Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

How to make the most of increased digital holiday traffic

Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic. In August, online sales increased 42%, year over year,...

How to scan for WordPress vulnerabilities with WPScan P

This post first appeared May 7, 2021 on the Sucuri blog. In this post, we look at how to use WPScan. The tool provides you a better understanding of your WordPress website and its vulnerabilities. Be sure to check out our post on installing WPScan to get started with...

Embrace Being Green With These Practical Energy Saving Tips

Adopt Energy Saving Tips for Your Home and Business We all understand that we have an impact on our environment and the costs involved. It's natural to seek ways that you can save money. In this article I'm going to talk about several simple and...

6 Proven Accounts Payable Automation Best Practices

Think about the accounts payable (AP) invoice process in a typical business. Often, invoices go to multiple people in the organization rather than being centralized. A recipient manually forwards the invoice to the accounts payable department for coding and review –...

How to sell anywhere, tips for selling digitally

Within the retail world, businesses are divided into two categories: brick-and-mortar or ecommerce. Due to the rapid changes occurring within the retail sector due to evolving consumer habits, the lines between these types of businesses are beginning to blur....

5 tips to build better teacher websites

Tech is becoming a big part of our daily lives. The education space is no different, and teacher websites are becoming popular bridges for communicating with students, whether you see them in a brick-and-mortar classroom or a virtual one. Whether it’s online classes,...

Generating leads for your business using keyword domain names

Generating leads is a necessary part of any business. You need customers in order to stay in business. There are plenty of ways to go about this, but one simple way is with keyword domain names, an effective tactic that very few entrepreneurs take advantage of....

How to be Productive and Decrease Your Time on Social Media

How to Keep Social Media From Sucking Up all of Your Time As bloggers, social media is a key tool for promoting our blogs. Social media helps us to grow our blogs. Social media allows us to interact with our readers. Social Media gives us the...

Is your tree planting scheme really green? P

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...

How small businesses can prepare for 2020 holidays

This article originally published on GoDaddy’s OpenWeStand.org website. There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers...

How to Make Your Customers Love You in Six Easy Steps P

Six Ways to Make Your Customers Love You What if the worst thing a customer ever said about you was, “I love you!”? Even if on your worst day, you’re still so good that they love you! Are you that good? Do your customers love you even when there’s a problem...

Building Your Brand Should Be Your Social Media Focus

Build Your Brand Using Social Media Branding is at the very core of everything you do to build your business. You're building your BRAND. No matter how or where you spread the word about your business, your focus should be on creating a targeted...

Make Your Blog Posts More Engaging and Conversational *

To Be Effective Your Blog Posts Must Be Engaging I'm sure that you've already heard that your blog posts need to be written in a style that is “conversational”. You may not understand why it is important to do this. Your posts are telling your...

11 Ways For You to Improve Your Customer Feedback

Would You Like to Improve Your Feedback? There's an old adage that "You can’t fix what you don't know about". In the digital age, customer feedback is more important than ever. It’s exciting to see so many companies do post-purchase customer...

Short Registration Forms Result in Better Visitor Engagement *

Don’t Use Lengthy Registration Forms Anything you require your visitors to do, creates a barrier between you and them. Think about what your response is when you are asked to complete a form with lots of questions. Either you ignored it and...

Embrace Your Community Growth Using Social Media Branding *

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder. Throw out your old marketing ideas when it comes to Social Media Marketing. You have to develop...

5 things we learned by sending 5 million BFCM emails in 2020

*This post originally appeared on the Jilt blog on Dec. 2, 2020. Only in the oddest year of our lifetimes could one day be both the biggest online sales day in U.S. history and also a disappointment. Black Friday/Cyber Monday 2020 is in the books and, as expected,...

10 small business SEO tactics that you can do in-house

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know. You’re already well on your way to establishing your...

How You Can Create Shareable Images People Love *

What is visual content marketing? Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

The best free WooCommerce extensions and plugins

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium...

Social Media Analytics Give Your Business Creative Benefits *

Social Media Analytics Help Track Your Marketing Results It's important to track your results to determine how successful your social media efforts are. The basic social media analytics software is good for tracking data such as likes, clicks, shares and...

