ll...

How to tag on Instagram and why you should

Instagram is one of the most popular social media platforms out there that can put your business in front of your ideal audience and help you make more money. Businesses need a strategy, though, and how to tag on Instagram should be a vital part of that. Forming a...

How to Build a Business Others Love Recommending

You Can Build a Business Others Love Recommending   Do you rely on word of mouth marketing to promote your business?  Are you wondering how to get more people to recommend your product or service?  Would you like to learn how to build a business that others...

How to Out Convenience Your Competition in Six Easy Steps *

Customer Service is About Expectations   I’ve spent my career working in several diverse industries.  From the oil fields, through new home sales, new home construction, real estate sales,  mortgages, and insurance.  The common thread that binds all...

How to Engage Your Customers Using Mobile Messaging P

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

How to Grow Your Blog with Viral Content

How to Promote and Grow Your Blog   Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that...

How 35,000 micro businesses helped Gilbert, Arizona

As a 12-year-old, Jenn Daniels taught herself bookkeeping so she could help her father run his tool-and-die shop. Nearly 30 years later, she uses those skills as part of a side business she runs out of her Gilbert, Arizona, living room helping entrepreneurs navigate...

Practical GDPR Advice for Web Accessibility in the EU

Practical GDPR Advice for US Business Compliance   Many of our resort clients serve customers based in the EU. Therefore we’ve been addressing these issues over the past few months, and I thought I’d share some practical advice for all.  To back up, the General Data...

Micro-businesses hold steady in the storm

Theresa Delaney started her events business, Creative Kind, as a way to bring people together for a few hours of DIY arts and crafts. She loved the in-person experience and never wanted to be an internet entrepreneur. But since the COVID-19 crisis forced her to close...

How to Create a Sense of Anticipation on Your Blog

Creating Anticipation is How You Get More Blog Subscribers   Creating a sense of anticipation on your blog is an important element in getting people to subscribe to it.  I've found that people subscribe to blogs that they think will enhance their...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

Meta tags and the head section matter to your website P

This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019 and April 5, 2021. One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of the webpage that tell Google and other...

Why its Important to Write Opinion Posts on Your Blog P

Many factors set great bloggers apart from the rest. Do you know which one that I’ve seen cropping up most over the last few years of interacting with successful bloggers? It's that successful bloggers often have and are not afraid to express strong opinions. While...

How to Create Dynamic Forms with No Code P

Dynamic forms are the lifeblood of most automated business processes.  You can customize them to perform calculations, populate fields from a database, and validate form submission data. You can even incorporate them into automated workflows. So why aren’t more...

How to Create Brand Recognition Using Social Media Images

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

You See How Google Shows the Wrong Meta for My Site

If Google Shows the Wrong Meta Description For Your Site   There is nothing more annoying than taking the time to craft a great meta description for your web page, then having Google show a completely different description in the search result...

Create eye-catching content with Over by GoDaddy

When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...

3 steps to crushing website optimization P

by | Better Business Alliance   What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within...

How to Promote Your Amazing Blog Using Great Content

How Great Content Gives Your Blog Credibility   When it comes to blogging not all ‘great content' is equal in drawing attention to your blog.  If you examine  your niche, you will see many high quality blog posts that are largely ignored.  Meanwhile a...

How Your Great Blog Post Topic Engages Your Visitors

Select a Blog Topic That Will Interest Your Readers   My first step in writing a blog post is pretty logical.  I select a topic which I feel will engage and inform my readers.  I presently write three blogs to cover my areas of interest.  The Better...

Not Enough Time in the Day, How to Procrastinate to Success

How Can You Procrastinate Your Way to Success?   'Time Management' for many business owners is just an illusive and unattainable goal.  Most times it feels like we spend our time jumping from one crisis to the next.  We don't seem able to devote the...

8 Workflow Examples to Get You Started Today

Companies everywhere are embracing automation technology and transforming their tedious, time-consuming, manual processes into streamlined, easy-to-use, automated workflows. They’re doing this to reap the many benefits of automation technology. These benefits include...

