IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

20+ Ways Your Business Benefits From Using Social Media *

How Can Social Media Benefit Your Business?   It’s hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more people...

Make Your Customer Bill of Rights Your Customer Experience *

Why You Need a Customer Bill of Rights Your company "Creed" is a brand promise that is simple, concise and easily understood by both employees and customers.  A Brand Promise lays out generally what customers can expect when they deal with your...

Social Media Optimization Energizes Your Digital Marketing P

What is Social Media Optimization?   Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it’s potential exposure in...

How to prepare your sites for the holiday shopping season

A version of this post was originally posted on Media Temple’s blog. Every year, holiday shopping seems to exceed expectations. Case in point, last year’s holiday shopping season set all-time records. Check out these 2019 digital revenue growth numbers from...

How WebP images speed up your WordPress website

  Using images in your website keeps the visitor’s attention and can help break up large amounts of text. Media can impact your website speed, search engine results, and more. Larger file sizes can mean longer load time. WebP images can speed up your WordPress...

7 resolutions for eCommerce businesses in 2021 P

2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?)...

Five Easy Ways You Can Say Thank You to Your Customers

Your Gift Should not be to Satisfy the Valentine Obligation Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift.  Often these are sent out of a feeling of obligation.  I know a few people that if they don’t get their spouse...

Which business entity is best for an ecommerce company?

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from the year before,...

8 Workflow Examples to Get You Started Today

Companies everywhere are embracing automation technology and transforming their tedious, time-consuming, manual processes into streamlined, easy-to-use, automated workflows. They’re doing this to reap the many benefits of automation technology. These benefits include...

Free email templates for recommending website security

Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published....

How a Resources Page Will Grow Your Traffic and Income *

  How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand.  For decades, its parks were a fun, wholesome place to take...

How to be Different, Stand out, and Win

If You're Different, You Stand Out. And, That’s a Win   Over the years I’ve talked with many clients who are looking for ways to disrupt a competitor and/or win more business from existing customers. When we dig deep, I’ve found many clients are trying to compare...

How Does Your Digital Marketing Strategy Find Your Audience? P

Are You Targeting the Wrong Audience?     What Is Your Target Audience?   With a market full of customers you need to determine the target audience for your business.  When you market your business, the biggest mistake you could make is thinking that...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King!  Email Energizes Your Content Marketing Strategy   A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to...

How to become a freelance web developer

Getting started in the world of freelance web development is not an easy task. In addition to solid technical knowledge, you’re on the hook to constantly keep up with the latest tools and methods, as well as to persuade prospective clients that you have the necessary...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain.  Take onboarding, for example.  If your delivery firm...

Unique Selling Proposition’s Develop Personal Relationships *

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how...

How Great Blog Content Build’s Your Credibility and Brand *

Blog's Build Credibility Through Visitor Engagement   What is a Blog?   A blog is a discussion or informational website consisting of discrete, often informal diary like text entries which are referred to as posts.  Blogs are written in a style...

How to Improve Your Marketing Using Social Media Analytics *

5 Social Analytics Tips to Improve Your Campaigns   If you want to make your social media marketing as profitable as possible, you need to keep close track of essential metrics. Social analytics is often the difference between a successful campaign...

Honesty is an Amazing Skill Worth Mastering

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say,...

How a Great Customer Experience Creates Brand Loyalty *

5 Ways to Create Customer Loyalty It's the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal...

5 Ways to Make Your Blog Content Contagious

You See Why Everyone Wants to Increase Their Blog Traffic Everyone wants to increase their blog traffic, right?  Imagine how discouraging it would be to write articles if you knew that no one would ever read them.  Every time I write a new post, I'm hoping...

How Soil Carbon Sequestration applies to agriculture

The need to stabilize greenhouse gases in the earth’s atmosphere is the great environmental challenge of this century. Approximately two-thirds of the total increase in atmospheric CO2 is the result of burning fossil fuels, with the remainder coming from soil loss due...

How Your Great Blog Post Topic Engages Your Visitors

Select a Blog Topic That Will Interest Your Readers   My first step in writing a blog post is pretty logical.  I select a topic which I feel will engage and inform my readers.  I presently write three blogs to cover my areas of interest.  The Better...

How to Sales Prospect in the Age of Digital Relationships

A Sales Relationship Used to Begin With a Smile and Handshake   Two components of reliable relationship building in sales used to be a smile and a handshake.  Things have certainly changed in the digital world.  So many of today's interactions take...

