Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

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What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

How Influencers Can Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing It seems as if Influencer Marketing is everywhere. Just this week, I read and commented on two pieces about Influencer Marketing. One of these from Jeff Epstein was called "How to Stay...

4 things you should expect from your Woo payments provider P

Let’s talk WooCommerce payments providers. The payment process is one of the most critical parts of the online shopping experience—your customer has browsed your store, made their selections, and is ready to checkout. It’s time to get paid! Now all you need is a...

5 things we learned by sending 5 million BFCM emails in 2020

*This post originally appeared on the Jilt blog on Dec. 2, 2020. Only in the oddest year of our lifetimes could one day be both the biggest online sales day in U.S. history and also a disappointment. Black Friday/Cyber Monday 2020 is in the books and, as expected,...

With No Marketing Money, How do I Get New Customers?

We All Want to Get the Most Out of Our Marketing It's understandable that small business owners want to get the most out of their marketing. And they have to, if they want their business to survive. Business owners main effort must be to build...

Building a server — home server or hosted server?

In our current age of increasing automation and the need for secure and reliable data storage, there’s a case to be made for building your own server. Nowadays, the barrier to entry on building a server is lower than ever. However, that being said, you do need a bit...

How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...

Today’s the First Day of Your New Digital Marketing Strategy

Your Digital Marketing Future Begins NOW! Being a business owner isn't easy, so much to do and so little time. Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the...

What are nTLDs and how do they impact SEO?

Choosing a website domain is one of the most important decisions you’ll make for your business. The full website name you pick will be crucial as you attempt to build name recognition and empower people to find your company online, and that’s a solid reason to look at...

How to use intentional listening to benefit your customers

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined...

Why Marketing’s Future Is Embracing Artificial Intelligence

Is AI Marketing's Future? Balancing analysis and execution has always been part of the marketing equation. Moving into the digital age marketing has only become more complicated, especially with the growth of social media's influence. However, the...

4 SEO Tactics That Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand’s Reputation From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand. For decades, its parks were a fun, wholesome place to take the family....

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.”...

What you need to know before you pick a domain name P

This post was originally published on April 24, 2019, and was updated on March 24, 2021. Whether it’s for a business or blog, or you just want your own slice of the internet, your domain is your digital address online. If your domain is your address, your domain...

Create Brilliant Blog Post Titles to Attract and Engage Visitors P

Create Your Working Title It’s wonderful to write great content, but it’s also important to get it read and ranked. That’s why making your title memorable is so key to having it found during searches. Titles are what sell’s your content. Titles represent your...

Is Your Pinterest Marketing Strategy Working?

Is your Pinterest marketing serving your business in the way you had hoped? I’ve had a lot of frantic emails from people who are worried about all their Pinterest statistics (e.g., monthly viewers, followers, etc.) Let’s chat about key performance indicators for...

Ask Questions on Your Facebook Page to Get More Comments

How Asking Questions on Facebook Gets More Comments As a business owner, I hope you have made the choice to build a Facebook presence for your business. It makes sense if you want to reach your target audience, engaging them and making a lasting...

8 Reasons Why You Should Add a Newsletter to Your Blog

How Can a Newsletter Grow Your Blog Community? When thinking about using a newsletter to build my email list for marketing there are many questions I asked myself about it's effectiveness. My questions about newsletters as a viable medium for marketing include:...

Memorable Remarkable and Relatable Word of Mouth Marketing *

Word of Mouth Marketing Defined According to the Business Dictionary, Word of Mouth Marketing is: "An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service. Considered to be the most...

10 sites to bookmark on National Reading Day

Happy National Reading Day, y’all! While today is semi-officially reserved for encouraging schoolkids to read, don’t look past the opportunity for us to nurture our inner child. And there’s no better way to do that than by focusing on growth — professional growth,...

How to respond to comments and console unhappy clients P

Let’s get real: In the web design world, complaints come with the territory. If you’re selling a product or service based on creative design and interpretation, you’ll eventually encounter an unhappy client. And keeping clients happy is key to providing exceptional...