You See What Blog Branding Involves, Are You Doing it Wrong

How do You Make Your Amazing Blog Your Brand's Core We've all heard about Fiverr. The site which went viral for providing inexpensive logos, graphics, content, design and so much more. The vendors on Fiverr provide invaluable services to help...

5 most common domain extensions, which should I use? *

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose the perfect domain name...

5 Steps to Improve Your Employee Hiring Process

How you onboard new hires can mean the difference between a productive, engaged workforce and (time and again) going through the costly and frustrating process of high employee turnover. You probably already have an onboarding process in place. But is it setting new...

How to Engage Your Customers Using Mobile Messaging P

How Can Your Mobile Messaging Increase Customer Engagement? Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions. Your visitor lists help you establish an ongoing relationship with your...

How to Grow Your Community Using Social Media

Why it's Important to Build Your Community To begin let’s define what community means today. “A community is a social unit sharing a sense of place or in virtual space united by the social media communication platforms they use.” What are your companies...

How to Make Your Website Compliant for Accessibility?

How Web Accessibility Compliance Matters to the Disabled What Does Web Accessibility Mean to the Disabled? Most of us are familiar with how Accessibility applies to physical business places. However, little thought has been given to how...

Webinar Series: eCommerce done right

With businesses all over the world rushing to start selling online, eCommerce is more important than ever. In our recent GoDaddy Pro webinar series, WooCommerce 101, we partnered with Gareth Allison and Jonathan Wold from WooCommerce to give a basic introduction to...

Episode 099: Mike Barry

Season 3, Episode 099: Mike Barry Freelance Sustainability Consultant | Food and Berevage | August 24th 2020 | 47:39 The Story Mike Barry is a Freelance Sustainability Consultant with nearly 20 years of experience as Head of Sustainability in Mark &...

Five Easy Ways You Can Say Thank You to Your Customers P

Your Gift Should not be to Satisfy the Valentine Obligation Valentine’s Day is the day when we send our spouses, partners, and loved ones a gift. Often these are sent out of a feeling of obligation. I know a few people that if they don’t get their spouse some...

Getting started with Microsoft’s Digital Marketing Center

Over the past few months, Microsoft Advertising has been piloting an exciting new platform, Microsoft’s Digital Marketing Center, a Microsoft Garage project. This platform is a way to help small and medium-sized business owners manage their digital marketing across...

How to prepare for Google’s SEO rank change *

You’ve probably heard that Google began rolling out a major change to their search algorithm this summer. The changes started in mid-June and are expected to finish in August. The change affects how Google ranks websites, because they have added metrics called...

Memorable Remarkable and Relatable Word of Mouth Marketing *

Word of Mouth Marketing Defined According to the Business Dictionary, Word of Mouth Marketing is: "An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service. Considered to be the most...

Increase your exposure using boosted social mediaposts P

Social media is one of the most important tools in a small business owner’s toolbox. In addition to having a social presence, regularly posting to keep customers engaged is effective in spreading organic word-of-mouth — but making sure those same posts get maximum...

Your Business Success Story is Embracing Sustainability

Your Business Has a Sustainability Role It’s become accepted that business has a role to play in improving the environment and dealing with climate change. What is undecided is how to do that, and for some, what actions are expected. Generally, companies are...

Create a great content marketing strategy in 7 easy steps *

We are often asked how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing...

Boost your customer conversion rate by responding to reviews

A recent study revealed 78 percent of consumers appreciate management responding to their reviews. Simply replying to reviews, both positive and negative, can increase both your customer conversion rate and revisits. 9 out of 10 customers now see online reviews. Cone...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive In a hyper competitive digital marketing world does your User Experience cost you money? For your business to not only survive, but to thrive you must have a proactive digital Customer...

What Happened to the Last Customer on Earth?

Every Customer You See Could be Your Last Customer on Earth What if you only had one customer left to do business with? Maybe this was the last customer on earth?I was recently deep in conversation with a friend about providing a great customer experience...

Do You Know How to Get and Retain Your Customers?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter ONCE UPON A TIME IN BUSINESSLAND Today I share with you a fable. Once upon a time a...

