IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

How is Your Digital Marketing Energized by Amazing Content?

What is Content Marketing and Does it Matter?   Traditional marketers for many years have used content to disseminate information about a brand and to build a brand's reputation. A great early example of content marketing was Poor Richard's Almanac,...

Create Stories That Engage People and Move Them to Act

Create Stories That Engage and Educate Do you use stories to engage and educate your audience?  Would you like to see how powerful stories can be?This article should help you discover how to create stories for your business that move people to act.  One of...

What is encryption and how does it work?  *

  The practice of protecting sensitive information with codes and ciphers is thousands of years old. Today, it’s a technical art form that secures digital data that is being sent, received or stored. Better known as encryption, this protection method masks...

33 landing page tips — How to build the best landing page

A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few...

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience?     What Is Your Target Audience?   With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that...

Cities with more diversity have more online micro-businesses

Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them...

11 SEO Ranking Tips to Make Your Long Form Content Engaging

Optimize Your Content for SEO Ranking   Have you ever written an eBook or any blog post content of 4000 words or more? If you haven’t, you probably don’t understand the benefitsof writing longer posts and may think that it’s just a waste of your time....

Best digital PR techniques and tactics to build your brand P

With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be...

Online micro-businesses can be an easy economic win

This article originally published on GoDaddy’s Venture Forward website. Karen Mossberger worked on creating economic “empowerment zones” for Detroit’s city government in the mid-1990s, to help aspiring entrepreneurs overcome decades of urban decay by starting their...

9 Benefits [and 3 Costs] Of Building Community On Your Blog

Building Community On Your Blog Do you ever feel – as you blog – like you’re talking to an empty room? Day after day you publish posts only to have them greeted by…. If that is how you feel – then you’re not alone. In fact one of the most common questions that I hear...

Create Brilliant Blog Post Titles to Attract and Engage Visitors P

Create Your Working Title   It’s wonderful to write great content, but it’s also important to get it read and ranked.  That’s why making your title memorable is so key to having it found during searches.  Titles are what sell’s your content. Titles represent your...

How to optimize YouTube videos for increased exposure P

One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...

4 SEO Tactics That Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer...

9 Blogging Hurdles I’ve Faced and Cleared as a Blogger

The post 9 Blogging Hurdles I’ve Faced as a Blogger and How I Got over Them appeared first on ProBlogger. This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you...

2nd Step to Beating Writer’s Block: Coming Up With Fresh Ideas

The post Second Step to Beating Writer’s Block: Coming Up With Fresh Ideas appeared first on ProBlogger. This post is based on episode 84 of the ProBlogger podcast. In last week’s post I talked about the different types of writer’s block I’ve suffered from over the...

You Need to Know, Blog Anonymously or Use Your Name

In the World Today, Blog Anonymously or Use Your Real Name One of the decisions you face when starting a blog is whether or not to use your real name.  It can be a tricky decision, because there are pros and cons to whatever you decide.You can choose...

Five Easy Ways You Can Say Thank You to Your Customers

Your Gift Should not be to Satisfy the Valentine Obligation Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift.  Often these are sent out of a feeling of obligation.  I know a few people that if they don’t get their spouse...

Your Complete Guide to Content Search Engine Optimization P

Content creation not showing the results you were promised? Coming up with new ideas taking up too much of your time?   A steady 30-day dosage of website content optimization can help. This guide will walk you through the reasons why marketers are pivoting from...

You Need to Know How to Write an Introduction That Engages

Write Your Blog Post Introduction   Your Blog Post introduction is your invitation to your readers.  Here is where you express "We Want You" to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first...

You Need to Know What Your Blog Reader’s Want

You Have to Consider What Your Readers Need   We all write our blog posts, hoping to attract visitors who will find them helpful and informative.  How we choose what we write about has to take into consideration what our reader's need and how we can provide them...

Will Sustainability Growth be Destroyed by New BioPlastics?

