Are you getting traction with Pinterest? Do you pin consistently? Are you building your brand using high quality pins?
Pinterest builds on your efforts. Increase your followers and page views. Your success is all about building your audience engagement.
If you are new to Pinterest it might seem to act like a slow moving train that picks up interest in a seemingly random manner. Don’t be disappointed if your results don’t provide instant gratification.
Since Pinterest is a search platform rather than a social media platform. Remember, every pin you do can be a valuable and timeless piece of evergreen content that enhances your brand.
What is evergreen content?
Evergreen content is perpetually relevant, relatable and educational. It rarely needs pruning of outdated details because this timeless information doesn’t change year to year.
Evergreen content elaborates on foundational concepts, core products or background surrounding your company’s subject matter. It’s a necessity for every marketer. Your evergreen content works daily, across all campaigns and promotions, as a support system to showcase knowledge about your industry, products and services.
So motivate yourself to keep going even when you feel like you’re not seeing your desired results. Here’s my suggestions on what’s important.
Take a critical look at your content.
Are you producing helpful, useful and shareable content? The most powerful share tool you have are those who read your blog or love your products. This grows your following indirectly. Create images that resonate with your audience. Test a few different types of images and see which one gets repinned the most.
Your boards establish your content categories.
Your boards help to categorize your content to be found in your audience searches. It may take as many as 30 active boards to provide the search exposure that you are hoping to achieve. If more boards are necessary to fully categorize your information feel free to go beyond that number.
Establish group boards for your most important categories. Feel free to join other group boards and pin your best content to extend it’s reach and engage a wider audience.
Promote your Pinterest page aggressively.
It doesn’t really matter whether that’s a Facebook link to a board people should check out or using your email newsletter to promote your top pin from the past week. Consider a Promoted Pin campaign!
Don’t waste your time on tricks or gimmicks.
It seems like every week I’m reading about some new ‘trick’ someone has tried on Pinterest and they got a zillion followers in 4 days. Following those rabbit trails not only kills time in your business but it can kill your traction.
Select a strategy and then follow it for at least 3 months. Stick with it, then evaluate your efforts. Did you see growth in any of your metrics? Even a tiny bump in page views may indicate a path with exploring further. Follow up and determine what worked and why it did. Was it a particular image, or topic? Every account has a unique culture. What’s your account culture and how can you tap into that and give people more?
My advice…Keep pinning! It’s the same advice I would give someone training for that marathon. Keep training. I’ve grown accounts from zero and I use these same tools. It’s just a little at a time but you will have that big win in the end with daily traffic coming from Pinterest.
Do you have any tips for getting more traction on Pinterest?