IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

How tiny Fairfield, Iowa, became a micro-business capital

When the COVID-19 crisis hit, Jim Masterson had to figure out how to massage a horse online. For more than a decade, Masterson and his wife, Conley, have been the go-to experts for equine performance bodywork. If your show horse got sore after a jumping competition,...

How to Promote Your Amazing Blog In 5 Positive Steps

How Can you Grow Your Blog Readership?   It's no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for...

How to Communicate and Market During the COVID-19 Crisis P

How do you market your business on social media during Covid-19? It’s a tough question that we don’t have all the answers for. But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing?   It's not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

10 Writing Tips to Help You Sound More Human P

The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a...

How These 7 Amazing Strategies Help Your Blog Succeed

How Your Amazing Blog Helps Your Digital Marketing Success   Your business blog can help you meet many of your corporate goals.  Your successful blog's content is key to increasing your companies visibility and reputation.  It's amazing how your...

How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020. When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every...

How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...

How to be Different, Stand out, and Win

If You're Different, You Stand Out. And, That’s a Win   Over the years I’ve talked with many clients who are looking for ways to disrupt a competitor and/or win more business from existing customers. When we dig deep, I’ve found many clients are trying to compare...

Top-notch shipping tips for your online store

This post was originally published on Aug. 28, 2015, and was updated on Dec. 4, 2020. With a global pandemic causing massive disruption to brick-and-mortar businesses, many entrepreneurs are getting an emergency crash course in ecommerce. Along with that ecommerce...

How to be Productive and Decrease Your Time on Social Media

How to Keep Social Media From Sucking Up all of Your Time As bloggers, social media is a key tool for promoting our blogs.  Social media helps us to grow our blogs.  Social media allows us to interact with our readers.  Social Media gives us the...

5 delegation tactics for small business owners

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How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

Compose Your Blog Post Outline to Organize Your Content

Outline Your Blog Post Outlining my blog post is when I list the main points I want to teach someone in my post.  It doesn’t require a lot of writing here.  It’s normally just the main points in a Word document on my computer. During this process I am...

How to tag on Instagram and why you should

Instagram is one of the most popular social media platforms out there that can put your business in front of your ideal audience and help you make more money. Businesses need a strategy, though, and how to tag on Instagram should be a vital part of that. Forming a...

5 Tips from Full-Time Bloggers P

The post 5 Tips from Full-Time Bloggers appeared first on ProBlogger.   This post is based on episode 155 of the ProBlogger podcast. About five years ago I started using a new piece of software for creating and distributing surveys. As you probably know, I’ve...

How to write winning award submissions P

Winning awards for your positive impact is an important part of running a Big Why business – and to do that, you need to know how to write winning award submissions! Not all Big Why business founders realise this – but you can (and should!) nominate yourself for...

How to Choose the Right Social Management Tools for You

Choosing Your Social Media Management Tools   With the phenomonal growth of recent years it's not surprising how important Social Media engagement has become.  Social media offers the most effective way to reach a large and receptive audience.  The guidelines...

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will   Have you ever wondered why some companies consistently earn free publicity from customers who gush about them?  While many brands exist in relative obscurity wishing that...

10 sites to bookmark on National Reading Day

Happy National Reading Day, y’all! While today is semi-officially reserved for encouraging schoolkids to read, don’t look past the opportunity for us to nurture our inner child. And there’s no better way to do that than by focusing on growth — professional growth,...

How Your Customer Service Has Become Your User Experience *

Is Your User Experience the Best it can be?   Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?”  It's a rhetorical question, but one that is always on your mind.  What could you be...

Keep customers watching with IGTV for business

If you’re anything like me, when trying to market your business, you’ll look for every possible avenue to get the word out about what you do and why people need it. You may already be using blogging, Facebook, podcasting, Instagram, Pinterest or a combination of all...

5 Procurement Best Practices to Streamline Purchasing

Do you need to streamline procurement in your organization? Are you wondering what best practices would help you improve purchasing processes further? Well, I can only imagine the weight on your shoulders. Your company needs to source goods and services to deliver...

Changes coming to Google Search in June 2021 P

  Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

How to get backlinks for your small business website *

Why should you want to learn how to get backlinks to your small business website? Backlinks are one of the most important ranking factors of search engines like Google. The more, highly-relevant backlinks you get for your website, the more likely you are to show up...

Improve Your Search Rankings Using Google Search Console *

Improve Your Search Rankings with Google Search Console   You want to constantly improve your search rankings for your content.  Because the higher your content ranks, the more traffic you get.  The more traffic you get, the more revenue you generate...

