IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

7 Ways to Build a Community Around Your Blog

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 61 of the ProBlogger podcast. Last week I talked about building a community around your blog, and how it can benefit you as much as it can your readers....

How You Can Protect Our Waterways in 5 Easy Steps

The UK is lucky enough to have 2,000 miles of waterways, including canals and rivers. These pass through cities, skirt around homes and offices and meander into our scenic countryside. Waterways provide us not only with a place for recreational activities such as...

How to Build Your Online Brand Reputation and Credibility P

How to Manage Your Online Reputation   What is reputation management?  Reputation management is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to...

Why You Need to Update Your Blog’s Design P

When was the last time you took a long, hard look at your blog’s design? While having great content is important, your blog’s design will also play a part in how successful it (and you) will be. If new readers find the navigation confusing or can’t make sense of...

3 steps to crushing website optimization P

by | Better Business Alliance   What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within...

Nine Ways I Avoid Blogger Burnout and Stay Inspired

What is Blogger Burnout?   I'm sure that most bloggers start off with a huge burst of energy and excitement.  I get a personal rush from putting my thoughts down and releasing them for the world to see.   For me blogging has come from learning so many new things...

How Can You Personalize and Drive Your Social Media? *

Why Being Personable Is the Key to Your Social Media Success   There are many things on Social Media that successful brands do right.  Or at least differently than others.  Those that succeed find their own unique path to success.  The one thing they...

How and why you should prioritize clients during a crisis

The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media. One thing has become clear:...

How to Leverage Your Experience Becoming A Brand Expert? *

Are You A Brand Expert?   One of my interests, especially when I am doing research has been learning new things and developing my own skills.  Developing expertise in new fields helps me conduct my business more professionally.   During my research I...

11 Things You Can Learn about Blogging from Thomas Edison P

The post 11 Things You Can Learn about Blogging from Thomas Edison appeared first on ProBlogger. This post is based on episode 252 of the ProBlogger podcast. Thomas Edison. Inventor of the light bulb, the phonograph and the motion picture camera. But not the blog....

Customer Service Shouldn’t Depend on the Valentines Obligation

We all Love Someone on Valentines Day February 14 is Valentine’s Day.  This is traditionally the day we express our love for our spouses, significant others, loved ones, etc.  We may buy them gifts, send flowers or enjoy a special meal to celebrate.  In...

1st Step to Beating Writer’s Block: Finding out Why You’re Stuck

The post First Step to Beating Writer’s Block: Finding out Why You’re Stuck appeared first on ProBlogger. This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few...

15 best TED Talks for entrepreneurs

Maybe you want to be an entrepreneur, to make your own way, but you aren’t sure where to begin. Or perhaps you have an idea for a business and have already taken the first steps to get it off the ground, but need a little inspiration to keep going. Or you might...

Do you need a social media makeover for your business? *

Today, social media is an essential part of every entrepreneurs day.  But, it’s a waste of your valuable time if you’re using it improperly. Social media is your path to standing out from the crowd and being recognized.  Strong design is essential for both of these to...

10 sites to bookmark on National Reading Day

Happy National Reading Day, y’all! While today is semi-officially reserved for encouraging schoolkids to read, don’t look past the opportunity for us to nurture our inner child. And there’s no better way to do that than by focusing on growth — professional growth,...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King!   Email Energizes Your Content Marketing Strategy   A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

Your Complete Guide to Content Search Engine Optimization *

Embrace Content Optimization This is your guide on how to optimize your content for SEO and Links.  Content marketing has already solidified its stature as a powerhouse in the digital marketing realm.  Now it's time to actually get all the help you can out...

How to Make Your Content Amazing by Analyzing It

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content...

How to acquire a domain you don’t own *

  Remember that one time that you thought of that perfect domain name for your new venture, and when you went to register it, it was already taken? Seeing that message can be really discouraging. And it, unfortunately, happens fairly often. The next time you see...

How to set up an international WooCommerce store

Editor’s note: The following is a guest post from our friends at Weglot. Taking your WooCommerce store international can open you up to a huge potential customer base that’s interested in purchasing your products or services. If your offerings are familiar and have...

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.”...

Why is it important for you to engage with sustainability? P

On a personal level, it’s often more expensive and less convenient to make eco-friendly choices. For companies, sustainability can feel like the great unknown, fraught with risks and challenges… 🚫 It’s complicated, technical and difficult to navigate. Your leadership...

11 Ways You Can Make Your Customer Feedback Better

Would You Like to Improve Your Feedback?   There’s an old adage that “You can’t fix what you don’t know about”. In the digital age, customer feedback is more important than ever.  It’s exciting to see so many companies do post-purchase customer surveys.  However,...

The Step-By-Step Guide to Improving Workflow Efficiency

Workflows play a critical role for every organization. They ensure that processes like onboarding new employees and sending purchase orders follow the same steps every time. Making a single change to a workflow-removing an unnecessary task, automating a step,...