What’s the deal with quarterly estimated taxes?

This post was originally published on Jan. 8, 2015, and was updated on March 5, 2018, Jan. 17, 2019, Jan. 30, 2020, and Jan. 15, 2021.  The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your...

5 reasons to advertise with Google AdWords

One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly. How can marketers ensure that their...

10 small business SEO tactics that you can do in-house

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your...

A Step-By-Step Guide to Improving Business Processes

Business processes play a vital role in any organization. Effective processes streamline individual activities and improve overall efficiency. To become and remain successful, there needs to be a continuous focus on improving business processes to increase...

What are nTLDs and how do they impact SEO?

Choosing a website domain is one of the most important decisions you’ll make for your business. The full website name you pick will be crucial as you attempt to build name recognition and empower people to find your company online, and that’s a solid reason to look at...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

How to Repurpose Content and Make Good Ideas Last Longer

What's the Most Time Consuming Task Every Writer Has?   Your most difficult task is writing the content to fulfill the needs of your digital marketing strategy.  It requires a tremendous amount of time and effort to produce the content that your customers find...

7 Important Content Writing Tips for Creating Better SEO *

Target Your SEO Copywriting SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of...

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

21 Ways Social Media Makes Your Business Better

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It' not surprising that Sherpa Marketing found...

Why Your Web Content Must be Written Clearly and Simply

Is it Possible to Write “Clearly and Simply”?   The task of writing clearly and simply has never been either clear or simple.  In fact, it can be one of the most difficult of all writing tasks.  Clear and simple writing is an art to which many aspire and few...

What Happened to Customer Service, it’s Expected Now

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14 questions to ask before designing your web site P

There was a time, early in my freelance days, when I gleefully accepted any client who came a-knockin’ at my door — no client screening or preliminary fact-finding recon necessary. However, I quickly learned that it pays to be selective, and moved to using a rigorous...

6 Ways for You Ensure Your Landing Page Success

Limited Budgets Hamper Small Businesses   It’s just a given that small businesses have limited resources for their marketing budgets.  Because of this their limited funds as well as their time and other resources, must be used judiciously. Two of the most common...

How small businesses can prepare for 2020 holidays

This article originally published on GoDaddy’s OpenWeStand.org website. There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers...

7 Workflow Optimization Tactics to Supercharge Your Whole Business

It’s 2020. We should be done with the days of paper trails, overflowing filing cabinets, and endless forms. But many organizations are still manually processing employee data, purchase orders, and other routine paperwork. By recognizing and eliminating manual...

5 ways to communicate with customers about COVID safety

This article originally published on GoDaddy’s OpenWeStand.org website. As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning...

5 best WordPress plugins for selling digital courses

With a pandemic currently disrupting in-person learning and conference events, digital learning has taken a center stage. And with over 455 million websites using WordPress, many educators are looking to leverage their existing WordPress sites for digital learning....

What is a break-even analysis?

If you run a business of any kind, it’s important to understand the relationship between business expenses and revenue. When planning out any kind of business investment, it’s a good idea to map out the costs and expected business results and conduct a break-even...

4 Steps to Embracing and Owning Your Digital Marketing Strategy

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How to Go Paperless in the Office P

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient -- they impede productivity, result in higher costs, and even pose security risks. That...

How These 7 Amazing Strategies Help Your Blog Succeed

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11 Quick Tips for Writing Compelling Blog Posts P

  Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

How to apply for awards and stand out like a pro P

Even if you prefer to stay out of the spotlight and let your web design work speak for you, a relevant award can bring with it a number of benefits. Anyone who makes a living in the digital space should, at some point, look at how to apply for awards for their...

How to Avoid the 21 Mistakes Most Bloggers Make

The post 21 Mistakes Bloggers Make (and How to Avoid Making Them Yourself) appeared first on ProBlogger. This post is based on episode 46 of the ProBlogger podcast. When people interview me about blogging, I’m often asked about mistakes I’ve either made myself or seen...

You See You Should Never Have Told Me That

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How to use intentional listening to benefit your customers

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined...

How to Influence Purchasing Decisions in 5 Easy Steps

What is the Potential of Social Media Marketing?   Are you wondering whether your social media marketing has any real impact on consumer purchasing decisions?  Do you sometimes question the actual impact of social media marketing on buying decisions?...

