IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

7 Areas to Focus on During Your Mid-Year Blog Review

The post 7 Areas to Focus on During Your Mid-Year Blog Review appeared first on ProBlogger.     This post is based on episode 131 of the ProBlogger podcast. A lot of bloggers do an end-of-year-review, where they analyze how everything went in the previous...

12 Affiliate Marketing Tips Help You Monetize Your Blog *

The post 12 Tips for Affiliate Marketing to Help You Monetize Your Blog appeared first on ProBlogger. This post is based on episode 51 of the ProBlogger podcast. This week’s post is all about affiliate marketing – one of the many ways you can make money blogging. I’ll...

9 Reasons Why You Should Build a Community Around Your Blog

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?” Of...

How to Get Awesome Results Writing a Blog Series

Why Should You Write a Series for Your Blog?   Have you ever written a series of posts for your blog?  That's a set of posts about the same topic which you purposely linked together.  If you haven't, writing a series for your blog could be a great...

How domain authority can enhance your search visibility *

This post was originally published on Aug. 14, 2019, and was updated on March 26, 2021. Why should you care about domain authority? By now, you realize just how important it is for your site to be visible in search engines. Search engines like Google are the primary...

You Need to Know How to Write an Introduction That Engages

Write Your Blog Post Introduction   Your Blog Post introduction is your invitation to your readers.  Here is where you express "We Want You" to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first...

4 SEO Tactics That Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

How You Can Create Shareable Images People Love

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

How the WAVE Tool Enhances Your Web Accessibility

What is WAVE, and How Can it Help You?   WebAIM, the Utah State University Web Accessibility Project has released significant updates to their WAVE suite of web accessibility testing tools. These changes make WAVE a more powerful asset in helping you test and...

Top 10 Office Automation Projects to Tackle This Week

In every office, regardless of industry, there are plenty of processes that can be streamlined or automated entirely to reduce the administrative burden on employees and make their jobs easier. For most employees, it’s difficult to remember exactly which steps and...

7 Habits of Lucky Entrepreneurs

The post 7 Habits of Lucky Entrepreneurs appeared first on ProBlogger. This post is based on episode 45 of the ProBlogger podcast. How many times have you heard or read about an entrepreneur’s latest opportunity and thought, How lucky were they? And yes, in some...

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

Design Principles: What, Why, and How

This article originally published on Media Temple’s blog. If 2020 has proved anything, it’s that we work in a world of constant disruption. Whether it comes from a new technology or a worldwide pandemic, Heraclitus was right: “Change is the only constant.” So, how do...

Finding an identity with Dynamik Endeavors

For Dynamik Endeavors founder Dominique Hart, seeing her potential came at a time when she was working for free. Dominique had eagerly thrown herself into an unpaid advertising internship and some volunteering, putting in max effort but not seeing much beyond the...

How to Manage the 7 Most Common Procurement Risks

In life or in business, risk-taking has benefits and may even be an essential ingredient of success. Quite the opposite when it comes to procurement – the last thing you want is risk. A smoothly-functioning procurement process means standardized, reliable...

Sustainability Solved™ by Will Richardson Webinar

​The accelerating rate of climate change and environmental degradation demands organisations take action to embed sustainability within their daily functioning. The need for integrated sustainability within business is becoming increasingly urgent. We have designed a...

How You Can Turn Your Blog Posts Into Landing Pages *

Can Your Blog Post Act as a Landing Page What is a Landing Page?   There are two types of landing pages in common use, reference landing pages and transactional landing pages.  Both types are useful, however it is the transactional landing page which...

Did You Know, Google Maps Finds Wheelchair Accessible Places

Find wheelchair accessible places using Google Maps Imagine being able to “know before you go” whether a destination is wheelchair accessible, just as effortlessly as looking up the address. In recognition of Global Accessibility Awareness Day, we’re announcing a new...

How to Create an Automated Document Approval Workflow P

Organizations heavily depend on processes to get work done. Standard processes ensure that tasks like employee onboarding and procurement are completed in an efficient manner. But among the more time-consuming are document approvals. Certain documents, such as...

How Being Prepared is Your Response to Emergencies

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter YOUR EMERGENCY RESPONSE PLAN—BE PREPARED                       One of our Shepard Letter subscribers,...

Website Terminology Glossary: Online Marketing, Vol. 1  *

The post Website Terminology Glossary: Online Marketing, Vol. 1  appeared first on GoDaddy Blog. When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for...

How to create a holiday gift guide for your business

While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are...

