IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

How to Develop Your Successful Digital Marketing Strategy *

What's Your Digital Marketing Strategy?   Don't be Afraid, Digital Marketing Doesn't Bite!  I Promise.   Digital Marketing Strategy, three words that strike fear into a lot of small business owners.  It may be difficult, deciding what needs to be done to...

How Keyword Stemming Makes Your Marketing Better for SEO

Keyword Stuffing Used to be the Norm   Content writing years ago was much different than it is today.  Stuffing as many keywords as possible into your content was what everybody did.  The following type of sentence was the standard.  “Orlando Eye is one of many...

Why it’s important to practice reputation management

What is reputation management?   Have you ever wondered, “How can I get rid of this negative review?” or “I visited my Yelp profile and it says I have a 2-star rating. I didn’t even know I was on Yelp!” This might be a good time to discuss reputation management....

Webinar Series: eCommerce done right

With businesses all over the world rushing to start selling online, eCommerce is more important than ever. In our recent GoDaddy Pro webinar series, WooCommerce 101, we partnered with Gareth Allison and Jonathan Wold from WooCommerce to give a basic introduction to...

How to positively handle negative social media comments

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that: The majority of consumers read (and care...

Why do Your Customers do Business with You?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter Ten Reasons Why Customers Choose to do Business with You         “People don’t buy what you do; they buy why you do it.” That quote...

Understanding the new language around Climate Change P

As climate concerns are being raised in the business community, through various brilliant campaigns such as B Corps’ Climate Collective Campaign, our role to help businesses understand what Net Zero means and how to get there, is becoming a crucial part of our...

How to Use Twitter Chats for Your Business

Twitter chats are an underutilized social media tool for businesses to communicate with their followers and audience, share knowledge and strategies — all while promoting their brand. If you’ve seen a Twitter chat on your feed but never ventured into this virtual...

Build a strong and innovative business with a .tech domain name

The digitalization of commerce has allowed many innovative entrepreneurs with great ideas to build their dream businesses. And, a fantastic way to highlight a forward-thinking digital company is by utilizing a .tech domain name. Stand out online with a .tech domain...

How to claim social media handles, why you should do it now P

This article was originally published on Feb. 14, 2018, and updated on March 17, 2021. Whether you want to start a business, are planning on becoming a social media influencer, or just hope to have a really nifty social media handle, you should grab your coveted name...

How to network remotely with other business owners

Business owners who have mastered networking already know the value of it. We attend networking meetings, Chambers of Commerce events and business after-hours events. We’ll even talk to complete strangers in coffee shops. That’s because good networking done properly...

9 Blogging Hurdles I’ve Faced and Cleared as a Blogger

The post 9 Blogging Hurdles I’ve Faced as a Blogger and How I Got over Them appeared first on ProBlogger. This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you...

What’s the deal with quarterly estimated taxes?

This post was originally published on Jan. 8, 2015, and was updated on March 5, 2018, Jan. 17, 2019, Jan. 30, 2020, and Jan. 15, 2021.  The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your...

7 Ways to grow your business using local SEO

Wouldn’t it be great to get more customers coming into your business? Isn’t that what a great website is supposed to help you do? While most good websites are setup to be search engine friendly and help you rank high, there are several strategies that you can use to...

How to Build Stronger Business Relationships in 5 Easy Steps

You See How to Build Stronger Business Network Relationships Networking, some people hate it, and some people love it.  We can agree that networking is one of the most important business skills that you need to develop.Let's look at a strong testimonial...

7 reasons you need a small business website P

This post was originally published on June 6, 2019 and updated on Feb. 18, 2021. Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why...

Why Does Your Amazing Customer Experience Seem Boring?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT                   Call me boring, but I...

Email is the Foundation of Your Digital Marketing Strategy *

Why Doesn't Email Get the Respect it Deserves?   You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy.  Of the items mentioned, do you know what is the most overlooked...

How Much Do Your Customers Trust You?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter   Do Your Customers Trust You This Much? Some of you may or may not know that I perform magic. Not real magic. When I was a kid I did birthday party...

