How to Create a Sense of Anticipation on Your Blog

Creating Anticipation is How You Get More Blog Subscribers


Creating a sense of anticipation on your blog is an important element in getting people to subscribe to it.  I’ve found that people subscribe to blogs that they think will enhance their lives in some way in the future.

Many bloggers will instinctively create a sense of anticipation on their blog.  There are many things that you can do intentionally to create anticipation and increase the chances of someone subscribing to your blog.

So how do you convince people that something that you haven’t created yet is worth signing up for?  it’s not rocket science, but it is something that has worked for me.


Highlight Your Current and Past Quality Content


Do you know what the best way is to convince a reader that you’ll write something that they can’t live without in the future?  It’s to have already written something that they have connected with. 

The content in your current and past posts are your most effective advertisements for a continued relationship to those arriving on your blog. 

One of the most effective strategies for creating anticipation on a blog is to put your best content in front of those visiting your blog.  Show them what you can do and let the quality of your work speak for itself.  Think about the blogs that you’ve subscribed to.  

If you’re like me, you’ve probably subscribed because you read a post you found to be helpful, interesting, and entertaining.  If that is true, most of us click the RSS feed icon or subscribe link.  We do that based on the quality of what we already read in the hope of seeing more of it.


So What’s the Lesson Here?


Actually there are two lessons here, one is obvious and the other many not be.


  • The obvious lesson is to write content that engages and informs your visitors.  Repeat and do it regularly.  Make it your number one blogging priority.
  • The less obvious lesson is to put your best content into the view of those who haven’t subscribed to your blog.  Pay special attention to your first time visitors.  They’re crucial to target if you want to build the number of your blog subscribers.  Let me share a few ways you can do this.


How to Highlight Your Best Content


There are a lot of ways that you can highlight your best content.  Doing so gives people great reasons to subscribe to your feed. 


Create Best of Lists to Highlight Your Amazing Content


Create sections in your sidebar or front page to highlight your best work.  The benefits of doing this are numerous, but ultimately it’s about driving people to your previously written quality content.  It’s these type of page features are where many subscribers to my blog come from.


Create Landing Pages to Highlight Your Amazing Content


You can also use another strategy that’s been successful for me.  I’ve put landing pages to work for me to make my blog a success.  My landing pages are geared to present the posts that I’ve written on the topic they are searching for. 

This works well because someone arriving on your blog not only sees one post on the topic that they’re looking for but several.  This helps increase their perception that you’re a comprehensive source of information on that topic.


Interlink Your Posts to Highlight Your Amazing Content


I regularly link from new posts to related content in my previous best quality posts.  By doing this you constantly drive people to the pages where they see quality writing that is likely to convince them that you know what you’re talking about.  Visitors are more likely to subscribe when they read your post and find links taking them to related content that they find useful.


But Wait There’s More That Will Help Highlight Your Content


The key to building your subscriber and email lists is sending your new readers to your highest quality and most helpful posts.  You need to tell stories that engage your visitors and move them to act.  Then present them with the opportunity to subscribe on these posts.

However this highlighting content isn’t enough on it’s own.  It will definitely work to some degree.  However, there are many other ways to create anticipation on your blog and to these I’ll be turning my attention in the future.

Have you tried any of these techniques to create anticipation?  I’m waiting to hear about them in the comments below.



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