How to create the Pinterest boards your business needs *

3 Parts of Pinterest boards

We need to discuss the 3 main parts of every Pinterest board.

Pinterest Board Title.

Select a title that is search friendly by typing your suggested title into the Pinterest search box. If people are already searching those terms they will come up in the prediction.

Or you can enter your chosen terms and check the suggested terms from the guided search. Those terms are the keywords you’re looking for. 

Pinterest Board Description.

Your Board Description is where you get to include lots of keywords which may lead more users to your products or content.  I suggest adding up to two full sentences that don’t sound like you’re trying to keyword stuff.  Long-tail keywords also work well when used here.  SEO isn’t my expertise so I use Tools like Google Keyword Planner to suggest available options.  When it comes to keywording, simply think about the terms you would search to find your product.  Include those words in your description.

Categorize Your Pinterest Board.

This is important especially if you’re selling a product and more importantly if it can be given as a gift. If you don’t choose a category, Pinterest will and they might not choose correctly.  

Creating a portfolio board with your product name or brand as the title is another way to help potential customers find your product.  When a user types in your name or product into the search bar they will not only see results from your boards but all pins shared by others, your pins, boards and pinners.