The ultimate guide to social media image sizes

It’s no secret that an online presence is a “must have” for ventures of all sizes. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes finding the right social media image...

How to Create Products and Sell Them on Your Blog

The post How to Create Products and Sell Them on Your Blog appeared first on ProBlogger. This post is based on episode 67 of the ProBlogger podcast. This week I want to talk about creating a product for your blog. Last month I talked about my various profit streams,...

Your Complete Guide to Content Search Engine Optimization P

Content creation not showing the results you were promised? Coming up with new ideas taking up too much of your time? A steady 30-day dosage of website content optimization can help. This guide will walk you through the reasons why marketers are pivoting from...

4 steps to increase sales in 2021 P

To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29...

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

4 Steps to Embracing and Owning Your Digital Marketing Strategy

Digital Marketing Gives Your Website Relevance What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies. Broken down further digital marketing is how businesses create their relationships with and...

5 ways to communicate with customers about COVID safety

This article originally published on GoDaddy’s OpenWeStand.org website. As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning...

Copywriting Tips for Your Small Business

1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

10 outsourcing tips for working with freelancers in 2021

As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and...

7 security tips for working remotely

Working from home (WFH) has its benefits for both employees and employers, yet it also presents distinct challenges. One of those major challenges is cybersecurity and following security tips for working remotely. Keeping the computers and login credentials of...

How to get a business line of credit when starting out

The information provided in this blog is for informational purposes only and should not be considered as legal or accounting advice from GoDaddy. Always consult an attorney or accounting professional regarding your specific situation. When you’re starting a new...

How to Build Your Content Experiences in 5 Easy Steps *

Content Drives Your Marketing Content is the driving force behind all of your most effective marketing strategies. Content drives your lead generation, inbound marketing, and sales enablement. As marketers personalize how their prospects and target accounts...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021. This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

6 Best Practices for Purchase Order Management

Purchase orders play a key role in ensuring you have the goods and services you need to run and grow your business. And you likely already have a process in place to complete, send, and get them signed. But, while relying on a manual purchase order process may have...

What Happened to the Last Customer on Earth?

Every Customer You See Could be Your Last Customer on Earth What if you only had one customer left to do business with? Maybe this was the last customer on earth?I was recently deep in conversation with a friend about providing a great customer experience...

7 Workflow Optimization Tactics to Supercharge Your Business

It’s 2020. We should be done with the days of paper trails, overflowing filing cabinets, and endless forms. But many organizations are still manually processing employee data, purchase orders, and other routine paperwork. By recognizing and eliminating manual...

Grow Your Email Subscriber List Using Opt-In Incentive’s *

One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe. This is commonly known as an ‘opt-in’ or a ‘lead magnet’. Let's talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having an...

How to Manage the 7 Most Common Procurement Risks

In life or in business, risk-taking has benefits and may even be an essential ingredient of success. Quite the opposite when it comes to procurement – the last thing you want is risk. A smoothly-functioning procurement process means standardized, reliable...

5 Procurement Best Practices to Streamline Purchasing

Do you need to streamline procurement in your organization? Are you wondering what best practices would help you improve purchasing processes further? Well, I can only imagine the weight on your shoulders. Your company needs to source goods and services to deliver...

Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start

The post Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start appeared first on ProBlogger. This post is based on episode 87 of the ProBlogger podcast. While it’s relatively easy to include images, audio and even video in posts these days, most...

The Pros and Cons of Having Multiple Blogs

The post The Pros and Cons of Having Multiple Blogs appeared first on ProBlogger. This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a...

Going the Extra Mile Should be Standard, not an Upgrade P

There is no Traffic Jam on the Extra Mile We’ve all have experienced many different levels of customer service. Even without a real definition it’s always easy to recognize when you are receiving better customer service. We can feel when someone is doing a...

