IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

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Why Marketing’s Future Is Embracing Artificial Intelligence

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Why Your Web Content Must be Written Clearly and Simply

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How Can You Personalize and Drive Your Social Media? *

Why Being Personable Is the Key to Your Social Media Success   There are many things on Social Media that successful brands do right.  Or at least differently than others.  Those that succeed find their own unique path to success.  The one thing they...

Maximum SSL certificate validity is now one year

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3 Must Know Pinterest Tips for Bloggers and Brands *

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Which business entity is best for an ecommerce company?

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Why You Need to Update Your Blog’s Design P

When was the last time you took a long, hard look at your blog’s design? While having great content is important, your blog’s design will also play a part in how successful it (and you) will be. If new readers find the navigation confusing or can’t make sense of...

How to Communicate and Market During the COVID-19 Crisis P

How do you market your business on social media during Covid-19? It’s a tough question that we don’t have all the answers for. But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are...

How Your Digital Marketing Strategy Build’s Your Brand

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How You Can Empower Everyone in Your Workplace

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Will Sustainability Growth be Destroyed by New BioPlastics?

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How to use personalization to increase sales *

Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they wanted to. The...

Stop Marketing, Your Social Media Must Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your...

How to get your business traction on Pinterest *

Are you getting traction with Pinterest?  Do you pin consistently? Are you building your brand using high quality pins? Pinterest builds on your efforts.  Increase your followers and page views.  Your success is all about building your audience engagement.   If...

Build a strong digital presence with a .online domain name

People are searching for local businesses and small businesses — just like yours — online. If they cannot find you there, then it’s a missed opportunity on your end, almost like having a “Closed” sign in front of your store. Fix that with a .online domain name. For...

The Complete Guide to Website SSL Certificates

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous...

How to Choose the Right Social Management Tools for You

Choosing Your Social Media Management Tools   With the phenomonal growth of recent years it's not surprising how important Social Media engagement has become.  Social media offers the most effective way to reach a large and receptive audience.  The guidelines...

Using Promoted Pins – Tips From Pinterest

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A Cool Tool for Monetizing Your Facebook Group *

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Why you should not delete pins on Pinterest *

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Embrace Your Community Growth Using Social Media Branding *

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How to boost your 2021 sales using Social Media Marketing P

As we start 2021, ecommerce is leading the way this year, as the pandemic continues to boost online shopping. Ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. Record-breaking online shopping is expected to continue...

You See What Blog Branding Involves, Are You Doing it Wrong

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How Much Do Your Customers Trust You?

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You See How to Influence Consumer Purchasing Decisions

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Do you need a social media makeover for your business? *

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How These 7 Amazing Strategies Help Your Blog Succeed

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How Twitter Can Help You Promote Your Blog

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Embrace Being Green With These Practical Energy Saving Tips

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47+ Email Best Practices to Help Your Marketing Succeed

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7 Habits of Lucky Entrepreneurs

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How to Build Stronger Business Relationships in 5 Easy Steps

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How to Optimize Communication with Web Designers

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How to Promote Your Amazing Blog Using Great Content

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7 Process Improvement Steps to Streamline Your Business

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SEO is Central to Your Digital Marketing Strategy *

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Honesty is an Amazing Skill Worth Mastering P

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A beginner’s guide to planning a side hustle

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Building Your Brand Should Be Your Social Media Focus

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How to Make Your Content Amazing by Analyzing It

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How Your Great Blog Post Topic Engages Your Visitors

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Social Media Optimization Energizes Your Digital Marketing P

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How to Use Emotional Triggers to Hook Your Subscribers *

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Update your website, business hours and contact information P

This post was originally published on March 27, 2020, and updated on March 1, 2021. As the COVID-19 pandemic continues, businesses have to adapt to changing local, state and federal ordinances and as well potential closures due to COVID-19 exposure. While many of us...

A Marketing Guide to How Keyword Stemming Works for SEO

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Opt-in Email’s Build Your Digital Marketing Strategy Lists *

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How to use intentional listening to benefit your customers

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Is Your Company Customer Focused or Operations Focused P

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Not Just the Law Web Accessibility is Good for Business *

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How You Can Create Shareable Images People Love

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How can you recognize phishing? *

  Phishing is a serious threat to every individual and business.  I'm sure that you have already received fraudulent email's that appear to come from your bank, PayPal, or Amazon. Some of these emails are easily recognized as fakes because of obvious grammatical...

