IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

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How to Optimize Your Content for Google's Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google's search engine results pages (SERPs).  Usually when a question-based query is being searched for.  The snippet displays content from...

Your Blog Post Needs to be Better Than a Message in a Bottle

5 Elements You Need in Every Successful Blog Post The growth of blogs has democratized the spreading of information.  It doesn't matter what our stature is in the blogosphere or whether we are blogging for business or pleasure.  Our published writings are...

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The need to stabilize greenhouse gases in the earth’s atmosphere is the great environmental challenge of this century. Approximately two-thirds of the total increase in atmospheric CO2 is the result of burning fossil fuels, with the remainder coming from soil loss due...

Should your business continue remote work after COVID-19?

In March 2020, in what were the beginning stages of the COVID-19 pandemic in the United States, stay-at-home orders were enforced, and businesses scrambled to take their day-to-day operations online. For the first time, people who were used to going into the office...

How a Great Customer Experience Creates Brand Loyalty *

5 Ways to Create Customer Loyalty It's the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal...

5 best WordPress plugins for selling digital courses

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How Critical is a Blog to Your Business Success? P

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

Make Your Web Content Accessible for Auditory Disabilities

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Is your tree planting scheme really green? P

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...

How Important is SEO to Your Pinterest Success

SEO AND PINTEREST   I'd like to take the “woo-woo”out of SEO, and make it accessible for the everyday blogger…SEO has a reputation for being like ‘bro-in-a-basement’ who became an SEO rockstar.  WHAT EXACTLY IS SEO? SEO stands for Search Engine Optimization.  SEO...

How to Engage Your Customers Using Mobile Messaging P

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

Why You Should Keep Going with Your Blog

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How to Choose Categories for Your Blog   What are Blog Categories?   Blog Categories are used to sort and group content into different topics sections.  A blog publishing content on a variety of topics can divide their website into sections using...

How to Structure Your Blog Posts with Subheadings

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Narrow Your Customer Gap While Widening Your Business Gap *

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were...

How to create your business holiday social media strategy

This article was originally published on Sept. 13, 2018. It was updated on Nov. 11, 2020. Is it just me, or do the winter holidays seem as though they get here faster and faster each year? Momma said that would happen as I got older, but that’s not really the point of...

The ultimate guide to social media image sizes

  It’s no secret that an online presence is a “must have” for ventures of all sizes. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes finding the right social media image...

A Marketing Guide to How Keyword Stemming Works for SEO

Keyword Stuffing Used to be the Norm   Content writing years ago was much different than it is today.  Stuffing as many keywords as possible into your content was what everybody did.  The following type of sentence was the standard.  "Orlando Eye is one of many...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises!   Many people believe that surprise and delight is a great customer service practice.  Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

Practical GDPR Advice for Web Accessibility in the EU

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How to Measure Your Email Content’s Engagement Effectiveness *

4 Ways to Measure the Effectiveness of Your Email Content   Do you need more and better leads from your content marketing?   Who doesn't?  You send your emails and wonder how effective your efforts are at engaging the recipients.  How can you finally...

5 Low Hanging SEO Fruits You can Harvest for Your Business

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How to use consumer psychology to grow your small business P

  I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer...

A Step-By-Step Guide to Improving Business Processes

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What's Your Digital Marketing Strategy?   Don't be Afraid, Digital Marketing Doesn't Bite!  I Promise.   Digital Marketing Strategy, three words that strike fear into a lot of small business owners.  It may be difficult, deciding what needs to be done to...

How to prepare for Google’s SEO rank change *

  You’ve probably heard that Google began rolling out a major change to their search algorithm this summer. The changes started in mid-June and are expected to finish in August. The change affects how Google ranks websites, because they have added metrics called...

The Key to Long-Term Traffic and Profit for Your Blog

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5 delegation tactics for small business owners

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2nd Step to Beating Writer’s Block: Coming Up With Fresh Ideas

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3 Must Know Pinterest Tips for Bloggers and Brands *

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Tips for partnering with other local businesses P

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Generating leads is a necessary part of any business. You need customers in order to stay in business. There are plenty of ways to go about this, but one simple way is with keyword domain names, an effective tactic that very few entrepreneurs take advantage of....

How domain authority can enhance your search visibility *

This post was originally published on Aug. 14, 2019, and was updated on March 26, 2021. Why should you care about domain authority? By now, you realize just how important it is for your site to be visible in search engines. Search engines like Google are the primary...

How to use user-generated content to grow your revenue

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Why WordPress? 7 benefits of WordPress websites P

This post was originally published on July 1, 2019, and was updated on March 26, 2021. Why WordPress? I’ve been a professional blogger working on more than 100 clients’ blogs in the last 10 years, as well as posting to my own work and personal blogs, and I say this...