How to be Different, Stand out, and Win

If You're Different, You Stand Out. And, That’s a Win Over the years I’ve talked with many clients who are looking for ways to disrupt a competitor and/or win more business from existing customers. When we dig deep, I’ve found many clients are trying to compare...

Online micro-businesses can be an easy economic win

This article originally published on GoDaddy’s Venture Forward website. Karen Mossberger worked on creating economic “empowerment zones” for Detroit’s city government in the mid-1990s, to help aspiring entrepreneurs overcome decades of urban decay by starting their...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain. Take onboarding, for example. If your delivery firm...

7 Tips to Help Bloggers Increase Their Productivity

The post 7 Productivity Tips for Bloggers appeared first on ProBlogger. This post is based on episode 40 of the ProBlogger podcast. Are you using your time productively? Chances are you’ve set yourself some goals as to what you’d like your blogging to be. But reaching...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them. You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

Boost your customer conversion rate by responding to reviews

A recent study revealed 78 percent of consumers appreciate management responding to their reviews. Simply replying to reviews, both positive and negative, can increase both your customer conversion rate and revisits. 9 out of 10 customers now see online reviews. Cone...

Micro-businesses hold steady in the storm

Theresa Delaney started her events business, Creative Kind, as a way to bring people together for a few hours of DIY arts and crafts. She loved the in-person experience and never wanted to be an internet entrepreneur. But since the COVID-19 crisis forced her to close...

Will Sustainability Growth be Destroyed by New BioPlastics?

What are BioPlastics? Bioplastics are plastics made from renewable biological sources, whereas traditional plastics are made from fossil fuels. Are Plant Based Plastics Our Environmental Answer? Since about 40 percent of the plastic produced is used in...

Getting started with Microsoft’s Digital Marketing Center

Over the past few months, Microsoft Advertising has been piloting an exciting new platform, Microsoft’s Digital Marketing Center, a Microsoft Garage project. This platform is a way to help small and medium-sized business owners manage their digital marketing across...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

9 Ways to Grow Your Blog Faster

The post 9 Ways to Grow Your Blog Faster appeared first on ProBlogger. This post is based on episode 246 of the ProBlogger podcast. As you may well know, I started blogging back in 2002. And over the years I’ve tried all sorts of things to grow my blogs and...

How the WAVE Tool Enhances Your Web Accessibility

What is WAVE, and How Can it Help You? WebAIM, the Utah State University Web Accessibility Project has released significant updates to their WAVE suite of web accessibility testing tools. These changes make WAVE a more powerful asset in helping you test and...

How to Make Your Customers Love You in Six Easy Steps

Six Ways to Make Your Customers Love You What if the worst thing a customer ever said about you was, “I love you!”? Even if on your worst day, you’re still so good that they love you! Are you that good? Do your customers love you even when there’s a...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive In a hyper competitive digital marketing world does your User Experience cost you money? For your business to not only survive, but to thrive you must have a proactive digital Customer...

How to Get More Subscribers, Followers and Connections P

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger. Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

New path for SMEs to set science-based targets

The Science Based Targets initiative have recently announced a new path for small and medium-sized enterprises (SMEs) to get their targets verified. This is very exciting news facilitating smaller organisations to set science-based targets. Previously, SMEs,...

How A Great Customer Experience Energizes Customer Validation *

Your Great Customer Experience Creates Customer Validation! Your Customer Experience is a Philosophy! Many people think of customer service as a department. I believe that customer service is part of a companies philosophy, not a...

How to Optimize Your Pins for the Pinterest Algorithm *

We have all wondered how Pinterest organizes our users’ feed? What appears to be a random assortment of images is actually determined by Pinterest's sophisticated algorithm. Understanding how Pinterest’s algorithm ranks content, you’ll be able to improve your pins...

