Better Business Alliance Grow by Digital Marketing Strategy

IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

START TODAY FOR FREE

What does the IAA Better Business Alliance do?

Digital Marketing Strategy Innovation

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

Community Based Marketing

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?

Digitally Fueled Business Growth

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.

To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

START TODAY FOR FREE

How HR Technology Improves Your Recruitment Process

By 2030, the global talent shortage is expected to amount to 85 million people – or some $8.5 trillion in lost annual revenue. It’s no surprise recruitment has become so competitive. Meanwhile, 40% of the workforce in the U.S. changes jobs annually. Which makes it...

How to Create a Content Calendar for Your Blog P

The post How to Create a Content Calendar for Your Blog appeared first on ProBlogger. This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But...

5 reasons to advertise with Google AdWords

One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly. How can marketers ensure that their...

The Better Business Alliance is Committed to Sustainability *

We Are Committed to Sustainability Concern for the environment and promoting a sustainability agenda are integral to the Better Business Alliance's activities and the management of our organization. We follow and promote good sustainability practices....

How You Can Go Paperless in Your Office

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient — they impede productivity, result in higher costs, and even pose security risks. That doesn’t...

10 best practices for website navigation

You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the...

How to Influence Purchasing Decisions in 5 Easy Steps

What is the Potential of Social Media Marketing? Are you wondering whether your social media marketing has any real impact on consumer purchasing decisions? Do you sometimes question the actual impact of social media marketing on buying decisions?...

Using Promoted Pins – Tips From Pinterest

BENEFITS OF PROMOTED PINS Promoted Pins give you a qualified audience. In other words, you are reaching exactly who you want to be reaching. It amplifies your content. If you have really great content, and you gain that coveted top spot in the Pinterest feed,...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity. Doing this increases the search awareness of a product, service brand or event. This raises it's potential...

How to Make Your Content Amazing by Analyzing It

We All Feel That Our Content Matters As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds. Admit it, we all worry because everything we produce will be ranked by GOOGLE! Whether our content...

Automated Purchase Order Tracking in 3 Steps

Purchase orders (POs) play a vital role in every organization, whether it’s a university ordering library books, a company procuring raw materials for manufacturing, or an agency purchasing services from a vendor. POs are also one of the most admin-heavy business...

How Being Prepared is Your Response to Emergencies

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter YOUR EMERGENCY RESPONSE PLAN—BE PREPARED One of our Shepard Letter subscribers,...

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will Have you ever wondered why some companies consistently earn free publicity from customers who gush about them? While many brands exist in relative obscurity wishing that...

6 Business Process Improvement Examples to Boost Efficiency P

Most businesses could stand to improve their processes. It’s not that businesses are purposely choosing to run ineffectively, they just don’t realize where they could boost efficiency. For example, most organizations don’t realize that at least a third of activities...

5 most common domain extensions, which should I use? *

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose the perfect domain name...

How to Use Twitter Chats for Your Business

Twitter chats are an underutilized social media tool for businesses to communicate with their followers and audience, share knowledge and strategies — all while promoting their brand. If you’ve seen a Twitter chat on your feed but never ventured into this virtual...

5 Low Hanging SEO Fruits You can Harvest for Your Business

SEO Elements Improve Your Organic Search Ranking Since I building my first website, my SEO hat has always been on. When I assess any website, I focus on SEO as much as your design, your User Experience, and ADA compliance and general accessibility. I’m...

Build and use your ideal customer profile and personas

One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have you developed an ideal customer profile? Who are your personas?” If you haven’t defined them yet, you’ll probably hop to Google to figure it out. But...

10 strategies to sell excess inventory

They say you can’t have too much of a good thing. But when you have excess inventory that you can’t seem to sell, you’ll probably beg to differ. One of the most important (and challenging) duties of small business ownership is effectively managing inventory. Managing...

How to Make Your Business Talkably Different

How to Make Your Business Talkably Different WORD OF MOUTH IS THE MOST IMPORTANT GROWTH LEVER THAT WE ALL TAKE FOR GRANTED This content was inspired by research and case studies contained in “Talk Triggers: The Complete Guide to Creating Customers With...

8 steps solopreneurs must do to end the year on the right foot

This information contained in this blog is provided for general information purposes only and should not be construed as an endorsement or advice from GoDaddy or legal or tax advice Always consult an attorney or tax professional regarding your specific legal or tax...

How to optimize YouTube videos for increased exposure P

One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...

How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020. When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every...

Why do Your Customers do Business with You?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter Ten Reasons Why Customers Choose to do Business with You “People don’t buy what you do; they buy why you do it.” That quote...

Make Your Company’s Name Your Brand Promise

I wanted to share this post by my favorite customer service guru, She Hyken. Last summer I played golf with a friend. At the end of the game, he had blisters. He didn’t play very often, and the golf clubs rubbed his skin raw. My hands were just fine. I’m fortunate to...

5 cybersecurity tips for your small business

Would you believe that more than 50 percent of your web traffic might be from bots, scrapers, hacking tools and scammers? You’ve probably received an email in your inbox with cybersecurity tips and brushed it aside. Maybe you’ve heard stories of websites being hacked,...

