Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

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What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

The ultimate guide to social media image sizes

It’s no secret that an online presence is a “must have” for ventures of all sizes. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes finding the right social media image...

You Need to Know How to Write an Introduction That Engages P

Write Your Blog Post Introduction Your Blog Post introduction is your invitation to your readers. Here is where you express “We Want You” to your readers and invite them to read your post. Some bloggers prefer to write the rest of the post first and then...

Do You Want Your Customers to Tell Your Amazing Story?

Wouldn't it be Great for Customers to Tell Your Story In the past, I’ve written about “Telling Your Story.” I feel that The idea is that you look to create the “legendary” type of stories that come from your employees and set the bar for the...

How A Great Customer Experience Energizes Customer Validation *

Your Great Customer Experience Creates Customer Validation! Your Customer Experience is a Philosophy! Many people think of customer service as a department. I believe that customer service is part of a companies philosophy, not a...

How and why to host virtual parties for ecommerce businesses

Like any business, the key to success in selling your products in an ecommerce business is building relationships. If you have been looking for a way to connect with more customers, it might be a good idea to host virtual parties to generate interest and excitement in...

Develop your 2021 marketing strategy, look back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps...

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience? What Is Your Target Audience? With a market full of customers you need to determine the target audience for your business. When you market your business, the biggest mistake you could make is thinking that...

Opening the conversation about website security

The responsibility of ensuring that a website is protected falls on the website owner, but the security expectation may fall on the web service provider too. As a professional, you are the trusted party and first point of contact. Much of what your clients learn about...

3 Types of Customers Who Will RAVE About Your Business

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Which business entity is best for an ecommerce company?

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from the year before,...

Create eye-catching content with Over by GoDaddy

When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...

Stay productive and connected using remote work apps *

During the COVID-19 pandemic, the number of people working remotely has doubled. Working remotely has become the ‘new normal. Whether you are working from home or ‘out of the office’, the right remote work apps can help you keep your operations running smoothly....

How to Create Brand Loyalty in 5 Easy Steps

You Can Easily Achieve Brand Loyalty Customer loyalty is the key to your brand's success. That's why companies work so hard to build their brand. It's all about creating loyal customers. Some companies have a reputation that brings their...

Movie or Miniseries: What’s the Best Way to Share Information?

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger. This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

How Your Slow Blog Page Speed Loses You Visitors and Money *

Unleash Your Blog's Page Speed Your page load speed needs to be a rocket ride, so fast that your visitors feel like they're hanging onto the handlebars. We all wonder? Are my pages loading too slowly? Is my site's page loading speed affecting search traffic?...

How to do Great Business Prospecting on Linkedin

LinkedIn is a Prospecting Goldmine LinkedIn is a gold mine of prospect information for sales and outreach, but the platform is so vast, it can be hard to know where to begin. It can also be daunting if you prefer a low-key approach and don’t want to...

8 Workflow Examples to Get You Started Today

Companies everywhere are embracing automation technology and transforming their tedious, time-consuming, manual processes into streamlined, easy-to-use, automated workflows. They’re doing this to reap the many benefits of automation technology. These benefits include...

7 elements of a successful Pinterest marketing strategy

Today we’re going to be talking about seven strategic elements that are vital for marketing on Pinterest. Although every strategy is unique to each individual business, There are seven elements that must be incorporated into a successful Pinterest marketing strategy....

10 ways to improve a podcast website for you or your clients

Are you building or maintaining a podcast website for you or one of your clients? With more than a million shows and 30 million episodes, podcasts have become a favorite for content consumers. If you haven’t built a podcast website yet, you’re bound to at some point....

How to Promote Your Amazing Blog In 5 Positive Steps P

How Can you Grow Your Blog Readership? It’s no secret that every blogger wants their blog readership to grow. Because more readers is the currency which we all seek. How can we increase our audience? What is the secret of getting more readers for our blog?...

7 Important Content Writing Tips for Creating Better SEO *

Target Your SEO Copywriting SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of...

Webinar Series: eCommerce done right

With businesses all over the world rushing to start selling online, eCommerce is more important than ever. In our recent GoDaddy Pro webinar series, WooCommerce 101, we partnered with Gareth Allison and Jonathan Wold from WooCommerce to give a basic introduction to...

