by John Walck | Marketing
Why You Need to Develop a Unique Selling Proposition A unique selling proposition is a part of embracing your pricing power and becoming a business that your customers genuinely love. A strong unique selling proposition allows you to stand apart from your...
by John Walck | Marketing
We All Want to Get the Most Out of Our Marketing It’s understandable that small business owners want to get the most out of their marketing. And they have to, if they want their business to survive. Business owners main effort must be to build their...
by John Walck | Marketing
How Can You Procrastinate Your Way to Success? ‘Time Management’ for many business owners is just an illusive and unattainable goal. Most times it feels like we spend our time jumping from one crisis to the next. We don’t seem able to devote...
by John Walck | Marketing
Digital Marketing Gives Your Website Relevance What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies. Broken down further digital marketing is how businesses create their relationships with and...
by John Walck | Marketing
Creating Anticipation is How You Get More Blog Subscribers Creating a sense of anticipation on your blog is an important element in getting people to subscribe to it. I’ve found that people subscribe to blogs that they think will enhance their lives in...
by John Walck | Marketing
What is Content Marketing and Does it Matter? Traditional marketers for many years have used content to disseminate information about a brand and to build a brand’s reputation. A great early example of content marketing was Poor Richard’s Almanac,...
