IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

3 Must Know Pinterest Tips for Bloggers and Brands *

Pinterest can be a difficult platform for business owners and bloggers to understand. Do you wonder if you can use Pinterest to build your brand, make money and build your email list? The good news is that Pinterest can help you acheive your goals.  Pinterest can help...

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

How to Improve Your Marketing Using Social Media Analytics *

5 Social Analytics Tips to Improve Your Campaigns   If you want to make your social media marketing as profitable as possible, you need to keep close track of essential metrics. Social analytics is often the difference between a successful campaign...

Design Your Social Media Images to Create Brand Recognition

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

9 Reasons Why You Should Build a Community Around Your Blog

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?” Of...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain.  Take onboarding, for example.  If your delivery firm...

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while...

Use great content to improve membership conversion rates *

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Emotional copy twists heartstrings, just think eharmony.com.  Or tap into the benefits that new members receive from...

Why You Need to Update Your Blog’s Design P

When was the last time you took a long, hard look at your blog’s design? While having great content is important, your blog’s design will also play a part in how successful it (and you) will be. If new readers find the navigation confusing or can’t make sense of...

The best free WooCommerce extensions and plugins

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium...

How Keyword Stemming Makes Your Marketing Better for SEO

Keyword Stuffing Used to be the Norm   Content writing years ago was much different than it is today.  Stuffing as many keywords as possible into your content was what everybody did.  The following type of sentence was the standard.  “Orlando Eye is one of many...

How These 7 Amazing Strategies Help Your Blog Succeed

How Your Amazing Blog Helps Your Digital Marketing Success   Your business blog can help you meet many of your corporate goals.  Your successful blog's content is key to increasing your companies visibility and reputation.  It's amazing how your...

How You Can Turn Your Blog Posts Into Landing Pages *

Can Your Blog Post Act as a Landing Page What is a Landing Page?   There are two types of landing pages in common use, reference landing pages and transactional landing pages.  Both types are useful, however it is the transactional landing page which...

How to create the Pinterest boards your business needs *

3 Parts of Pinterest boards We need to discuss the 3 main parts of every Pinterest board.   Pinterest Board Title.   Select a title that is search friendly by typing your suggested title into the Pinterest search box. If people are already searching those...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it's potential...

A Cool Tool for Monetizing Your Facebook Group *

  Do you have a Facebook group? If so, how do you convert your Facebook Members to email subscribers and sales leads? We’ve been testing a pretty cool tool that does exactly this, allowing you to create Facebook group funnels in minutes. Having a Facebook group...

6 New Rules to Ensure Your Landing Page Success

Limited Budgets Hamper Small Businesses   It’s just a given that small businesses have limited resources for their marketing budgets.  Because of this their limited funds as well as their time and other resources, must be used judiciously. Two of the...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

Creating a business budget plan for emergencies

If you run a small business or side hustle, what would you do if an unexpected emergency impacted your business? These are times when it’s essential to have an emergency business budget plan already created and ready to go. While COVID-19 is a stark reminder of the...

The Formstack Alternative: When Your Business Needs More

At its core, Formstack is a drag-and-drop form builder with optional, add-on features. It’s great for basic use cases and workflows involving a form. Organizing an event and need to create a form for registrations and payments? Formstack has you covered. Setting up a...

You Need to Know How Using Social Media Has Changed

Social Media Changes You Need to Make in a Coronavirus World   The Pandemic has turned our world upside down.  It's already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We're all asking many questions.  How can we stay...

See How Customer Surveys are the New End to the Work You do

It's Amazing What Comes Up in a Conversation About Customers   I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members.  Being business owners we were discussing...

How you can use customer emails to grow your sales

Collecting customer emails on your website is one of the simplest and most automated ways of increasing your business sales and creating loyal customers. By sending out targeted newsletters to your customers you’ll be giving those people an incentive to visit your...

