IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

What are nTLDs and how do they impact SEO?

Choosing a website domain is one of the most important decisions you’ll make for your business. The full website name you pick will be crucial as you attempt to build name recognition and empower people to find your company online, and that’s a solid reason to look at...

Where can U.S. female entrepreneurs find investment capital?

Last year, I wrote a series of articles about where female entrepreneurs can find venture capital investments across the United States. I didn’t realize it at the time since these pieces ran in February and March, but by June 2019 data was aggregating that...

Your Digital Marketing Strategy Builds Trust in Your Brand *

7 Ways to Build Brand Trust Through Marketing Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don't we all want to build a brand that our...

10 Steps to Get Your Site Properly Indexed by Google

If Google Doesn't Index Your Site, You're Invisible If Google doesn’t index your website, then you’re pretty much invisible.  To the rest of the world your site doesn't even exist.  You won’t show up in any search queries, and you have almost no chance of...

7 steps for measuring your impact

You might be one of those people that comes up with lots of barriers about why you can’t do impact measurement and management (IMM).  Maybe you say things like: It’s too time consuming It’s too complicated We don’t have the resources internally to do this... The post...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand.  For decades, its parks were a fun, wholesome place to take...

Essential tech to grow your ecommerce business

Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion...

How is Coronavirus affecting the Environment?

By now we are all familiar with the devastating effect on health that has resulted from coronavirus. The virus, originating in Wuhan, China, has spread into a global pandemic. The restrictions introduced in multiple countries have led to a significant lifestyle change...

How to Promote Your Amazing Blog In 5 Positive Steps P

How Can you Grow Your Blog Readership?   It’s no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for our blog?...

What is a meta description? P

This post was originally published on June 11, 2019, and updated on March 22, 2021. What is a meta description, exactly? If you’re creating a website from scratch and using a standard website builder, you might see a space available for a meta description on every...

How to Get People to Engage With You and Your Blog

The post How to Get People to Engage With You and Your Blog appeared first on ProBlogger.     This post is based on episode 116 of the ProBlogger podcast. Over the past few weeks I’ve talked about the first three stages of warming up your readers and turning...

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII)...

Can You Name Ten Reasons Your Customers Do Business With You *

Can You Give Me Ten Reasons to do Business With You?   It's a very valid question that you should ask yourself.  Can you give me ten reasons I should do business with you or your company?  I’m talking about good reasons that have substance and are...

9 Benefits [and 3 Costs] Of Building Community On Your Blog

Building Community On Your Blog Do you ever feel – as you blog – like you’re talking to an empty room? Day after day you publish posts only to have them greeted by…. If that is how you feel – then you’re not alone. In fact one of the most common questions that I hear...

How Text Messages Can Improve Your User Experience P

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our customers and...

How to install WooCommerce on WordPress: A quick guide

Editor’s note: GoDaddy’s new WordPress Ecommerce hosting comes with WooCommerce preinstalled and $3000 worth of free premium extensions. Due to the COVID-19 (coronavirus), many small businesses have had to minimize their hours or shutter their brick-and-mortar...

10 outsourcing tips for working with freelancers in 2021

As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and...

Episode 099: Mike Barry

Season 3, Episode 099: Mike Barry Freelance Sustainability Consultant | Food and Berevage | August 24th 2020 | 47:39   The Story Mike Barry is a Freelance Sustainability Consultant with nearly 20 years of experience as Head of Sustainability in Mark &...

The Hottest Green Trend is Sustainable Business Practices *

Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices.  While many issues are politically charged, including environmental matters, a major shift in public opinion is...

How to Create an Automated Document Approval Workflow P

Organizations heavily depend on processes to get work done. Standard processes ensure that tasks like employee onboarding and procurement are completed in an efficient manner. But among the more time-consuming are document approvals. Certain documents, such as...

How Seizure Disorders are Web Content Accessibility Issues

Your Web Content can Trigger Seizure Disorders   Some people are susceptible to seizures caused by strobing, flickering, or flashing effects. This kind of seizure is sometimes referred to as a photoepileptic seizure.  When pulses of light interact with the eye’s...