A beginner’s guide to planning a side hustle

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How to create the Pinterest boards your business needs *

3 Parts of Pinterest boards We need to discuss the 3 main parts of every Pinterest board.   Pinterest Board Title.   Select a title that is search friendly by typing your suggested title into the Pinterest search box. If people are already searching those...

10 ways to improve a podcast website for you or your clients

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How Critical is a Blog to Your Business Success?

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How Being Prepared is Your Response to Emergencies

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How to sell anywhere, tips for selling digitally

  Within the retail world, businesses are divided into two categories: brick-and-mortar or ecommerce. Due to the rapid changes occurring within the retail sector due to evolving consumer habits, the lines between these types of businesses are beginning to blur....

7 tips for creating pin-worthy Pinterest images P

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

11 Ways to Improve Your Customer Feedback P

Would You Like to Improve Your Feedback?   There’s an old adage that “You can’t fix what you don’t know about”. In the digital age, customer feedback is more important than ever.  It’s exciting to see so many companies do post-purchase customer surveys.  However,...

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Grow Your Email Subscriber List Using Opt-In Incentive’s *

One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe.  This is commonly known as an ‘opt-in’ or a ‘lead magnet’.  Let's talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having an...

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You Can Make Managing Employee Time-Off Requests Easier P

Employees that take vacations are more motivated and produce better quality work. It seems smart, then, to encourage your team to take days off to recuperate.  However, 6 out of 10 workers don’t feel like their employer encourages them to take time off. While there...

3 steps to crushing website optimization P

by | Better Business Alliance   What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within...

Benefits of professional email for your business

This post was originally published on Feb. 28, 2018, and was updated on August 6th, 2020. How important is it to implement professional email for your business? Well, think about how much time people send in their inbox: an average of 13 hours per week, according to a...

Going the Extra Mile Should be Standard, not an Upgrade P

There is no Traffic Jam on the Extra Mile   We’ve all have experienced many different levels of customer service.  Even without a real definition it’s always easy to recognize when you are receiving better customer service.  We can feel when someone is doing a...

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort   We've all heard the chatter focused on blogging.  Many marketers have found that blogging is a great way to attract visitors to their business.  Providing interesting and informative content is a great way to...

How to improve your international SEO and grow search traffic

Editor’s note: The following is a guest post from our friends at Weglot. International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic. By optimizing...

Update your website, business hours and contact information P

This post was originally published on March 27, 2020, and updated on March 1, 2021. As the COVID-19 pandemic continues, businesses have to adapt to changing local, state and federal ordinances and as well potential closures due to COVID-19 exposure. While many of us...

Top-notch shipping tips for your online store

This post was originally published on Aug. 28, 2015, and was updated on Dec. 4, 2020. With a global pandemic causing massive disruption to brick-and-mortar businesses, many entrepreneurs are getting an emergency crash course in ecommerce. Along with that ecommerce...

Stop Marketing, Your Social Media Must Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your...

How to Use Emotional Triggers to Hook Your Subscribers *

Use These 7 Emotional Triggers to Hook Your Subscribers   We've all received email newsletters.  We'll discuss why some of the most successful ones have large numbers of subscribers.  How do they set themselves apart and achieve success. I've never...

Create Stories That Engage People and Move Them to Act

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8 Tips for Busy Bloggers – How to Make the Most of Your Time

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You Need to Know How Texts Will Improve Your User Experience

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13 Tips for Promoting Yourself Without Sounding like a Jerk

The post 13 Tips for Promoting Yourself Without Sounding like a Jerk appeared first on ProBlogger. This post is based on episode 55 of the ProBlogger podcast. So you’ve been blogging in your niche for a while now. And the more you’ve written about it, the more you’ve...

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Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product...

How You Can Go Paperless in Your Office

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How to acquire a domain you don’t own *

  Remember that one time that you thought of that perfect domain name for your new venture, and when you went to register it, it was already taken? Seeing that message can be really discouraging. And it, unfortunately, happens fairly often. The next time you see...

5 Easy Steps to Make Your Content Marketing Better

Great Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and target...

How to promote your blog on social media

Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few...

How Web Analytics Measure Your Digital Marketing Success *

Web Analytics Measure and Quantify   Web Analytics Measure Your Success   Web analytics is the measurement, data collection, analysis and reporting of web data.  This tracking and analyzing of data is done to help understand and optimize web...

7 Ways to Build a Community Around Your Blog

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Best digital PR techniques and tactics to build your brand P

With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be...

