Every so often posts circulate about how deleting your older pins on Pinterest, those with little to no repins, could actually boost your follower numbers.
These posts create a frenzy among some Pinterest users, sending them on a mission to delete as many pins as possible to boost their follower numbers. So let me share my feelings about whether this is a good idea.
My main core belief for Pinterest users is to build your brand using healthy pin habits.
You should always spend your time managing your pins, pinning useful pins, and creating images that encourage clicks to your website. Every business user should be able to unlock the keys to their audience and deliver to them more of what you love, in turn, having them fall in love with you, your brand, and your community.
That being said, all Pinterest strategies that I present to my community have to filter through that core belief. Is deleting pins a business builder that will boost your business and build your community? No. Has it proven to increase traffic to your website and boost product sales? No.
For those two reasons, I’m out! It’s not worth my time as a business owner if the strategy has not been proven to accomplish those two goals. In addition, Pinterest has never endorsed the strategy of deleting pins.
If you delete a pin too soon you run the risk of losing out on sudden search traffic. It can take time for your pin to circulate into the system due to Smart Feed. We’ve seen plenty of pins with 1-2 repins within 24 hours completely take off 7 days later into 25-50 repins. You don’t want to miss out on that?
Um…who doesn’t want 100k visits??
The only time I endorse deleting pins is if it’s time sensitive, i.e. you ran a sale, or if the link is dead and the pin won’t go to the correct location. That’s it!
Take a deep breath business pinners, leave those pins alone because they won’t hurt you. Instead, focus on pinning with your Pinterest momentum.
Pin the best of what pinners already love and you’ll be rewarded with clicks and repins. Or spend your time on promoting a pin or monetizing your traffic with ads so you can make more money! Your time is better spent elsewhere.
Happy pinning and not deleting!