How to Measure Your Email Content’s Engagement Effectiveness *

4 Ways to Measure the Effectiveness of Your Email Content   Do you need more and better leads from your content marketing?   Who doesn't?  You send your emails and wonder how effective your efforts are at engaging the recipients.  How can you finally...

How to write product descriptions that increase sales P

  This post was originally published on June 24, 2019, and was updated on June 7, 2021. When it comes to setting up and managing an eCommerce business, learning how to write product descriptions may seem like a relatively simple task. On the flip side, if you...

How Denison, Texas, went digital in the COVID-19 era

A year ago, Elsie Russell watched as her home décor shop, 2 Chicks Home and Market, was heavily damaged by a fire that ripped through the 300 block of historic downtown Denison, Texas. “I just stood across the street with a crowd of people, watching it burn,” she...

You Can Make Managing Employee Time-Off Requests Easier P

Employees that take vacations are more motivated and produce better quality work. It seems smart, then, to encourage your team to take days off to recuperate.  However, 6 out of 10 workers don’t feel like their employer encourages them to take time off. While there...

How to Optimize Communication with Web Designers

Of course you hope to find the perfect web designer: someone with exceptional technical chops, who is also personable, responsive, detail-oriented, a great business partner, and optimally, a mind-reader who anticipates your every need. Many pros educate clients around...

3 low-cost marketing trends for the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back...

Business vs. personal credit cards — How to choose your best option

The information contained in this blog is provided for general informational purposes only, and should not be construed as an endorsement or advice from GoDaddy on any subject matter. For business owners, understanding business vs. personal credit cards is key. It...

A beginner’s guide to planning a side hustle

This post was originally published on Feb. 9, 2018, and was updated on June 6, 2019 and Sept. 8, 2020. Sadly, it’s rare to find a day job that is both fulfilling and pays well. Add the current economic insecurity on top of that and you might have a sinking feeling in...

From The Hill: America’s hidden resilience factor

GoDaddy and The Hill hosted an event on Tuesday, September 15 about microbusinesses and their impact on the U.S. economy. GoDaddy’s CEO, Aman Bhutani, opened the event by sharing data that illustrates the impact microbusinesses make on local economies throughout...

How to publish your posts directly to Instagram P

When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and...

How a Resources Page Will Grow Your Traffic and Income *

  How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead...

How Important Facebook Features Help Marketers Succeed *

Discover the Facebook Features That Help Marketers Is using Facebook helping your Marketing?  Have you discovered the built-in Facebook functions that are designed to help marketers?  Would you like to streamline your Facebook marketing?In this article, we...

How the WAVE Tool Enhances Your Web Accessibility

What is WAVE, and How Can it Help You?   WebAIM, the Utah State University Web Accessibility Project has released significant updates to their WAVE suite of web accessibility testing tools. These changes make WAVE a more powerful asset in helping you test and...

Tips for partnering with other local businesses P

This post was originally published on Nov. 29, 2016, and was updated on March 10, 2021. In the wild world of entrepreneurship, it’s easy to get caught up in the chase of customers and dollars. Everyone is ready and willing to tell you what ads you should be running or...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

The best ways to help clients with website security

If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective. While it’s likely true that the...

You See How to Turn Anticipation into Customer Acquisition

How to Easily Create Amazing Content for Audience Engagement   Creating consistently great content is every writer's biggest challenge.  It takes a lot of time and effort to develop content that informs and engages your audience.  That makes keeping...

COVID19 – How to Approach Blogging Through This Crisis

The post 280: COVID19 – How to Approach Blogging Through This Crisis appeared first on ProBlogger.   Full Transcript Expand to view full transcript Compress to smaller transcript view Hey there friends, it’s Darren Rowse from ProBlogger here. Welcome to episode...

How to Promote Your Amazing Blog Using Guest Blogging

How to Promote Your Amazing Blog Using Guest Posting   Welcome to our sixth and final post in our series, "How to Promote Your Blog."  This series is especially focused on how to promote your blog to new readers if you are just starting out.  ...

8 ways holiday shopping can be profitable fpr small business

This article was originally published on GoDaddy’s OpenWeStand.org website. As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet...