How to effectively Interview web pros before hiring

Make no mistake about it: whether you’re a new or seasoned web pro, prospective clients want to interview you. Maybe they were referred, or possibly they found your website. Perhaps they already think they want to work with you. But it’s often the in-person interview...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it's potential...

How Your Digital Marketing Strategy Build’s Your Brand

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It's how you build the brand that your customers trust and engage with.  You need to...

The Pros and Cons of Having Multiple Blogs

The post The Pros and Cons of Having Multiple Blogs appeared first on ProBlogger. This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a...

Create Stories That Engage People and Move Them to Act

Create Stories That Engage and Educate Do you use stories to engage and educate your audience?  Would you like to see how powerful stories can be?This article should help you discover how to create stories for your business that move people to act.  One of...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them.  You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

How does Proactive Customer Service Help Your Business?

Your Customer Service Can’t Just be Reactive   Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important.  Today business has to contend with customer reviews coming via social...

7 Tips to make your marketing easier in 2021

Marketing your business rarely comes easily. There’s always room for improvement and new things to learn. But that doesn’t mean that you can’t make marketing a little easier on yourself for 2021. Let’s talk about seven ways to make marketing in 2021 easier — including...

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google's Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google's search engine results pages (SERPs).  Usually when a question-based query is being searched for.  The snippet displays content from...

How You Can Optimize Pinterest for Small Bloggers *

  Have you wondered how to optimize Pinterest for promoting your blog.  Pinterest is an important platform for even the smallest blogger, but much of the available information is geared toward helping bloggers who have a lot of traffic. You know what I mean, big...

How to Get Started With Digital Transformation in Education

Technology has played a critical role in education. Teachers can supplement instructional materials with videos and students can connect online for remote learning. However, many institutions are still bogged down by manual processes. Examples include student...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer...

15 Tips to Hook Readers into Your Blog P

With so many blogs out there (not to mention all the other types of websites), you’ve only got a few seconds to convince a first-time reader that yours is worth coming back to. So how do you do that? By hooking them quickly with your blog’s design and content. And...

8 Steps You Can Make to Ensure Your Emails Land in Gmail *

How to Ensure Your Emails Land in Gmail’s Main Inbox You've wasted all your efforts if your marketing emails don't land in theit Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are...

Today’s the First Day of Your New Digital Marketing Strategy

Your Digital Marketing Future Begins NOW!   Being a business owner isn't easy, so much to do and so little time.  Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the...

How Your Slow Blog Page Speed Loses You Visitors and Money *

Unleash Your Blog's Page Speed   Your page load speed needs to be a rocket ride, so fast that your visitors feel like they're hanging onto the handlebars.  We all wonder?  Are my pages loading too slowly?  Is my site's page loading speed affecting search traffic?...

Memorable Remarkable and Relatable Word of Mouth Marketing *

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   "An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most...

7 Process Improvement Steps to Streamline Your Business P

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain. Take onboarding, for example. If your delivery firm is...

Stop Marketing, Your Social Media Must Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your...

47+ Email Best Practices to Help Your Marketing Succeed

Great Emails Combine Intelligence with Sincerity   There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI.* It’s one of the earliest...

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

Ask Questions on Your Facebook Page to Get More Comments

How Asking Questions on Facebook Gets More Comments   As a business owner, I hope you have made the choice to build a Facebook presence for your business.  It makes sense if you want to reach your target audience, engaging them and making a lasting...

6 Workflow Design Best Practices to Increase User Adoption

Assuming you’ve got the basics right, the single most important factor in determining the success of your workflow automation project is user adoption. No matter how well-designed your workflow is and how quickly you deployed it, if your users find it difficult or...

5 New Things for Your Business Website and Marketing in 2020

So much has happened between kids going back to school and the leaves turning brilliant colors getting ready for the winter. The most exciting thing was our customer event on September 29. If you missed it or if you’d just like another chance to watch the sessions,...

How to Create Dynamic Forms with No Code P

Dynamic forms are the lifeblood of most automated business processes.  You can customize them to perform calculations, populate fields from a database, and validate form submission data. You can even incorporate them into automated workflows. So why aren’t more...

How Web Analytics Measure Your Digital Marketing Success *

Web Analytics Measure and Quantify   Web Analytics Measure Your Success   Web analytics is the measurement, data collection, analysis and reporting of web data.  This tracking and analyzing of data is done to help understand and optimize web...

A Marketing Guide to How Keyword Stemming Works for SEO

Keyword Stuffing Used to be the Norm   Content writing years ago was much different than it is today.  Stuffing as many keywords as possible into your content was what everybody did.  The following type of sentence was the standard.  "Orlando Eye is one of many...