What Is Workflow Software? Everything You Need to Know

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes? Perhaps you often find yourself… filling out the same information over and over again across multiple documents; emailing back and forth to correct errors,...

2021 tax calendar for small business owners

This article was originally published on Jan. 3, 2019, and was updated on Jan. 8, 2020 and Jan. 4, 2021. This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. As a...

7 Ways to Monetize your Portal Audience P

Discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more. Your portal, the “free” section of your website, is the airport that all of your website visitors touch down on. They land there from search...

Crushing website optimization in 3 easy steps *

What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process. Around 93% of...

Why Does Your Amazing Customer Experience Seem Boring?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT Call me boring, but I...

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while...

How to Automate Your School Purchase Orders

With many approval stages — often including district board approval — badly managed purchase orders can take weeks or even months to process. Teachers can become frustrated and take matters into their own hands to get the tools they need to provide learners with a...

8 Workflow Examples to Get You Started Today

Companies everywhere are embracing automation technology and transforming their tedious, time-consuming, manual processes into streamlined, easy-to-use, automated workflows. They’re doing this to reap the many benefits of automation technology. These benefits include...

How Your Digital Marketing Strategy Build’s Your Brand P

Use Landing Pages to Manage Your Reputation Building your reputation, which is synonymous with your brand is how successful businesses establish themselves. It’s how you build the brand that your customers trust and engage with. You need to monitor your...

Everything you need to know about domain names P

This post was originally published on April 11, 2019, and was updated on April 26, 2021. Your domain name has become as important as your brand name in recent years. And, with buying behavior shifting online in response to COVID-19, that trend isn’t going to...

5 ways you can make money podcasting

This post was originally published on Dec. 20, 2018, and was updated on Oct. 29, 2020. For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion,...

For SEO Engagement Your Content Marketing Must be Relevant *

New SEO Lessons About Content Marketing Relevance You're in a battle to be noticed. How can you be seen in the flood of information that buries each of us every day? What can set you apart from everyone else?It's obvious, relevant content is what can...

7 ways to start your 2021 business planning

Whether you’re ready or not, it’s time to start your business planning for 2021. Even if you’re a one-person business, don’t underestimate the importance of having a business plan for the next year to help guide your decisions and keep you on track, especially as we...

Why You Need to Make ‘Starting’ a Mindset

The post Why You Need to Make ‘Starting’ a Mindset appeared first on ProBlogger. This post is based on episode 88 of the ProBlogger podcast. Whereabouts are you on your blogging journey? You may be the very beginning of your journey, and getting ready to create your...

How Your Digital Marketing Strategy Build’s Your Brand

Use Landing Pages to Manage Your Reputation Building your reputation, which is synonymous with your brand is how successful businesses establish themselves. It's how you build the brand that your customers trust and engage with. You need to...

Honesty is an Amazing Skill Worth Mastering

It Was the Right Thing to Do Customer Service is something most companies pay a lot of attention to. When it comes to taking care of customers, sometimes people go a little further than expected. When asked why, their response is often to say,...

How to Use Twitter Chats for Your Business

Twitter chats are an underutilized social media tool for businesses to communicate with their followers and audience, share knowledge and strategies — all while promoting their brand. If you’ve seen a Twitter chat on your feed but never ventured into this virtual...

Why it’s important to practice reputation management

What is reputation management? Have you ever wondered, “How can I get rid of this negative review?” or “I visited my Yelp profile and it says I have a 2-star rating. I didn’t even know I was on Yelp!” This might be a good time to discuss reputation management....

Responsible Sustainability is Your Business Success Story

Business Has a Sustainability Role It's become accepted that business has a role to play in improving the environment and dealing with climate change. What is undecided is how to do that, and for some, what actions are expected. Generally, companies are comfortable...

Make Your Company’s Name Your Brand Promise

I wanted to share this post by my favorite customer service guru, She Hyken. Last summer I played golf with a friend. At the end of the game, he had blisters. He didn’t play very often, and the golf clubs rubbed his skin raw. My hands were just fine. I’m fortunate to...

7 Ways to Trigger Buying Decisions in Your Customers Brain *

What Effect Does Persuasion Have on Your Messages? It's hard to imagine the billions of dollars are wasted on ads that don't grab attention or motivate people to act? We have always tried to influence others, with advertising being the modern...