13 Tips for Promoting Yourself Without Sounding like a Jerk

The post 13 Tips for Promoting Yourself Without Sounding like a Jerk appeared first on ProBlogger. This post is based on episode 55 of the ProBlogger podcast. So you’ve been blogging in your niche for a while now. And the more you’ve written about it, the more you’ve...

CSAM: A good month to discuss website security with clients

Cybersecurity Awareness Month isn’t a marketing gambit. Now in its 17th year, CSAM is a collab between government agencies and industry leaders, created to raise awareness and provide resources to further a safer internet. People like web designers and developers...

Why Your Content Marketing Needs to be Snackable *

Make Your Content More Snackable   We're no longer the family of the 1950's and 1960's all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones's attention...

3 steps to crushing website optimization P

by | Better Business Alliance   What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within...

Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is...

How to Create a Content Calendar for Your Blog P

The post How to Create a Content Calendar for Your Blog appeared first on ProBlogger. This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But...

Practically Green Changes Employee Behavior Via Video Games *

An Epiphany Led to Using Games for Training   Several years ago, Susan Hunt Stevens had an epiphany. "I had all these light bulbs go off in my head" about Web-based ways to help people reach their sustainability goals, the CEO of Practically...

Opening the conversation about website security

The responsibility of ensuring that a website is protected falls on the website owner, but the security expectation may fall on the web service provider too. As a professional, you are the trusted party and first point of contact. Much of what your clients learn about...

10 small business SEO tactics that you can do in-house

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your...

5 Bad Habits You Should Ditch in the New Year

It’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to...

You See How Your Core Values Make Amazing Decision Filters

Are Strong Core Values Central to Your Company Culture?   Core values are what your organization believes in and stands for.  Core values are the principles and beliefs that guide an organization and it's employees.  Many organizations’ core values...

How Emotional Ads Work Best to Engage Your Customers *

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous "duhhhh!" when they read that. You might find it...

You See You Should Never Have Told Me That

What Happened to Create a Problem Having Breakfast I was out of town and decided to go out to breakfast with some friends. The cafe was very crowded with their Saturday breakfast crowd.  There were eight of us, so we needed to have two tables pushed...

You Need to Know How to Deliver Amazing Customer Service

Your Customer is Important and First Experiences Matter   I recently read the book, What's the Secret: To Providing a World-Class Customer Experience by John DiJulius.  It's a terrific book and catalogues his experiences while working for such...

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

9 Steps to Writing Blog Posts That Engage and Transform *

How I Write My Blog Posts   You may be wondering how I write my blog posts.  It's a process that generally follows the same path, though sometimes outside influences may change the path a bit. In this post I’ll take you through my process.  You may...

What Makes a Product Sustainable and Why Should We Care?

What is Sustainability, and Why is it Important?   We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...

9 elements of an effective sales landing page

An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you. So, what...

4 steps to develop your website strategy *

  A website is good for business. But, a strategic website that aligns with your business and marketing goals is great for business. Whether you are getting ready to launch a website or you already have an existing site, your business needs to develop a website...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021.  This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

How to Leverage Your Experience Becoming A Brand Expert? *

Are You A Brand Expert?   One of my interests, especially when I am doing research has been learning new things and developing my own skills.  Developing expertise in new fields helps me conduct my business more professionally.   During my research I...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

Design Your Social Media Images to Create Brand Recognition

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

How to do Great Business Prospecting on Linkedin

LinkedIn is a Prospecting Goldmine   LinkedIn is a gold mine of prospect information for sales and outreach, but the platform is so vast, it can be hard to know where to begin. It can also be daunting if you prefer a low-key approach and don’t want to...

How to prepare for Google’s SEO rank change *

  You’ve probably heard that Google began rolling out a major change to their search algorithm this summer. The changes started in mid-June and are expected to finish in August. The change affects how Google ranks websites, because they have added metrics called...

7 Easy Steps to Starting Your Own Blog P

This post was originally published on Jan. 20, 2016, and was updated on May 2, 2017, Jan. 10, 2018, Nov. 28, 2018, Jan. 7, 2020, and Feb. 17, 2021. When I started blogging in 2009, the market wasn’t quite as saturated with blogs as it is today. There also weren’t as...

Embrace Your Community Growth Using Social Media Branding *

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop...

Use 19 of the Best Royalty Free Stock Photo Sites for You

19 Free Stock Photo Websites for Royalty-Free Images   I got the terrific image above for free on Pixabay.  I don't know why, but for some reason many publishers continue to use cheap stock photography to represent their brand.  High-quality stock...

Create Brilliant Blog Post Titles to Attract and Engage Visitors P

Create Your Working Title   It’s wonderful to write great content, but it’s also important to get it read and ranked.  That’s why making your title memorable is so key to having it found during searches.  Titles are what sell’s your content. Titles represent your...

