IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

Cities with more diversity have more online micro-businesses

Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them...

How to Structure Your Blog Posts with Subheadings

The post How to Structure Your Blog Posts with Subheadings appeared first on ProBlogger. This post is based on episode 132 of the ProBlogger podcast. I’m willing to bet that every blog post you’ve ever written has a main heading at the top. (If you use WordPress, it’s...

6 New Rules to Ensure Your Landing Page Success

Limited Budgets Hamper Small Businesses   It’s just a given that small businesses have limited resources for their marketing budgets.  Because of this their limited funds as well as their time and other resources, must be used judiciously. Two of the...

7 Ways to Monetize your Portal Audience P

Discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.   Your portal, the “free” section of your website, is the airport that all of your website visitors touch down on. They land there from search...

7 elements of a successful Pinterest marketing strategy

Today we’re going to be talking about seven strategic elements that are vital for marketing on Pinterest. Although every strategy is unique to each individual business, There are seven elements that must be incorporated into a successful Pinterest marketing strategy....

How to Promote Your Amazing Blog Using Great Content

How Great Content Gives Your Blog Credibility   When it comes to blogging not all ‘great content' is equal in drawing attention to your blog.  If you examine  your niche, you will see many high quality blog posts that are largely ignored.  Meanwhile a...

How to install WooCommerce on WordPress: A quick guide

Editor’s note: GoDaddy’s new WordPress Ecommerce hosting comes with WooCommerce preinstalled and $3000 worth of free premium extensions. Due to the COVID-19 (coronavirus), many small businesses have had to minimize their hours or shutter their brick-and-mortar...

How to Build Your Online Brand Reputation and Credibility P

How to Manage Your Online Reputation   What is reputation management?  Reputation management is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to...

Meta tags and the head section matter to your website P

This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019 and April 5, 2021. One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of the webpage that tell Google and other...

Make Your Customer Bill of Rights Your Customer Experience *

Why You Need a Customer Bill of Rights Your company "Creed" is a brand promise that is simple, concise and easily understood by both employees and customers.  A Brand Promise lays out generally what customers can expect when they deal with your...

How to Master Landing Page Storytelling like Hemingway P

Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and see conversion rates tank. But landing page storytelling is dangerously simple. One thing that...

How Using Data Analysis Can Make Your Content Amazing P

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies...

8 tips for restaurants to thrive in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Restaurant owners have been hit hard by the COVID-19 pandemic. Historically, restaurants have depended on serving food to people indoors and in person, but with the lingering threat of the novel...

How Your Slow Blog Page Speed Loses You Visitors and Money *

Unleash Your Blog's Page Speed   Your page load speed needs to be a rocket ride, so fast that your visitors feel like they're hanging onto the handlebars.  We all wonder?  Are my pages loading too slowly?  Is my site's page loading speed affecting search traffic?...

5 Ways to Make Your Blog Content Contagious

You See Why Everyone Wants to Increase Their Blog Traffic Everyone wants to increase their blog traffic, right?  Imagine how discouraging it would be to write articles if you knew that no one would ever read them.  Every time I write a new post, I'm hoping...

The Best Way to Brand Your Blog

The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger. This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try something new....

How is Your Digital Marketing Energized by Amazing Content?

What is Content Marketing and Does it Matter?   Traditional marketers for many years have used content to disseminate information about a brand and to build a brand's reputation. A great early example of content marketing was Poor Richard's Almanac,...

Expand your global reach using country-specific domain names

If you’re an entrepreneur with an online business, you know there could be thousands – maybe even millions – of people in other countries who may be interested in your products or services. In this article, you’ll learn how to use country-specific domain names, giving...

Today’s the First Day of Your New Digital Marketing Strategy

Your Digital Marketing Future Begins NOW!   Being a business owner isn't easy, so much to do and so little time.  Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the...

See How Customer Surveys are the New End to the Work You do

It's Amazing What Comes Up in a Conversation About Customers   I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members.  Being business owners we were discussing...

Reflections from lockdown: the green path to tackle the crisis

Reflections from lock down As lockdown restrictions begin to ease, it is important to consider the changes we wish to make as individuals and businesses. While COVID 19 has brought enormous hardship to humankind, it has also highlighted our determination and...

Your Digital Marketing Strategy Builds Trust in Your Brand *

7 Ways to Build Brand Trust Through Marketing Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world.  Don't we all want to build a brand that our...

7 Easy Steps to Starting Your Own Blog P

This post was originally published on Jan. 20, 2016, and was updated on May 2, 2017, Jan. 10, 2018, Nov. 28, 2018, Jan. 7, 2020, and Feb. 17, 2021. When I started blogging in 2009, the market wasn’t quite as saturated with blogs as it is today. There also weren’t as...