What are BioPlastics? Bioplastics are plastics made from renewable biological sources, whereas traditional plastics are made from fossil fuels.  Are Plant Based Plastics Our Environmental Answer?   Since about 40 percent of the plastic produced is used in...

Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start

The post Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start appeared first on ProBlogger. This post is based on episode 87 of the ProBlogger podcast. While it’s relatively easy to include images, audio and even video in posts these days, most...

How to supercharge productivity using Microsoft 365 tools *

Microsoft 365 provides a suite of feature-rich programs that seamlessly integrate within any organization’s ecosystem. With the proliferation of remote work, hybrid offices, and widespread WFA (work from anywhere) policies, a central program that unites distributed...

Opt-in Email’s Build Your Digital Marketing Strategy Lists *

What is Opt-in Email?   Opt-in email  is a term used when someone is given the option to receive email.  Typically, this is some kind of mailing list, newsletter, or advertising.  Without obtaining permission before sending email, the email is unsolicited bulk...

Should your business continue remote work after COVID-19?

In March 2020, in what were the beginning stages of the COVID-19 pandemic in the United States, stay-at-home orders were enforced, and businesses scrambled to take their day-to-day operations online. For the first time, people who were used to going into the office...

Benefits of professional email for your business

This post was originally published on Feb. 28, 2018, and was updated on August 6th, 2020. How important is it to implement professional email for your business? Well, think about how much time people send in their inbox: an average of 13 hours per week, according to a...

8 powerful organizations for women in business

This post was originally published on March 9, 2017  and was updated on Aug. 25, 2020. No woman is an island. You might have gone into business on your own, but that’s no reason to isolate yourself. I’m not suggesting you start hiring (especially if your business is...

7 Areas to Focus on During Your Mid-Year Blog Review

The post 7 Areas to Focus on During Your Mid-Year Blog Review appeared first on ProBlogger.     This post is based on episode 131 of the ProBlogger podcast. A lot of bloggers do an end-of-year-review, where they analyze how everything went in the previous...

How to boost your 2021 sales using Social Media Marketing P

As we start 2021, ecommerce is leading the way this year, as the pandemic continues to boost online shopping. Ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. Record-breaking online shopping is expected to continue...

How to tag on Instagram and why you should

Instagram is one of the most popular social media platforms out there that can put your business in front of your ideal audience and help you make more money. Businesses need a strategy, though, and how to tag on Instagram should be a vital part of that. Forming a...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises!   Many people believe that surprise and delight is a great customer service practice.  Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

How to Bring Discipline to Your Sustainability Initiatives *

Why Your Business Should Embrace Sustainability   Sustainability has become a part of life for many companies.  For many, it’s simply a matter of meeting demands from customers seeking socially responsible goods and services.  For others, it’s about...

How to Engage Your Customers Using Mobile Messaging

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand's landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship...

How to Create Products and Sell Them on Your Blog

The post How to Create Products and Sell Them on Your Blog appeared first on ProBlogger. This post is based on episode 67 of the ProBlogger podcast. This week I want to talk about creating a product for your blog. Last month I talked about my various profit streams,...

You See What Blog Branding Involves, Are You Doing it Wrong

How do You Make Your Amazing Blog Your Brand's Core   We've all heard about Fiverr.  The site which went viral for providing inexpensive logos, graphics, content, design and so much more.  The vendors on Fiverr provide invaluable services to help...

Business Hosting: Cheat Sheet P

Business Hosting is the best of both worlds: web hosting simplicity, plus VPS power without needing to hire a server admin or IT pro. Scalability for your business — and revenue With plans that grow with you, Business Hosting offers the power to welcome a tidal wave...

Why Your Business Needs a Proactive User Experience

Your Customer Service Can't Just be Reactive Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important.  Today business has to contend with customer reviews coming via...

How to promote your blog on social media

Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few...

How to set up an international WooCommerce store

Editor’s note: The following is a guest post from our friends at Weglot. Taking your WooCommerce store international can open you up to a huge potential customer base that’s interested in purchasing your products or services. If your offerings are familiar and have...