Opt-in Email’s Build Your Digital Marketing Strategy Lists *

What is Opt-in Email?   Opt-in email  is a term used when someone is given the option to receive email.  Typically, this is some kind of mailing list, newsletter, or advertising.  Without obtaining permission before sending email, the email is unsolicited bulk...

How to Influence Purchasing Decisions in 5 Easy Steps

What is the Potential of Social Media Marketing?   Are you wondering whether your social media marketing has any real impact on consumer purchasing decisions?  Do you sometimes question the actual impact of social media marketing on buying decisions?...

Is Your Pinterest Marketing Strategy Working?

Is your Pinterest marketing serving your business in the way you had hoped? I’ve had a lot of frantic emails from people who are worried about all their Pinterest statistics (e.g., monthly viewers, followers, etc.) Let’s chat about key performance indicators for...

Make Your Customer Bill of Rights Your Customer Experience *

Why You Need a Customer Bill of Rights Your company "Creed" is a brand promise that is simple, concise and easily understood by both employees and customers.  A Brand Promise lays out generally what customers can expect when they deal with your...

WordPress Customized Content Management Systems

Tell us about yourself. Who are you? Where are you based? My name is Victor Ramirez. Based in New York City. Specifically Brooklyn. Been doing WordPress and tech stuff since I was twelve. Sent an email newsletter to a birthday party 24 years ago. They were so...

A Marketing Guide to How Keyword Stemming Works for SEO

Keyword Stuffing Used to be the Norm   Content writing years ago was much different than it is today.  Stuffing as many keywords as possible into your content was what everybody did.  The following type of sentence was the standard.  "Orlando Eye is one of many...

How to pick a brand graphic style that grabs *

  Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin...

10 Usability Guidelines to Help You Engage Your Visitors

Usability Studies Help Increase Your User Success   No-one would argue that usability is not one of the most important aspects of your Web design.  The key to usability is making your web pages easy to use and enjoyable for your visitors. Here are 10...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

Why its Important to Write Opinion Posts on Your Blog P

Many factors set great bloggers apart from the rest. Do you know which one that I’ve seen cropping up most over the last few years of interacting with successful bloggers? It's that successful bloggers often have and are not afraid to express strong opinions. While...

7 Ways to Monetize your Portal Audience P

Discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.   Your portal, the “free” section of your website, is the airport that all of your website visitors touch down on. They land there from search...

4 Steps to Embracing and Owning Your Digital Marketing Strategy

Digital Marketing Gives Your Website Relevance   What is Digital Marketing?   Digital marketing is the marketing of products or services using digital technologies.  Broken down further digital marketing is how businesses create their relationships with and...

You Need to Know if Your Customer Experience Costs You P

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer Experience.  Your...

Why you should take security advice from your grandmother

Why you should take security advice from your grandmother     We tend to accept that younger folks are supposed to be more tech savvy, given they’ve grown up with computers and the Internet pretty much their whole lives. If you go back about 15 or so years, a lot...

You Need to Know What Your Blog Reader’s Want

You Have to Consider What Your Readers Need   We all write our blog posts, hoping to attract visitors who will find them helpful and informative.  How we choose what we write about has to take into consideration what our reader's need and how we can provide them...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search...

How to Promote Your Amazing Blog Using Great Content

How Great Content Gives Your Blog Credibility   When it comes to blogging not all ‘great content' is equal in drawing attention to your blog.  If you examine  your niche, you will see many high quality blog posts that are largely ignored.  Meanwhile a...

Free email templates for recommending website security

Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published....

Doing Business with You Should be as Easy as Ordering Pizza P

Be as Easy as Ordering Pizza   Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino’s to feed my crews.  It was easy to grab your phone and order some pizza’s for my guys.  I would just pick up the...

11 tips that help you show up in local business searches *

  This post was originally published on Oct. 11, 2018, and was updated on Sept. 17, 2019 and April 9, 2021. If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It...

How Your Digital Marketing Strategy Build’s Your Brand

Use Landing Pages to Manage Your Reputation   Building your reputation, which is synonymous with your brand is how successful businesses establish themselves.  It's how you build the brand that your customers trust and engage with.  You need to...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer...