What is a meta description? P

This post was originally published on June 11, 2019, and updated on March 22, 2021. What is a meta description, exactly? If you’re creating a website from scratch and using a standard website builder, you might see a space available for a meta description on every...

How to respond to comments and console unhappy clients P

Let’s get real: In the web design world, complaints come with the territory. If you’re selling a product or service based on creative design and interpretation, you’ll eventually encounter an unhappy client. And keeping clients happy is key to providing exceptional...

Is Your Company Customer Focused or Operations Focused *

Is Your Business, Customer or Operations Focused?     Give Your Customer's a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the...

8 steps to build a great website launch strategy *

Let’s look at why you need a strategy before you launch a website and the steps you can take to create one. Why you need a strategy before you launch a website A website strategy is a plan for how you will use your website as a part of your larger marketing plan. It...

How to create your business holiday social media strategy

This article was originally published on Sept. 13, 2018. It was updated on Nov. 11, 2020. Is it just me, or do the winter holidays seem as though they get here faster and faster each year? Momma said that would happen as I got older, but that’s not really the point of...

Responsible Sustainability is Your Business Success Story

Business Has a Sustainability Role It's become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are comfortable...

How to Implement The Best Kissflow Alternative

On the surface Kissflow Process seems similar to frevvo’s low-code workflow automation software. They’re both designed to automate everyday, repetitive tasks and include forms, routing, access control, and dynamic behavior. Need a simple vacation request workflow, for...

5 Procurement Best Practices to Streamline Purchasing

Do you need to streamline procurement in your organization? Are you wondering what best practices would help you improve purchasing processes further? Well, I can only imagine the weight on your shoulders. Your company needs to source goods and services to deliver...

Not Enough Time in the Day, How to Procrastinate to Success

How Can You Procrastinate Your Way to Success?   'Time Management' for many business owners is just an illusive and unattainable goal.  Most times it feels like we spend our time jumping from one crisis to the next.  We don't seem able to devote the...

Landing Pages Energize Your Email Lead and List Building

Landing Pages Capture Leads and Grow Your Email Lists   Capture Leads Using Diverse Landing Page Types For the purposes of online marketing, a web page which appears as a result of a web search is commonly referred to as a landing page.  You may also...

10 Ways to Improve Your Blogging through Practice P

Why is Blogging Difficult? Regarding Blogging For some writing a blog comes naturally.  They may have a good grasp of language and how to us it to communicate effectively. Allowing them to find their voice reasonably quickly.  Also may find that ideas for posts come...

How Blogger’s Great Content Improves Their Business Sales

How Great Content Can Improve Your Sales   Blogging is about teaching people who are interested in your industry.  It’s important for your business to be better at teaching than everyone else in the world.  You need a strategy which possesses a creative vision,...

How to Write a Successful Blog Series in 10 Easy Steps

Let's Look at How I Write an Amazing Blog Series   I've previously discussed why a blogger should consider writing a series of blog posts.  Today, I’d like to turn my attention to how I do it. When I develop a series of posts on my blog, my workflow...

How to Make Your Business More Personable in 5 Easy Steps *

How Can You Make Your Business More Personable? Merriam Webster defines personable as pleasant or amiable in person.  That's a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it's especially important for your business to...

How Important Facebook Features Help Marketers Succeed *

Discover the Facebook Features That Help Marketers Is using Facebook helping your Marketing?  Have you discovered the built-in Facebook functions that are designed to help marketers?  Would you like to streamline your Facebook marketing?In this article, we...

Securing Your Online Store for the Holidays

Shopping season is here, and so is the opportunity for ecommerce site owners to grow their business and generate profit. With the shifting global ecommerce climate produced by the recent pandemic, comes the ever growing importance of securing your website to protect...

How A Great Customer Experience Energizes Customer Validation *

Your Great Customer Experience Creates Customer Validation!     Your Customer Experience is a Philosophy!   Many people think of customer service as a department.  I believe that customer service is part of a companies philosophy, not a...

Not Just the Law Web Accessibility is Good for Business *

What Defines Web Accessibility?   Web accessibility is ensuring there are no barriers that prevent interaction with, or access to, websites on the Internet by anyone with disabilities.  Correctly designed websites, using Universal Design principles,...