8 tips for restaurants to thrive in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Restaurant owners have been hit hard by the COVID-19 pandemic. Historically, restaurants have depended on serving food to people indoors and in person, but with the lingering threat of the novel...

How to Promote Your Amazing Blog Using Social Media

How You Can Use Social Media to Promote Your Blog   As Social Media has permeated our lives, it's growth has fueled it's use to promote content on the web.  Social Media sites can be divided into two types: Social Networking Sites– where connecting...

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort   We've all heard the chatter focused on blogging.  Many marketers have found that blogging is a great way to attract visitors to their business.  Providing interesting and informative content is a great way to...

4 things you should expect from your Woo payments provider  P

Let’s talk WooCommerce payments providers. The payment process is one of the most critical parts of the online shopping experience—your customer has browsed your store, made their selections, and is ready to checkout. It’s time to get paid! Now all you need is a...

9 Benefits [and 3 Costs] Of Building Community On Your Blog

Building Community On Your Blog Do you ever feel – as you blog – like you’re talking to an empty room? Day after day you publish posts only to have them greeted by…. If that is how you feel – then you’re not alone. In fact one of the most common questions that I hear...

21 Ways Social Media Makes Your Business Better

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It' not surprising that Sherpa Marketing found...

Doing Business with You Should be as Easy as Ordering Pizza

Be as Easy as Ordering Pizza   Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino's to feed my crews.  It was easy to grab your phone and order some pizza's for my guys.  I would just...

Why WordPress? 7 benefits of WordPress websites P

This post was originally published on July 1, 2019, and was updated on March 26, 2021. Why WordPress? I’ve been a professional blogger working on more than 100 clients’ blogs in the last 10 years, as well as posting to my own work and personal blogs, and I say this...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them.  You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

Customer’s Love Fast Service, But it Better be Amazing

Make Your Customer Service Memorable and Remarkable   Today, much of the customer service focus is on how technology can make a customer experience better.  Data personalization, artificial intelligence and many others are driving the future of...

Everything You Need to Know About Workflow Software

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes? Perhaps you often find yourself… filling out the same information over and over again across multiple documents; emailing back and forth to correct errors, capture...

Develop your 2021 marketing strategy, look back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps...

The ultimate guide to social media image sizes

  It’s no secret that an online presence is a “must have” for ventures of all sizes. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes finding the right social media image...

7 marketing tactics that embrace content entrepreneurship

  There's a common catch phrase that most of us are aware of.  “If you write it, they will come.”  Too bad that's not always the case.  This is especially true if your goal is to move beyond blogging to content entrepreneurship Bloggers who embrace content...

How to Optimize Communication with Web Designers

Of course you hope to find the perfect web designer: someone with exceptional technical chops, who is also personable, responsive, detail-oriented, a great business partner, and optimally, a mind-reader who anticipates your every need. Many pros educate clients around...

13 Tips for Building Authority and Influence

The post 13 Tips for Building Authority and Influence appeared first on ProBlogger. This blog post is based on episode 235 of the ProBlogger podcast. Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then use that content to...

When COVID-19 hit, these creative entrepreneurs hit the web

This article originally published on GoDaddy’s Venture Forward website. While the ongoing COVID-19 crisis has shuttered tens of thousands of small businesses and sent entire economies into tailspins, one cohort of entrepreneurs is proving surprisingly resilient. And,...

How to write product descriptions that increase sales P

  This post was originally published on June 24, 2019, and was updated on June 7, 2021. When it comes to setting up and managing an eCommerce business, learning how to write product descriptions may seem like a relatively simple task. On the flip side, if you...

Create Engaging Stories That Are a Call to Action

Create Stories That Engage and Educate   Do you use stories to engage and educate your audience?  Would you like to see how powerful stories can be? This article should help you discover how to create stories for your business that move people to act.  One of the...

How to get a business line of credit when starting out

The information provided in this blog is for informational purposes only and should not be considered as legal or accounting advice from GoDaddy. Always consult an attorney or accounting professional regarding your specific situation. When you’re starting a new...

The Complete Guide to Website SSL Certificates

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous...

10 Usability Guidelines to Help You Engage Your Visitors

Usability Studies Help Increase Your User Success   No-one would argue that usability is not one of the most important aspects of your Web design.  The key to usability is making your web pages easy to use and enjoyable for your visitors. Here are 10...

You See How to Turn Anticipation into Customer Acquisition

How to Easily Create Amazing Content for Audience Engagement   Creating consistently great content is every writer's biggest challenge.  It takes a lot of time and effort to develop content that informs and engages your audience.  That makes keeping...