Core web vitals and ways to improve on WordPress *

  You already know to put more focus on UX for better Google rankings of your web pages. Now, that’s more important than ever as Google prepares its May 2021 update for measuring Core Web Vitals. With this new Google update, web pages that fall within a specific...

You Need to Know if Your Customer Experience Costs You P

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer Experience.  Your...

How Important Facebook Features Help Marketers Succeed *

Discover the Facebook Features That Help Marketers Is using Facebook helping your Marketing?  Have you discovered the built-in Facebook functions that are designed to help marketers?  Would you like to streamline your Facebook marketing?In this article, we...

Develop your 2021 marketing strategy, look back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement?   Do you keep text and image updates separate in your content?  Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...

How to pick a brand graphic style that grabs *

  Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin...

How to use cause marketing to promote your brand P

As a Big Why Business Founder, you feel passionate about the causes you support and the issues you’re trying to change. Conscious consumers share that passion, making those causes the perfect connection point to get their attention, engage them in conversation and...

Make Your Company’s Name Your Brand Promise

I wanted to share this post by my favorite customer service guru, She Hyken. Last summer I played golf with a friend. At the end of the game, he had blisters. He didn’t play very often, and the golf clubs rubbed his skin raw. My hands were just fine. I’m fortunate to...

Changes coming to Google Search in June 2021 P

  Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

3 steps to crushing website optimization P

by | Better Business Alliance   What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within...

The Hottest Green Trend is Sustainable Business Practices *

Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices.  While many issues are politically charged, including environmental matters, a major shift in public opinion is...

Do You Want Your Customers to Tell Your Amazing Story?

Wouldn't it be Great for Customers to Tell Your Story   In the past, I’ve written about “Telling Your Story.”  I feel that The idea is that you look to create the “legendary” type of stories that come from your employees and set the bar for the...

How Can You Personalize and Drive Your Social Media? *

Why Being Personable Is the Key to Your Social Media Success   There are many things on Social Media that successful brands do right.  Or at least differently than others.  Those that succeed find their own unique path to success.  The one thing they...

How to Make Your Home Office Green in 7 Easy Steps

Working from home is great for the environment by reducing air pollution, consuming fewer resources, generating less waste, and saving on electricity compared to working at an office. But have you considered the environmental impact of your home office?...

You See How to Influence Consumer Purchasing Decisions

How Social Media Marketing Raises Brand Awareness is Amazing   Have you ever wondered about social media marketing's effectiveness?  Many businesses dive hard into social media.  Their obvious hope is to increase brand awareness and convince more...

How Your Digital Marketing Strategy Build’s Your Brand

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It's how you build the brand that your customers trust and engage with.  You need to...

Can You Charge More for a Better User Experience?

Should You Charge More for a Better User Experience?   Every company has some form of a customer service department.  The smallest companies, even solo entrepreneur's, will act as if they have a customer service department.  Why do people reach out to...

Build a strong digital presence with a .online domain name

People are searching for local businesses and small businesses — just like yours — online. If they cannot find you there, then it’s a missed opportunity on your end, almost like having a “Closed” sign in front of your store. Fix that with a .online domain name. For...

10 small business SEO tactics that you can do in-house

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your...

8 Effective Ways to Wrap up Your Blog Posts

The post 8 Effective Ways to Wrap up Your Blog Posts appeared first on ProBlogger. This post is based on episode 56 of the ProBlogger podcast. You’ve said everything you wanted to say in your post, and now it’s time to quickly wrap things up so you can hit ‘Publish’....

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google’s Featured Snippet Box   What is a Featured Snippet?   A Featured Snippet is shown in Google’s search engine results pages (SERPs).  Usually when a question-based query is being searched for.  The snippet displays...

How to get a business line of credit when starting out

The information provided in this blog is for informational purposes only and should not be considered as legal or accounting advice from GoDaddy. Always consult an attorney or accounting professional regarding your specific situation. When you’re starting a new...

