Is Pinterest Worth the Time and Effort?

Pinterest reacts quickly.

Even when I was new to Pinterest it was easy for me to recognize quick engagement when I added new content.  Within a short time I was seeing impressions and other measurable analytics showing genuine growth.  

Pinterest very quickly outpaced results generated by my Facebook business pages.   From day 1, I was pleased with my Pinterest results.

One reason that Pinterest is gaining traction with small businesses is that it works so well organically for marketers, helping to building their brands and businesses.  When asked why they use Pinterest, many small business owners say, “Why would I spend money on social media ads when Pinterest works so well organically?  Without spending a lot of money you get a lot of the benefits.”

 

What is Pinterest?

Pinterest is a search and discovery network with many similarities to Google. In fact, one of the Pinterest co-founders and many current employees worked there.  There are many similarities and as Pinterest refines it’s search values to benefit users those may become more prevalent.  It takes time to develop a good platform.

 

Do you love long-term traffic?

Always remember, Pinterest is not a social media platform, it is is a search and discovery platform.  Pinterest is designed to enhance your user experience and allow you to save and share your best ideas and content.  It just makes sense to invest some of your time to determine how effective it can be for your business.

Pinterest is a search platform that gives your amazing content evergreen status, allowing it to appear in searches well into the future.  Pins that were put into the system years ago are still driving valuable traffic for site owners. Investing now will yield return now and long into the future..

The key is to have a well crafted Pinterest page that communicates your message through relevant content.  Be consistent in pinning.  The total number of pins across a variety of topics creates a positive response in your search results.  Pinterest also responds positively to daily pinning.  Pinterest likes an active account.

 

How to invest your time in Pinterest.

Be proportional.  If Pinterest is generating a small amount of your traffic, let’s say 5% don’t invest your entire advertising budget there. Think about where the majority of traffic is coming from and invest your budget based on the traffic percentages.  For example, $50/month and 1/4 of your social media time goes to Pinterest and then the rest goes to the other social media channels.

Build a solid Pinterest page foundation with at least 20 relevant boards and spend 1-2 hours a week scheduling your content and other people’s content through a scheduler like Blog2Social.  Optimize your posts by including a Pinterest image.

In the end, if you’re starting to see traction, move with that traction. If Pinterest moves up to 10% of your traffic then allocate more funds and time that direction. Since we know Pinterest has similar characteristics to Google I think it is important to have a consistent presence on the platform.

So the short answer is yes. Pinterest is definitely worth your time.  Let us know about your success with marketing your business using Pinterest.

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