How to anticipate needs using consumer psychology P

Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

What are nTLDs and how do they impact SEO?

Choosing a website domain is one of the most important decisions you’ll make for your business. The full website name you pick will be crucial as you attempt to build name recognition and empower people to find your company online, and that’s a solid reason to look at...

6 Workflow Design Best Practices to Increase User Adoption

Assuming you’ve got the basics right, the single most important factor in determining the success of your workflow automation project is user adoption. No matter how well-designed your workflow is and how quickly you deployed it, if your users find it difficult or...

Why do Your Customers do Business with You?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter Ten Reasons Why Customers Choose to do Business with You         “People don’t buy what you do; they buy why you do it.” That quote...

How white label products can help an ecommerce business grow

If your ecommerce revenue has plateaued, you may be wondering about how you can encourage growth. While manufacturing an entirely new product is often risky and costly, white labeling is the perfect solution to help an ecommerce business grow. White labeling is a...

7 BPM Best Practices You Can’t Ignore P

Whether you’re managing them or not, every business has processes. The problem is that if you’re not taking control over how you manage those processes, you won’t be able to spot the blockages in your pipelines. The result? Extra costs, unexplained delays, and...

How to Promote Your Amazing Blog In 5 Positive Steps

How Can you Grow Your Blog Readership?   It's no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for...

Finding an identity with Dynamik Endeavors

For Dynamik Endeavors founder Dominique Hart, seeing her potential came at a time when she was working for free. Dominique had eagerly thrown herself into an unpaid advertising internship and some volunteering, putting in max effort but not seeing much beyond the...

Your Digital Marketing Strategy Builds Trust in Your Brand *

7 Ways to Build Brand Trust Through Marketing Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don't we all want to build a brand that our...

Online micro-businesses can be an easy economic win

This article originally published on GoDaddy’s Venture Forward website. Karen Mossberger worked on creating economic “empowerment zones” for Detroit’s city government in the mid-1990s, to help aspiring entrepreneurs overcome decades of urban decay by starting their...

How is Coronavirus affecting the Environment?

By now we are all familiar with the devastating effect on health that has resulted from coronavirus. The virus, originating in Wuhan, China, has spread into a global pandemic. The restrictions introduced in multiple countries have led to a significant lifestyle change...

4 ways to localize your WordPress website with Weglot

Editor’s note: The following is a guest post from our friends at Weglot. Localizing your WordPress website can help you increase its visibility, improve usability, and help you reach out to new markets. The good news is that there are a number of ways you can localize...

The best free WooCommerce extensions and plugins

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium...

How to Market to Men on Pinterest

Do men use Pinterest? It’s the question I’ve been asked every year since I started Pinterest marketing. But this year, 2022, it’s about to get real. Pinterest is putting real effort behind getting more men to use the platform. Recent Pinterest research has shown that...

Customer’s Love Fast Service, But it Better be Amazing

Make Your Customer Service Memorable and Remarkable   Today, much of the customer service focus is on how technology can make a customer experience better.  Data personalization, artificial intelligence and many others are driving the future of...

How to pick a brand graphic style that grabs *

  Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin...

3 ways to be profitable during the COVID-19 pandemic

The COVID-19 pandemic has impacted nearly everyone on the planet in some way. One of the hardest-hit groups is small business owners, with recent reports showing that more than 100,000 small businesses have closed permanently due to the pandemic. And if your business...

How to Sales Prospect in the Age of Digital Relationships

A Sales Relationship Used to Begin With a Smile and Handshake   Two components of reliable relationship building in sales used to be a smile and a handshake.  Things have certainly changed in the digital world.  So many of today's interactions take...

Why WordPress? 7 benefits of WordPress websites P

This post was originally published on July 1, 2019, and was updated on March 26, 2021. Why WordPress? I’ve been a professional blogger working on more than 100 clients’ blogs in the last 10 years, as well as posting to my own work and personal blogs, and I say this...

A beginner’s guide to planning a side hustle

This post was originally published on Feb. 9, 2018, and was updated on June 6, 2019 and Sept. 8, 2020. Sadly, it’s rare to find a day job that is both fulfilling and pays well. Add the current economic insecurity on top of that and you might have a sinking feeling in...

Honesty is an Amazing Skill Worth Mastering P

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say, “It was the...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King!  Email Energizes Your Content Marketing Strategy   A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to...

How to Create Brand Loyalty in 5 Easy Steps P

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand’s success.  That’s why companies work so hard to build their brand.  It’s all about creating loyal customers.  Some companies have a reputation that brings their customers back,...

How to Promote Your Amazing Blog Using Great Content

How Great Content Gives Your Blog Credibility   When it comes to blogging not all ‘great content' is equal in drawing attention to your blog.  If you examine  your niche, you will see many high quality blog posts that are largely ignored.  Meanwhile a...