How Using Data Analysis Can Make Your Content Amazing P

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...

How to protect your small business digital privacy

  Much like an entrepreneur would incorporate a business to ensure it receives limited liability protection, it is critical that owners of small to medium-sized businesses (SMBs) emphasize protecting the privacy of your small business website. Data breaches and...

You Need to Know How to Write an Introduction That Engages P

Write Your Blog Post Introduction   Your Blog Post introduction is your invitation to your readers.  Here is where you express “We Want You” to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first and then...

How You Can Dramatically Improve Your Content Engagement *

How You Can Create Content Engagement Experiences   Have you been wondering how you could improve your content marketing?  Rather than thinking in terms of content marketing.  You need to actually start thinking in terms of content engagement...

How to create a holiday gift guide for your business

While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them.  You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

How to Drive Traffic to Your Blog in 8 Easy Steps

Do You Want People Linking to Your Blog Post?   Let me give you a tip for getting more people to link to your blog.  Write lists!  There's no denying the fact that most people like and even use lists in our everyday lives.  Most of us have a shopping...

8 steps solopreneurs must do to end the year on the right foot

This information contained in this blog is provided for general information purposes only and should not be construed as an endorsement or advice from GoDaddy or legal or tax advice Always consult an attorney or tax professional regarding your specific legal or tax...

10 sites to bookmark on National Reading Day

Happy National Reading Day, y’all! While today is semi-officially reserved for encouraging schoolkids to read, don’t look past the opportunity for us to nurture our inner child. And there’s no better way to do that than by focusing on growth — professional growth,...

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.”...

11 Quick Tips for Writing Compelling Blog Posts P

  Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

How You Can Optimize Pinterest for Small Bloggers *

  Have you wondered how to optimize Pinterest for promoting your blog.  Pinterest is an important platform for even the smallest blogger, but much of the available information is geared toward helping bloggers who have a lot of traffic. You know what I mean, big...

How Soil Carbon Sequestration applies to agriculture

The need to stabilize greenhouse gases in the earth’s atmosphere is the great environmental challenge of this century. Approximately two-thirds of the total increase in atmospheric CO2 is the result of burning fossil fuels, with the remainder coming from soil loss due...

How WebP images speed up your WordPress website

  Using images in your website keeps the visitor’s attention and can help break up large amounts of text. Media can impact your website speed, search engine results, and more. Larger file sizes can mean longer load time. WebP images can speed up your WordPress...

How “Self-Liquidating Premiums” Can Help Close the Sale P

This type of promotion pays for itself, when you start using self-liquidating premiums Kim Mateus • February 9, 2021   An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price...

5 tips to build better teacher websites

Tech is becoming a big part of our daily lives. The education space is no different, and teacher websites are becoming popular bridges for communicating with students, whether you see them in a brick-and-mortar classroom or a virtual one. Whether it’s online classes,...

How You Can Create Shareable Images People Love

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

Mobile Accessibility Can Make or Break Your Business

The pandemic has changed people’s lives – and it has changed business as well. We are now witnessing tremendous growth in the number of people using digital channels – in times of social distancing, digital often becomes their only choice. Lots of daily activities...

How to respond to comments and console unhappy clients P

Let’s get real: In the web design world, complaints come with the territory. If you’re selling a product or service based on creative design and interpretation, you’ll eventually encounter an unhappy client. And keeping clients happy is key to providing exceptional...

Introducing Pro Product Cheat Sheets

Goodbye 2020, hello 2021! The past year was definitely a memorable one. As increasing numbers of businesses turn to online store solutions, e-commerce sales have reached record highs. And there’s no denying that this has led to astronomical growth in the website...

Top 21 crowdfunding platforms of 2021 P

This article was first published on Feb. 8, 2017, and was updated on Feb. 27, 2018, Feb. 11, 2019, Feb. 24, 2020, and March 4, 2021. Wondering if crowdfunding platforms might be a boost for your new business venture? Companies that are just starting out sometimes need...