4 COVID-19 mobile app trends every small business owner needs to know

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

15 Tips to Hook Readers into Your Blog P

With so many blogs out there (not to mention all the other types of websites), you’ve only got a few seconds to convince a first-time reader that yours is worth coming back to. So how do you do that? By hooking them quickly with your blog’s design and content. And...

Don’t be Guilty of the 7 Sins of Greenwashing?

The Seven Sins Of GreenWashing!   Greenwashing is the deceptive use of  green marketing or green PR to promote the perception that an organization’s products, services, or policies are environmentally friendly.   Greenwashing can be as simple as mislabeling a...

7 marketing tactics that embrace content entrepreneurship

  There's a common catch phrase that most of us are aware of.  “If you write it, they will come.”  Too bad that's not always the case.  This is especially true if your goal is to move beyond blogging to content entrepreneurship Bloggers who embrace content...

What’s new in Websites and Marketing

Social distancing is in, and so is creating dynamic and engaging websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features,...

Create eye-catching content with Over by GoDaddy

When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...

How You Can Turn Your Blog Posts Into Landing Pages *

Can Your Blog Post Act as a Landing Page What is a Landing Page?   There are two types of landing pages in common use, reference landing pages and transactional landing pages.  Both types are useful, however it is the transactional landing page which...

Landing Pages Energize Your Email Lead and List Building

Landing Pages Capture Leads and Grow Your Email Lists   Capture Leads Using Diverse Landing Page Types For the purposes of online marketing, a web page which appears as a result of a web search is commonly referred to as a landing page.  You may also...

How to Market to Men on Pinterest

Do men use Pinterest? It’s the question I’ve been asked every year since I started Pinterest marketing. But this year, 2022, it’s about to get real. Pinterest is putting real effort behind getting more men to use the platform. Recent Pinterest research has shown that...

You See How to Turn Anticipation into Customer Acquisition

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How to Implement The Best Kissflow Alternative

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Keep customers watching with IGTV for business

If you’re anything like me, when trying to market your business, you’ll look for every possible avenue to get the word out about what you do and why people need it. You may already be using blogging, Facebook, podcasting, Instagram, Pinterest or a combination of all...

8 steps solopreneurs must do to end the year on the right foot

This information contained in this blog is provided for general information purposes only and should not be construed as an endorsement or advice from GoDaddy or legal or tax advice Always consult an attorney or tax professional regarding your specific legal or tax...

A Cool Tool for Monetizing Your Facebook Group *

  Do you have a Facebook group? If so, how do you convert your Facebook Members to email subscribers and sales leads? We’ve been testing a pretty cool tool that does exactly this, allowing you to create Facebook group funnels in minutes. Having a Facebook group...

You must use strong password security and password managers

In the spirit of National Cyber Security Awareness Month (NCSAM), let’s talk about a security basic that many people overlook: passwords. These are one of the most fundamental aspects of website security, yet we too often see webmasters taking a lax approach to secure...

Our free email templates skip the hassle of routine messages

How many hours each week do you spend emailing clients? Once recent study from CNBC suggests the average worker commits more than five hours a day to tapping away at emails. That’s a lot of time you could get back — and at GoDaddy Pro, we’re all about taking back...

5 things we learned by sending 5 million BFCM emails in 2020

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7 BPM Best Practices You Can’t Ignore P

Whether you’re managing them or not, every business has processes. The problem is that if you’re not taking control over how you manage those processes, you won’t be able to spot the blockages in your pipelines. The result? Extra costs, unexplained delays, and...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

5 tips to build better teacher websites

Tech is becoming a big part of our daily lives. The education space is no different, and teacher websites are becoming popular bridges for communicating with students, whether you see them in a brick-and-mortar classroom or a virtual one. Whether it’s online classes,...

You Need to Know, Blog Anonymously or Use Your Name

In the World Today, Blog Anonymously or Use Your Real Name One of the decisions you face when starting a blog is whether or not to use your real name.  It can be a tricky decision, because there are pros and cons to whatever you decide.You can choose...

How to set up an international WooCommerce store

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You Need to Know if Your Customer Experience Costs You P

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer Experience.  Your...

How is Your Digital Marketing Energized by Amazing Content?

What is Content Marketing and Does it Matter?   Traditional marketers for many years have used content to disseminate information about a brand and to build a brand's reputation. A great early example of content marketing was Poor Richard's Almanac,...