10 sites to bookmark on National Reading Day

Happy National Reading Day, y’all! While today is semi-officially reserved for encouraging schoolkids to read, don’t look past the opportunity for us to nurture our inner child. And there’s no better way to do that than by focusing on growth — professional growth,...

How to Promote Your Amazing Blog Using Guest Blogging

How to Promote Your Amazing Blog Using Guest Posting   Welcome to our sixth and final post in our series, "How to Promote Your Blog."  This series is especially focused on how to promote your blog to new readers if you are just starting out.  ...

How to offer free shipping without hurting your bottom line

This post was originally published on Sept. 19, 2018, and was updated on Dec. 9, 2020. If you want your business to get ahead in the competitive ecommerce landscape, you might want to offer free shipping. Pricing changes, partnerships, and promotions are just a few of...

Email is the Foundation of Your Digital Marketing Strategy *

Why Doesn't Email Get the Respect it Deserves?   You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy.  Of the items mentioned, do you know what is the most overlooked...

How to Promote Your Amazing Blog Using Great Content

How Great Content Gives Your Blog Credibility   When it comes to blogging not all ‘great content' is equal in drawing attention to your blog.  If you examine  your niche, you will see many high quality blog posts that are largely ignored.  Meanwhile a...

The Better Business Alliance is Committed to Sustainability *

We Are Committed to Sustainability Concern for the environment and promoting a sustainability agenda are integral to the Better Business Alliance's activities and the management of our organization.  We follow and promote good sustainability practices....

How Critical is a Blog to Your Business Success? P

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

What’s the deal with quarterly estimated taxes?

This post was originally published on Jan. 8, 2015, and was updated on March 5, 2018, Jan. 17, 2019, Jan. 30, 2020, and Jan. 15, 2021.  The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your...

5 post-pandemic business ideas fill needs

  The COVID-19 pandemic have been devastating. From health concerns to the economic downturn, we experienced it all. Luckily, as vaccines continue to roll out and the world starts to normalize again, a plethora of business ideas for post-pandemic opportunities...

6 Proven Accounts Payable Automation Best Practices

Think about the accounts payable (AP) invoice process in a typical business.  Often, invoices go to multiple people in the organization rather than being centralized. A recipient manually forwards the invoice to the accounts payable department for coding and review –...

Where can U.S. female entrepreneurs find investment capital?

Last year, I wrote a series of articles about where female entrepreneurs can find venture capital investments across the United States. I didn’t realize it at the time since these pieces ran in February and March, but by June 2019 data was aggregating that...

How You Can Use Networking to Promote Your Amazing Blog P

Let’s Turn Our Attention to Networking for Blog Promotion   What is Networking?  A quick online search found the following definition which I feel is pretty appropriate.  Networking is “the action or process of interacting with others to exchange information and...

How Does Your Digital Marketing Strategy Find Your Audience? *

Are You Targeting the Wrong Audience?     What Is Your Target Audience? With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking...

Is your tree planting scheme really green? P

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...

How to use personalization to increase sales P

  This article was originally published on Sept. 24, 2018 and updated on April 16, 2021. Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building...

How to Create an Automated Workflow Without Coding P

Every organization has its own set of workflows for everyday tasks. These workflows used to rely on paper forms, ledgers, and inter-office memos. Most teams have now “progressed” to using Excel and email. While it’s better than physical paper, email-based workflows...

Five Easy Ways You Can Say Thank You to Your Customers P

Your Gift Should not be to Satisfy the Valentine Obligation   Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift.  Often these are sent out of a feeling of obligation.  I know a few people that if they don’t get their spouse some...

What Happened to the Last Customer on Earth?

Every Customer You See Could be Your Last Customer on Earth What if you only had one customer left to do business with?  Maybe this was the last customer on earth?I was recently deep in conversation with a friend about providing a great customer experience...

