IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

The Secret to Writing Effective Sales Copy

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell...

The Hottest Green Trend is Sustainable Business Practices *

Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices.  While many issues are politically charged, including environmental matters, a major shift in public opinion is...

How “Self-Liquidating Premiums” Can Help Close the Sale P

This type of promotion pays for itself, when you start using self-liquidating premiums Kim Mateus • February 9, 2021   An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price...

The Step-By-Step Guide to Improving Workflow Efficiency

Workflows play a critical role for every organization. They ensure that processes like onboarding new employees and sending purchase orders follow the same steps every time. Making a single change to a workflow-removing an unnecessary task, automating a step,...

New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception. As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same...

Is Your Company Customer Focused or Operations Focused *

Is Your Business, Customer or Operations Focused?     Give Your Customer's a Great Experience   Do you understand what it takes for your company to give customers a great customer service experience?  It takes a lot of effort to create the...

How to Make Your Business More Personable in 5 Easy Steps *

How Can You Make Your Business More Personable? Merriam Webster defines personable as pleasant or amiable in person.  That's a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it's especially important for your business to...

How to Get Awesome Results Writing a Blog Series

Why Should You Write a Series for Your Blog?   Have you ever written a series of posts for your blog?  That's a set of posts about the same topic which you purposely linked together.  If you haven't, writing a series for your blog could be a great...

5 cybersecurity tips for your small business

Would you believe that more than 50 percent of your web traffic might be from bots, scrapers, hacking tools and scammers? You’ve probably received an email in your inbox with cybersecurity tips and brushed it aside. Maybe you’ve heard stories of websites being hacked,...

How Text Messages Can Improve Your User Experience P

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our customers and...

What Every Blogger Needs to Know about Email

You might think email is outdated, and that communicating on social media will give you the best chance of attracting readers. But you have no control over any of those platforms, and so you’re at the mercy of whatever changes they make. But with email you have...

How to use intentional listening to benefit your customers

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined...

What Happened to Customer Service, it’s Expected Now

You Need to Know, Your Customer Service is a Differentiator It wasn’t that long ago that you would go to a store, dine at a restaurant, do business with a vendor or call a customer support center and notice how good the customer service was.  Even then a...

47+ Email Best Practices to Help Your Marketing Succeed

Great Emails Combine Intelligence with Sincerity   There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI.* It’s one of the earliest...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them.  You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain.  Take onboarding, for example.  If your delivery firm...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer...

How to incorporate a business

Eureka! You have a unique idea for an endeavor that you’re passionate about or believe can meet the needs of many consumers. You have collected feedback and tested out this great idea. But before you can bring your idea to life, you need to know how to incorporate it...

The Future of Written Content (and Why It Has One)

The post The Future of Written Content (and Why It Has One) appeared first on ProBlogger. This post is based on episode 187 of the ProBlogger podcast. The internet landscape has changed a lot of the years. In the beginning, nearly all the content was text. But these...

7 Ways to grow your business using local SEO

Wouldn’t it be great to get more customers coming into your business? Isn’t that what a great website is supposed to help you do? While most good websites are setup to be search engine friendly and help you rank high, there are several strategies that you can use to...

How to Buy the Best Social Management Tool for Your Business *

5 Questions to Ask Before Buying a Social Management Tool   You need the right tools to run a successful social media campaign.  Attempting to do everything manually, you’ll spend your days trying to keep up with all of your social media accounts. You...

Your Customer Surveys are the New End to the Work You do P

It’s Amazing What Comes Up in a Conversation About Customers   I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members.  Being business owners we were discussing customer service...

7 Important Content Writing Tips for Creating Better SEO *

Target Your SEO Copywriting SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan Sustainability will be handled differently for different companies.  Whether your company is a startup or an established company reevaluating your business plans matters.  You need to identify what the source of the...

5 Easy Steps to Make Your Content Marketing Better

Great Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and target...

Mobile Accessibility Can Make or Break Your Business

The pandemic has changed people’s lives – and it has changed business as well. We are now witnessing tremendous growth in the number of people using digital channels – in times of social distancing, digital often becomes their only choice. Lots of daily activities...

What’s the deal with quarterly estimated taxes?

This post was originally published on Jan. 8, 2015, and was updated on March 5, 2018, Jan. 17, 2019, Jan. 30, 2020, and Jan. 15, 2021.  The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your...

GDPR Web Accessibility Advice to Succeed in the EU

Practical GDPR Advice for US Business Compliance   Many of our resort clients serve customers based in the EU. Therefore we’ve been addressing these issues over the past few months, and I thought I’d share some practical advice for all.  To back up, the General Data...