Reflections from lockdown: the green path to tackle the crisis

Reflections from lock down As lockdown restrictions begin to ease, it is important to consider the changes we wish to make as individuals and businesses. While COVID 19 has brought enormous hardship to humankind, it has also highlighted our determination and...

Protect Our Winters (POW) Pledge

Protect Our Winter (POW) Pledge Today, we launch the POW Pledge. A new initiative and digital portal from Protect Our Winters UK, developed with Surfdome and Internet Fusion, to equip the industry and organisations to take climate action towards Net Zero through eight...

How Does Your Digital Marketing Strategy Find Your Audience? *

Are You Targeting the Wrong Audience?     What Is Your Target Audience? With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking...

7 Ways to Build a Community Around Your Blog

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 61 of the ProBlogger podcast. Last week I talked about building a community around your blog, and how it can benefit you as much as it can your readers....

You See How Google Shows the Wrong Meta for My Site

If Google Shows the Wrong Meta Description For Your Site   There is nothing more annoying than taking the time to craft a great meta description for your web page, then having Google show a completely different description in the search result...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan Sustainability will be handled differently for different companies.  Whether your company is a startup or an established company reevaluating your business plans matters.  You need to identify what the source of the...

How to Edit Your Blog Posts in 7 Simple Steps

The post How to Edit Your Blog Posts in 7 Simple Steps appeared first on ProBlogger. This post is based on episode 168 of the ProBlogger podcast. We often talk about being a great writer. But most great writers are also great editors, because chances are their first...

9 Reasons Why You Should Build a Community Around Your Blog

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?” Of...

How to Make Your Business More Personable in 5 Easy Steps *

How Can You Make Your Business More Personable? Merriam Webster defines personable as pleasant or amiable in person.  That's a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it's especially important for your business to...

How to drive more traffic to your site using Social Ads *

  In today’s digital world, social media is the key to small business success. But if you’re unsure of how to get your products seen on social media, we’re here to help. With social media ads, creators can now drive more traffic to their sites with this new...

6 Proven Accounts Payable Automation Best Practices

Think about the accounts payable (AP) invoice process in a typical business.  Often, invoices go to multiple people in the organization rather than being centralized. A recipient manually forwards the invoice to the accounts payable department for coding and review –...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

Customer Service Shouldn’t Depend on the Valentines Obligation

We all Love Someone on Valentines Day February 14 is Valentine’s Day.  This is traditionally the day we express our love for our spouses, significant others, loved ones, etc.  We may buy them gifts, send flowers or enjoy a special meal to celebrate.  In...

7 pricing strategies to help you make a profit *

  This article was originally published on May 27, 2019, and updated on April 28, 2021. Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than...

How to Use Twitter Chats for Your Business

Twitter chats are an underutilized social media tool for businesses to communicate with their followers and audience, share knowledge and strategies — all while promoting their brand. If you’ve seen a Twitter chat on your feed but never ventured into this virtual...

How to install WooCommerce on WordPress: A quick guide

Editor’s note: GoDaddy’s new WordPress Ecommerce hosting comes with WooCommerce preinstalled and $3000 worth of free premium extensions. Due to the COVID-19 (coronavirus), many small businesses have had to minimize their hours or shutter their brick-and-mortar...
Copywriting Tips for Your Small Business

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

read more

Pinterest vs Instagram for Marketing Your Business

PINTEREST VS INSTAGRAM FOR MARKETING YOUR BUSINESS PLATFORM USERS As of Q4 in 2021, Pinterest had 444 million monthly active users worldwide, with 89 million from the U.S. Pew Research found that Pinterest ranked fourth in audience size after YouTube, Facebook and...

read more
How to Build a Culture of Community on Your Blog

How to Build a Culture of Community on Your Blog

How to Build a CULTURE of Community Let me start by repeating the advice I gave last week that building community and reader interaction on a blog takes time. It won’t happen over night but develops day by day. It is also something that YOU need to take the lead in as...

read more

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

Accessibility Toolbar