There are over 1.7 billion active users across Facebook and Instagram. That’s almost a quarter of the entire population on Earth. And 130 million people with Instagram accounts tap on a shopping post every month.
As a small business owner, you want your products to be found. More importantly, you want your products found by as many of the right people as possible.
Sell your products socially
At some moment in time, a person clicked Follow on your Facebook or Instagram page. Something piqued their interest. Your followers may range from passing curious to faithful fans, but what you post shows up in their feed.
Every time you post, you’re building a relationship with your followers. And the beauty of social media is the ability to have conversations with your followers, and for them to share your posts with their friends.
The best part of all? Now you can connect your Websites + Marketing online store directly to your Facebook Shop catalog. You can use Marketplaces to sell everywhere that matters and manage it all in one place.
When you’re shopping on Facebook or Instagram, how cool is it to see a product you like, touch on that product, and add it to your shopping cart at that moment?
Selling your products on Facebook and Instagram allows you to sell where customers love to shop. Not only can you connect with your customers, but you can reach new shoppers.
Sync your products from one central location
Your GoDaddy website gives you the power to set up your own online store.
By connecting your online store to Facebook and Instagram shopping, you only have to make changes once. Any updates to products in your online store, such as descriptions, photos, and pricing, are also updated automatically everywhere you sell.
That’s awesome because no one wants to make the same change over and over again, right?
You’re also able to manage all your orders from one central dashboard. Just like product updates are in sync, so too is your inventory. No matter where people buy your products, your updated inventory prevents you from overselling.
How to connect your online store to Facebook and Instagram
Before we begin, you’ll need to have a Websites + Marketing Ecommerce plan.
To sell on Facebook, you’ll need a Facebook business page. If you don’t have one now, don’t worry. It’s easy to create one when we connect from your store.
To sell on Instagram, you’ll need a professional (business or creator) account and have it connected to your Facebook page. If you don’t have a Facebook page yet, you can still come back and link your Instagram to it later.
A quick note: Even if you’ve already connected your site to your Facebook and Instagram accounts for social posting, you still need to follow these steps to connect to the catalog that powers Facebook and Instagram selling. Creating social posts and having a product catalog are two different things even though they use the same accounts.
Ready? Follow along with the video as we go over the steps to connect Facebook and Instagram to your online store.