Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

How a Resources Page Will Grow Your Traffic and Income *

How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead...

How Does Keyword Intent Drive Your Visitor Searches? *

Learn How Keyword Intent Can Boost Your Conversion Rate What is Keyword Intent? Keyword intent is a representation of the user’s purpose for the search. It’s what we think the user is likely to do during a search since we can't be sure. Keyword...

How white label products can help an ecommerce business grow

If your ecommerce revenue has plateaued, you may be wondering about how you can encourage growth. While manufacturing an entirely new product is often risky and costly, white labeling is the perfect solution to help an ecommerce business grow. White labeling is a...

21 Ways Social Media Makes Your Business Better

How can Social Media Benefit Your Business? Consider that there are now more than 3 billion using social networks across the globe. And Social Media is their preferred method to engage with brands. It' not surprising that Sherpa Marketing found...

You Need to Know How to Deliver Amazing Customer Service

Your Customer is Important and First Experiences Matter I recently read the book, What's the Secret: To Providing a World-Class Customer Experience by John DiJulius. It's a terrific book and catalogues his experiences while working for such...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement? Do you keep text and image updates separate in your content? Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual...

Best digital PR techniques and tactics to build your brand P

With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be...

Pinterest for Beginners

Even when Pinterest makes changes to their algorithms, your numbers shouldn’t change a lot if you have a loyal audience. Know and understand your audience. It is easy to lose your sense of intuition if you aren’t tracking with your audience. Continue to be authentic...

10 Writing Tips to Help You Sound More Human P

The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a...

WordPress Customized Content Management Systems

Tell us about yourself. Who are you? Where are you based? My name is Victor Ramirez. Based in New York City. Specifically Brooklyn. Been doing WordPress and tech stuff since I was twelve. Sent an email newsletter to a birthday party 24 years ago. They were so...

How to Go Paperless in the Office P

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient -- they impede productivity, result in higher costs, and even pose security risks. That...

Is Your Company Customer Focused or Operations Focused P

Is Your Business, Customer or Operations Focused? Give Your Customer’s a Great Experience Do you understand what it takes for your company to give customers a great customer service experience? It takes a lot of effort to create the business...

8 ways holiday shopping can be profitable fpr small business

This article was originally published on GoDaddy’s OpenWeStand.org website. As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet...

Create Brilliant Blog Post Titles to Attract and Engage Visitors

Create Your Working Title It's wonderful to write great content, but it's also important to get it read and ranked. That's why making your title memorable is so key to having it found during searches. Titles are what sell's your content. Titles represent...

Everything you need to know about domain names P

This post was originally published on April 11, 2019, and was updated on April 26, 2021. Your domain name has become as important as your brand name in recent years. And, with buying behavior shifting online in response to COVID-19, that trend isn’t going to...

Make Your Customer Bill of Rights Your Customer Experience *

Why You Need a Customer Bill of Rights Your company "Creed" is a brand promise that is simple, concise and easily understood by both employees and customers. A Brand Promise lays out generally what customers can expect when they deal with your...

How to Create an Automated Workflow Without Coding

Every organization has its own set of workflows for everyday tasks. These workflows used to rely on paper forms, ledgers, and inter-office memos. Most teams have now “progressed” to using Excel and email. While it’s better than physical paper, email-based workflows...

Design Principles: What, Why, and How

This article originally published on Media Temple’s blog. If 2020 has proved anything, it’s that we work in a world of constant disruption. Whether it comes from a new technology or a worldwide pandemic, Heraclitus was right: “Change is the only constant.” So, how do...

How is Coronavirus affecting the Environment?

By now we are all familiar with the devastating effect on health that has resulted from coronavirus. The virus, originating in Wuhan, China, has spread into a global pandemic. The restrictions introduced in multiple countries have led to a significant lifestyle change...

10 Ways to Improve Your Blogging through Practice P

Why is Blogging Difficult? Regarding Blogging For some writing a blog comes naturally. They may have a good grasp of language and how to us it to communicate effectively. Allowing them to find their voice reasonably quickly. Also may find that ideas for posts come...