5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

How 35,000 micro businesses helped Gilbert, Arizona

As a 12-year-old, Jenn Daniels taught herself bookkeeping so she could help her father run his tool-and-die shop. Nearly 30 years later, she uses those skills as part of a side business she runs out of her Gilbert, Arizona, living room helping entrepreneurs navigate...

15 best TED Talks for entrepreneurs

Maybe you want to be an entrepreneur, to make your own way, but you aren’t sure where to begin. Or perhaps you have an idea for a business and have already taken the first steps to get it off the ground, but need a little inspiration to keep going. Or you might...

Sell your products on Facebook and Instagram

There are over 1.7 billion active users across Facebook and Instagram. That’s almost a quarter of the entire population on Earth. And 130 million people with Instagram accounts tap on a shopping post every month. As a small business owner, you want your products to be...

Why You Should Diversify Your Traffic Sources P

"Never have all your eggs in the same basket." We're all familiar with that old adage, but it's message is especially true today. If there’s one thing we can all learn from Facebook’s recent spat with the Australian Government, it’s that you should never rely on a...

GoDaddy and Felons.io – The life of an unregistered domain

GoDaddy was accused of using customer domain search inquiries to register names for itself on September 17. These accusations are 100% false. This type of behavior is predatory, unethical, and goes against everything we stand for as a company. To put any rumors or...

Why you should spring clean your Pinterest boards

It’s that time of year! Time to dust off the cobwebs from your Pinterest boards and clean up your account.  We’ve covered this before but it’s always a good refresher. If you have your Pinterest account to a place where you want it to be, you’re good. But if you...

Introducing Pro Product Cheat Sheets

Goodbye 2020, hello 2021! The past year was definitely a memorable one. As increasing numbers of businesses turn to online store solutions, e-commerce sales have reached record highs. And there’s no denying that this has led to astronomical growth in the website...

How to Grow Your Blog with Viral Content

How to Promote and Grow Your Blog   Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that...

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google’s Featured Snippet Box   What is a Featured Snippet?   A Featured Snippet is shown in Google’s search engine results pages (SERPs).  Usually when a question-based query is being searched for.  The snippet displays...

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

How to use intentional listening to benefit your customers

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined...

How to Structure Your Blog Posts with Subheadings

The post How to Structure Your Blog Posts with Subheadings appeared first on ProBlogger. This post is based on episode 132 of the ProBlogger podcast. I’m willing to bet that every blog post you’ve ever written has a main heading at the top. (If you use WordPress, it’s...

How to Use Emotional Triggers to Hook Your Subscribers *

Use These 7 Emotional Triggers to Hook Your Subscribers   We've all received email newsletters.  We'll discuss why some of the most successful ones have large numbers of subscribers.  How do they set themselves apart and achieve success. I've never...

Is Your Pinterest Marketing Strategy Working?

Is your Pinterest marketing serving your business in the way you had hoped? I’ve had a lot of frantic emails from people who are worried about all their Pinterest statistics (e.g., monthly viewers, followers, etc.) Let’s chat about key performance indicators for...

How You Can Use Networking to Promote Your Amazing Blog P

Let’s Turn Our Attention to Networking for Blog Promotion   What is Networking?  A quick online search found the following definition which I feel is pretty appropriate.  Networking is “the action or process of interacting with others to exchange information and...

Episode 099: Mike Barry

Season 3, Episode 099: Mike Barry Freelance Sustainability Consultant | Food and Berevage | August 24th 2020 | 47:39   The Story Mike Barry is a Freelance Sustainability Consultant with nearly 20 years of experience as Head of Sustainability in Mark &...

5 most common domain extensions, which should I use? *

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose the perfect domain name...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King!  Email Energizes Your Content Marketing Strategy   A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to...

Which business entity is best for an ecommerce company?

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from the year before,...

Going the Extra Mile Should be Standard, not an Upgrade P

There is no Traffic Jam on the Extra Mile   We’ve all have experienced many different levels of customer service.  Even without a real definition it’s always easy to recognize when you are receiving better customer service.  We can feel when someone is doing a...