How to Calculate the ROI of Workflow Automation

Like most big business decisions, implementing business process automation (BPA) involves taking a lot of moving parts into consideration. In addition to the capital investment required, integrating BPA means changing the way your organization operates, learning how...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

How to protect your small business digital privacy

Much like an entrepreneur would incorporate a business to ensure it receives limited liability protection, it is critical that owners of small to medium-sized businesses (SMBs) emphasize protecting the privacy of your small business website. Data breaches and...

What Makes a Product Sustainable and Why Should We Care?

What is Sustainability, and Why is it Important? We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...

Update your website, business hours and contact information P

This post was originally published on March 27, 2020, and updated on March 1, 2021. As the COVID-19 pandemic continues, businesses have to adapt to changing local, state and federal ordinances and as well potential closures due to COVID-19 exposure. While many of us...

10 Ways to Improve Your Blogging through Practice P

Why is Blogging Difficult? Regarding Blogging For some writing a blog comes naturally. They may have a good grasp of language and how to us it to communicate effectively. Allowing them to find their voice reasonably quickly. Also may find that ideas for posts come...

How to Create Your Social Media Visuals Without a Designer *

Create Eye-Catching Social Media Visuals Without a Designer Do you use visuals in your social media? Would you like to have tools and tips to help you create images? Discover how to you can create great social media visuals when you’re not a designer....

Create a great content marketing strategy in 7 easy steps *

We are often asked how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing...

How can you recognize phishing? *

Phishing is a serious threat to every individual and business. I'm sure that you have already received fraudulent email's that appear to come from your bank, PayPal, or Amazon. Some of these emails are easily recognized as fakes because of obvious grammatical...

How Important is SEO to Your Pinterest Success

SEO AND PINTEREST I'd like to take the “woo-woo”out of SEO, and make it accessible for the everyday blogger…SEO has a reputation for being like ‘bro-in-a-basement’ who became an SEO rockstar. WHAT EXACTLY IS SEO? SEO stands for Search Engine Optimization. SEO...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity. Doing this increases the search awareness of a product, service brand or event. This raises it's potential...

Do You Know How to Measure Your Customer Retention?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter HOW TO MEASURE CUSTOMER RETENTION Get ready to do a little math. While not my...

Customer’s Love Fast Service, But it Better be Amazing

Make Your Customer Service Memorable and Remarkable Today, much of the customer service focus is on how technology can make a customer experience better. Data personalization, artificial intelligence and many others are driving the future of...

New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception. As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same...

What is user-generated content and can it help your business? P

This article was originally published on Oct. 1, 2018, and updated on April 21, 2021. It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from...

Do You Want Your Customers to Tell Your Amazing Story?

Wouldn't it be Great for Customers to Tell Your Story In the past, I’ve written about “Telling Your Story.” I feel that The idea is that you look to create the “legendary” type of stories that come from your employees and set the bar for the...

Face Your Fears and Become a Better Blogger

The post Face Your Fears and Become a Better Blogger appeared first on ProBlogger. This post is based on episode 54 of the ProBlogger podcast. This week I want to talk about fear. Not about eliminating it or ignoring it, but rather about recognising, harnessing and...

Understanding the new language around Climate Change P

As climate concerns are being raised in the business community, through various brilliant campaigns such as B Corps’ Climate Collective Campaign, our role to help businesses understand what Net Zero means and how to get there, is becoming a crucial part of our...

How to Get More Subscribers, Followers and Connections

Your Complete Guide to Content Search Engine Optimization *

Embrace Content Optimization This is your guide on how to optimize your content for SEO and Links. Content marketing has already solidified its stature as a powerhouse in the digital marketing realm. Now it's time to actually get all the help you can out...

How Being Prepared is Your Response to Emergencies

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter YOUR EMERGENCY RESPONSE PLAN—BE PREPARED One of our Shepard Letter subscribers,...

Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is...

7 Customer Service Tales to Make Your User Experience Better

7 Unforgettable Customer Service Stories Inspirational Customer Experience Stories Why do consumers enjoy reading stories of great customer experiences? It might be that these stories personalize your business and provide a constant reminder that there...