The Complete Guide to Website SSL Certificates

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement?   Do you keep text and image updates separate in your content?  Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual...

What Every Blogger Needs to Know about Email

You might think email is outdated, and that communicating on social media will give you the best chance of attracting readers. But you have no control over any of those platforms, and so you’re at the mercy of whatever changes they make. But with email you have...

How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website. As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule,...

Don’t Scare People Off Your Blog by Making These Gaffes *

Stop Sabotaging Your Blogging Effort   We've all heard the chatter focused on blogging.  Many marketers have found that blogging is a great way to attract visitors to their business.  Providing interesting and informative content is a great way to...

4 COVID-19 mobile app trends every small business owner needs to know

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

8 Tips for Busy Bloggers – How to Make the Most of Your Time

The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger.  This post is based on episode 82 of the ProBlogger podcast. Finding time to blog when you’re already juggling work, family and other commitments is one of the most...

Social Listening Energizes Your Digital Marketing Strategy *

Can Social Listening Improve Your Marketing?   It's not easy to build an effective Digital Marketing Strategy.  All the content bombarding your audience every day makes it difficult to garner the attention you need.  The question is, what can you do to stand out?...

Why You Need to Make ‘Starting’ a Mindset

The post Why You Need to Make ‘Starting’ a Mindset appeared first on ProBlogger. This post is based on episode 88 of the ProBlogger podcast. Whereabouts are you on your blogging journey? You may be the very beginning of your journey, and getting ready to create your...

How to Create a Process That Produces Consistent Results

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

5 cybersecurity tips for your small business

Would you believe that more than 50 percent of your web traffic might be from bots, scrapers, hacking tools and scammers? You’ve probably received an email in your inbox with cybersecurity tips and brushed it aside. Maybe you’ve heard stories of websites being hacked,...

Honesty is an Amazing Skill Worth Mastering

It Was the Right Thing to Do   Customer Service is something most companies pay a lot of attention to.  When it comes to taking care of customers, sometimes people go a little further than expected.   When asked why, their response is often to say,...

6 Workflow Design Best Practices to Increase User Adoption

Assuming you’ve got the basics right, the single most important factor in determining the success of your workflow automation project is user adoption. No matter how well-designed your workflow is and how quickly you deployed it, if your users find it difficult or...

How to Leverage Your Experience Becoming A Brand Expert? *

Are You A Brand Expert?   One of my interests, especially when I am doing research has been learning new things and developing my own skills.  Developing expertise in new fields helps me conduct my business more professionally.   During my research I...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises!   Many people believe that surprise and delight is a great customer service practice.  Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

9 Benefits [and 3 Costs] Of Building Community On Your Blog

Building Community On Your Blog Do you ever feel – as you blog – like you’re talking to an empty room? Day after day you publish posts only to have them greeted by…. If that is how you feel – then you’re not alone. In fact one of the most common questions that I hear...

You Need to Know How Using Social Media Has Changed

Social Media Changes You Need to Make in a Coronavirus World   The Pandemic has turned our world upside down.  It's already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We're all asking many questions.  How can we stay...

How You Can Use Networking to Promote Your Amazing Blog P

Let’s Turn Our Attention to Networking for Blog Promotion   What is Networking?  A quick online search found the following definition which I feel is pretty appropriate.  Networking is “the action or process of interacting with others to exchange information and...

Do Consumers Understand What ‘Circular Economy’ Means?

Circularity is a Hot Topic   Circularity is a hot topic today, it’s almost impossible to avoid.  Just look at all the Loop articles and ads you’ve seen in recent months about the circularity of consumer goods.  It practically flooded newsfeeds on...

How to use personalization to increase sales P

  This article was originally published on Sept. 24, 2018 and updated on April 16, 2021. Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building...

Embrace Your Community Growth Using Social Media Branding *

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop...

How to Build Your Content Experiences in 5 Easy Steps

Content Drives Your Marketing   Content is the driving force behind all of your most effective marketing strategies.  Content drives your lead generation, inbound marketing, and sales enablement.  As marketers personalize how their prospects and...

How to do Great Business Prospecting on Linkedin

LinkedIn is a Prospecting Goldmine   LinkedIn is a gold mine of prospect information for sales and outreach, but the platform is so vast, it can be hard to know where to begin. It can also be daunting if you prefer a low-key approach and don’t want to...

Your Business Success Story is Embracing Sustainability

Your Business Has a Sustainability Role   It’s become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are...

4 ways to localize your WordPress website with Weglot

Editor’s note: The following is a guest post from our friends at Weglot. Localizing your WordPress website can help you increase its visibility, improve usability, and help you reach out to new markets. The good news is that there are a number of ways you can localize...

How Seizure Disorders are Web Content Accessibility Issues

Your Web Content can Trigger Seizure Disorders   Some people are susceptible to seizures caused by strobing, flickering, or flashing effects. This kind of seizure is sometimes referred to as a photoepileptic seizure.  When pulses of light interact with the eye’s...