5 ways you can make money podcasting

This post was originally published on Dec. 20, 2018, and was updated on Oct. 29, 2020. For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion,...

How Your Great Blog Post Topic Engages Your Visitors

Select a Blog Topic That Will Interest Your Readers My first step in writing a blog post is pretty logical. I select a topic which I feel will engage and inform my readers. I presently write three blogs to cover my areas of interest. The Better...

Make Your Company’s Name Your Brand Promise

I wanted to share this post by my favorite customer service guru, She Hyken. Last summer I played golf with a friend. At the end of the game, he had blisters. He didn’t play very often, and the golf clubs rubbed his skin raw. My hands were just fine. I’m fortunate to...

How to Build a Business Others Love Recommending P

You Can Build a Business Others Love Recommending Do you rely on word of mouth marketing to promote your business? Are you wondering how to get more people to recommend your product or service? Would you like to learn how to build a business that others...

Advanced ecommerce features to consider for your online store

Starting an online store is just the beginning. Once you get into the groove of marketing your store and handling orders, it’s time to consider adding advanced ecommerce features, so you can sell more products and increase your profits. In this post, we’re going to...

13 Ways to Lower Your Blogs Bounce Rate, and Why it Matters

Your Bounce Rate Measures Your Marketing Effectiveness The bounce rate for a web page is an Internet marketing term used in web traffic analysis. The bounce rate represents the percentage of visitors who enter the site and then leave or "bounce"...

How to Market to Men on Pinterest

Do men use Pinterest? It’s the question I’ve been asked every year since I started Pinterest marketing. But this year, 2022, it’s about to get real. Pinterest is putting real effort behind getting more men to use the platform. Recent Pinterest research has shown that...

How to use personalization to increase sales P

This article was originally published on Sept. 24, 2018 and updated on April 16, 2021. Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building...

The Power of Being Vulnerable With Your Readers P

The post The Power of Being Vulnerable appeared first on ProBlogger. This post is based on episode 255 of the ProBlogger podcast. A lot of bloggers feel that showing any sign of weakness will damage their reputation and weaken their authority . And so they talk...

6 New Rules to Ensure Your Landing Page Success

Limited Budgets Hamper Small Businesses It’s just a given that small businesses have limited resources for their marketing budgets. Because of this their limited funds as well as their time and other resources, must be used judiciously. Two of the...

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.”...

New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception. As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same...

Don’t Let Tiny Clickable Links Ruin Your Sites Usability *

Don't Use Tiny Clickable Link Areas Hyperlinks are designed to be clicked to access more information, so make them usable. It just makes sense to ensure that they’re easy to click. Here’s an example of links that are far too small; clicking them...

You See What Blog Branding Involves, Are You Doing it Wrong

How do You Make Your Amazing Blog Your Brand's Core We've all heard about Fiverr. The site which went viral for providing inexpensive logos, graphics, content, design and so much more. The vendors on Fiverr provide invaluable services to help...

Why is it important for you to engage with sustainability? P

On a personal level, it’s often more expensive and less convenient to make eco-friendly choices. For companies, sustainability can feel like the great unknown, fraught with risks and challenges… 🚫 It’s complicated, technical and difficult to navigate. Your leadership...

How to Master Landing Page Storytelling like Hemingway P

Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and see conversion rates tank. But landing page storytelling is dangerously simple. One thing that...

How to Make Your Customers Love You in Six Easy Steps P

Six Ways to Make Your Customers Love You What if the worst thing a customer ever said about you was, “I love you!”? Even if on your worst day, you’re still so good that they love you! Are you that good? Do your customers love you even when there’s a problem...

How to get your business traction on Pinterest *

Are you getting traction with Pinterest? Do you pin consistently? Are you building your brand using high quality pins? Pinterest builds on your efforts. Increase your followers and page views. Your success is all about building your audience engagement. If...

Can You Name Ten Reasons Your Customers Do Business With You *

Can You Give Me Ten Reasons to do Business With You? It's a very valid question that you should ask yourself. Can you give me ten reasons I should do business with you or your company? I’m talking about good reasons that have substance and are...

