Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

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6 Best Practices for Purchase Order Management

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Website Terminology Glossary: Website Design, Vol. 1 P

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7 Important Content Writing Tips for Creating Better SEO *

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How to Repurpose Content and Make Good Ideas Last Longer

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Free email templates for recommending website security

Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published....

11 tips for better local business search ranking *

If you have a physical business location, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida....

7 Ways to Target Visitors with Facebook Custom Audiences

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You must use strong password security and password managers

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How Email Makes Your Content the Digital Marketing King! *

Email Helps Make Your Content King! Email Energizes Your Content Marketing Strategy A dedicated digital marketer will send out an email marketing campaign or work on a content piece for future Email Marketing while they wait for their coffee to brew in...

How Being Prepared is Your Response to Emergencies

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter YOUR EMERGENCY RESPONSE PLAN—BE PREPARED One of our Shepard Letter subscribers,...

Social Media Optimization Energizes Your Digital Marketing P

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity. Doing this increases the search awareness of a product, service brand or event. This raises it’s potential exposure in...

How to Manage the 7 Most Common Procurement Risks

In life or in business, risk-taking has benefits and may even be an essential ingredient of success. Quite the opposite when it comes to procurement – the last thing you want is risk. A smoothly-functioning procurement process means standardized, reliable...

Securing Your Online Store for the Holidays

Shopping season is here, and so is the opportunity for ecommerce site owners to grow their business and generate profit. With the shifting global ecommerce climate produced by the recent pandemic, comes the ever growing importance of securing your website to protect...

Improve Your Search Rankings Using Google Search Console *

Improve Your Search Rankings with Google Search Console You want to constantly improve your search rankings for your content. Because the higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you generate...

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while...

5 best WordPress plugins for selling digital courses

With a pandemic currently disrupting in-person learning and conference events, digital learning has taken a center stage. And with over 455 million websites using WordPress, many educators are looking to leverage their existing WordPress sites for digital learning....

What’s new in Websites and Marketing

Social distancing is in, and so is creating dynamic and engaging websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features,...

Create Engaging Stories That Are a Call to Action

Create Stories That Engage and Educate Do you use stories to engage and educate your audience? Would you like to see how powerful stories can be? This article should help you discover how to create stories for your business that move people to act. One of the...

How to Go Paperless in the Office P

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient -- they impede productivity, result in higher costs, and even pose security risks. That...

What Effect Can One Person Have to Make the World Green? *

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How to Make Your Website Compliant for Accessibility?

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5 WordPress blog security measures P

An above-average blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop most of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in. Better blog security...

6 Workflow Design Best Practices to Increase User Adoption

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Create eye-catching content with Over by GoDaddy

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How to use cause marketing to promote your brand P

As a Big Why Business Founder, you feel passionate about the causes you support and the issues you’re trying to change. Conscious consumers share that passion, making those causes the perfect connection point to get their attention, engage them in conversation and...

How Microsoft Office 365 can help your company go green *

Why should you try to help your company go green? Perhaps a better question is, why should you care in the first place? Tony Robbins said, “By changing nothing, nothing changes.” Regardless of how you feel about this self-help showman, the man has a point. If nothing...

How to avoid cyberscams during the COVID-19 pandemic

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7 Process Improvement Steps to Streamline Your Business

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GoDaddy and Felons.io – The life of an unregistered domain

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7 Tips to make your marketing easier in 2021

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Understanding the new language around Climate Change P

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47+ Email Best Practices to Help Your Marketing Succeed

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How to Promote Your Amazing Blog In 5 Positive Steps P

How Can you Grow Your Blog Readership? It’s no secret that every blogger wants their blog readership to grow. Because more readers is the currency which we all seek. How can we increase our audience? What is the secret of getting more readers for our blog?...

How Your Core Values are Key to Your User Experience *

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4 Steps to Embracing and Owning Your Digital Marketing Strategy

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How You Can Dramatically Improve Your Content Engagement *

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New GoDaddy Pro series inspires web designers and developers

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How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

10 tactics to turn impulse shopping into stone-cold sales

This article was originally published on Nov. 13, 2019. It was updated on Nov. 5, 2020. Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’ve likely experienced this scenario,...

The Hottest Green Trend is Sustainable Business Practices *

Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices. While many issues are politically charged, including environmental matters, a major shift in public opinion is...

What is a break-even analysis?

If you run a business of any kind, it’s important to understand the relationship between business expenses and revenue. When planning out any kind of business investment, it’s a good idea to map out the costs and expected business results and conduct a break-even...

How a Resources Page Will Grow Your Traffic and Income *

How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead...

How a Great Customer Experience Creates Brand Loyalty *

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3rd Step to Beating Writer’s Block: Getting the Words Flowing

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Research shows that women make great CEOs P

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7 resolutions for eCommerce businesses in 2021 P

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7 tips for creating pin-worthy Pinterest images

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

Make Your Customer Bill of Rights Your Customer Experience *

Why You Need a Customer Bill of Rights Your company "Creed" is a brand promise that is simple, concise and easily understood by both employees and customers. A Brand Promise lays out generally what customers can expect when they deal with your...

Using Promoted Pins – Tips From Pinterest

BENEFITS OF PROMOTED PINS Promoted Pins give you a qualified audience. In other words, you are reaching exactly who you want to be reaching. It amplifies your content. If you have really great content, and you gain that coveted top spot in the Pinterest feed,...

Website Terminology Glossary: Online Marketing, Vol. 1 *

The post Website Terminology Glossary: Online Marketing, Vol. 1 appeared first on GoDaddy Blog. When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for...

