IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

Sustainability Solved™ by Will Richardson Webinar

​The accelerating rate of climate change and environmental degradation demands organisations take action to embed sustainability within their daily functioning. The need for integrated sustainability within business is becoming increasingly urgent. We have designed a...

Make Your Company’s Name Your Brand Promise

I wanted to share this post by my favorite customer service guru, She Hyken. Last summer I played golf with a friend. At the end of the game, he had blisters. He didn’t play very often, and the golf clubs rubbed his skin raw. My hands were just fine. I’m fortunate to...

Grow Your Email Subscriber List Using Opt-In Incentive’s *

One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe.  This is commonly known as an ‘opt-in’ or a ‘lead magnet’.  Let's talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having an...

11 Ways You Can Make Your Customer Feedback Better

Would You Like to Improve Your Feedback?   There’s an old adage that “You can’t fix what you don’t know about”. In the digital age, customer feedback is more important than ever.  It’s exciting to see so many companies do post-purchase customer surveys.  However,...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

How Microsoft Office 365 can help your company go green *

Why should you try to help your company go green? Perhaps a better question is, why should you care in the first place? Tony Robbins said, “By changing nothing, nothing changes.” Regardless of how you feel about this self-help showman, the man has a point. If nothing...

11 Things You Can Learn about Blogging from Thomas Edison P

The post 11 Things You Can Learn about Blogging from Thomas Edison appeared first on ProBlogger. This post is based on episode 252 of the ProBlogger podcast. Thomas Edison. Inventor of the light bulb, the phonograph and the motion picture camera. But not the blog....

The Best Way to Brand Your Blog

The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger. This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try something new....

8 ways to get more product reviews *

  This post was originally published on Aug. 2, 2019, and was updated on April 14, 2021. If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews. Reviews are essential...

5 WordPress blog security measures P

An above-average blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop most of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in. Better blog security...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises!   Many people believe that surprise and delight is a great customer service practice.  Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

Improve Your Search Rankings Using Google Search Console *

Improve Your Search Rankings with Google Search Console   You want to constantly improve your search rankings for your content.  Because the higher your content ranks, the more traffic you get.  The more traffic you get, the more revenue you generate...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

How to Optimize Communication with Web Designers

Of course you hope to find the perfect web designer: someone with exceptional technical chops, who is also personable, responsive, detail-oriented, a great business partner, and optimally, a mind-reader who anticipates your every need. Many pros educate clients around...

4 emotive marketing campaigns that cut through the noise P

In these uncertain times, standing out in your niche should be a top priority as an online business owner. COVID-19 has disrupted the way we work and live on a global scale, and while the threat of the pandemic isn’t showing any signs of slowing down yet, shoppers are...

Why WordPress? 7 benefits of WordPress websites P

This post was originally published on July 1, 2019, and was updated on March 26, 2021. Why WordPress? I’ve been a professional blogger working on more than 100 clients’ blogs in the last 10 years, as well as posting to my own work and personal blogs, and I say this...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020. When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every...

How to Build a Business Others Love Recommending

You Can Build a Business Others Love Recommending   Do you rely on word of mouth marketing to promote your business?  Are you wondering how to get more people to recommend your product or service?  Would you like to learn how to build a business that others...

9 Blogging Hurdles I’ve Faced and Cleared as a Blogger

The post 9 Blogging Hurdles I’ve Faced as a Blogger and How I Got over Them appeared first on ProBlogger. This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you...

You Need to Know, Blog Anonymously or Use Your Name

In the World Today, Blog Anonymously or Use Your Real Name One of the decisions you face when starting a blog is whether or not to use your real name.  It can be a tricky decision, because there are pros and cons to whatever you decide.You can choose...

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO. First, we’ll gain an understanding and...

How to write winning award submissions P

Winning awards for your positive impact is an important part of running a Big Why business – and to do that, you need to know how to write winning award submissions! Not all Big Why business founders realise this – but you can (and should!) nominate yourself for...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King!   Email Energizes Your Content Marketing Strategy   A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

Why You Need to Update Your Blog’s Design P

When was the last time you took a long, hard look at your blog’s design? While having great content is important, your blog’s design will also play a part in how successful it (and you) will be. If new readers find the navigation confusing or can’t make sense of...

How Emotional Ads Work Best to Engage Your Customers *

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous "duhhhh!" when they read that. You might find it...

Opt-in Email’s Build Your Digital Marketing Strategy Lists *

What is Opt-in Email?   Opt-in email  is a term used when someone is given the option to receive email.  Typically, this is some kind of mailing list, newsletter, or advertising.  Without obtaining permission before sending email, the email is unsolicited bulk...