10 Ways to Improve Your Blogging through Practice P

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5 Questions to Ask Before Quitting Your Blog

The post 5 Questions to Ask Before Quitting Your Blog appeared first on ProBlogger.  This post is based on episode 90 of the ProBlogger podcast. Over the past couple of weeks I’ve talked about two of the most important things you’ll ever do as an entrepreneur:...

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  SHOULD YOU DELETE PINS ON PINTEREST? Every so often posts circulate about how deleting your older pins on Pinterest, those with little to no repins, could actually boost your follower numbers. These posts create a frenzy among some Pinterest users, sending them...

33 landing page tips — How to build the best landing page

A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few...

11 Quick Tips for Writing Compelling Blog Posts P

  Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

Top 10 Office Automation Projects to Tackle This Week

In every office, regardless of industry, there are plenty of processes that can be streamlined or automated entirely to reduce the administrative burden on employees and make their jobs easier. For most employees, it’s difficult to remember exactly which steps and...

How to use personalization to increase sales *

Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they wanted to. The...

Is Your Company Customer Focused or Operations Focused *

Is Your Business, Customer or Operations Focused?     Give Your Customer's a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the...

Customer Service Shouldn’t Depend on the Valentines Obligation

We all Love Someone on Valentines Day February 14 is Valentine’s Day.  This is traditionally the day we express our love for our spouses, significant others, loved ones, etc.  We may buy them gifts, send flowers or enjoy a special meal to celebrate.  In...

How to Promote Your Amazing Blog Using Great Content

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4 steps to increase sales in 2021 P

To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29...

Increase your exposure using boosted social mediaposts P

Social media is one of the most important tools in a small business owner’s toolbox. In addition to having a social presence, regularly posting to keep customers engaged is effective in spreading organic word-of-mouth — but making sure those same posts get maximum...

How to Automate Your Travel Request Process P

A business lunch with a client. A taxi ride to the airport. Drinks at the hotel bar with a colleague. A trip for a work conference. All these expenses could qualify for business travel reimbursement.  But how do you make sure everyone’s receipts and records are all...

How You Can Choose the Right Social Management Tools

Choosing Your Social Media Management Tools   With the phenomonal growth of recent years it’s not surprising how important Social Media engagement has become.  Social media offers the most effective way to reach a large and receptive audience.  The guidelines...

Why Your Business Needs a Proactive User Experience

Your Customer Service Can't Just be Reactive Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important.  Today business has to contend with customer reviews coming via...

How to Create Brand Loyalty in 5 Easy Steps P

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand’s success.  That’s why companies work so hard to build their brand.  It’s all about creating loyal customers.  Some companies have a reputation that brings their customers back,...

How to Create an Automated Workflow Without Coding P

Every organization has its own set of workflows for everyday tasks. These workflows used to rely on paper forms, ledgers, and inter-office memos. Most teams have now “progressed” to using Excel and email. While it’s better than physical paper, email-based workflows...

11 SEO Ranking Tips to Make Your Long Form Content Engaging

Optimize Your Content for SEO Ranking   Have you ever written an eBook or any blog post content of 4000 words or more? If you haven’t, you probably don’t understand the benefitsof writing longer posts and may think that it’s just a waste of your time....

A quick guide to TikTok marketing for small businesses P

The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along and the landscape shifts. Right now, TikTok is emerging as one of the most popular and powerful...

13 Tips for Building Authority and Influence

The post 13 Tips for Building Authority and Influence appeared first on ProBlogger. This blog post is based on episode 235 of the ProBlogger podcast. Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then use that content to...

Give clients a free ecommerce promo calendar for their site

Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021.  This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

6 Step Guide to Performing Business Process Analysis

Organizations of all sizes depend on processes to get work done. These can be as simple as following up with a lead or as complex as sending a purchase order. Your organization likely already has processes in place for individual activities. But when was the last time...

How you can increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store. By increasing your AOV you...

10 best practices for website navigation

You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the...

How Twitter Can Help You Promote Your Blog

How Your Tweets Quickly Tell Your Amazing Story Twitter, the short messaging service is the second largest social media network, ranking just behind Facebook.  Over 330 million people use Twitter regularly with over 930 million Tweets every day.Twitter...

Improve Your Search Rankings Using Google Search Console *

Improve Your Search Rankings with Google Search Console   You want to constantly improve your search rankings for your content.  Because the higher your content ranks, the more traffic you get.  The more traffic you get, the more revenue you generate...

What’s New in Websites + Marketing?

Editor’s note: GoDaddy GoCentral Website Builder is now Websites + Marketing — an all-in-one solution that integrates websites, digital marketing tools for your business and eCommerce tools with the guidance needed to achieve success. Every month, we create a list of...
Copywriting Tips for Your Small Business

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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