How to get backlinks for your small business website *

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Website Terminology Glossary: Online Marketing, Vol. 1  *

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The Better Business Alliance is Committed to Sustainability *

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Practically Green Changes Employee Behavior Via Video Games *

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4 Steps to Embracing and Owning Your Digital Marketing Strategy

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Unique Selling Proposition’s Develop Personal Relationships *

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Memorable Remarkable and Relatable Word of Mouth Marketing *

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Why Your Content Marketing Needs to be Snackable *

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How to use consumer psychology to grow your small business P

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How Text Messages Can Improve Your User Experience P

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our customers and...

Five Easy Ways You Can Say Thank You to Your Customers

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4 SEO Tactics That Will Damage Your Brand’s Reputation

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How Seizure Disorders are Web Content Accessibility Issues

Your Web Content can Trigger Seizure Disorders   Some people are susceptible to seizures caused by strobing, flickering, or flashing effects. This kind of seizure is sometimes referred to as a photoepileptic seizure.  When pulses of light interact with the eye’s...

How to Create Dynamic Forms with No Code P

Dynamic forms are the lifeblood of most automated business processes.  You can customize them to perform calculations, populate fields from a database, and validate form submission data. You can even incorporate them into automated workflows. So why aren’t more...

3 Tips to Improve Your Blog Post Google Search Rankings

Improve Your Blog Post Search Ranking   Optimizing your blog post to rank high in search engines used to be pretty straightforward.  You just selected your keyword and used it in the title and a few more times in your article.  If you picked the right...

Consumer sustainability trends to watch in 2021 P

The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge across many different markets. Despite being one of the most unpredictable years ever, it helped create greater public awareness of sustainability and deepen...

7 Customer Service Tales to Make Your User Experience Better

7 Unforgettable Customer Service Stories   Inspirational Customer Experience Stories   Why do consumers enjoy reading stories of great customer experiences?  It might be that these stories personalize your business and provide a constant reminder that there...

Your Social Media Posts Aren’t Word of Mouth Marketing *

Social Media Dominates the Conversation   Whether on social media or through word of mouth, next week's sales are driven by this week's conversations about your brand.  The best way to grow your business is to help your customers do it for you.  ...

How to prepare for Google’s SEO rank change *

  You’ve probably heard that Google began rolling out a major change to their search algorithm this summer. The changes started in mid-June and are expected to finish in August. The change affects how Google ranks websites, because they have added metrics called...

13 Ways to Lower Your Blogs Bounce Rate, and Why it Matters

Your Bounce Rate Measures Your Marketing Effectiveness   The bounce rate for a web page is an Internet marketing term used in web traffic analysis.  The bounce rate represents the percentage of visitors who enter the site and then leave or "bounce"...

How to avoid cyberscams during the COVID-19 pandemic

This article originally published on GoDaddy’s OpenWeStand.org website. The COVID-19 pandemic closed thousands of businesses, left millions without work, and brought about fear and uncertainty unlike anything many of us have ever experienced. Unfortunately, it’s...

How is Coronavirus affecting the Environment?

By now we are all familiar with the devastating effect on health that has resulted from coronavirus. The virus, originating in Wuhan, China, has spread into a global pandemic. The restrictions introduced in multiple countries have led to a significant lifestyle change...

How Does Keyword Intent Drive Your Visitor Searches? *

Learn How Keyword Intent Can Boost Your Conversion Rate   What is Keyword Intent?   Keyword intent is a representation of the user’s purpose for the search.  It’s what we think the user is likely to do during a search since we can't be sure.  Keyword...

Why updating your website matters for making sales P

This post was originally published on July 31, 2018, and was updated on March 4, 2020 and February 1, 2021. Many entrepreneurs might find themselves getting comfortable after their website has been created, with the misguided understanding that it will take care of...

Should I Disable or Keep Comments on My Blog?

Do I Want to Keep My Blog Comments Alive?   You're thrilled when you get a comment from someone about one of your blog posts.  At least when you were just starting out.  You were excited that people were reading your posts and cared enough to leave...

How to Go Paperless in the Office P

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient -- they impede productivity, result in higher costs, and even pose security risks. That...

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Is your tree planting scheme really green? P

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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