7 Important Content Writing Tips for Creating Better SEO *

Target Your SEO Copywriting SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of...

How to Promote Your Blog Using Facebook, A Quick Guide

Facebook – The Most Popular Social Network   Facebook is the premiere global social network and ranks number one  among the most popular social networks worldwide.  With 2.3 billion users worldwide, Facebook logs over 7.2 billion page visits every...

7 Process Improvement Steps to Streamline Your Business

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain.  Take onboarding, for example.  If your delivery firm...

6 Best Practices for Purchase Order Management

Purchase orders play a key role in ensuring you have the goods and services you need to run and grow your business. And you likely already have a process in place to complete, send, and get them signed. But, while relying on a manual purchase order process may have...

3 Must Know Pinterest Tips for Bloggers and Brands *

Pinterest can be a difficult platform for business owners and bloggers to understand. Do you wonder if you can use Pinterest to build your brand, make money and build your email list? The good news is that Pinterest can help you acheive your goals.  Pinterest can help...

Ask Questions on Your Facebook Page to Get More Comments

How Asking Questions on Facebook Gets More Comments   As a business owner, I hope you have made the choice to build a Facebook presence for your business.  It makes sense if you want to reach your target audience, engaging them and making a lasting...

5 useful tools to understand your client’s needs P

Being a freelancer is a daunting task for anyone. Be it a designer, writer, developer or UXer, freelancing is a full-time — and sometimes a 24-hour job. You will need to anticipate, plan and confirm your client’s needs and wants, and deliver with limited time and...

Use These Customer Service Tales to Make Your UX Better

7 Unforgettable Customer Service Stories   Inspirational Customer Experience Stories   Why do consumers enjoy reading stories of great customer experiences?  It might be that these stories personalize your business and provide a constant reminder...

How to network remotely with other business owners

Business owners who have mastered networking already know the value of it. We attend networking meetings, Chambers of Commerce events and business after-hours events. We’ll even talk to complete strangers in coffee shops. That’s because good networking done properly...

How to respond to comments and console unhappy clients P

Let’s get real: In the web design world, complaints come with the territory. If you’re selling a product or service based on creative design and interpretation, you’ll eventually encounter an unhappy client. And keeping clients happy is key to providing exceptional...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search...

Make Your Blog Posts More Engaging and Conversational

To Be Effective Your Blog Posts Must Be Engaging   I’m sure that you’ve already heard that your blog posts need to be written in a style that is  “conversational”.  You may not understand why it is important to do this.  Your posts are telling your story and...

7 BPM Best Practices You Can’t Ignore P

Whether you’re managing them or not, every business has processes. The problem is that if you’re not taking control over how you manage those processes, you won’t be able to spot the blockages in your pipelines. The result? Extra costs, unexplained delays, and...

7 Process Improvement Steps to Streamline Your Business P

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain. Take onboarding, for example. If your delivery firm is...

Don’t Let Tiny Clickable Links Ruin Your Sites Usability *

Don't Use Tiny Clickable Link Areas   Hyperlinks are designed to be clicked to access more information, so make them usable.  It just makes sense to ensure that they’re easy to click.  Here’s an example of links that are far too small; clicking them...

How to Create a Process That Produces Consistent Results P

Picture this. You’re famous for your pasta sauce, yet it’s become so popular that you simply can’t produce enough. So, you hire a team of chefs to help you scale production. But every batch of sauce tastes different, even though everyone uses the same ingredients....

How to optimize YouTube videos for increased exposure P

One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...

Short Registration Forms Result in Better Visitor Engagement *

Don’t Use Lengthy Registration Forms   Anything you require your visitors to do, creates a barrier between you and them.  Think about what your response is when you are asked to complete a form with lots of questions.  Either you ignored it and...

How and why you should prioritize clients during a crisis

The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media. One thing has become clear:...

You Need to Know How to Deliver Amazing Customer Service

Your Customer is Important and First Experiences Matter   I recently read the book, What's the Secret: To Providing a World-Class Customer Experience by John DiJulius.  It's a terrific book and catalogues his experiences while working for such...

5 WordPress accessibility tools to improve websites

  We have a lot of important objectives — from making sure a website is mobile and desktop friendly, to ensuring it is fast, looks good, and is user friendly. However, an important aspect that can often be overlooked is finding the right WordPress accessibility...

5 ways you can make money podcasting

This post was originally published on Dec. 20, 2018, and was updated on Oct. 29, 2020. For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion,...

How to Make Your Content Amazing by Analyzing It

We All Feel That Our Content Matters   As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content...