How to Create Brand Loyalty in 5 Easy Steps

You Can Easily Achieve Brand Loyalty Customer loyalty is the key to your brand's success. That's why companies work so hard to build their brand. It's all about creating loyal customers. Some companies have a reputation that brings their...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception. As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same...

How WebP images speed up your WordPress website

Using images in your website keeps the visitor’s attention and can help break up large amounts of text. Media can impact your website speed, search engine results, and more. Larger file sizes can mean longer load time. WebP images can speed up your WordPress...

Write Conversational Content for Marketing Engagement

A Conversational Marketing Primer for Marketing and Sales Teams appeared first on Alexa Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you...

How to Use LinkedIn to Promote Your Amazing Content

LinkedIn is the Largest International Business Network LinkedIn, with over 500 million members, is the largest international business network. LinkedIn's 820 million page views each day, allow it's users to connect, contact, and network with your...

25 money-making small business startup ideas

Do you ever watch a show like “Shark Tank”and find yourself yelling at the screen, “Hey! That’s my idea!”? You’re not alone. Over the years, I’ve personally filled notebooks with thousands upon thousands of small business startup ideas with high hopes of making the...

11 SEO Ranking Tips to Make Your Long Form Content Engaging

Optimize Your Content for SEO Ranking Have you ever written an eBook or any blog post content of 4000 words or more? If you haven’t, you probably don’t understand the benefitsof writing longer posts and may think that it’s just a waste of your time....

11 Ways to Improve Your Customer Feedback P

Would You Like to Improve Your Feedback? There’s an old adage that “You can’t fix what you don’t know about”. In the digital age, customer feedback is more important than ever. It’s exciting to see so many companies do post-purchase customer surveys. However,...

How to apply for awards and stand out like a pro P

Even if you prefer to stay out of the spotlight and let your web design work speak for you, a relevant award can bring with it a number of benefits. Anyone who makes a living in the digital space should, at some point, look at how to apply for awards for their...

7 tips for creating pin-worthy Pinterest images

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

The ultimate guide to social media image sizes

It’s no secret that an online presence is a “must have” for ventures of all sizes. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes finding the right social media image...

What is user-generated content and can it help your business? P

This article was originally published on Oct. 1, 2018, and updated on April 21, 2021. It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from...

7 Important Content Writing Tips for Creating Better SEO *

Target Your SEO Copywriting SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of...

Meta tags and the head section matter to your website P

This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019 and April 5, 2021. One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of the webpage that tell Google and other...

WordPress eCommerce — Everything you need to know

Editor’s note: GoDaddy’s new WordPress Ecommerce Hosting plan makes it easy for you to start an online store. You can start editing your new eCommerce site in 70% fewer steps than leading competitors. Ready to get started with WordPress eCommerce? This guide will take...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them. You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

20+ Ways Your Business Benefits From Using Social Media

How Can Social Media Benefit Your Business? It's hard to believe that today more than 3 billion people use social networks around the globe. Many companies are using social to engage people with their brands. Sherpa Marketing discovered that more...

How Content Blogging for Your Business Can Improve Sales

How Great Content Can Improve Your Sales Blogging is about teaching people who are interested in your industry. It's important for your business to be better at teaching than everyone else in the world. You need a strategy which possesses a...

Use These Customer Service Tales to Make Your UX Better

7 Unforgettable Customer Service Stories Inspirational Customer Experience Stories Why do consumers enjoy reading stories of great customer experiences? It might be that these stories personalize your business and provide a constant reminder...

Changes coming to Google Search in June 2021 P

Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

5 key areas to cover in a business plan’s financial projections

Drafting the financial projections within a business plan takes a bit of time and data referral to properly detail information as it pertains to your startup’s finances. Are you unfamiliar with what it means to cover your business plan’s financial projections? We’re...

Write Conversational Content for Marketing Engagement

Essential tech to grow your ecommerce business

Consumers’ shopping habits have transformed over the years, with more shoppers going online to buy. And even with an uncertain economy, opportunities to grow your ecommerce business continue to abound. Figures from eMarketer show online sales will exceed $700 billion...

