by John Walck | Marketing
What is Content Marketing and Does it Matter? Traditional marketers for many years have used content to disseminate information about a brand and to build a brand’s reputation. A great early example of content marketing was Poor Richard’s Almanac,...
by John Walck | Marketing
What’s the Most Time Consuming Task Every Writer Has? Your most difficult task is writing the content to fulfill the needs of your digital marketing strategy. It requires a tremendous amount of time and effort to produce the content that your customers find...
by John Walck | Marketing
A Sales Relationship Used to Begin With a Smile and Handshake Two components of reliable relationship building in sales used to be a smile and a handshake. Things have certainly changed in the digital world. So many of today’s interactions take place...
by John Walck | Marketing
Your Digital Marketing Future Begins NOW! Being a business owner isn’t easy, so much to do and so little time. Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the future...
by John Walck | Marketing
How Can Your Mobile Messaging Increase Customer Engagement? Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions. Your visitor lists help you establish an ongoing relationship with...
by John Walck | Marketing
We All Feel That Our Content Matters As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds. Admit it, we all worry because everything we produce will be ranked by GOOGLE! Whether our content lives or dies...