Going the Extra Mile Should be Standard, not an Upgrade P

There is no Traffic Jam on the Extra Mile   We’ve all have experienced many different levels of customer service.  Even without a real definition it’s always easy to recognize when you are receiving better customer service.  We can feel when someone is doing a...

How to Optimize Your Pins for the Pinterest Algorithm *

We have all wondered how Pinterest organizes our users’ feed?  What appears to be a random assortment of images is actually determined by Pinterest's sophisticated algorithm.  Understanding how Pinterest’s algorithm ranks content, you’ll be able to improve your pins...

Everything you need to know about domain names P

  This post was originally published on April 11, 2019, and was updated on April 26, 2021. Your domain name has become as important as your brand name in recent years. And, with buying behavior shifting online in response to COVID-19, that trend isn’t going to...

How to Use Twitter Chats for Your Business

Twitter chats are an underutilized social media tool for businesses to communicate with their followers and audience, share knowledge and strategies — all while promoting their brand. If you’ve seen a Twitter chat on your feed but never ventured into this virtual...

How to get your business traction on Pinterest *

Are you getting traction with Pinterest?  Do you pin consistently? Are you building your brand using high quality pins? Pinterest builds on your efforts.  Increase your followers and page views.  Your success is all about building your audience engagement.   If...

The Hottest Green Trend is Sustainable Business Practices *

Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices.  While many issues are politically charged, including environmental matters, a major shift in public opinion is...

How to Grow Your Blog with Viral Content

How to Promote and Grow Your Blog   Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

9 Ways to Grow Your Blog Faster

The post 9 Ways to Grow Your Blog Faster appeared first on ProBlogger.   This post is based on episode 246 of the ProBlogger podcast. As you may well know, I started blogging back in 2002. And over the years I’ve tried all sorts of things to grow my blogs and...

Grow Your Email Subscriber List Using Opt-In Incentive’s *

One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe.  This is commonly known as an ‘opt-in’ or a ‘lead magnet’.  Let's talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having an...

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.”...

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google's Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google's search engine results pages (SERPs).  Usually when a question-based query is being searched for.  The snippet displays content from...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search...

7 Areas to Focus on During Your Mid-Year Blog Review

The post 7 Areas to Focus on During Your Mid-Year Blog Review appeared first on ProBlogger.     This post is based on episode 131 of the ProBlogger podcast. A lot of bloggers do an end-of-year-review, where they analyze how everything went in the previous...

How to Promote Your Amazing Blog In 5 Positive Steps

How Can you Grow Your Blog Readership?   It's no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for...

Nine Ways I Avoid Blogger Burnout and Stay Inspired

What is Blogger Burnout?   I'm sure that most bloggers start off with a huge burst of energy and excitement.  I get a personal rush from putting my thoughts down and releasing them for the world to see.   For me blogging has come from learning so many new things...

Is Your Company Customer Focused or Operations Focused *

Is Your Business, Customer or Operations Focused?     Give Your Customer's a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the...

7 Ways to Trigger Buying Decisions in Your Customers Brain *

What Effect Does Persuasion Have on Your Messages?   It's hard to imagine the billions of dollars are wasted on ads that don't grab attention or motivate people to act?  We have always tried to influence others, with advertising being the modern...

Business Hosting: Cheat Sheet P

Business Hosting is the best of both worlds: web hosting simplicity, plus VPS power without needing to hire a server admin or IT pro. Scalability for your business — and revenue With plans that grow with you, Business Hosting offers the power to welcome a tidal wave...

5 delegation tactics for small business owners

Business owners are accustomed to wearing several hats and having control over every aspect of their company, dispensing with any delegation tactics. Recent research from Salesforce found that small business owners are personally responsible for an average of 4.2...

7 Steps to Increase your Google Visibility and Web Traffic P

Increasing your website’s Google visibility and doubling or even tripling your website traffic in 12 months is a scientific process. More than 15 years ago, we created a step-by-step program that helps publishers of all sizes to significantly increase their Google...

Create Engaging Stories That Are a Call to Action

Create Stories That Engage and Educate   Do you use stories to engage and educate your audience?  Would you like to see how powerful stories can be? This article should help you discover how to create stories for your business that move people to act.  One of the...

How to Decide Where to Spend Your Blogging Time

The post How to Decide Where to Spend Your Blogging Time appeared first on ProBlogger. This post is based on episode 65 of the ProBlogger podcast. A lot of people ask me how I manage to fit everything in – blogging, social media, speaking appearances, product...

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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