How to Get People to Engage With You and Your Blog

The post How to Get People to Engage With You and Your Blog appeared first on ProBlogger.     This post is based on episode 116 of the ProBlogger podcast. Over the past few weeks I’ve talked about the first three stages of warming up your readers and turning...

What you need to know before you pick a domain name P

This post was originally published on April 24, 2019, and was updated on March 24, 2021. Whether it’s for a business or blog, or you just want your own slice of the internet, your domain is your digital address online. If your domain is your address, your domain...

The Best Way to Brand Your Blog

The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger. This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try something new....

The best ways to help clients with website security

If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective. While it’s likely true that the...

Your Social Media Posts Aren’t Word of Mouth Marketing *

Social Media Dominates the Conversation   Whether on social media or through word of mouth, next week's sales are driven by this week's conversations about your brand.  The best way to grow your business is to help your customers do it for you.  ...

How to Create Brand Recognition Using Social Media Images

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

Website Terminology Glossary: Hosting, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

5 Steps to Improve Your Employee Hiring Process

How you onboard new hires can mean the difference between a productive, engaged workforce and (time and again) going through the costly and frustrating process of high employee turnover. You probably already have an onboarding process in place. But is it setting new...

15 best TED Talks for entrepreneurs

Maybe you want to be an entrepreneur, to make your own way, but you aren’t sure where to begin. Or perhaps you have an idea for a business and have already taken the first steps to get it off the ground, but need a little inspiration to keep going. Or you might...

Why Marketing’s Future Is Embracing Artificial Intelligence

Is AI Marketing's Future? Balancing analysis and execution has always been part of the marketing equation.   Moving into the digital age marketing has only become more complicated, especially with the growth of social media's influence.  However, the...

How to be Productive and Decrease Your Time on Social Media

How to Keep Social Media From Sucking Up all of Your Time As bloggers, social media is a key tool for promoting our blogs.  Social media helps us to grow our blogs.  Social media allows us to interact with our readers.  Social Media gives us the...

How to Build a Business Others Love Recommending

You Can Build a Business Others Love Recommending   Do you rely on word of mouth marketing to promote your business?  Are you wondering how to get more people to recommend your product or service?  Would you like to learn how to build a business that others...

CSAM: A good month to discuss website security with clients

Cybersecurity Awareness Month isn’t a marketing gambit. Now in its 17th year, CSAM is a collab between government agencies and industry leaders, created to raise awareness and provide resources to further a safer internet. People like web designers and developers...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand.  For decades, its parks were a fun, wholesome place to take...

How to successfully integrate webinars into your sales funnel

When the COVID-19 pandemic started wreaking havoc on small business owners, all I could think about was how much I wished I had more systems in place to earn additional income. If you’re anything like me, you too have been thinking a lot about how to increase your...

Do Consumers Understand What ‘Circular Economy’ Means?

Circularity is a Hot Topic   Circularity is a hot topic today, it’s almost impossible to avoid.  Just look at all the Loop articles and ads you’ve seen in recent months about the circularity of consumer goods.  It practically flooded newsfeeds on...

Compose Your Blog Post Outline to Organize Your Content

Outline Your Blog Post Outlining my blog post is when I list the main points I want to teach someone in my post.  It doesn’t require a lot of writing here.  It’s normally just the main points in a Word document on my computer. During this process I am...

5 New Things for Your Business Website and Marketing in 2020

So much has happened between kids going back to school and the leaves turning brilliant colors getting ready for the winter. The most exciting thing was our customer event on September 29. If you missed it or if you’d just like another chance to watch the sessions,...

Tips to Help You Manage Your Email P

The post Tips to Help You Manage Your Email appeared first on ProBlogger.   This post is based on episode 147 of the ProBlogger podcast. Is email starting to suck up all your time? Dealing with emails can be a challenge at the best of times. But when you have a...

How You Can Empower Everyone in Your Workplace

Every day, we have an opportunity to stand up for each other and work together to empower people to achieve more. For many people, including the 1+ billion people in the world with disabilities, employment is critical to a productive and purposeful life. Increasing...

