IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

7 tips for creating pin-worthy Pinterest images P

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8 steps solopreneurs must do to end the year on the right foot

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It’s Hard to Define a Good Blog Headline   It’s not easy to define what makes a good blog headline.  However, you know it when you see it, because it grabs your attention.  Your blog headline has to grab your audiences attention.  The competition for your content...

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Design Principles: What, Why, and How

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How to Optimize Your Pins for the Pinterest Algorithm *

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How micro-businesses have blunted the economic impact of COVID-19

Digital businesses  — from part-time side hustles selling homemade jewelry to local restaurants that started fulfilling orders online during the pandemic — have helped U.S. communities weather the economic storm caused by the COVID-19 crisis. Orders placed on such...

Why is it important for you to engage with sustainability? P

On a personal level, it’s often more expensive and less convenient to make eco-friendly choices. For companies, sustainability can feel like the great unknown, fraught with risks and challenges… 🚫 It’s complicated, technical and difficult to navigate. Your leadership...

5 cybersecurity tips for your small business

Would you believe that more than 50 percent of your web traffic might be from bots, scrapers, hacking tools and scammers? You’ve probably received an email in your inbox with cybersecurity tips and brushed it aside. Maybe you’ve heard stories of websites being hacked,...

Understanding the new language around Climate Change P

As climate concerns are being raised in the business community, through various brilliant campaigns such as B Corps’ Climate Collective Campaign, our role to help businesses understand what Net Zero means and how to get there, is becoming a crucial part of our...

Do You Know How to Get and Retain Your Customers?

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How You Can Create Shareable Images People Love

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Changes coming to Google Search in June 2021 P

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11 tips for better local business search ranking *

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How Twitter Can Help You Promote Your Blog

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10 strategies to sell excess inventory

They say you can’t have too much of a good thing. But when you have excess inventory that you can’t seem to sell, you’ll probably beg to differ. One of the most important (and challenging) duties of small business ownership is effectively managing inventory. Managing...

Use 19 of the Best Royalty Free Stock Photo Sites for You

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Compose Your Blog Post Outline to Organize Your Content

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How You Can Protect Our Waterways in 5 Easy Steps

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Ensure That Sustainability is Part of Your Business Plan *

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You See How to Develop a Unique Selling Proposition in 5 Steps

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How to install WooCommerce on WordPress: A quick guide

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How to Create an Automated Document Approval Workflow P

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10 best practices for website navigation

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How Important is SEO to Your Pinterest Success

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How to Master Landing Page Storytelling like Hemingway P

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How Mobile Messaging Can Engage Your Customers P

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

Consumer sustainability trends to watch in 2021 P

The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge across many different markets. Despite being one of the most unpredictable years ever, it helped create greater public awareness of sustainability and deepen...

Narrow Your Customer Gap While Widening Your Business Gap *

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were...

Top-notch shipping tips for your online store

This post was originally published on Aug. 28, 2015, and was updated on Dec. 4, 2020. With a global pandemic causing massive disruption to brick-and-mortar businesses, many entrepreneurs are getting an emergency crash course in ecommerce. Along with that ecommerce...

Essential tech to grow your ecommerce business

Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion...

Why WordPress? 7 benefits of WordPress websites P

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Research shows that women make great CEOs P

This article was originally published on March 1, 2017 and updated on March 8, 2021. In 2020, Fortune reported that the number of women running America’s largest corporations had hit a record high. There are now 37 women CEOs leading Fortune 500 companies, increasing...

Build and use your ideal customer profile and personas

One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have you developed an ideal customer profile? Who are your personas?” If you haven’t defined them yet, you’ll probably hop to Google to figure it out. But...

11 Ways You Can Make Your Customer Feedback Better

Would You Like to Improve Your Feedback?   There’s an old adage that “You can’t fix what you don’t know about”. In the digital age, customer feedback is more important than ever.  It’s exciting to see so many companies do post-purchase customer surveys.  However,...

What’s new in Websites and Marketing

Social distancing is in, and so is creating dynamic and engaging websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features,...

Protect Our Winters (POW) Pledge

Protect Our Winter (POW) Pledge Today, we launch the POW Pledge. A new initiative and digital portal from Protect Our Winters UK, developed with Surfdome and Internet Fusion, to equip the industry and organisations to take climate action towards Net Zero through eight...

5 Steps to Improve Your Employee Hiring Process

How you onboard new hires can mean the difference between a productive, engaged workforce and (time and again) going through the costly and frustrating process of high employee turnover. You probably already have an onboarding process in place. But is it setting new...

7 security tips for working remotely

Working from home (WFH) has its benefits for both employees and employers, yet it also presents distinct challenges. One of those major challenges is cybersecurity and following security tips for working remotely. Keeping the computers and login credentials of...

Grow Your Email Subscriber List Using Opt-In Incentive’s *

One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe.  This is commonly known as an ‘opt-in’ or a ‘lead magnet’.  Let's talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having an...

How to Manage the 7 Most Common Procurement Risks

In life or in business, risk-taking has benefits and may even be an essential ingredient of success. Quite the opposite when it comes to procurement – the last thing you want is risk. A smoothly-functioning procurement process means standardized, reliable...

Give clients a free ecommerce promo calendar for their site

Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and...

The Formstack Alternative: When Your Business Needs More

At its core, Formstack is a drag-and-drop form builder with optional, add-on features. It’s great for basic use cases and workflows involving a form. Organizing an event and need to create a form for registrations and payments? Formstack has you covered. Setting up a...

Free email templates for recommending website security

Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published....
Copywriting Tips for Your Small Business

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

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Pinterest vs Instagram for Marketing Your Business

PINTEREST VS INSTAGRAM FOR MARKETING YOUR BUSINESS PLATFORM USERS As of Q4 in 2021, Pinterest had 444 million monthly active users worldwide, with 89 million from the U.S. Pew Research found that Pinterest ranked fourth in audience size after YouTube, Facebook and...

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How to Build a Culture of Community on Your Blog

How to Build a Culture of Community on Your Blog

How to Build a CULTURE of Community Let me start by repeating the advice I gave last week that building community and reader interaction on a blog takes time. It won’t happen over night but develops day by day. It is also something that YOU need to take the lead in as...

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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