How can you recognize phishing? *

  Phishing is a serious threat to every individual and business.  I'm sure that you have already received fraudulent email's that appear to come from your bank, PayPal, or Amazon. Some of these emails are easily recognized as fakes because of obvious grammatical...

How to Optimize Your Pins for the Pinterest Algorithm *

We have all wondered how Pinterest organizes our users’ feed?  What appears to be a random assortment of images is actually determined by Pinterest's sophisticated algorithm.  Understanding how Pinterest’s algorithm ranks content, you’ll be able to improve your pins...

Why updating your website matters for making sales P

This post was originally published on July 31, 2018, and was updated on March 4, 2020 and February 1, 2021. Many entrepreneurs might find themselves getting comfortable after their website has been created, with the misguided understanding that it will take care of...

You See How Google Shows the Wrong Meta for My Site

If Google Shows the Wrong Meta Description For Your Site   There is nothing more annoying than taking the time to craft a great meta description for your web page, then having Google show a completely different description in the search result...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

How to Build a Business Others Love Recommending P

You Can Build a Business Others Love Recommending   Do you rely on word of mouth marketing to promote your business?  Are you wondering how to get more people to recommend your product or service?  Would you like to learn how to build a business that others...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

How to be Different, Stand out, and Win

If You're Different, You Stand Out. And, That’s a Win   Over the years I’ve talked with many clients who are looking for ways to disrupt a competitor and/or win more business from existing customers. When we dig deep, I’ve found many clients are trying to compare...

How You Can Go Paperless in Your Office

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient — they impede productivity, result in higher costs, and even pose security risks. That doesn’t...

6 ways to establish authenticity with a .press domain name

The news industry has grown by leaps and bounds ever since the advent of digital media, thanks to the ease it affords in accessing information in real-time. Almost every newspaper, magazine and TV channel now needs an active online presence to be able to cater to the...

How to Build Your Online Brand Reputation and Credibility

How to Manage Your Online Reputation   What is reputation management?  Reputation is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to...

10 tactics to turn impulse shopping into stone-cold sales

This article was originally published on Nov. 13, 2019. It was updated on Nov. 5, 2020. Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’ve likely experienced this scenario,...

How to prepare for Google’s SEO rank change *

  You’ve probably heard that Google began rolling out a major change to their search algorithm this summer. The changes started in mid-June and are expected to finish in August. The change affects how Google ranks websites, because they have added metrics called...

How Influencers Can Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing   It seems as if Influencer Marketing is everywhere.  Just this week, I read and commented on two pieces about Influencer Marketing.  One of these from Jeff Epstein was called "How to Stay...

How to improve your international SEO and grow search traffic

Editor’s note: The following is a guest post from our friends at Weglot. International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic. By optimizing...

How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website. As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule,...

8 Steps You Can Make to Ensure Your Emails Land in Gmail *

How to Ensure Your Emails Land in Gmail’s Main Inbox You've wasted all your efforts if your marketing emails don't land in theit Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are...

How to Leverage Your Experience Becoming A Brand Expert? *

Are You A Brand Expert?   One of my interests, especially when I am doing research has been learning new things and developing my own skills.  Developing expertise in new fields helps me conduct my business more professionally.   During my research I...

Do You Know How to Measure Your Customer Retention?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter HOW TO MEASURE CUSTOMER RETENTION                       Get ready to do a little math. While not my...

How to Manage the 7 Most Common Procurement Risks

In life or in business, risk-taking has benefits and may even be an essential ingredient of success. Quite the opposite when it comes to procurement – the last thing you want is risk. A smoothly-functioning procurement process means standardized, reliable...

7 reasons you need a small business website P

This post was originally published on June 6, 2019 and updated on Feb. 18, 2021. Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why...

5 Questions to Ask Before Quitting Your Blog

The post 5 Questions to Ask Before Quitting Your Blog appeared first on ProBlogger.  This post is based on episode 90 of the ProBlogger podcast. Over the past couple of weeks I’ve talked about two of the most important things you’ll ever do as an entrepreneur:...

5 Easy Steps to Make Your Content Marketing Better

Great Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and target...

4 SEO Tactics That Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

The best ways to help clients with website security

If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective. While it’s likely true that the...

How to Get Started With Digital Transformation in Education

Technology has played a critical role in education. Teachers can supplement instructional materials with videos and students can connect online for remote learning. However, many institutions are still bogged down by manual processes. Examples include student...