47+ Email Best Practices to Help Your Marketing Succeed

Great Emails Combine Intelligence with Sincerity   There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI.* It’s one of the earliest...

How You Can Optimize Pinterest for Small Bloggers *

  Have you wondered how to optimize Pinterest for promoting your blog.  Pinterest is an important platform for even the smallest blogger, but much of the available information is geared toward helping bloggers who have a lot of traffic. You know what I mean, big...

See How Customer Surveys are the New End to the Work You do

It's Amazing What Comes Up in a Conversation About Customers   I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members.  Being business owners we were discussing...

How to Influence Purchasing Decisions in 5 Easy Steps

What is the Potential of Social Media Marketing?   Are you wondering whether your social media marketing has any real impact on consumer purchasing decisions?  Do you sometimes question the actual impact of social media marketing on buying decisions?...

11 tips for better local business search ranking *

If you have a physical business location, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida....

10 tactics to turn impulse shopping into stone-cold sales

This article was originally published on Nov. 13, 2019. It was updated on Nov. 5, 2020. Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’ve likely experienced this scenario,...

How You Can Go Paperless in Your Office

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient — they impede productivity, result in higher costs, and even pose security risks. That doesn’t...

8 steps solopreneurs must do to end the year on the right foot

This information contained in this blog is provided for general information purposes only and should not be construed as an endorsement or advice from GoDaddy or legal or tax advice Always consult an attorney or tax professional regarding your specific legal or tax...

What is encryption and how does it work?  *

  The practice of protecting sensitive information with codes and ciphers is thousands of years old. Today, it’s a technical art form that secures digital data that is being sent, received or stored. Better known as encryption, this protection method masks...

9 Steps to Writing Blog Posts That Engage and Transform *

How I Write My Blog Posts   You may be wondering how I write my blog posts.  It's a process that generally follows the same path, though sometimes outside influences may change the path a bit. In this post I’ll take you through my process.  You may...

How to use coaching as a leadership technique P

Employee development is a powerful tool for business owners. According to LinkedIn’s 2018 Workforce Learning Report of 4,000 professionals, 94 percent of employees would stay at a company longer if it invested in their careers. One great way to invest in your team is...

Changes coming to Google Search in June 2021 P

  Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021.  This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

5 Easy Steps to Creating Loyalty in Your Brand P

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand’s success.  That’s why companies work so hard to build their brand.  It’s all about creating loyal customers.  Some companies have a reputation that brings their customers back,...

How to Make Your Home Office Green in 7 Easy Steps

Working from home is great for the environment by reducing air pollution, consuming fewer resources, generating less waste, and saving on electricity compared to working at an office. But have you considered the environmental impact of your home office?...

How to Use Emotional Triggers to Hook Your Subscribers *

Use These 7 Emotional Triggers to Hook Your Subscribers   We've all received email newsletters.  We'll discuss why some of the most successful ones have large numbers of subscribers.  How do they set themselves apart and achieve success. I've never...

Use 19 of the Best Royalty Free Stock Photo Sites for You

19 Free Stock Photo Websites for Royalty-Free Images   I got the terrific image above for free on Pixabay.  I don't know why, but for some reason many publishers continue to use cheap stock photography to represent their brand.  High-quality stock...

Website Terminology Glossary: Website Builders, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

How Emotional Ads Work Best to Engage Your Customers *

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous "duhhhh!" when they read that. You might find it...

The Pros and Cons of Having Multiple Blogs

The post The Pros and Cons of Having Multiple Blogs appeared first on ProBlogger. This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a...

Did You Know, Google Maps Finds Wheelchair Accessible Places

Find wheelchair accessible places using Google Maps Imagine being able to “know before you go” whether a destination is wheelchair accessible, just as effortlessly as looking up the address. In recognition of Global Accessibility Awareness Day, we’re announcing a new...

What is user-generated content and can it help your business? P

  This article was originally published on Oct. 1, 2018, and updated on April 21, 2021. It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from...

4 Steps to Embracing and Owning Your Digital Marketing Strategy

Digital Marketing Gives Your Website Relevance   What is Digital Marketing?   Digital marketing is the marketing of products or services using digital technologies.  Broken down further digital marketing is how businesses create their relationships with and...

11 Quick Tips for Writing Compelling Blog Posts P

To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also including links to further reading. These are tips you can keep coming back to in future...

Business Hosting: Cheat Sheet P

Business Hosting is the best of both worlds: web hosting simplicity, plus VPS power without needing to hire a server admin or IT pro. Scalability for your business — and revenue With plans that grow with you, Business Hosting offers the power to welcome a tidal wave...

5 most common domain extensions, which should I use? *

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose the perfect domain name...

Building a server — home server or hosted server?