Why its Important to Write Opinion Posts on Your Blog P

Many factors set great bloggers apart from the rest. Do you know which one that I’ve seen cropping up most over the last few years of interacting with successful bloggers? It's that successful bloggers often have and are not afraid to express strong opinions. While...

8 Steps You Can Make to Ensure Your Emails Land in Gmail *

How to Ensure Your Emails Land in Gmail’s Main Inbox You've wasted all your efforts if your marketing emails don't land in theit Gmail inboxes and the recipients never see your messages. You can make it less likely that Gmail will think your messages are...

15 Ways to Keep Readers on Your Blog

The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger. This blog post is based on episode 35 of the ProBlogger podcast. With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and...

How to Create a Sense of Anticipation on Your Blog

Creating Anticipation is How You Get More Blog Subscribers Creating a sense of anticipation on your blog is an important element in getting people to subscribe to it. I've found that people subscribe to blogs that they think will enhance their...

How Denison, Texas, went digital in the COVID-19 era

A year ago, Elsie Russell watched as her home décor shop, 2 Chicks Home and Market, was heavily damaged by a fire that ripped through the 300 block of historic downtown Denison, Texas. “I just stood across the street with a crowd of people, watching it burn,” she...

Using Promoted Pins – Tips From Pinterest

BENEFITS OF PROMOTED PINS Promoted Pins give you a qualified audience. In other words, you are reaching exactly who you want to be reaching. It amplifies your content. If you have really great content, and you gain that coveted top spot in the Pinterest feed,...

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

3 Must Know Pinterest Tips for Bloggers and Brands *

Pinterest can be a difficult platform for business owners and bloggers to understand. Do you wonder if you can use Pinterest to build your brand, make money and build your email list? The good news is that Pinterest can help you acheive your goals. Pinterest can help...

How to be Productive and Decrease Your Time on Social Media

How to Keep Social Media From Sucking Up all of Your Time As bloggers, social media is a key tool for promoting our blogs. Social media helps us to grow our blogs. Social media allows us to interact with our readers. Social Media gives us the...

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while...

How to supercharge productivity using Microsoft 365 tools *

Microsoft 365 provides a suite of feature-rich programs that seamlessly integrate within any organization’s ecosystem. With the proliferation of remote work, hybrid offices, and widespread WFA (work from anywhere) policies, a central program that unites distributed...

Why Your Content Marketing Needs to be Snackable *

Make Your Content More Snackable We're no longer the family of the 1950's and 1960's all gathered around a single TV set for our news and entertainment. Those days are long gone, and our new reality is so much different. Today everyones's attention...

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

A Step-By-Step Guide to Improving Business Processes

Business processes play a vital role in any organization. Effective processes streamline individual activities and improve overall efficiency. To become and remain successful, there needs to be a continuous focus on improving business processes to increase...

How You Can Protect Our Waterways in 5 Easy Steps

The UK is lucky enough to have 2,000 miles of waterways, including canals and rivers. These pass through cities, skirt around homes and offices and meander into our scenic countryside. Waterways provide us not only with a place for recreational activities such as...

How You Can Create Shareable Images People Love *

What is visual content marketing? Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

You See How Google Shows the Wrong Meta for My Site

Design

If Google Shows the Wrong Meta Description For Your Site There is nothing more annoying than taking the time to craft a great meta description for your web page, then having Google show a completely different description in the search result...

10 small business SEO tactics that you can do in-house

SEO

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your...

25 money-making small business startup ideas

business culture

Do you ever watch a show like “Shark Tank”and find yourself yelling at the screen, “Hey! That’s my idea!”? You’re not alone. Over the years, I’ve personally filled notebooks with thousands upon thousands of small business startup ideas with high hopes of making the...

How to Create Products and Sell Them on Your Blog

Blogging

What’s new in Websites and Marketing

Marketing

Social distancing is in, and so is creating dynamic and engaging websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features,...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

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Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

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Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

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IAA Better Business Alliance