4 Steps to Embracing and Owning Your Digital Marketing Strategy

Digital Marketing Gives Your Website Relevance   What is Digital Marketing?   Digital marketing is the marketing of products or services using digital technologies.  Broken down further digital marketing is how businesses create their relationships with and...

The Formstack Alternative: When Your Business Needs More

At its core, Formstack is a drag-and-drop form builder with optional, add-on features. It’s great for basic use cases and workflows involving a form. Organizing an event and need to create a form for registrations and payments? Formstack has you covered. Setting up a...

Learn How to Avoid These 11 Website Design Mistakes *

11 Common Web Design Blunders to Avoid   You have to wonder, with all the websites on the Internet, and hundreds if not thousands more created every day.  What does it take to create a good website? Building a website can be difficult itself, but the...

11 Things You Can Learn about Blogging from Thomas Edison P

The post 11 Things You Can Learn about Blogging from Thomas Edison appeared first on ProBlogger. This post is based on episode 252 of the ProBlogger podcast. Thomas Edison. Inventor of the light bulb, the phonograph and the motion picture camera. But not the blog....

14 questions to ask before designing your web site P

There was a time, early in my freelance days, when I gleefully accepted any client who came a-knockin’ at my door — no client screening or preliminary fact-finding recon necessary. However, I quickly learned that it pays to be selective, and moved to using a rigorous...

9 Blogging Hurdles I’ve Faced and Cleared as a Blogger

The post 9 Blogging Hurdles I’ve Faced as a Blogger and How I Got over Them appeared first on ProBlogger. This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you...

5 most common domain extensions, which should I use? *

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose the perfect domain name...

Do You Know Why You Must be Batteries Included?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter ARE BATTERIES INCLUDED                         “There are two kinds of people: Batteries...

How to Get More Subscribers, Followers and Connections

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger.     Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

The best ways to help clients with website security

If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective. While it’s likely true that the...

25 money-making small business startup ideas

Do you ever watch a show like “Shark Tank”and find yourself yelling at the screen, “Hey! That’s my idea!”? You’re not alone. Over the years, I’ve personally filled notebooks with thousands upon thousands of small business startup ideas with high hopes of making the...

How to scan for WordPress vulnerabilities with WPScan P

This post first appeared May 7, 2021 on the Sucuri blog. In this post, we look at how to use WPScan. The tool provides you a better understanding of your WordPress website and its vulnerabilities. Be sure to check out our post on installing WPScan to get started with...

8 Effective Ways to Wrap up Your Blog Posts

The post 8 Effective Ways to Wrap up Your Blog Posts appeared first on ProBlogger. This post is based on episode 56 of the ProBlogger podcast. You’ve said everything you wanted to say in your post, and now it’s time to quickly wrap things up so you can hit ‘Publish’....

What are website platforms?

When it comes to starting your own website, there are a lot of different terms you might learn about, like website platforms, hosting, content management systems and more. In fact, it might all seem confusing or overwhelming. You’re probably even curious as to why you...

5 New Things for Your Business Website and Marketing in 2020

So much has happened between kids going back to school and the leaves turning brilliant colors getting ready for the winter. The most exciting thing was our customer event on September 29. If you missed it or if you’d just like another chance to watch the sessions,...

How to make the most of increased digital holiday traffic

Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic. In August, online sales increased 42%, year over year,...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

How to Make Your Email Awesome With Great Digital Marketing

5 Ways to Make Your Email More Awesome   Let's begin by saying that email marketing hasn’t changed much in the past 20 years.  However even in 2019, tremendous opportunities still exist to improve your email marketing results.  A late 2018 Email...

How to acquire a domain you don’t own *

  Remember that one time that you thought of that perfect domain name for your new venture, and when you went to register it, it was already taken? Seeing that message can be really discouraging. And it, unfortunately, happens fairly often. The next time you see...

11 Tips to Help You Post More Consistently P

When it comes to blogging, consistency is very important. It keeps readers coming back, and ultimately determines whether or not your blog becomes one of the millions of blogs that have been abandoned over the years. However, knowing you need to be consistent is one...

Optimize Your Social Media For More Traffic and Engagement *

In past posts I’ve been talking a lot about email lists.  How to grow them, incentives you can use to grow them, and even how to take advantage of them using autoresponders. But this week I want to talk about social media, and how you can use it to get even more...