5 Questions to Ask Before Quitting Your Blog

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7 Ways to Trigger Buying Decisions in Your Customers Brain *

What Effect Does Persuasion Have on Your Messages? It's hard to imagine the billions of dollars are wasted on ads that don't grab attention or motivate people to act? We have always tried to influence others, with advertising being the modern...

5 marketing lessons from businesses thriving during COVID-19

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA),...

What Happened to Customer Service, it’s Expected Now

You Need to Know, Your Customer Service is a Differentiator It wasn’t that long ago that you would go to a store, dine at a restaurant, do business with a vendor or call a customer support center and notice how good the customer service was. Even then a...

COVID19 – How to Approach Blogging Through This Crisis

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Build a strong digital presence with a .online domain name

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How and why to host virtual parties for ecommerce businesses

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11 Quick Tips for Writing Compelling Blog Posts P

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How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...

How to Buy the Best Social Management Tool for Your Business *

5 Questions to Ask Before Buying a Social Management Tool You need the right tools to run a successful social media campaign. Attempting to do everything manually, you’ll spend your days trying to keep up with all of your social media accounts. You...

Race to Zero Emissions: three campaigns you can sign today

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How to Manage the 7 Most Common Procurement Risks

Going the Extra Mile Should be Standard, not an Upgrade

There is no Traffic Jam on the Extra Mile We've all have experienced many different levels of customer service. Even without a real definition it's always easy to recognize when you are receiving better customer service. We can feel when someone...

Expand your global reach using country-specific domain names

If you’re an entrepreneur with an online business, you know there could be thousands – maybe even millions – of people in other countries who may be interested in your products or services. In this article, you’ll learn how to use country-specific domain names, giving...

How to Develop and Sell Membership Website Subscriptions P

A 7-step process detailing how to develop, launch, and create a robust membership website subscription product that practically sells itself If you’re one of the hundreds of magazine publishers who are still giving away your magazine content, it’s probably time to...

How to use user-generated content to grow your revenue

One of the cheapest and easiest ways to put your restaurant on the map and acquire new customers is to rely on user-generated content. Especially if you’re a beginner restauranteur, you shouldn’t miss out on the opportunity to involve your customers and followers in...

How You Can Optimize Pinterest for Small Bloggers *

Have you wondered how to optimize Pinterest for promoting your blog. Pinterest is an important platform for even the smallest blogger, but much of the available information is geared toward helping bloggers who have a lot of traffic. You know what I mean, big...

Why you should take security advice from your grandmother

Why you should take security advice from your grandmother We tend to accept that younger folks are supposed to be more tech savvy, given they’ve grown up with computers and the Internet pretty much their whole lives. If you go back about 15 or so years, a lot...

Ask Questions on Your Facebook Page to Get More Comments

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Narrow Your Customer Gap While Widening Your Business Gap *

What is the Business Gap? I’ve written about creating a gap between your company and your competition. This is how most businesses judge their success in their relationship to competitors. If you were widening the gap, it meant that you were...

How to Create Dynamic Forms with No Code P

Dynamic forms are the lifeblood of most automated business processes. You can customize them to perform calculations, populate fields from a database, and validate form submission data. You can even incorporate them into automated workflows. So why aren’t more...

Embrace Your Community Growth Using Social Media Branding *

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder. Throw out your old marketing ideas when it comes to Social Media Marketing. You have to develop...

6 New Rules to Ensure Your Landing Page Success

Limited Budgets Hamper Small Businesses It’s just a given that small businesses have limited resources for their marketing budgets. Because of this their limited funds as well as their time and other resources, must be used judiciously. Two of the...

7 Ways to Monetize your Portal Audience P

Discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more. Your portal, the “free” section of your website, is the airport that all of your website visitors touch down on. They land there from search...

Can You Charge More for a Better User Experience?

Should You Charge More for a Better User Experience? Every company has some form of a customer service department. The smallest companies, even solo entrepreneur's, will act as if they have a customer service department. Why do people reach out to...

20+ Ways Your Business Benefits From Using Social Media *

How Can Social Media Benefit Your Business? It’s hard to believe that today more than 3 billion people use social networks around the globe. Many companies are using social to engage people with their brands. Sherpa Marketing discovered that more people...

How small businesses can prepare for 2020 holidays

This article originally published on GoDaddy’s OpenWeStand.org website. There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers...

Your Customer Surveys are the New End to the Work You do P

Business

It’s Amazing What Comes Up in a Conversation About Customers I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members. Being business owners we were discussing customer service...

Going the Extra Mile Should be Standard, not an Upgrade P

Business

There is no Traffic Jam on the Extra Mile We’ve all have experienced many different levels of customer service. Even without a real definition it’s always easy to recognize when you are receiving better customer service. We can feel when someone is doing a...

Are Schedules and Deadlines a Help or a Hindrance? P

Business

The post Are Schedules and Deadlines a Help or a Hindrance? appeared first on ProBlogger. This post is based on episode 249 of the ProBlogger podcast. This week’s post is all about schedules and deadlines. Are they a good thing, or can they hold you back? We’ve talked...

5 Easy Steps to Creating Loyalty in Your Brand P

Brand Marketing

You Can Easily Achieve Brand Loyalty Customer loyalty is the key to your brand’s success. That’s why companies work so hard to build their brand. It’s all about creating loyal customers. Some companies have a reputation that brings their customers back,...

11 Things You Can Learn about Blogging from Thomas Edison P

Blogging

The post 11 Things You Can Learn about Blogging from Thomas Edison appeared first on ProBlogger. This post is based on episode 252 of the ProBlogger podcast. Thomas Edison. Inventor of the light bulb, the phonograph and the motion picture camera. But not the blog....

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

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Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

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Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

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IAA Better Business Alliance