5 things we learned by sending 5 million BFCM emails in 2020

*This post originally appeared on the Jilt blog on Dec. 2, 2020. Only in the oddest year of our lifetimes could one day be both the biggest online sales day in U.S. history and also a disappointment. Black Friday/Cyber Monday 2020 is in the books and, as expected,...

Automated Purchase Order Tracking in 3 Steps

Purchase orders (POs) play a vital role in every organization, whether it’s a university ordering library books, a company procuring raw materials for manufacturing, or an agency purchasing services from a vendor. POs are also one of the most admin-heavy business...

How to Get More Comments on Facebook by Asking Questions

How Asking Questions on Facebook Gets More Comments As a business owner, I hope you have made the choice to build a Facebook presence for your business. It makes sense if you want to reach your target audience, engaging them and making a lasting connection....

How to offer free shipping without hurting your bottom line

This post was originally published on Sept. 19, 2018, and was updated on Dec. 9, 2020. If you want your business to get ahead in the competitive ecommerce landscape, you might want to offer free shipping. Pricing changes, partnerships, and promotions are just a few of...

Crushing website optimization in 3 easy steps *

What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process. Around 93% of...

Reflections from lockdown: the green path to tackle the crisis

Reflections from lock down As lockdown restrictions begin to ease, it is important to consider the changes we wish to make as individuals and businesses. While COVID 19 has brought enormous hardship to humankind, it has also highlighted our determination and...

Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read...

Your Social Media Focus Should Be Building Your Brand

Build Your Brand Using Social Media Branding is at the very core of everything you do to build your business. You’re building your BRAND. No matter how or where you spread the word about your business, your focus should be on creating a targeted brand image...

Is Your Company Customer Focused or Operations Focused P

Is Your Business, Customer or Operations Focused? Give Your Customer’s a Great Experience Do you understand what it takes for your company to give customers a great customer service experience? It takes a lot of effort to create the business...

Turning happy customers into customer advocates P

This post was originally published on July 13, 2018, and was updated on March 3, 2021. Need more business? Customer advocates are your key to more leads — and as a result, more revenue. Why? People are more likely to purchase a service or product based on a...

9 Reasons Why You Should Build a Community Around Your Blog

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?” Of...

How to Make Your Home Office Green in 7 Easy Steps

Working from home is great for the environment by reducing air pollution, consuming fewer resources, generating less waste, and saving on electricity compared to working at an office. But have you considered the environmental impact of your home office?...

You Need to Know How to Write an Introduction That Engages

Write Your Blog Post Introduction Your Blog Post introduction is your invitation to your readers. Here is where you express "We Want You" to your readers and invite them to read your post. Some bloggers prefer to write the rest of the post first...

How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020. When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every...

Your Complete Guide to Content Search Engine Optimization *

Embrace Content Optimization This is your guide on how to optimize your content for SEO and Links. Content marketing has already solidified its stature as a powerhouse in the digital marketing realm. Now it's time to actually get all the help you can out...

How to Promote Your Amazing Blog Using Social Media

How You Can Use Social Media to Promote Your Blog As Social Media has permeated our lives, it's growth has fueled it's use to promote content on the web. Social Media sites can be divided into two types: Social Networking Sites– where connecting...

What Makes a Product Sustainable and Why Should We Care?

What is Sustainability, and Why is it Important? We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...

Landing Pages Energize Your Email Lead and List Building

Landing Pages Capture Leads and Grow Your Email Lists Capture Leads Using Diverse Landing Page Types For the purposes of online marketing, a web page which appears as a result of a web search is commonly referred to as a landing page. You may also...

5 useful tools to understand your client’s needs P

Being a freelancer is a daunting task for anyone. Be it a designer, writer, developer or UXer, freelancing is a full-time — and sometimes a 24-hour job. You will need to anticipate, plan and confirm your client’s needs and wants, and deliver with limited time and...

What Is Workflow Software? Everything You Need to Know

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes? Perhaps you often find yourself… filling out the same information over and over again across multiple documents; emailing back and forth to correct errors,...