How Text Messages Can Improve Your User Experience P

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our customers and...

Opening the conversation about website security

The responsibility of ensuring that a website is protected falls on the website owner, but the security expectation may fall on the web service provider too. As a professional, you are the trusted party and first point of contact. Much of what your clients learn about...

How to Create a Process That Produces Consistent Results

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

How to Promote Your Amazing Blog Using Guest Blogging

How to Promote Your Amazing Blog Using Guest Posting   Welcome to our sixth and final post in our series, "How to Promote Your Blog."  This series is especially focused on how to promote your blog to new readers if you are just starting out.  ...

2nd Step to Beating Writer’s Block: Coming Up With Fresh Ideas

The post Second Step to Beating Writer’s Block: Coming Up With Fresh Ideas appeared first on ProBlogger. This post is based on episode 84 of the ProBlogger podcast. In last week’s post I talked about the different types of writer’s block I’ve suffered from over the...

Why Your Content Marketing Needs to be Snackable *

Make Your Content More Snackable   We're no longer the family of the 1950's and 1960's all gathered around a single TV set for our news and entertainment.  Those days are long gone, and our new reality is so much different. Today everyones's attention...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it's potential...

You Need to Know How to Write an Introduction That Engages

Write Your Blog Post Introduction   Your Blog Post introduction is your invitation to your readers.  Here is where you express "We Want You" to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first...

Using Promoted Pins – Tips From Pinterest

BENEFITS OF PROMOTED PINS   Promoted Pins give you a qualified audience. In other words, you are reaching exactly who you want to be reaching. It amplifies your content. If you have really great content, and you gain that coveted top spot in the Pinterest feed,...

How Can You Personalize and Drive Your Social Media? *

Why Being Personable Is the Key to Your Social Media Success   There are many things on Social Media that successful brands do right.  Or at least differently than others.  Those that succeed find their own unique path to success.  The one thing they...

How to Create Dynamic Forms with No Code P

Dynamic forms are the lifeblood of most automated business processes.  You can customize them to perform calculations, populate fields from a database, and validate form submission data. You can even incorporate them into automated workflows. So why aren’t more...

Is Pinterest Worth the Time and Effort?

Pinterest reacts quickly. Even when I was new to Pinterest it was easy for me to recognize quick engagement when I added new content.  Within a short time I was seeing impressions and other measurable analytics showing genuine growth.   Pinterest very quickly outpaced...

7 Process Improvement Steps to Streamline Your Business P

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain. Take onboarding, for example. If your delivery firm is...

20+ Ways Your Business Benefits From Using Social Media *

How Can Social Media Benefit Your Business?   It’s hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more people...

6 Proven Accounts Payable Automation Best Practices

Think about the accounts payable (AP) invoice process in a typical business.  Often, invoices go to multiple people in the organization rather than being centralized. A recipient manually forwards the invoice to the accounts payable department for coding and review –...

Your Brand’s Authenticity Must be Unscripted and Genuine *

You Can't Script Authenticity in Your UX  Your Authenticity is Customer Focused It’s easy to know when you are dealing with a customer service representative who is less than sincere.  They lack authenticity which goes hand in hand with their insincerity....

How to Go Paperless in the Office P

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient -- they impede productivity, result in higher costs, and even pose security risks. That...

Top-notch shipping tips for your online store

This post was originally published on Aug. 28, 2015, and was updated on Dec. 4, 2020. With a global pandemic causing massive disruption to brick-and-mortar businesses, many entrepreneurs are getting an emergency crash course in ecommerce. Along with that ecommerce...

7 steps for measuring your impact

You might be one of those people that comes up with lots of barriers about why you can’t do impact measurement and management (IMM).  Maybe you say things like: It’s too time consuming It’s too complicated We don’t have the resources internally to do this... The post...

Supporting adults with learning disabilities *

Share is a social enterprise and charity in London, providing training and employment support for disabled people. A volunteer befriender offers support and friendship to adults with learning disabilities, autism, or any kind of physical or sensory disability,...

What is a break-even analysis?

If you run a business of any kind, it’s important to understand the relationship between business expenses and revenue. When planning out any kind of business investment, it’s a good idea to map out the costs and expected business results and conduct a break-even...

Four policy pillars that encourage online micro-businesses

As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online micro-businesses. As stay-at-home orders crippled economies, 44% of these micro-businesses moved more of their...

Why Does Your Amazing Customer Experience Seem Boring?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT                   Call me boring, but I...

With No Marketing Money, How do I Get New Customers?