How Keyword Stemming Makes Your Marketing Better for SEO

Keyword Stuffing Used to be the Norm   Content writing years ago was much different than it is today.  Stuffing as many keywords as possible into your content was what everybody did.  The following type of sentence was the standard.  “Orlando Eye is one of many...

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

Supporting adults with learning disabilities *

Share is a social enterprise and charity in London, providing training and employment support for disabled people. A volunteer befriender offers support and friendship to adults with learning disabilities, autism, or any kind of physical or sensory disability,...

How to legally protect your business name

A company’s business name is one of its most important brand assets, so as a business owner you want to do everything you can to protect it. Not sure how to legally protect your business name? We’ve got you covered. Disclaimer: This content should not be construed as...

How to Make Your Home Office Green in 7 Easy Steps

Working from home is great for the environment by reducing air pollution, consuming fewer resources, generating less waste, and saving on electricity compared to working at an office. But have you considered the environmental impact of your home office?...

How and why you should prioritize clients during a crisis

The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media. One thing has become clear:...

How a Great Customer Experience Creates Brand Loyalty *

5 Ways to Create Customer Loyalty It's the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal...

Create Stories That Engage People and Move Them to Act

Create Stories That Engage and Educate Do you use stories to engage and educate your audience?  Would you like to see how powerful stories can be?This article should help you discover how to create stories for your business that move people to act.  One of...

3 Must Know Pinterest Tips for Bloggers and Brands *

Pinterest can be a difficult platform for business owners and bloggers to understand. Do you wonder if you can use Pinterest to build your brand, make money and build your email list? The good news is that Pinterest can help you acheive your goals.  Pinterest can help...

8 powerful organizations for women in business

This post was originally published on March 9, 2017  and was updated on Aug. 25, 2020. No woman is an island. You might have gone into business on your own, but that’s no reason to isolate yourself. I’m not suggesting you start hiring (especially if your business is...

How to acquire a domain you don’t own *

  Remember that one time that you thought of that perfect domain name for your new venture, and when you went to register it, it was already taken? Seeing that message can be really discouraging. And it, unfortunately, happens fairly often. The next time you see...

How Using Data Analysis Can Make Your Content Amazing P

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...

How to make the most of increased digital holiday traffic

Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic. In August, online sales increased 42%, year over year,...

5 key areas to cover in a business plan’s financial projections

Drafting the financial projections within a business plan takes a bit of time and data referral to properly detail information as it pertains to your startup’s finances. Are you unfamiliar with what it means to cover your business plan’s financial projections? We’re...

5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

What are website platforms?

When it comes to starting your own website, there are a lot of different terms you might learn about, like website platforms, hosting, content management systems and more. In fact, it might all seem confusing or overwhelming. You’re probably even curious as to why you...

7 BPM Best Practices You Can’t Ignore P

Whether you’re managing them or not, every business has processes. The problem is that if you’re not taking control over how you manage those processes, you won’t be able to spot the blockages in your pipelines. The result? Extra costs, unexplained delays, and...

8 ways holiday shopping can be profitable fpr small business

This article was originally published on GoDaddy’s OpenWeStand.org website. As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet...

You Need to Know How Using Social Media Has Changed

Social Media Changes You Need to Make in a Coronavirus World   The Pandemic has turned our world upside down.  It's already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We're all asking many questions.  How can we stay...

15 Ways to Keep Readers on Your Blog

The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger. This blog post is based on episode 35 of the ProBlogger podcast. With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and...

How A Great Customer Experience Energizes Customer Validation *

Your Great Customer Experience Creates Customer Validation!     Your Customer Experience is a Philosophy!   Many people think of customer service as a department.  I believe that customer service is part of a companies philosophy, not a...

How to Make Your Customers Love You in Six Easy Steps P

Six Ways to Make Your Customers Love You   What if the worst thing a customer ever said about you was, “I love you!”?  Even if on your worst day, you’re still so good that they love you!  Are you that good?  Do your customers love you even when there’s a problem...

How Increasing Your Social Following Grows Your Communities

Why Building Your Community Matters To begin let's define what community means today.  "A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use." What are your companies most important...

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.”...

5 Low Hanging SEO Fruits You can Harvest for Your Business

SEO Elements Improve Your Organic Search Ranking Since I building my first website, my SEO hat has always been on.  When I assess any website, I focus on SEO as much as your design, your User Experience, and ADA compliance and general accessibility.  I’m...
Copywriting Tips for Your Small Business

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

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Pinterest vs Instagram for Marketing Your Business

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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