6 Best Practices for Purchase Order Management

Purchase orders play a key role in ensuring you have the goods and services you need to run and grow your business. And you likely already have a process in place to complete, send, and get them signed. But, while relying on a manual purchase order process may have...

Website Terminology Glossary: Hosting, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

13 Tips for Promoting Yourself Without Sounding like a Jerk

The post 13 Tips for Promoting Yourself Without Sounding like a Jerk appeared first on ProBlogger. This post is based on episode 55 of the ProBlogger podcast. So you’ve been blogging in your niche for a while now. And the more you’ve written about it, the more you’ve...

12 Affiliate Marketing Tips Help You Monetize Your Blog *

The post 12 Tips for Affiliate Marketing to Help You Monetize Your Blog appeared first on ProBlogger. This post is based on episode 51 of the ProBlogger podcast. This week’s post is all about affiliate marketing – one of the many ways you can make money blogging. I’ll...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement? Do you keep text and image updates separate in your content? Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...

25 money-making small business startup ideas

Do you ever watch a show like “Shark Tank”and find yourself yelling at the screen, “Hey! That’s my idea!”? You’re not alone. Over the years, I’ve personally filled notebooks with thousands upon thousands of small business startup ideas with high hopes of making the...

Four policy pillars that encourage online micro-businesses

As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online micro-businesses. As stay-at-home orders crippled economies, 44% of these micro-businesses moved more of their...

5 Easy Steps to Make Your Content Marketing Better

Great Content Drives Your Marketing Content is the driving force behind all of your most effective marketing strategies. Content drives your lead generation, inbound marketing, and sales enablement. As marketers personalize how their prospects and target...

Build a strong digital presence with a .online domain name

People are searching for local businesses and small businesses — just like yours — online. If they cannot find you there, then it’s a missed opportunity on your end, almost like having a “Closed” sign in front of your store. Fix that with a .online domain name. For...

How Using Data Analysis Can Make Your Content Amazing P

We All Feel That Our Content Matters As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds. Admit it, we all worry because everything we produce will be ranked by GOOGLE! Whether our content lives or dies...

10 Usability Guidelines to Help You Engage Your Visitors

Usability Studies Help Increase Your User Success No-one would argue that usability is not one of the most important aspects of your Web design. The key to usability is making your web pages easy to use and enjoyable for your visitors. Here are 10...

Changes coming to Google Search in June 2021 P

Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

Create Brilliant Blog Post Titles to Attract and Engage Visitors

Create Your Working Title It's wonderful to write great content, but it's also important to get it read and ranked. That's why making your title memorable is so key to having it found during searches. Titles are what sell's your content. Titles represent...

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort We've all heard the chatter focused on blogging. Many marketers have found that blogging is a great way to attract visitors to their business. Providing interesting and informative content is a great way to...

How Your Core Values are Key to Your User Experience *

Core Values are Key to Your User Experience I’ve been thinking a lot about “core values.” I realized this is a concept worthy of a short article, just to get you thinking about you and your company’s core values. Your Customer Experience Reflects Your...

How to Build Stronger Business Relationships in 5 Easy Steps

You See How to Build Stronger Business Network Relationships Networking, some people hate it, and some people love it. We can agree that networking is one of the most important business skills that you need to develop.Let's look at a strong testimonial...

How white label products can help an ecommerce business grow

If your ecommerce revenue has plateaued, you may be wondering about how you can encourage growth. While manufacturing an entirely new product is often risky and costly, white labeling is the perfect solution to help an ecommerce business grow. White labeling is a...

How to Develop Your Successful Digital Marketing Strategy *

What's Your Digital Marketing Strategy? Don't be Afraid, Digital Marketing Doesn't Bite! I Promise. Digital Marketing Strategy, three words that strike fear into a lot of small business owners. It may be difficult, deciding what needs to be done to...

Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start

The post Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start appeared first on ProBlogger. This post is based on episode 87 of the ProBlogger podcast. While it’s relatively easy to include images, audio and even video in posts these days, most...

How to Calculate the ROI of Workflow Automation

Like most big business decisions, implementing business process automation (BPA) involves taking a lot of moving parts into consideration. In addition to the capital investment required, integrating BPA means changing the way your organization operates, learning how...