How to Decide Where to Spend Your Blogging Time

The post How to Decide Where to Spend Your Blogging Time appeared first on ProBlogger. This post is based on episode 65 of the ProBlogger podcast. A lot of people ask me how I manage to fit everything in – blogging, social media, speaking appearances, product...

Should your business continue remote work after COVID-19?

In March 2020, in what were the beginning stages of the COVID-19 pandemic in the United States, stay-at-home orders were enforced, and businesses scrambled to take their day-to-day operations online. For the first time, people who were used to going into the office...

15 best TED Talks for entrepreneurs

Maybe you want to be an entrepreneur, to make your own way, but you aren’t sure where to begin. Or perhaps you have an idea for a business and have already taken the first steps to get it off the ground, but need a little inspiration to keep going. Or you might...

Doing Business with You Should be as Easy as Ordering Pizza

Be as Easy as Ordering Pizza   Years ago when I ran an Oil and Gas well testing company we worked a lot of long days with frequent calls to Domino's to feed my crews.  It was easy to grab your phone and order some pizza's for my guys.  I would just...

What’s New in Websites + Marketing?

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How Mobile Messaging Can Engage Your Customers P

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand’s landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship with your...

5 Easy Steps to Creating Loyalty in Your Brand P

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Embrace Personalization and Win The Social Media Data War!

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Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

You Need to Know How Texts Will Improve Your User Experience

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our...

5 WordPress blog security measures P

An above-average blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop most of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in. Better blog security...

10 ways to improve a podcast website for you or your clients

Are you building or maintaining a podcast website for you or one of your clients? With more than a million shows and 30 million episodes, podcasts have become a favorite for content consumers. If you haven’t built a podcast website yet, you’re bound to at some point....

Optimize Your Social Media For More Traffic and Engagement *

In past posts I’ve been talking a lot about email lists.  How to grow them, incentives you can use to grow them, and even how to take advantage of them using autoresponders. But this week I want to talk about social media, and how you can use it to get even more...

Don’t be Guilty of the 7 Sins of Greenwashing?

The Seven Sins Of GreenWashing!   Greenwashing is the deceptive use of  green marketing or green PR to promote the perception that an organization’s products, services, or policies are environmentally friendly.   Greenwashing can be as simple as mislabeling a...

Grow Your Email Subscriber List Using Opt-In Incentive’s *

One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe.  This is commonly known as an ‘opt-in’ or a ‘lead magnet’.  Let's talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having an...

Nine Ways I Avoid Blogger Burnout and Stay Inspired

What is Blogger Burnout?   I'm sure that most bloggers start off with a huge burst of energy and excitement.  I get a personal rush from putting my thoughts down and releasing them for the world to see.   For me blogging has come from learning so many new things...

Create Engaging Stories That Are a Call to Action

Create Stories That Engage and Educate   Do you use stories to engage and educate your audience?  Would you like to see how powerful stories can be? This article should help you discover how to create stories for your business that move people to act.  One of the...

What Effect Can One Person Have to Make the World Green? *

What can One Person do to Make a Difference?   We all have to accept one basic truth.  A lot of the actions and behaviors that we take in our lives add greenhouse gases to the atmosphere.  But it's not entirely our fault.  How we live today has...

How To Write Killer Blog Headlines That Benefit Your Readers

It's Hard to Define a Good Blog Headline   It's not easy to define what makes a good blog headline.  However, you know it when you see it, because it grabs your attention.  Your blog headline has to grab your audiences attention.  The competition for...

How You Can Create Shareable Images People Love *

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

How You Can Create Shareable Images People Love

What is visual content marketing?   Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

How to Use Emotional Triggers to Hook Your Subscribers *

Use These 7 Emotional Triggers to Hook Your Subscribers   We've all received email newsletters.  We'll discuss why some of the most successful ones have large numbers of subscribers.  How do they set themselves apart and achieve success. I've never...

You See How to Turn Anticipation into Customer Acquisition

How to Easily Create Amazing Content for Audience Engagement   Creating consistently great content is every writer's biggest challenge.  It takes a lot of time and effort to develop content that informs and engages your audience.  That makes keeping...

How to Create Brand Recognition Using Social Media Images

Design Your Social Media Images to Promote Your Brand   Are you posting images across your social media pages?   Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience.  In addition,...

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while...

8 Steps You Can Make to Ensure Your Emails Land in Gmail *

How to Ensure Your Emails Land in Gmail’s Main Inbox You've wasted all your efforts if your marketing emails don't land in theit Gmail inboxes and the recipients never see your messages.  You can make it less likely that Gmail will think your messages are...

You See How Your Core Values Make Amazing Decision Filters

Are Strong Core Values Central to Your Company Culture?   Core values are what your organization believes in and stands for.  Core values are the principles and beliefs that guide an organization and it's employees.  Many organizations’ core values...

Copywriting Tips for Your Small Business

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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