How to Implement The Best Kissflow Alternative

On the surface Kissflow Process seems similar to frevvo’s low-code workflow automation software. They’re both designed to automate everyday, repetitive tasks and include forms, routing, access control, and dynamic behavior. Need a simple vacation request workflow, for...

How Critical is a Blog to Your Business Success?

Why is a Blog Critical to Your Business Success? Business blogs have become an integral part of business social media communication. A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

Do Consumers Understand What ‘Circular Economy’ Means?

Circularity is a Hot Topic Circularity is a hot topic today, it’s almost impossible to avoid. Just look at all the Loop articles and ads you’ve seen in recent months about the circularity of consumer goods. It practically flooded newsfeeds on...

The Best Reason to Start a Blog in 2021 P

The world needs YOU. Right now. We find ourselves in a crazy time with COVID-19 – all that it means for us, the effect on our lives this coming year and the changes for years to come. With so many people impacted, the economy damaged and a completely new set of...

How to Build a Business Others Love Recommending

You Can Build a Business Others Love Recommending Do you rely on word of mouth marketing to promote your business? Are you wondering how to get more people to recommend your product or service? Would you like to learn how to build a business that others...

Business vs. personal credit cards — How to choose your best option

The information contained in this blog is provided for general informational purposes only, and should not be construed as an endorsement or advice from GoDaddy on any subject matter. For business owners, understanding business vs. personal credit cards is key. It...

10 tactics to turn impulse shopping into stone-cold sales

This article was originally published on Nov. 13, 2019. It was updated on Nov. 5, 2020. Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’ve likely experienced this scenario,...

How tiny Fairfield, Iowa, became a micro-business capital

When the COVID-19 crisis hit, Jim Masterson had to figure out how to massage a horse online. For more than a decade, Masterson and his wife, Conley, have been the go-to experts for equine performance bodywork. If your show horse got sore after a jumping competition,...

Why Your Business Needs a Proactive User Experience

Your Customer Service Can't Just be Reactive Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important. Today business has to contend with customer reviews coming via...

10 outsourcing tips for working with freelancers in 2021

As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and...

How Does Your Digital Marketing Strategy Find Your Audience? *

Are You Targeting the Wrong Audience? What Is Your Target Audience? With a market full of customers you need to determine the target audience for your business. When you market your business, the biggest mistake you could make is thinking...

7 Workflow Optimization Tactics to Supercharge Your Whole Business

It’s 2020. We should be done with the days of paper trails, overflowing filing cabinets, and endless forms. But many organizations are still manually processing employee data, purchase orders, and other routine paperwork. By recognizing and eliminating manual...

The best ways to help clients with website security

If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective. While it’s likely true that the...

How to Create Brand Recognition Using Social Media Images

Design Your Social Media Images to Promote Your Brand Are you posting images across your social media pages? Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience. In addition,...

13 Tips for Building Authority and Influence

The post 13 Tips for Building Authority and Influence appeared first on ProBlogger. This blog post is based on episode 235 of the ProBlogger podcast. Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then use that content to...

Website Terminology Glossary: Hosting, Vol. 1 P

Design

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

Business Hosting: Cheat Sheet P

Business

Business Hosting is the best of both worlds: web hosting simplicity, plus VPS power without needing to hire a server admin or IT pro. Scalability for your business — and revenue With plans that grow with you, Business Hosting offers the power to welcome a tidal wave...

7 Process Improvement Steps to Streamline Your Business P

business culture

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain. Take onboarding, for example. If your delivery firm is...

11 Tips to Help You Post More Consistently P

Blogging

When it comes to blogging, consistency is very important. It keeps readers coming back, and ultimately determines whether or not your blog becomes one of the millions of blogs that have been abandoned over the years. However, knowing you need to be consistent is one...

Research shows that women make great CEOs P

business culture

This article was originally published on March 1, 2017 and updated on March 8, 2021. In 2020, Fortune reported that the number of women running America’s largest corporations had hit a record high. There are now 37 women CEOs leading Fortune 500 companies, increasing...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

START TODAY FOR FREE

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

START TODAY FOR FREE

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

Categories

IAA Better Business Alliance