5 marketing resolutions for 2021 P

Resolutions aren’t just about reading more books or getting to bed earlier or finally breaking your addiction to oatmeal creme pies. Resolutions, like the marketing resolutions here, are also great tools to help you make critical decisions and improvements in your...

How to be Productive and Decrease Your Time on Social Media

How to Keep Social Media From Sucking Up all of Your Time As bloggers, social media is a key tool for promoting our blogs.  Social media helps us to grow our blogs.  Social media allows us to interact with our readers.  Social Media gives us the...

How to Get More Subscribers, Followers and Connections P

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger.     Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

Stop Marketing, Your Social Media Must Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your...

Getting started with Microsoft’s Digital Marketing Center

Over the past few months, Microsoft Advertising has been piloting an exciting new platform, Microsoft’s Digital Marketing Center, a Microsoft Garage project. This platform is a way to help small and medium-sized business owners manage their digital marketing across...

How Blogger’s Great Content Improves Their Business Sales

How Great Content Can Improve Your Sales   Blogging is about teaching people who are interested in your industry.  It’s important for your business to be better at teaching than everyone else in the world.  You need a strategy which possesses a creative vision,...

Honesty is an Amazing Skill Worth Mastering P

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say, “It was the...

9 Steps to Writing Blog Posts That Engage and Transform *

How I Write My Blog Posts   You may be wondering how I write my blog posts.  It's a process that generally follows the same path, though sometimes outside influences may change the path a bit. In this post I’ll take you through my process.  You may...

7 tips for creating pin-worthy Pinterest images

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

How WebP images speed up your WordPress website

  Using images in your website keeps the visitor’s attention and can help break up large amounts of text. Media can impact your website speed, search engine results, and more. Larger file sizes can mean longer load time. WebP images can speed up your WordPress...

How to Master Landing Page Storytelling like Hemingway P

Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and see conversion rates tank. But landing page storytelling is dangerously simple. One thing that...

8 steps solopreneurs must do to end the year on the right foot

This information contained in this blog is provided for general information purposes only and should not be construed as an endorsement or advice from GoDaddy or legal or tax advice Always consult an attorney or tax professional regarding your specific legal or tax...

How to effectively Interview web pros before hiring

Make no mistake about it: whether you’re a new or seasoned web pro, prospective clients want to interview you. Maybe they were referred, or possibly they found your website. Perhaps they already think they want to work with you. But it’s often the in-person interview...

Unique Selling Proposition’s Develop Personal Relationships *

5 Unique Selling Propositions   Learning is often best done by example.  Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces.   Read on to learn how...

10 Writing Tips to Help You Sound More Human P

The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a...

WordPress Customized Content Management Systems

Tell us about yourself. Who are you? Where are you based? My name is Victor Ramirez. Based in New York City. Specifically Brooklyn. Been doing WordPress and tech stuff since I was twelve. Sent an email newsletter to a birthday party 24 years ago. They were so...

Use 19 of the Best Royalty Free Stock Photo Sites for You

19 Free Stock Photo Websites for Royalty-Free Images   I got the terrific image above for free on Pixabay.  I don't know why, but for some reason many publishers continue to use cheap stock photography to represent their brand.  High-quality stock...

How to Decide Where to Spend Your Blogging Time

The post How to Decide Where to Spend Your Blogging Time appeared first on ProBlogger. This post is based on episode 65 of the ProBlogger podcast. A lot of people ask me how I manage to fit everything in – blogging, social media, speaking appearances, product...

New GoDaddy Pro series inspires web designers and developers

The world we used to know is out of service, and businesses large and small are evolving to meet the new realities. Web designers and developers are being asked to do more for their clients, bringing new skills into the mix to boost their value and strengthen...

How You Can Dramatically Improve Your Content Engagement *

How You Can Create Content Engagement Experiences   Have you been wondering how you could improve your content marketing?  Rather than thinking in terms of content marketing.  You need to actually start thinking in terms of content engagement...

How is Your Digital Marketing Energized by Amazing Content?

What is Content Marketing and Does it Matter?   Traditional marketers for many years have used content to disseminate information about a brand and to build a brand's reputation. A great early example of content marketing was Poor Richard's Almanac,...

How to Build Your Content Experiences in 5 Easy Steps

Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and...

How to tag on Instagram and why you should

Instagram is one of the most popular social media platforms out there that can put your business in front of your ideal audience and help you make more money. Businesses need a strategy, though, and how to tag on Instagram should be a vital part of that. Forming a...