We All Want to Get the Most Out of Our Marketing   It's understandable that small business owners want to get the most out of their marketing.  And they have to, if they want their business to survive.   Business owners main effort must be to build...

How to Engage Your Customers Using Mobile Messaging P

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

How to Make Your Email Awesome With Great Digital Marketing

5 Ways to Make Your Email More Awesome   Let's begin by saying that email marketing hasn’t changed much in the past 20 years.  However even in 2019, tremendous opportunities still exist to improve your email marketing results.  A late 2018 Email...

How to Grow Your Community Using Social Media

Why it's Important to Build Your Community   To begin let’s define what community means today.  “A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use.”   What are your companies...

How to use intentional listening to benefit your customers

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined...

Ask Questions on Your Facebook Page to Get More Comments

How Asking Questions on Facebook Gets More Comments   As a business owner, I hope you have made the choice to build a Facebook presence for your business.  It makes sense if you want to reach your target audience, engaging them and making a lasting...

Design Principles: What, Why, and How

This article originally published on Media Temple’s blog. If 2020 has proved anything, it’s that we work in a world of constant disruption. Whether it comes from a new technology or a worldwide pandemic, Heraclitus was right: “Change is the only constant.” So, how do...

What Google’s Core Web Vitals can do for small business P

  Core Web Vitals is now a ranking factor in Google’s algorithm. Small businesses in particular need to be aware of the changes being made with Google’s Core Web Vitals and we’ll give you some helpful tips to pass these important page experience metrics. This...

How Anyone Can Get Started Publishing Their Own eBooks

Is Publishing an eBook in Your Future?   Have you ever considered publishing your own eBook?  Do you wonder how publishing eBooks could help you?  Do you have experiences that could teach others? If you own either a 'bricks and mortar' or an 'online' business,...

How to Create Your Social Media Visuals Without a Designer *

Create Eye-Catching Social Media Visuals Without a Designer Do you use visuals in your social media?  Would you like to have tools and tips to help you create images?  Discover how to you can create great social media visuals when you’re not a designer....

Is Your Pinterest Marketing Strategy Working?

Is your Pinterest marketing serving your business in the way you had hoped? I’ve had a lot of frantic emails from people who are worried about all their Pinterest statistics (e.g., monthly viewers, followers, etc.) Let’s chat about key performance indicators for...

Showcasing businesses and exceeding goals

Foster Coburn is the mind behind Unleashed Productions, Inc., specializing in web design and graphics solutions. You can find Unleashed Productions on Facebook, Pinterest and YouTube. Connect with Foster on LinkedIn, Twitter and Instagram. Tell us about yourself. Who...

Top 21 crowdfunding platforms of 2021 P

This article was first published on Feb. 8, 2017, and was updated on Feb. 27, 2018, Feb. 11, 2019, Feb. 24, 2020, and March 4, 2021. Wondering if crowdfunding platforms might be a boost for your new business venture? Companies that are just starting out sometimes need...

6 marketing trends to watch for 2021

2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your...

How to positively handle negative social media comments

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that: The majority of consumers read (and care...

How Great Blog Content Build’s Your Credibility and Brand *

Blog's Build Credibility Through Visitor Engagement   What is a Blog?   A blog is a discussion or informational website consisting of discrete, often informal diary like text entries which are referred to as posts.  Blogs are written in a style...

How to avoid cyberscams during the COVID-19 pandemic

This article originally published on GoDaddy’s OpenWeStand.org website. The COVID-19 pandemic closed thousands of businesses, left millions without work, and brought about fear and uncertainty unlike anything many of us have ever experienced. Unfortunately, it’s...

5 Bad Habits You Should Ditch in the New Year

It’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to...

How to become a freelance web developer

Getting started in the world of freelance web development is not an easy task. In addition to solid technical knowledge, you’re on the hook to constantly keep up with the latest tools and methods, as well as to persuade prospective clients that you have the necessary...

Ecommerce trends in a COVID world

As COVID-19 leaves us scrambling to piece together a new normal, in-person shopping is becoming less of a reliable source of revenue for merchants and service providers. Indeed, recent data from TechCrunch indicates that department store purchases are expected to...

How You Can Optimize Pinterest for Small Bloggers *

  Have you wondered how to optimize Pinterest for promoting your blog.  Pinterest is an important platform for even the smallest blogger, but much of the available information is geared toward helping bloggers who have a lot of traffic. You know what I mean, big...

10 outsourcing tips for working with freelancers in 2021

As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and...

How Critical is a Blog to Your Business Success? P

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

Accessibility Toolbar