How Web Analytics Measure Your Digital Marketing Success *

Web Analytics Measure and Quantify   Web Analytics Measure Your Success   Web analytics is the measurement, data collection, analysis and reporting of web data.  This tracking and analyzing of data is done to help understand and optimize web...

Keep customers watching with IGTV for business

If you’re anything like me, when trying to market your business, you’ll look for every possible avenue to get the word out about what you do and why people need it. You may already be using blogging, Facebook, podcasting, Instagram, Pinterest or a combination of all...

How to prepare your sites for the holiday shopping season

A version of this post was originally posted on Media Temple’s blog. Every year, holiday shopping seems to exceed expectations. Case in point, last year’s holiday shopping season set all-time records. Check out these 2019 digital revenue growth numbers from...

How white label products can help an ecommerce business grow

If your ecommerce revenue has plateaued, you may be wondering about how you can encourage growth. While manufacturing an entirely new product is often risky and costly, white labeling is the perfect solution to help an ecommerce business grow. White labeling is a...

How to incorporate a business

Eureka! You have a unique idea for an endeavor that you’re passionate about or believe can meet the needs of many consumers. You have collected feedback and tested out this great idea. But before you can bring your idea to life, you need to know how to incorporate it...

How to do Great Business Prospecting on Linkedin

LinkedIn is a Prospecting Goldmine   LinkedIn is a gold mine of prospect information for sales and outreach, but the platform is so vast, it can be hard to know where to begin. It can also be daunting if you prefer a low-key approach and don’t want to...

Going the Extra Mile Should be Standard, not an Upgrade P

There is no Traffic Jam on the Extra Mile   We’ve all have experienced many different levels of customer service.  Even without a real definition it’s always easy to recognize when you are receiving better customer service.  We can feel when someone is doing a...

Pinterest vs Instagram for Marketing Your Business

PINTEREST VS INSTAGRAM FOR MARKETING YOUR BUSINESS PLATFORM USERS As of Q4 in 2021, Pinterest had 444 million monthly active users worldwide, with 89 million from the U.S. Pew Research found that Pinterest ranked fourth in audience size after YouTube, Facebook and...

When COVID-19 hit, these creative entrepreneurs hit the web

This article originally published on GoDaddy’s Venture Forward website. While the ongoing COVID-19 crisis has shuttered tens of thousands of small businesses and sent entire economies into tailspins, one cohort of entrepreneurs is proving surprisingly resilient. And,...

Why updating your website matters for making sales P

This post was originally published on July 31, 2018, and was updated on March 4, 2020 and February 1, 2021. Many entrepreneurs might find themselves getting comfortable after their website has been created, with the misguided understanding that it will take care of...

5 WordPress blog security measures P

An above-average blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop most of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in. Better blog security...

How to Drive Traffic to Your Blog in 8 Easy Steps

Do You Want People Linking to Your Blog Post?   Let me give you a tip for getting more people to link to your blog.  Write lists!  There's no denying the fact that most people like and even use lists in our everyday lives.  Most of us have a shopping...

How to Increase Your Email List Subscriptions *

If you’ve read more than a handful of my posts then you’ll know how strongly I feel about having an email list for your blog. As far as I’m concerned, it’s of the best ways (if not the best way) to connect with your readers.  So yes, having an email list is important....

Memorable Remarkable and Relatable Word of Mouth Marketing *

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   "An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most...

Website Terminology Glossary: Hosting, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

Embrace Being Green With These Practical Energy Saving Tips

Adopt Energy Saving Tips for Your Home and Business We all understand that we have an impact on our environment and the costs involved.  It's natural to seek ways that you can save money.  In this article I'm going to talk about several simple and...

WordPress eCommerce — Everything you need to know

Editor’s note: GoDaddy’s new WordPress Ecommerce Hosting plan makes it easy for you to start an online store. You can start editing your new eCommerce site in 70% fewer steps than leading competitors. Ready to get started with WordPress eCommerce? This guide will take...

4 Ways to Make Effective Sales Prospecting Introductions

How Can You Get Those Important Sales Prospecting Introductions? You’ve researched all there is to know about the account, including the name of the contact to connect with first. Now, it’s time to reach out to them. Where do you start?According to Harvard...