The Best Way to Brand Your Blog

The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger. This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try something new....

How to Create a Process That Produces Consistent Results P

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

Why its Important to Write Opinion Posts on Your Blog P

Many factors set great bloggers apart from the rest. Do you know which one that I’ve seen cropping up most over the last few years of interacting with successful bloggers? It's that successful bloggers often have and are not afraid to express strong opinions. While...

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google’s Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google’s search engine results pages (SERPs). Usually when a question-based query is being searched for. The snippet displays...

How You Can Use Networking to Promote Your Amazing Blog P

Let’s Turn Our Attention to Networking for Blog Promotion What is Networking? A quick online search found the following definition which I feel is pretty appropriate. Networking is “the action or process of interacting with others to exchange information and...

Should You Timestamp Your Blog Posts?

The post Should You Timestamp Your Blog Posts? appeared first on ProBlogger. This post is based on episode 58 of the ProBlogger podcast. As you know, I have two blogs – ProBlogger and Digital Photography School. But that’s about all they have in common. They cover...

How These 7 Amazing Strategies Help Your Blog Succeed

How Your Amazing Blog Helps Your Digital Marketing Success Your business blog can help you meet many of your corporate goals. Your successful blog's content is key to increasing your companies visibility and reputation. It's amazing how your...

How Gilbert’s CARES Act money supported small businesses

As shelter-in-place orders wreaked havoc on businesses in cities and towns across the United States this summer, local leaders and their teams like Dan Henderson and the Gilbert Office of Economic Development had to make some fast decisions. As director of the Office...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results. An organic search...

Update your website, business hours and contact information P

This post was originally published on March 27, 2020, and updated on March 1, 2021. As the COVID-19 pandemic continues, businesses have to adapt to changing local, state and federal ordinances and as well potential closures due to COVID-19 exposure. While many of us...

Do Consumers Understand What ‘Circular Economy’ Means?

Circularity is a Hot Topic Circularity is a hot topic today, it’s almost impossible to avoid. Just look at all the Loop articles and ads you’ve seen in recent months about the circularity of consumer goods. It practically flooded newsfeeds on...

Why You Should Diversify Your Traffic Sources P

"Never have all your eggs in the same basket." We're all familiar with that old adage, but it's message is especially true today. If there’s one thing we can all learn from Facebook’s recent spat with the Australian Government, it’s that you should never rely on a...

The Pros and Cons of Having Multiple Blogs

The post The Pros and Cons of Having Multiple Blogs appeared first on ProBlogger. This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King! Email Energizes Your Content Marketing Strategy A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

7 Tips to make your marketing easier in 2021

Marketing your business rarely comes easily. There’s always room for improvement and new things to learn. But that doesn’t mean that you can’t make marketing a little easier on yourself for 2021. Let’s talk about seven ways to make marketing in 2021 easier — including...

How Much Do Your Customers Trust You?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter Do Your Customers Trust You This Much? Some of you may or may not know that I perform magic. Not real magic. When I was a kid I did birthday party...

11 Ways For You to Improve Your Customer Feedback

Would You Like to Improve Your Feedback? There's an old adage that "You can’t fix what you don't know about". In the digital age, customer feedback is more important than ever. It’s exciting to see so many companies do post-purchase customer...

Which review sites matter to your industry

This post was originally published on March 22, 2018 and was updated on August 24th, 2020. For small business owners, asking how your businesses did is a mandatory component of a successful operation. How do you go about getting an understanding of where you stand in...

How Critical is a Blog to Your Business Success? P

Blogging

Why is a Blog Critical to Your Business Success? Business blogs have become an integral part of business social media communication. A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

How Mobile Messaging Can Engage Your Customers P

Marketing

How Can Your Mobile Messaging Increase Customer Engagement? Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions. Your visitor lists help you establish an ongoing relationship with your...

4 steps to increase sales in 2021 P

Marketing

To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29...

How to Make Your Customers Love You in Six Easy Steps P

Customer Engagement

2021 tax calendar for small business owners

Business

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021. This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

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Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

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Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

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IAA Better Business Alliance