How to apply for awards and stand out like a pro P

Even if you prefer to stay out of the spotlight and let your web design work speak for you, a relevant award can bring with it a number of benefits. Anyone who makes a living in the digital space should, at some point, look at how to apply for awards for their...

Ask Questions on Your Facebook Page to Get More Comments

How Asking Questions on Facebook Gets More Comments As a business owner, I hope you have made the choice to build a Facebook presence for your business. It makes sense if you want to reach your target audience, engaging them and making a lasting...

What are website platforms?

When it comes to starting your own website, there are a lot of different terms you might learn about, like website platforms, hosting, content management systems and more. In fact, it might all seem confusing or overwhelming. You’re probably even curious as to why you...

How Anyone Can Get Started Publishing Their Own eBooks

Is Publishing an eBook in Your Future? Have you ever considered publishing your own eBook? Do you wonder how publishing eBooks could help you? Do you have experiences that could teach others? If you own either a 'bricks and mortar' or an 'online' business,...

What Google’s Core Web Vitals can do for small business P

Core Web Vitals is now a ranking factor in Google’s algorithm. Small businesses in particular need to be aware of the changes being made with Google’s Core Web Vitals and we’ll give you some helpful tips to pass these important page experience metrics. This...

How to Grow Your Community Using Social Media

Why it's Important to Build Your Community To begin let’s define what community means today. “A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use.” What are your companies...

How Denison, Texas, went digital in the COVID-19 era

A year ago, Elsie Russell watched as her home décor shop, 2 Chicks Home and Market, was heavily damaged by a fire that ripped through the 300 block of historic downtown Denison, Texas. “I just stood across the street with a crowd of people, watching it burn,” she...

5 Easy Steps to Make Your Content Marketing Better

Great Content Drives Your Marketing Content is the driving force behind all of your most effective marketing strategies. Content drives your lead generation, inbound marketing, and sales enablement. As marketers personalize how their prospects and target...

How to Create a Process That Produces Consistent Results P

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

How To Write Killer Blog Headlines That Benefit Your Readers

It's Hard to Define a Good Blog Headline It's not easy to define what makes a good blog headline. However, you know it when you see it, because it grabs your attention. Your blog headline has to grab your audiences attention. The competition for...

5 reasons to advertise with Google AdWords

One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly. How can marketers ensure that their...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand. For decades, its parks were a fun, wholesome place to take...

How to Promote Your Amazing Blog Using Great Content

How Great Content Gives Your Blog Credibility When it comes to blogging not all ‘great content' is equal in drawing attention to your blog. If you examine your niche, you will see many high quality blog posts that are largely ignored. Meanwhile a...

How To Write Killer Blog Headlines That Benefit Your Readers P

It’s Hard to Define a Good Blog Headline It’s not easy to define what makes a good blog headline. However, you know it when you see it, because it grabs your attention. Your blog headline has to grab your audiences attention. The competition for your content...

Free email templates for recommending website security

Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published....

6 Ways for You Ensure Your Landing Page Success

Limited Budgets Hamper Small Businesses It’s just a given that small businesses have limited resources for their marketing budgets. Because of this their limited funds as well as their time and other resources, must be used judiciously. Two of the most common...

You Need to Know the 3 Words Your Customer Experience Needs

Your Customer Experience has to Engage, Inform and Enlighten It doesn't really matter what industry your business is in. Your customer experience has to grab attention. Your business has to operate almost as if it's an entertainment brand. After...

Why you should spring clean your Pinterest boards

It’s that time of year! Time to dust off the cobwebs from your Pinterest boards and clean up your account. We’ve covered this before but it’s always a good refresher. If you have your Pinterest account to a place where you want it to be, you’re good. But if you...

How to boost your 2021 sales using Social Media Marketing P

As we start 2021, ecommerce is leading the way this year, as the pandemic continues to boost online shopping. Ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. Record-breaking online shopping is expected to continue...

How to Increase Your Email List Subscriptions *

If you’ve read more than a handful of my posts then you’ll know how strongly I feel about having an email list for your blog. As far as I’m concerned, it’s of the best ways (if not the best way) to connect with your readers. So yes, having an email list is important....