8 steps solopreneurs must do to end the year on the right foot

This information contained in this blog is provided for general information purposes only and should not be construed as an endorsement or advice from GoDaddy or legal or tax advice Always consult an attorney or tax professional regarding your specific legal or tax...

You Need to Know How Using Social Media Has Changed

Social Media Changes You Need to Make in a Coronavirus World   The Pandemic has turned our world upside down.  It's already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We're all asking many questions.  How can we stay...

7 Ways to grow your business using local SEO

Wouldn’t it be great to get more customers coming into your business? Isn’t that what a great website is supposed to help you do? While most good websites are setup to be search engine friendly and help you rank high, there are several strategies that you can use to...

I received a Form 1099-NEC — what should I do? P

This post was originally published on Feb. 5, 2015, and was updated on April 2, 2018, March 27, 2019, Feb. 5, 2020 and Jan 29, 2021. The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your...

33 landing page tips — How to build the best landing page

A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few...

Supporting adults with learning disabilities *

Share is a social enterprise and charity in London, providing training and employment support for disabled people. A volunteer befriender offers support and friendship to adults with learning disabilities, autism, or any kind of physical or sensory disability,...

8 Steps to Ensure Your Emails Land in Gmail P

How to Ensure Your Emails Land in Gmail’s Main Inbox   You’ve wasted all your efforts if your marketing emails don’t land in their Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are spam...

Benefits of professional email for your business

This post was originally published on Feb. 28, 2018, and was updated on August 6th, 2020. How important is it to implement professional email for your business? Well, think about how much time people send in their inbox: an average of 13 hours per week, according to a...

Research shows that women make great CEOs P

This article was originally published on March 1, 2017 and updated on March 8, 2021. In 2020, Fortune reported that the number of women running America’s largest corporations had hit a record high. There are now 37 women CEOs leading Fortune 500 companies, increasing...

How to use personalization to increase sales *

Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they wanted to. The...

Use 19 of the Best Royalty Free Stock Photo Sites for You

19 Free Stock Photo Websites for Royalty-Free Images   I got the terrific image above for free on Pixabay.  I don't know why, but for some reason many publishers continue to use cheap stock photography to represent their brand.  High-quality stock...

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

4 ways to localize your WordPress website with Weglot

Editor’s note: The following is a guest post from our friends at Weglot. Localizing your WordPress website can help you increase its visibility, improve usability, and help you reach out to new markets. The good news is that there are a number of ways you can localize...

Securing Your Online Store for the Holidays

Shopping season is here, and so is the opportunity for ecommerce site owners to grow their business and generate profit. With the shifting global ecommerce climate produced by the recent pandemic, comes the ever growing importance of securing your website to protect...

What Effect Can One Person Have to Make the World Green? *

What can One Person do to Make a Difference?   We all have to accept one basic truth.  A lot of the actions and behaviors that we take in our lives add greenhouse gases to the atmosphere.  But it's not entirely our fault.  How we live today has...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

5 cybersecurity tips for your small business

Would you believe that more than 50 percent of your web traffic might be from bots, scrapers, hacking tools and scammers? You’ve probably received an email in your inbox with cybersecurity tips and brushed it aside. Maybe you’ve heard stories of websites being hacked,...

8 tips for restaurants to thrive in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Restaurant owners have been hit hard by the COVID-19 pandemic. Historically, restaurants have depended on serving food to people indoors and in person, but with the lingering threat of the novel...

How and why you should prioritize clients during a crisis

The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media. One thing has become clear:...

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

How to Get More Comments on Facebook by Asking Questions

How Asking Questions on Facebook Gets More Comments   As a business owner, I hope you have made the choice to build a Facebook presence for your business.  It makes sense if you want to reach your target audience, engaging them and making a lasting connection....

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

Create Brilliant Blog Post Titles to Attract and Engage Visitors

Create Your Working Title   It's wonderful to write great content, but it's also important to get it read and ranked.  That's why making your title memorable is so key to having it found during searches.  Titles are what sell's your content. Titles   represent...

How You Can Protect Our Waterways in 5 Easy Steps

The UK is lucky enough to have 2,000 miles of waterways, including canals and rivers. These pass through cities, skirt around homes and offices and meander into our scenic countryside. Waterways provide us not only with a place for recreational activities such as...