Micro-businesses hold steady in the storm

Theresa Delaney started her events business, Creative Kind, as a way to bring people together for a few hours of DIY arts and crafts. She loved the in-person experience and never wanted to be an internet entrepreneur. But since the COVID-19 crisis forced her to close...

Customer’s Love Fast Service, But it Better be Amazing

Make Your Customer Service Memorable and Remarkable   Today, much of the customer service focus is on how technology can make a customer experience better.  Data personalization, artificial intelligence and many others are driving the future of...

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

What is a break-even analysis?

If you run a business of any kind, it’s important to understand the relationship between business expenses and revenue. When planning out any kind of business investment, it’s a good idea to map out the costs and expected business results and conduct a break-even...

Create a great content marketing strategy in 7 easy steps *

We are often asked how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing...

Make Your Company’s Name Your Brand Promise

I wanted to share this post by my favorite customer service guru, She Hyken. Last summer I played golf with a friend. At the end of the game, he had blisters. He didn’t play very often, and the golf clubs rubbed his skin raw. My hands were just fine. I’m fortunate to...

How Mobile Messaging Can Engage Your Customers P

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

5 ways you can make money podcasting

This post was originally published on Dec. 20, 2018, and was updated on Oct. 29, 2020. For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion,...

Is your tree planting scheme really green? P

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...

Why You Need to Make ‘Starting’ a Mindset

The post Why You Need to Make ‘Starting’ a Mindset appeared first on ProBlogger. This post is based on episode 88 of the ProBlogger podcast. Whereabouts are you on your blogging journey? You may be the very beginning of your journey, and getting ready to create your...

How to optimize YouTube videos for increased exposure P

One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...

Embrace Technology But You Must Keep Your Marketing Human *

AI, was the Top Marketing Trend of 2018   Use AI to Inform and Engage Your Customers During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots.  Marketing teams are leveraging AI for social...

How to Build Stronger Business Relationships in 5 Easy Steps

You See How to Build Stronger Business Network Relationships Networking, some people hate it, and some people love it.  We can agree that networking is one of the most important business skills that you need to develop.Let's look at a strong testimonial...

9 elements of an effective sales landing page

An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you. So, what...

Is Your Pinterest Marketing Strategy Working?

Is your Pinterest marketing serving your business in the way you had hoped? I’ve had a lot of frantic emails from people who are worried about all their Pinterest statistics (e.g., monthly viewers, followers, etc.) Let’s chat about key performance indicators for...

What are nTLDs and how do they impact SEO?

Choosing a website domain is one of the most important decisions you’ll make for your business. The full website name you pick will be crucial as you attempt to build name recognition and empower people to find your company online, and that’s a solid reason to look at...

You Need to Know How Texts Will Improve Your User Experience

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our...

What is user-generated content and can it help your business? P

  This article was originally published on Oct. 1, 2018, and updated on April 21, 2021. It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from...

You Need to Know How to Write an Introduction That Engages

Write Your Blog Post Introduction   Your Blog Post introduction is your invitation to your readers.  Here is where you express "We Want You" to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

What is a meta description? P

This post was originally published on June 11, 2019, and updated on March 22, 2021. What is a meta description, exactly? If you’re creating a website from scratch and using a standard website builder, you might see a space available for a meta description on every...

You See How to Develop a Unique Selling Proposition in 5 Steps

Why You Need to Develop a Unique Selling Proposition   A unique selling proposition is a part of embracing your pricing power and becoming a business that your customers genuinely love.  A strong unique selling proposition allows you to stand apart from your...

How to Optimize Communication with Web Designers

Of course you hope to find the perfect web designer: someone with exceptional technical chops, who is also personable, responsive, detail-oriented, a great business partner, and optimally, a mind-reader who anticipates your every need. Many pros educate clients around...

IPG Mediabrands Sustainability Case Study

IPG Mediabrands Case Study Team work to achieve a sustainable organisation Net savings of £280,000 achieved through utility and road travel efficiency measures Green Element are experts in their field, and the team go above and beyond to help us meet our targets and...

4 COVID-19 mobile app trends every small business owner needs to know

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

8 ways holiday shopping can be profitable fpr small business

This article was originally published on GoDaddy’s OpenWeStand.org website. As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet...

How You Can Choose the Right Social Management Tools

Choosing Your Social Media Management Tools   With the phenomonal growth of recent years it’s not surprising how important Social Media engagement has become.  Social media offers the most effective way to reach a large and receptive audience.  The guidelines...

How Emotional Ads Work Best to Engage Your Customers *

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous "duhhhh!" when they read that. You might find it...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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