Customer Service Shouldn’t Depend on the Valentines Obligation

We all Love Someone on Valentines Day February 14 is Valentine’s Day.  This is traditionally the day we express our love for our spouses, significant others, loved ones, etc.  We may buy them gifts, send flowers or enjoy a special meal to celebrate.  In...

10 Ways to Improve Your Blogging through Practice P

Why is Blogging Difficult? Regarding Blogging For some writing a blog comes naturally.  They may have a good grasp of language and how to us it to communicate effectively. Allowing them to find their voice reasonably quickly.  Also may find that ideas for posts come...

Give clients a free ecommerce promo calendar for their site

Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and...

You Need to Know How to Deliver Amazing Customer Service

Your Customer is Important and First Experiences Matter   I recently read the book, What's the Secret: To Providing a World-Class Customer Experience by John DiJulius.  It's a terrific book and catalogues his experiences while working for such...

Embrace Personalization and Win The Social Media Data War!

It's a Fight to the Death!   You're in a fight , and it's your brand vs. your competitors and your business survival at stake.  The old rules don't apply anymore because today it's a 24/7 battle to beat your competition and and serve the customers looking for...

How Mobile Messaging Can Engage Your Customers P

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

6 Ways for You Ensure Your Landing Page Success

Limited Budgets Hamper Small Businesses   It’s just a given that small businesses have limited resources for their marketing budgets.  Because of this their limited funds as well as their time and other resources, must be used judiciously. Two of the most common...

How to Engage Your Customers Using Mobile Messaging

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

Getting started with Microsoft’s Digital Marketing Center

Over the past few months, Microsoft Advertising has been piloting an exciting new platform, Microsoft’s Digital Marketing Center, a Microsoft Garage project. This platform is a way to help small and medium-sized business owners manage their digital marketing across...

Build and use your ideal customer profile and personas

One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have you developed an ideal customer profile? Who are your personas?” If you haven’t defined them yet, you’ll probably hop to Google to figure it out. But...

How to drive more traffic to your site using Social Ads *

  In today’s digital world, social media is the key to small business success. But if you’re unsure of how to get your products seen on social media, we’re here to help. With social media ads, creators can now drive more traffic to their sites with this new...

How to network remotely with other business owners

Business owners who have mastered networking already know the value of it. We attend networking meetings, Chambers of Commerce events and business after-hours events. We’ll even talk to complete strangers in coffee shops. That’s because good networking done properly...

How to Grow Your Community Using Social Media

Why it's Important to Build Your Community   To begin let’s define what community means today.  “A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use.”   What are your companies...

You Need to Know What Your Blog Reader’s Want

You Have to Consider What Your Readers Need   We all write our blog posts, hoping to attract visitors who will find them helpful and informative.  How we choose what we write about has to take into consideration what our reader's need and how we can provide them...

7 resolutions for eCommerce businesses in 2021 P

2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?)...

7 Areas to Focus on During Your Mid-Year Blog Review

The post 7 Areas to Focus on During Your Mid-Year Blog Review appeared first on ProBlogger.     This post is based on episode 131 of the ProBlogger podcast. A lot of bloggers do an end-of-year-review, where they analyze how everything went in the previous...

How to get backlinks for your small business website *

Why should you want to learn how to get backlinks to your small business website? Backlinks are one of the most important ranking factors of search engines like Google. The more, highly-relevant backlinks you get for your website, the more likely you are to show up...

How to Improve your email open rates

5 minute marketing strategies are brought to you by our Founder, award-winning ethical marketing strategist Sian Conway. Read and implement them on your coffee break to get better results from your marketing with these easy, proven tips! Easy ways to get more emails...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

Supporting adults with learning disabilities *

Share is a social enterprise and charity in London, providing training and employment support for disabled people. A volunteer befriender offers support and friendship to adults with learning disabilities, autism, or any kind of physical or sensory disability,...