How to use coaching as a leadership technique P

Employee development is a powerful tool for business owners. According to LinkedIn’s 2018 Workforce Learning Report of 4,000 professionals, 94 percent of employees would stay at a company longer if it invested in their careers. One great way to invest in your team is...

You See You Should Never Have Told Me That

What Happened to Create a Problem Having Breakfast I was out of town and decided to go out to breakfast with some friends. The cafe was very crowded with their Saturday breakfast crowd.  There were eight of us, so we needed to have two tables pushed...

How Blogger’s Great Content Improves Their Business Sales

How Great Content Can Improve Your Sales   Blogging is about teaching people who are interested in your industry.  It’s important for your business to be better at teaching than everyone else in the world.  You need a strategy which possesses a creative vision,...

9 Steps to Writing Blog Posts That Engage and Transform *

How I Write My Blog Posts   You may be wondering how I write my blog posts.  It's a process that generally follows the same path, though sometimes outside influences may change the path a bit. In this post I’ll take you through my process.  You may...

5 places where you’d never expect to get hacked

For every gleaming new IoT device that hits the market, a hacker somewhere is figuring out how to compromise it. Today, even routine activities can land you in the sights of a bad actor. Imagine what a bad day could look like in these days of ubiquitous connectivity…...

How to Calculate the ROI of Workflow Automation

Like most big business decisions, implementing business process automation (BPA) involves taking a lot of moving parts into consideration. In addition to the capital investment required, integrating BPA means changing the way your organization operates, learning how...

How to Use Emotional Triggers to Hook Your Subscribers *

Use These 7 Emotional Triggers to Hook Your Subscribers   We've all received email newsletters.  We'll discuss why some of the most successful ones have large numbers of subscribers.  How do they set themselves apart and achieve success. I've never...

Going the Extra Mile Should be Standard, not an Upgrade P

There is no Traffic Jam on the Extra Mile   We’ve all have experienced many different levels of customer service.  Even without a real definition it’s always easy to recognize when you are receiving better customer service.  We can feel when someone is doing a...

10 business naming stories to help find your business name P

There’s an interesting story behind every business name. Ask any company founder how they came up with their business name, and you are bound to learn more about the company and the founder within their answer. And their stories can help you learn how to come up with...

How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King!   Email Energizes Your Content Marketing Strategy   A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

5 Questions to Ask Before Quitting Your Blog

The post 5 Questions to Ask Before Quitting Your Blog appeared first on ProBlogger.  This post is based on episode 90 of the ProBlogger podcast. Over the past couple of weeks I’ve talked about two of the most important things you’ll ever do as an entrepreneur:...

Website Terminology Glossary: Website Builders, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort   We've all heard the chatter focused on blogging.  Many marketers have found that blogging is a great way to attract visitors to their business.  Providing interesting and informative content is a great way to...

3rd Step to Beating Writer’s Block: Getting the Words Flowing

The post Third Step to Beating Writer’s Block: Getting the Words Flowing appeared first on ProBlogger. This post is based on episode 86 of the ProBlogger podcast. For the past couple of weeks I’ve been talking about beating writer’s block. I’m sure every bloggers...

A Step-By-Step Guide to Improving Business Processes

Business processes play a vital role in any organization. Effective processes streamline individual activities and improve overall efficiency. To become and remain successful, there needs to be a continuous focus on improving business processes to increase...

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

10 businesses finding success with a .store domain

One of the most beautiful aspects of the internet is that it provides everyone with a clean slate to build their business. Whether you’re a small business, a solopreneur, a large conglomerate, or an influencer with millions of followers — everyone starts with the same...

Creating a business budget plan for emergencies

If you run a small business or side hustle, what would you do if an unexpected emergency impacted your business? These are times when it’s essential to have an emergency business budget plan already created and ready to go. While COVID-19 is a stark reminder of the...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain.  Take onboarding, for example.  If your delivery firm...