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

7 marketing tactics that embrace content entrepreneurship

There's a common catch phrase that most of us are aware of. “If you write it, they will come.” Too bad that's not always the case. This is especially true if your goal is to move beyond blogging to content entrepreneurship Bloggers who embrace content...

5 Steps to Improve Your Employee Hiring Process

How you onboard new hires can mean the difference between a productive, engaged workforce and (time and again) going through the costly and frustrating process of high employee turnover. You probably already have an onboarding process in place. But is it setting new...

How to use intentional listening to benefit your customers

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined...

Honesty is an Amazing Skill Worth Mastering

It Was the Right Thing to Do Customer Service is something most companies pay a lot of attention to. When it comes to taking care of customers, sometimes people go a little further than expected. When asked why, their response is often to say,...

How Microsoft Office 365 can help your company go green *

Why should you try to help your company go green? Perhaps a better question is, why should you care in the first place? Tony Robbins said, “By changing nothing, nothing changes.” Regardless of how you feel about this self-help showman, the man has a point. If nothing...

4 COVID-19 mobile app trends every small business owner needs to know

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

How Increasing Your Social Following Grows Your Communities

Why Building Your Community Matters To begin let's define what community means today. "A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use." What are your companies most important...

Your Social Media Posts Aren’t Word of Mouth Marketing *

Social Media Dominates the Conversation Whether on social media or through word of mouth, next week's sales are driven by this week's conversations about your brand. The best way to grow your business is to help your customers do it for you. ...

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort We've all heard the chatter focused on blogging. Many marketers have found that blogging is a great way to attract visitors to their business. Providing interesting and informative content is a great way to...

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

What’s the deal with quarterly estimated taxes?

This post was originally published on Jan. 8, 2015, and was updated on March 5, 2018, Jan. 17, 2019, Jan. 30, 2020, and Jan. 15, 2021. The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your...

How to avoid cyberscams during the COVID-19 pandemic

This article originally published on GoDaddy’s OpenWeStand.org website. The COVID-19 pandemic closed thousands of businesses, left millions without work, and brought about fear and uncertainty unlike anything many of us have ever experienced. Unfortunately, it’s...

How is Your Digital Marketing Energized by Amazing Content?

What is Content Marketing and Does it Matter? Traditional marketers for many years have used content to disseminate information about a brand and to build a brand's reputation. A great early example of content marketing was Poor Richard's Almanac,...

Website Terminology Glossary: Online Marketing, Vol. 1 *

The post Website Terminology Glossary: Online Marketing, Vol. 1 appeared first on GoDaddy Blog. When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for...

10 best practices for website navigation

You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the...

Create Stories That Engage People and Move Them to Act

Create Stories That Engage and Educate Do you use stories to engage and educate your audience? Would you like to see how powerful stories can be?This article should help you discover how to create stories for your business that move people to act. One of...

How to Out Convenience Your Competition in Six Easy Steps *

Customer Service is About Expectations I’ve spent my career working in several diverse industries. From the oil fields, through new home sales, new home construction, real estate sales, mortgages, and insurance. The common thread that binds all...

Opt-in Email’s Build Your Digital Marketing Strategy Lists *

What is Opt-in Email? Opt-in email is a term used when someone is given the option to receive email. Typically, this is some kind of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk...

Make Your Company’s Name Your Brand Promise

I wanted to share this post by my favorite customer service guru, She Hyken. Last summer I played golf with a friend. At the end of the game, he had blisters. He didn’t play very often, and the golf clubs rubbed his skin raw. My hands were just fine. I’m fortunate to...

11 tips for better local business search ranking *

If you have a physical business location, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida....

9 Reasons Why You Should Build a Community Around Your Blog

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?” Of...

How to prepare your sites for the holiday shopping season

A version of this post was originally posted on Media Temple’s blog. Every year, holiday shopping seems to exceed expectations. Case in point, last year’s holiday shopping season set all-time records. Check out these 2019 digital revenue growth numbers from...

Why is it important for you to engage with sustainability? P

On a personal level, it’s often more expensive and less convenient to make eco-friendly choices. For companies, sustainability can feel like the great unknown, fraught with risks and challenges… 🚫 It’s complicated, technical and difficult to navigate. Your leadership...