Turning happy customers into customer advocates P

This post was originally published on July 13, 2018, and was updated on March 3, 2021. Need more business? Customer advocates are your key to more leads — and as a result, more revenue. Why? People are more likely to purchase a service or product based on a...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises!   Many people believe that surprise and delight is a great customer service practice.  Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

9 Ways to Grow Your Blog Faster

The post 9 Ways to Grow Your Blog Faster appeared first on ProBlogger.   This post is based on episode 246 of the ProBlogger podcast. As you may well know, I started blogging back in 2002. And over the years I’ve tried all sorts of things to grow my blogs and...

Honesty is an Amazing Skill Worth Mastering P

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say, “It was the...

7 Customer Service Tales to Make Your User Experience Better

7 Unforgettable Customer Service Stories   Inspirational Customer Experience Stories   Why do consumers enjoy reading stories of great customer experiences?  It might be that these stories personalize your business and provide a constant reminder that there...

4 things you should expect from your Woo payments provider  P

Let’s talk WooCommerce payments providers. The payment process is one of the most critical parts of the online shopping experience—your customer has browsed your store, made their selections, and is ready to checkout. It’s time to get paid! Now all you need is a...

Your Business Success Story is Embracing Sustainability

Your Business Has a Sustainability Role   It’s become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are...

New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception. As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same...

How Your Core Values are Key to Your User Experience *

Core Values are Key to Your User Experience   I’ve been thinking a lot about “core values.”   I realized this is a concept worthy of a short article, just to get you thinking about you and your company’s core values.   Your Customer Experience Reflects Your...

How to sell anywhere, tips for selling digitally

  Within the retail world, businesses are divided into two categories: brick-and-mortar or ecommerce. Due to the rapid changes occurring within the retail sector due to evolving consumer habits, the lines between these types of businesses are beginning to blur....

The Better Business Alliance is Committed to Sustainability *

We Are Committed to Sustainability Concern for the environment and promoting a sustainability agenda are integral to the Better Business Alliance's activities and the management of our organization.  We follow and promote good sustainability practices....

How You Can Create Shareable Images People Love *

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

How to Create an Automated Document Approval Workflow P

Organizations heavily depend on processes to get work done. Standard processes ensure that tasks like employee onboarding and procurement are completed in an efficient manner. But among the more time-consuming are document approvals. Certain documents, such as...

Why you should not delete pins on Pinterest *

  SHOULD YOU DELETE PINS ON PINTEREST? Every so often posts circulate about how deleting your older pins on Pinterest, those with little to no repins, could actually boost your follower numbers. These posts create a frenzy among some Pinterest users, sending them...

The Key to Long-Term Traffic and Profit for Your Blog

The post The Key to Long-Term Traffic and Profit for Your Blog appeared first on ProBlogger.   This post is based on episode 201 of the ProBlogger podcast. “How do you create content that goes viral?” I remember getting this question from a new blogger. They...

7 Ways to Trigger Buying Decisions in Your Customers Brain *

What Effect Does Persuasion Have on Your Messages?   It's hard to imagine the billions of dollars are wasted on ads that don't grab attention or motivate people to act?  We have always tried to influence others, with advertising being the modern...

Build a strong digital presence with a .online domain name

People are searching for local businesses and small businesses — just like yours — online. If they cannot find you there, then it’s a missed opportunity on your end, almost like having a “Closed” sign in front of your store. Fix that with a .online domain name. For...

How to Create More Anticipation on Your Blog

Here are a Few More Ways to Create Anticipation on Your Blog   Over the last couple of weeks I’ve been writing about how you can grow the numbers of subscribers to your blog.  Lets take a quick look back:   Four days ago I revealed how I build my...

How to Build a Business Others Love Recommending

You Can Build a Business Others Love Recommending   Do you rely on word of mouth marketing to promote your business?  Are you wondering how to get more people to recommend your product or service?  Would you like to learn how to build a business that others...

Create eye-catching content with Over by GoDaddy

When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...

Embrace Being Green With These Practical Energy Saving Tips

Adopt Energy Saving Tips for Your Home and Business We all understand that we have an impact on our environment and the costs involved.  It's natural to seek ways that you can save money.  In this article I'm going to talk about several simple and...

Expand your global reach using country-specific domain names

If you’re an entrepreneur with an online business, you know there could be thousands – maybe even millions – of people in other countries who may be interested in your products or services. In this article, you’ll learn how to use country-specific domain names, giving...

Don’t be Guilty of the 7 Sins of Greenwashing?

The Seven Sins Of GreenWashing!   Greenwashing is the deceptive use of  green marketing or green PR to promote the perception that an organization’s products, services, or policies are environmentally friendly.   Greenwashing can be as simple as mislabeling a...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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