The Formstack Alternative: When Your Business Needs More

At its core, Formstack is a drag-and-drop form builder with optional, add-on features. It’s great for basic use cases and workflows involving a form. Organizing an event and need to create a form for registrations and payments? Formstack has you covered. Setting up a...

6 Workflow Design Best Practices to Increase User Adoption

Assuming you’ve got the basics right, the single most important factor in determining the success of your workflow automation project is user adoption. No matter how well-designed your workflow is and how quickly you deployed it, if your users find it difficult or...

What Happened to the Last Customer on Earth?

Every Customer You See Could be Your Last Customer on Earth What if you only had one customer left to do business with?  Maybe this was the last customer on earth?I was recently deep in conversation with a friend about providing a great customer experience...

How micro-businesses have blunted the economic impact of COVID-19

Digital businesses  — from part-time side hustles selling homemade jewelry to local restaurants that started fulfilling orders online during the pandemic — have helped U.S. communities weather the economic storm caused by the COVID-19 crisis. Orders placed on such...

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

8 Reasons Why You Should Add a Newsletter to Your Blog

How Can a Newsletter Grow Your Blog Community?   When thinking about using a newsletter to build my email list for marketing there are many questions I asked myself about it's effectiveness. My questions about newsletters as a viable medium for marketing include:...

The Key to Long-Term Traffic and Profit for Your Blog

The post The Key to Long-Term Traffic and Profit for Your Blog appeared first on ProBlogger.   This post is based on episode 201 of the ProBlogger podcast. “How do you create content that goes viral?” I remember getting this question from a new blogger. They...

13 Tips for Promoting Yourself Without Sounding like a Jerk

The post 13 Tips for Promoting Yourself Without Sounding like a Jerk appeared first on ProBlogger. This post is based on episode 55 of the ProBlogger podcast. So you’ve been blogging in your niche for a while now. And the more you’ve written about it, the more you’ve...

Email is the Foundation of Your Digital Marketing Strategy *

Why Doesn't Email Get the Respect it Deserves?   You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy.  Of the items mentioned, do you know what is the most overlooked...

5 Easy Steps to Make Your Content Marketing Better

Great Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and target...

4 things you should expect from your Woo payments provider  P

Let’s talk WooCommerce payments providers. The payment process is one of the most critical parts of the online shopping experience—your customer has browsed your store, made their selections, and is ready to checkout. It’s time to get paid! Now all you need is a...

How to set up an international WooCommerce store

Editor’s note: The following is a guest post from our friends at Weglot. Taking your WooCommerce store international can open you up to a huge potential customer base that’s interested in purchasing your products or services. If your offerings are familiar and have...

Your Social Media Posts Aren’t Word of Mouth Marketing *

Social Media Dominates the Conversation   Whether on social media or through word of mouth, next week's sales are driven by this week's conversations about your brand.  The best way to grow your business is to help your customers do it for you.  ...

How to Create Brand Loyalty in 5 Easy Steps

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand's success.  That's why companies work so hard to build their brand.  It's all about creating loyal customers.  Some companies have a reputation that brings their...

How to drive more traffic to your site using Social Ads *

  In today’s digital world, social media is the key to small business success. But if you’re unsure of how to get your products seen on social media, we’re here to help. With social media ads, creators can now drive more traffic to their sites with this new...

Micro-businesses hold steady in the storm

Theresa Delaney started her events business, Creative Kind, as a way to bring people together for a few hours of DIY arts and crafts. She loved the in-person experience and never wanted to be an internet entrepreneur. But since the COVID-19 crisis forced her to close...

You See How to Influence Consumer Purchasing Decisions

How Social Media Marketing Raises Brand Awareness is Amazing   Have you ever wondered about social media marketing's effectiveness?  Many businesses dive hard into social media.  Their obvious hope is to increase brand awareness and convince more...

7 Customer Service Tales to Make Your User Experience Better

7 Unforgettable Customer Service Stories   Inspirational Customer Experience Stories   Why do consumers enjoy reading stories of great customer experiences?  It might be that these stories personalize your business and provide a constant reminder that there...
Copywriting Tips for Your Small Business

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

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Pinterest vs Instagram for Marketing Your Business

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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