11 Quick Tips for Writing Compelling Blog Posts P

Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

Why you should not delete pins on Pinterest *

SHOULD YOU DELETE PINS ON PINTEREST? Every so often posts circulate about how deleting your older pins on Pinterest, those with little to no repins, could actually boost your follower numbers. These posts create a frenzy among some Pinterest users, sending them...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

WooCommerce alternatives you can’t afford to ignore

WooCommerce is a powerful ecommerce plugin for WordPress that lets you build all kinds of online stores. That’s why we chose WooCommerce to power our Ecommerce WordPress Hosting plans, complete with 40+ premium WooCommerce extensions, all included for free. Related:...

Is Your Pinterest Marketing Strategy Working?

Is your Pinterest marketing serving your business in the way you had hoped? I’ve had a lot of frantic emails from people who are worried about all their Pinterest statistics (e.g., monthly viewers, followers, etc.) Let’s chat about key performance indicators for...

How to Calculate the ROI of Workflow Automation

Like most big business decisions, implementing business process automation (BPA) involves taking a lot of moving parts into consideration. In addition to the capital investment required, integrating BPA means changing the way your organization operates, learning how...

Unique Selling Proposition’s Develop Personal Relationships *

5 Unique Selling Propositions Learning is often best done by example. Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces. Read on to learn how...

7 Ways to grow your business using local SEO

Wouldn’t it be great to get more customers coming into your business? Isn’t that what a great website is supposed to help you do? While most good websites are setup to be search engine friendly and help you rank high, there are several strategies that you can use to...

How to Implement The Best Kissflow Alternative

On the surface Kissflow Process seems similar to frevvo’s low-code workflow automation software. They’re both designed to automate everyday, repetitive tasks and include forms, routing, access control, and dynamic behavior. Need a simple vacation request workflow, for...

How to Create More Anticipation on Your Blog

Here are a Few More Ways to Create Anticipation on Your Blog Over the last couple of weeks I’ve been writing about how you can grow the numbers of subscribers to your blog. Lets take a quick look back: Four days ago I revealed how I build my...

7 ways to start your 2021 business planning

Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we...

Use 19 of the Best Royalty Free Stock Photo Sites for You

19 Free Stock Photo Websites for Royalty-Free Images I got the terrific image above for free on Pixabay. I don't know why, but for some reason many publishers continue to use cheap stock photography to represent their brand. High-quality stock...

Create eye-catching content with Over by GoDaddy

When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...

Make Your Web Content Accessible for Auditory Disabilities

Auditory Disabilities Many developers don't think about individuals who are deaf when they think of web accessibility. For too many developers, web accessibility consists of adhering to a few guidelines that ensure accessibility to screen readers for the...

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

The Step-By-Step Guide to Improving Workflow Efficiency

Workflows play a critical role for every organization. They ensure that processes like onboarding new employees and sending purchase orders follow the same steps every time. Making a single change to a workflow-removing an unnecessary task, automating a step,...

9 elements of an effective sales landing page

An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you. So, what...

How Twitter Can Help You Promote Your Blog

How Your Tweets Quickly Tell Your Amazing Story Twitter, the short messaging service is the second largest social media network, ranking just behind Facebook. Over 330 million people use Twitter regularly with over 930 million Tweets every day.Twitter...

Update your website, business hours and contact information P

This post was originally published on March 27, 2020, and updated on March 1, 2021. As the COVID-19 pandemic continues, businesses have to adapt to changing local, state and federal ordinances and as well potential closures due to COVID-19 exposure. While many of us...

7 steps for measuring your impact

You might be one of those people that comes up with lots of barriers about why you can’t do impact measurement and management (IMM). Maybe you say things like: It’s too time consuming It’s too complicated We don’t have the resources internally to do this... The post...

How to use coaching as a leadership technique P

Employee development is a powerful tool for business owners. According to LinkedIn’s 2018 Workforce Learning Report of 4,000 professionals, 94 percent of employees would stay at a company longer if it invested in their careers. One great way to invest in your team is...

See How Customer Surveys are the New End to the Work You do

It's Amazing What Comes Up in a Conversation About Customers I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members. Being business owners we were discussing...