In our current age of increasing automation and the need for secure and reliable data storage, there’s a case to be made for building your own server. Nowadays, the barrier to entry on building a server is lower than ever. However, that being said, you do need a bit...

What is a meta description? P

This post was originally published on June 11, 2019, and updated on March 22, 2021. What is a meta description, exactly? If you’re creating a website from scratch and using a standard website builder, you might see a space available for a meta description on every...

Pinterest for Beginners

Even when Pinterest makes changes to their algorithms, your numbers shouldn’t change a lot if you have a loyal audience. Know and understand your audience. It is easy to lose your sense of intuition if you aren’t tracking with your audience. Continue to be authentic...

Your Brand’s Authenticity Must be Unscripted and Genuine *

You Can't Script Authenticity in Your UX  Your Authenticity is Customer Focused It’s easy to know when you are dealing with a customer service representative who is less than sincere.  They lack authenticity which goes hand in hand with their insincerity....

How to Implement The Best Kissflow Alternative

On the surface Kissflow Process seems similar to frevvo’s low-code workflow automation software. They’re both designed to automate everyday, repetitive tasks and include forms, routing, access control, and dynamic behavior. Need a simple vacation request workflow, for...

Top 10 Office Automation Projects to Tackle This Week

In every office, regardless of industry, there are plenty of processes that can be streamlined or automated entirely to reduce the administrative burden on employees and make their jobs easier. For most employees, it’s difficult to remember exactly which steps and...

Stop Marketing, Make Your Social Media Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product...

How Critical is a Blog to Your Business Success?

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

How You Can Create Shareable Images People Love *

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...

How to support local businesses in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Small businesses across the country have been drastically impacted by the COVID-19 pandemic. According to the U.S. Chamber of Commerce Small Business Coronavirus Impact Poll, 70% of small...

How to write winning award submissions P

Winning awards for your positive impact is an important part of running a Big Why business – and to do that, you need to know how to write winning award submissions! Not all Big Why business founders realise this – but you can (and should!) nominate yourself for...

8 ways holiday shopping can be profitable fpr small business

This article was originally published on GoDaddy’s OpenWeStand.org website. As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand.  For decades, its parks were a fun, wholesome place to take...

Build a strong digital presence with a .online domain name

People are searching for local businesses and small businesses — just like yours — online. If they cannot find you there, then it’s a missed opportunity on your end, almost like having a “Closed” sign in front of your store. Fix that with a .online domain name. For...

Compose Your Blog Post Outline to Organize Your Content

Outline Your Blog Post Outlining my blog post is when I list the main points I want to teach someone in my post.  It doesn’t require a lot of writing here.  It’s normally just the main points in a Word document on my computer. During this process I am...

How to prepare for Google’s SEO rank change *

  You’ve probably heard that Google began rolling out a major change to their search algorithm this summer. The changes started in mid-June and are expected to finish in August. The change affects how Google ranks websites, because they have added metrics called...

A Step-By-Step Guide to Improving Business Processes

Business processes play a vital role in any organization. Effective processes streamline individual activities and improve overall efficiency. To become and remain successful, there needs to be a continuous focus on improving business processes to increase...

How to Build a Business Others Love Recommending

You Can Build a Business Others Love Recommending   Do you rely on word of mouth marketing to promote your business?  Are you wondering how to get more people to recommend your product or service?  Would you like to learn how to build a business that others...

33 landing page tips — How to build the best landing page

A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few...

How to Remove Friction From Your Customer Experience

Have You Thought About What Causes Friction?   I’ve focused on ways to be more convenient for your customers. I’ve shared my Convenience Principles and numerous examples and case studies. The goal is to eliminate friction. What I haven’t done is talked to you...

How to Create an Automated Document Approval Workflow P

Organizations heavily depend on processes to get work done. Standard processes ensure that tasks like employee onboarding and procurement are completed in an efficient manner. But among the more time-consuming are document approvals. Certain documents, such as...

Adapting your fitness business for social distancing

Personal trainers, gym owners and other health and fitness experts have been hit hard by the COVID-19 pandemic. The fitness business and social distancing guidelines are difficult to merge simply due to the high-touch nature of fitness centers. This makes them a...

How to do a SWOT analysis to improve your business

If you’ve been in business for a while or if you follow the corporate world, you’ve probably come across the term SWOT analysis. SWOT analysis is a technique that you can use to examine and evaluate your business or your company and get a better understanding of your...

How to Make Your Website Compliant for Accessibility?

How Web Accessibility Compliance Matters to the Disabled     What Does Web Accessibility Mean to the Disabled?   Most of us are familiar with how Accessibility applies to physical business places.  However, little thought has been given to how...
10 Writing Tips to Help You Sound More Human P

10 Writing Tips to Help You Sound More Human P

The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a...

read more

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

Accessibility Toolbar