How to Develop and Sell Membership Website Subscriptions P

A 7-step process detailing how to develop, launch, and create a robust membership website subscription product that practically sells itself If you’re one of the hundreds of magazine publishers who are still giving away your magazine content, it’s probably time to...

How to Create a Sense of Anticipation on Your Blog

Creating Anticipation is How You Get More Blog Subscribers   Creating a sense of anticipation on your blog is an important element in getting people to subscribe to it.  I've found that people subscribe to blogs that they think will enhance their...

8 Steps to Ensure Your Emails Land in Gmail P

How to Ensure Your Emails Land in Gmail’s Main Inbox   You’ve wasted all your efforts if your marketing emails don’t land in their Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are spam...

How to Promote Your Amazing Blog Using Guest Blogging

How to Promote Your Amazing Blog Using Guest Posting   Welcome to our sixth and final post in our series, "How to Promote Your Blog."  This series is especially focused on how to promote your blog to new readers if you are just starting out.  ...

Top 10 Office Automation Projects to Tackle This Week

In every office, regardless of industry, there are plenty of processes that can be streamlined or automated entirely to reduce the administrative burden on employees and make their jobs easier. For most employees, it’s difficult to remember exactly which steps and...

Advanced ecommerce features to consider for your online store

Starting an online store is just the beginning. Once you get into the groove of marketing your store and handling orders, it’s time to consider adding advanced ecommerce features, so you can sell more products and increase your profits. In this post, we’re going to...

Pinterest for Beginners

Even when Pinterest makes changes to their algorithms, your numbers shouldn’t change a lot if you have a loyal audience. Know and understand your audience. It is easy to lose your sense of intuition if you aren’t tracking with your audience. Continue to be authentic...

What is a favicon and why should your brand have one?

Humans are wired for visual content. In fact, over 80% of the information that the human brain stores is visual. Giving viewers visual-based content gives them a medium that their brains are designed to save and is a perfect way to establish your brand. One simple way...

Where rural businesses can find support this winter

As 2020 comes to a close, an uncertain winter lies ahead across the United States. The coronavirus pandemic will continue during the winter months and entrepreneurs will be hunkering down to the best of their ability. This includes businesses in rural areas, which...

11 Quick Tips for Writing Compelling Blog Posts P

To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also including links to further reading. These are tips you can keep coming back to in future...

How to Build Your Online Brand Reputation and Credibility P

How to Manage Your Online Reputation   What is reputation management?  Reputation management is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to...

The Best Way to Brand Your Blog

The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger. This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try something new....

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

Design Your Social Media Images to Create Brand Recognition

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

10 social media mistakes and how to avoid them

To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your...

How Sustainable Practices Can Benefit Your Business

Are Sustainable Good For Your Business?   What are the benefits of being a sustainable business?   Businesses which demonstrate environmental integrity are likely to do well.  This is often the side benefit which results from doing good. Sustainable...

Business Hosting: Cheat Sheet P

Business Hosting is the best of both worlds: web hosting simplicity, plus VPS power without needing to hire a server admin or IT pro. Scalability for your business — and revenue With plans that grow with you, Business Hosting offers the power to welcome a tidal wave...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021.  This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

Automated Purchase Order Tracking in 3 Steps

Purchase orders (POs) play a vital role in every organization, whether it’s a university ordering library books, a company procuring raw materials for manufacturing, or an agency purchasing services from a vendor. POs are also one of the most admin-heavy business...

How to Get More Subscribers, Followers and Connections P

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger.     Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

Which review sites matter to your industry

This post was originally published on March 22, 2018 and was updated on August 24th, 2020. For small business owners, asking how your businesses did is a mandatory component of a successful operation. How do you go about getting an understanding of where you stand in...

How a Great Customer Experience Creates Brand Loyalty *

5 Ways to Create Customer Loyalty It's the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal...

Short Registration Forms Result in Better Visitor Engagement *

Don’t Use Lengthy Registration Forms   Anything you require your visitors to do, creates a barrier between you and them.  Think about what your response is when you are asked to complete a form with lots of questions.  Either you ignored it and...

Stop Marketing, Make Your Social Media Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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