Improve Your Search Rankings Using Google Search Console *

Improve Your Search Rankings with Google Search Console   You want to constantly improve your search rankings for your content.  Because the higher your content ranks, the more traffic you get.  The more traffic you get, the more revenue you generate...

Optimize Your Social Media For More Traffic and Engagement *

In past posts I’ve been talking a lot about email lists.  How to grow them, incentives you can use to grow them, and even how to take advantage of them using autoresponders. But this week I want to talk about social media, and how you can use it to get even more...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises!   Many people believe that surprise and delight is a great customer service practice.  Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

9 Royalty Free Music Sites to Enhance Your Videos *

Royalty Free Music for Your Video Soundtracks   As your marketing grows in sophistication, it's not a huge leap to embrace video marketing to advance your brand.  Selecting the right music for your video soundtrack may seem like a huge challenge.  ...

How to Build Your Online Brand Reputation and Credibility

How to Manage Your Online Reputation   What is reputation management?  Reputation is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to...

The Pros and Cons of Having Multiple Blogs

The post The Pros and Cons of Having Multiple Blogs appeared first on ProBlogger. This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a...

3 low-cost marketing trends for the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back...

What Google’s Core Web Vitals can do for small business P

  Core Web Vitals is now a ranking factor in Google’s algorithm. Small businesses in particular need to be aware of the changes being made with Google’s Core Web Vitals and we’ll give you some helpful tips to pass these important page experience metrics. This...

How to get a business line of credit when starting out

The information provided in this blog is for informational purposes only and should not be considered as legal or accounting advice from GoDaddy. Always consult an attorney or accounting professional regarding your specific situation. When you’re starting a new...

How to Structure Your Blog Posts with Subheadings

The post How to Structure Your Blog Posts with Subheadings appeared first on ProBlogger. This post is based on episode 132 of the ProBlogger podcast. I’m willing to bet that every blog post you’ve ever written has a main heading at the top. (If you use WordPress, it’s...

Your User Experience Embraces Your Business Philosophy

Company Philosophy Matters   Customer Experience is not a Department Working with a diverse group of partners and members has been an education, they all recognize the importance of customer service.  Not everyone grasps that customer service is just...

How micro-businesses have blunted the economic impact of COVID-19

Digital businesses  — from part-time side hustles selling homemade jewelry to local restaurants that started fulfilling orders online during the pandemic — have helped U.S. communities weather the economic storm caused by the COVID-19 crisis. Orders placed on such...

11 Things You Can Learn about Blogging from Thomas Edison P

The post 11 Things You Can Learn about Blogging from Thomas Edison appeared first on ProBlogger. This post is based on episode 252 of the ProBlogger podcast. Thomas Edison. Inventor of the light bulb, the phonograph and the motion picture camera. But not the blog....

47+ Email Best Practices to Help Your Marketing Succeed

Great Emails Combine Intelligence with Sincerity   There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI.* It’s one of the earliest...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

Meta tags and the head section matter to your website P

This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019 and April 5, 2021. One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of the webpage that tell Google and other...

How to tag on Instagram and why you should

Instagram is one of the most popular social media platforms out there that can put your business in front of your ideal audience and help you make more money. Businesses need a strategy, though, and how to tag on Instagram should be a vital part of that. Forming a...

How You Can Dramatically Improve Your Content Engagement *

How You Can Create Content Engagement Experiences   Have you been wondering how you could improve your content marketing?  Rather than thinking in terms of content marketing.  You need to actually start thinking in terms of content engagement...

Not Just the Law Web Accessibility is Good for Business *

What Defines Web Accessibility?   Web accessibility is ensuring there are no barriers that prevent interaction with, or access to, websites on the Internet by anyone with disabilities.  Correctly designed websites, using Universal Design principles,...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

Accessibility Toolbar