Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

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What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

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Is Your Pinterest Marketing Strategy Working?

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7 Steps to Increase your Google Visibility and Web Traffic P

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How to publish your posts directly to Instagram P

When it comes to succeeding online, small business owners know it takes more than a website to grow. They need to be where their customers are – whether that be on social media or in their inboxes. But being everywhere takes time, especially when trying to manage and...

Use 19 of the Best Royalty Free Stock Photo Sites for You

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A Marketing Guide to How Keyword Stemming Works for SEO

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How Your Customer Service Has Become Your User Experience *

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11 Ways to Improve Your Customer Feedback P

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Best digital PR techniques and tactics to build your brand P

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How Denison, Texas, went digital in the COVID-19 era

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How you can use customer emails to grow your sales

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How to Create a Sense of Anticipation on Your Blog

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Optimize Your Content for Googles Featured Snippet Box

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Using Promoted Pins – Tips From Pinterest

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4 SEO Tactics That Will Damage Your Brand’s Reputation

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Learn How to Avoid These 11 Website Design Mistakes *

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Your Complete Guide to Content Search Engine Optimization P

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How to successfully integrate webinars into your sales funnel

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7 Process Improvement Steps to Streamline Your Business P

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Narrow Your Customer Gap While Widening Your Business Gap *

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The Power of Being Vulnerable With Your Readers P

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Embrace Being Green With These Practical Energy Saving Tips

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You must use strong password security and password managers

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How to get your business traction on Pinterest *

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Website Terminology Glossary: Website Design, Vol. 1 P

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You Need to Know What Your Blog Reader’s Want

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Reflections from lockdown: the green path to tackle the crisis

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How to effectively Interview web pros before hiring

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Micro-businesses hold steady in the storm

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6 ways to establish authenticity with a .press domain name

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How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

Should You Timestamp Your Blog Posts?

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How to Promote Your Amazing Blog Using Advertising

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CSAM: A good month to discuss website security with clients

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Why Your Business Needs a Proactive User Experience

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13 Tips for Promoting Yourself Without Sounding like a Jerk

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How to Create Brand Loyalty in 5 Easy Steps P

You Can Easily Achieve Brand Loyalty Customer loyalty is the key to your brand’s success. That’s why companies work so hard to build their brand. It’s all about creating loyal customers. Some companies have a reputation that brings their customers back,...

Securing Your Online Store for the Holidays

Shopping season is here, and so is the opportunity for ecommerce site owners to grow their business and generate profit. With the shifting global ecommerce climate produced by the recent pandemic, comes the ever growing importance of securing your website to protect...

How you can increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store. By increasing your AOV you...

5 reasons to advertise with Google AdWords

One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly. How can marketers ensure that their...

WordPress Customized Content Management Systems

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9 Ways to Grow Your Blog Faster

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You Need to Know How Texts Will Improve Your User Experience

Improve Your Customer Experience with SMS SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers. Texting provides marketers with a reliable method to engage our...

How to Improve your email open rates

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Pinterest for Beginners

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Pinterest vs Instagram for Marketing Your Business

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How Blogger’s Great Content Improves Their Business Sales

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How to Build a Business Others Love Recommending

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How You Can Use Networking to Promote Your Amazing Blog P

Let’s Turn Our Attention to Networking for Blog Promotion What is Networking? A quick online search found the following definition which I feel is pretty appropriate. Networking is “the action or process of interacting with others to exchange information and...

Advanced ecommerce features to consider for your online store

Starting an online store is just the beginning. Once you get into the groove of marketing your store and handling orders, it’s time to consider adding advanced ecommerce features, so you can sell more products and increase your profits. In this post, we’re going to...

Not Enough Time in the Day, How to Procrastinate to Success

How Can You Procrastinate Your Way to Success? 'Time Management' for many business owners is just an illusive and unattainable goal. Most times it feels like we spend our time jumping from one crisis to the next. We don't seem able to devote the...

Protect Our Winters (POW) Pledge

Protect Our Winter (POW) Pledge Today, we launch the POW Pledge. A new initiative and digital portal from Protect Our Winters UK, developed with Surfdome and Internet Fusion, to equip the industry and organisations to take climate action towards Net Zero through eight...

You Need to Know How to Write an Introduction That Engages

Write Your Blog Post Introduction Your Blog Post introduction is your invitation to your readers. Here is where you express "We Want You" to your readers and invite them to read your post. Some bloggers prefer to write the rest of the post first...

Give clients a free ecommerce promo calendar for their site

Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and...

8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...

Make Your Blog Posts More Engaging and Conversational

To Be Effective Your Blog Posts Must Be Engaging I’m sure that you’ve already heard that your blog posts need to be written in a style that is “conversational”. You may not understand why it is important to do this. Your posts are telling your story and...

Copywriting Tips for Your Small Business

Branding

Everything you need to know about Amazon’s affiliate program

Marketing

Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for about 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website and sign up for the...

Pinterest vs Instagram for Marketing Your Business

Why you should take security advice from your grandmother

Security

Why you should take security advice from your grandmother We tend to accept that younger folks are supposed to be more tech savvy, given they’ve grown up with computers and the Internet pretty much their whole lives. If you go back about 15 or so years, a lot...

How to Build a Culture of Community on Your Blog

Blogging

How to Build a CULTURE of Community Let me start by repeating the advice I gave last week that building community and reader interaction on a blog takes time. It won’t happen over night but develops day by day. It is also something that YOU need to take the lead in as...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

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Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

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Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

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