How Your Customer Service Has Become Your User Experience *

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?”  It's a rhetorical question, but one that is always on your mind.  What could you be...

How a Resources Page Will Grow Your Traffic and Income *

  How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead...

10 Ways to Improve Your Blogging through Practice P

Why is Blogging Difficult? Regarding Blogging For some writing a blog comes naturally.  They may have a good grasp of language and how to us it to communicate effectively. Allowing them to find their voice reasonably quickly.  Also may find that ideas for posts come...

Crushing website optimization in 3 easy steps *

What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process. Around 93% of...

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO. First, we’ll gain an understanding and...

Our free email templates skip the hassle of routine messages

How many hours each week do you spend emailing clients? Once recent study from CNBC suggests the average worker commits more than five hours a day to tapping away at emails. That’s a lot of time you could get back — and at GoDaddy Pro, we’re all about taking back...

Why it’s important to practice reputation management

What is reputation management?   Have you ever wondered, “How can I get rid of this negative review?” or “I visited my Yelp profile and it says I have a 2-star rating. I didn’t even know I was on Yelp!” This might be a good time to discuss reputation management....

Do Consumers Understand What ‘Circular Economy’ Means?

Circularity is a Hot Topic   Circularity is a hot topic today, it’s almost impossible to avoid.  Just look at all the Loop articles and ads you’ve seen in recent months about the circularity of consumer goods.  It practically flooded newsfeeds on...

See How Customer Surveys are the New End to the Work You do

It's Amazing What Comes Up in a Conversation About Customers   I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members.  Being business owners we were discussing...

How to apply for awards and stand out like a pro P

Even if you prefer to stay out of the spotlight and let your web design work speak for you, a relevant award can bring with it a number of benefits. Anyone who makes a living in the digital space should, at some point, look at how to apply for awards for their...

How to Write a Successful Blog Series in 10 Easy Steps

Let's Look at How I Write an Amazing Blog Series   I've previously discussed why a blogger should consider writing a series of blog posts.  Today, I’d like to turn my attention to how I do it. When I develop a series of posts on my blog, my workflow...

4 SEO Tactics That Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

How is Coronavirus affecting the Environment?

By now we are all familiar with the devastating effect on health that has resulted from coronavirus. The virus, originating in Wuhan, China, has spread into a global pandemic. The restrictions introduced in multiple countries have led to a significant lifestyle change...

Everything You Need to Know About Workflow Software

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes? Perhaps you often find yourself… filling out the same information over and over again across multiple documents; emailing back and forth to correct errors, capture...

5 post-pandemic business ideas fill needs

  The COVID-19 pandemic have been devastating. From health concerns to the economic downturn, we experienced it all. Luckily, as vaccines continue to roll out and the world starts to normalize again, a plethora of business ideas for post-pandemic opportunities...

The Secret to Writing Effective Sales Copy

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell...

5 Steps to Improve Your Employee Hiring Process

How you onboard new hires can mean the difference between a productive, engaged workforce and (time and again) going through the costly and frustrating process of high employee turnover. You probably already have an onboarding process in place. But is it setting new...
Copywriting Tips for Your Small Business

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

read more

Pinterest vs Instagram for Marketing Your Business

PINTEREST VS INSTAGRAM FOR MARKETING YOUR BUSINESS PLATFORM USERS As of Q4 in 2021, Pinterest had 444 million monthly active users worldwide, with 89 million from the U.S. Pew Research found that Pinterest ranked fourth in audience size after YouTube, Facebook and...

read more
How to Build a Culture of Community on Your Blog

How to Build a Culture of Community on Your Blog

How to Build a CULTURE of Community Let me start by repeating the advice I gave last week that building community and reader interaction on a blog takes time. It won’t happen over night but develops day by day. It is also something that YOU need to take the lead in as...

read more

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

Accessibility Toolbar