What is a meta description? P

This post was originally published on June 11, 2019, and updated on March 22, 2021. What is a meta description, exactly? If you’re creating a website from scratch and using a standard website builder, you might see a space available for a meta description on every...

Showcasing businesses and exceeding goals

Foster Coburn is the mind behind Unleashed Productions, Inc., specializing in web design and graphics solutions. You can find Unleashed Productions on Facebook, Pinterest and YouTube. Connect with Foster on LinkedIn, Twitter and Instagram. Tell us about yourself. Who...

7 Easy Steps to Starting Your Own Blog P

This post was originally published on Jan. 20, 2016, and was updated on May 2, 2017, Jan. 10, 2018, Nov. 28, 2018, Jan. 7, 2020, and Feb. 17, 2021. When I started blogging in 2009, the market wasn’t quite as saturated with blogs as it is today. There also weren’t as...

How to supercharge productivity using Microsoft 365 tools *

Microsoft 365 provides a suite of feature-rich programs that seamlessly integrate within any organization’s ecosystem. With the proliferation of remote work, hybrid offices, and widespread WFA (work from anywhere) policies, a central program that unites distributed...

Why Your Business Needs a Proactive User Experience

Your Customer Service Can't Just be Reactive Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important. Today business has to contend with customer reviews coming via...

You See How to Turn Anticipation into Customer Acquisition

How to Easily Create Amazing Content for Audience Engagement Creating consistently great content is every writer's biggest challenge. It takes a lot of time and effort to develop content that informs and engages your audience. That makes keeping...

Can You Charge More for a Better User Experience?

Should You Charge More for a Better User Experience? Every company has some form of a customer service department. The smallest companies, even solo entrepreneur's, will act as if they have a customer service department. Why do people reach out to...

The Better Business Alliance is Committed to Sustainability *

We Are Committed to Sustainability Concern for the environment and promoting a sustainability agenda are integral to the Better Business Alliance's activities and the management of our organization. We follow and promote good sustainability practices....

Website Terminology Glossary: Hosting, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

How Important Facebook Features Help Marketers Succeed *

Discover the Facebook Features That Help Marketers Is using Facebook helping your Marketing? Have you discovered the built-in Facebook functions that are designed to help marketers? Would you like to streamline your Facebook marketing?In this article, we...

Optimize Your Content for Googles Featured Snippet Box

How to Optimize Your Content for Google’s Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google’s search engine results pages (SERPs). Usually when a question-based query is being searched for. The snippet displays...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King! Email Energizes Your Content Marketing Strategy A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

How Web Analytics Measure Your Digital Marketing Success *

Web Analytics Measure and Quantify Web Analytics Measure Your Success Web analytics is the measurement, data collection, analysis and reporting of web data. This tracking and analyzing of data is done to help understand and optimize web...

How Influencers Can Help You Crush Your Competition? *

Stay Competitive in the Growing World of Influencer Marketing It seems as if Influencer Marketing is everywhere. Just this week, I read and commented on two pieces about Influencer Marketing. One of these from Jeff Epstein was called "How to Stay...

Copywriting Tips for Your Small Business

Branding

1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

Everything you need to know about Amazon’s affiliate program

Marketing

Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for about 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website and sign up for the...

Pinterest vs Instagram for Marketing Your Business

PINTEREST VS INSTAGRAM FOR MARKETING YOUR BUSINESS PLATFORM USERS As of Q4 in 2021, Pinterest had 444 million monthly active users worldwide, with 89 million from the U.S. Pew Research found that Pinterest ranked fourth in audience size after YouTube, Facebook and...

Why you should take security advice from your grandmother

Security

Why you should take security advice from your grandmother We tend to accept that younger folks are supposed to be more tech savvy, given they’ve grown up with computers and the Internet pretty much their whole lives. If you go back about 15 or so years, a lot...

How to Build a Culture of Community on Your Blog

Blogging

How to Build a CULTURE of Community Let me start by repeating the advice I gave last week that building community and reader interaction on a blog takes time. It won’t happen over night but develops day by day. It is also something that YOU need to take the lead in as...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

START TODAY FOR FREE

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

START TODAY FOR FREE

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

Categories

IAA Better Business Alliance