11 Quick Tips for Writing Compelling Blog Posts P

Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

How Gilbert’s CARES Act money supported small businesses

As shelter-in-place orders wreaked havoc on businesses in cities and towns across the United States this summer, local leaders and their teams like Dan Henderson and the Gilbert Office of Economic Development had to make some fast decisions. As director of the Office...

How to Use Digital Marketing to Make Your Email Awesome

5 Ways to Make Your Email More Awesome Let’s begin by saying that email marketing hasn’t changed much in the past 20 years. However in 2020 during the COVID pandemic, tremendous opportunities still exist to improve your email marketing results. A late 2018...

How Using Data Analysis Can Make Your Content Amazing P

How Critical is a Blog to Your Business Success? P

Why is a Blog Critical to Your Business Success? Business blogs have become an integral part of business social media communication. A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

Pinterest for Beginners

Even when Pinterest makes changes to their algorithms, your numbers shouldn’t change a lot if you have a loyal audience. Know and understand your audience. It is easy to lose your sense of intuition if you aren’t tracking with your audience. Continue to be authentic...

Movie or Miniseries: What’s the Best Way to Share Information?

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger. This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

Website Terminology Glossary: Website Builders, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

7 tips for creating pin-worthy Pinterest images

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via...

What is user-generated content and can it help your business? P

This article was originally published on Oct. 1, 2018, and updated on April 21, 2021. It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from...

You must use strong password security and password managers

In the spirit of National Cyber Security Awareness Month (NCSAM), let’s talk about a security basic that many people overlook: passwords. These are one of the most fundamental aspects of website security, yet we too often see webmasters taking a lax approach to secure...

The meaning behind 1,000 mango trees

As a small business owner, it’s easy to feel like you’re too small to make a real difference – especially when the problems in the world feel so large (and sometimes far away). But with a community of friends by your side, a big vision... The post The meaning behind...

Do You Know Why You Must be Batteries Included?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter ARE BATTERIES INCLUDED “There are two kinds of people: Batteries...

How to Calculate the ROI of Workflow Automation

Like most big business decisions, implementing business process automation (BPA) involves taking a lot of moving parts into consideration. In addition to the capital investment required, integrating BPA means changing the way your organization operates, learning how...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

What’s new in Websites and Marketing

Social distancing is in, and so is creating dynamic and engaging websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features,...

How a Resources Page Will Grow Your Traffic and Income *

How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead...

How small businesses can prepare for 2020 holidays

This article originally published on GoDaddy’s OpenWeStand.org website. There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers...

The Secret to Writing Effective Sales Copy

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell...

Don’t be Guilty of the 7 Sins of Greenwashing?

The Seven Sins Of GreenWashing! Greenwashing is the deceptive use of green marketing or green PR to promote the perception that an organization’s products, services, or policies are environmentally friendly. Greenwashing can be as simple as mislabeling a...

10 outsourcing tips for working with freelancers in 2021

As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and...

5 Ways to Make Your Blog Content Contagious

You See Why Everyone Wants to Increase Their Blog Traffic Everyone wants to increase their blog traffic, right? Imagine how discouraging it would be to write articles if you knew that no one would ever read them. Every time I write a new post, I'm hoping...

Why You Need to Make ‘Starting’ a Mindset

The post Why You Need to Make ‘Starting’ a Mindset appeared first on ProBlogger. This post is based on episode 88 of the ProBlogger podcast. Whereabouts are you on your blogging journey? You may be the very beginning of your journey, and getting ready to create your...

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while...

Design Your Social Media Images to Create Brand Recognition

Design Your Social Media Images to Promote Your Brand Are you posting images across your social media pages? Do you use these images to extend your brand recognition? Using images on your social media pages is a sure way to engage your audience. In addition,...

How you can increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store. By increasing your AOV you...

4 Ways to Make Effective Sales Prospecting Introductions

How Can You Get Those Important Sales Prospecting Introductions? You’ve researched all there is to know about the account, including the name of the contact to connect with first. Now, it’s time to reach out to them. Where do you start?According to Harvard...

How You Can Create Shareable Images People Love

What is visual content marketing? Visual content marketing uses images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas. Visuals are a growing part of social media and...

How Your Core Values are Key to Your User Experience *

Core Values are Key to Your User Experience I’ve been thinking a lot about “core values.” I realized this is a concept worthy of a short article, just to get you thinking about you and your company’s core values. Your Customer Experience Reflects Your...

Building a server — home server or hosted server?

In our current age of increasing automation and the need for secure and reliable data storage, there’s a case to be made for building your own server. Nowadays, the barrier to entry on building a server is lower than ever. However, that being said, you do need a bit...

How to Optimize Your Pins for the Pinterest Algorithm *

We have all wondered how Pinterest organizes our users’ feed? What appears to be a random assortment of images is actually determined by Pinterest's sophisticated algorithm. Understanding how Pinterest’s algorithm ranks content, you’ll be able to improve your pins...

The Formstack Alternative: When Your Business Needs More

At its core, Formstack is a drag-and-drop form builder with optional, add-on features. It’s great for basic use cases and workflows involving a form. Organizing an event and need to create a form for registrations and payments? Formstack has you covered. Setting up a...

Why Does Your Amazing Customer Experience Seem Boring?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter A BORING CUSTOMER SERVICE EXPERIENCE—THAT’S WHAT OUR CUSTOMERS WANT Call me boring, but I...

Generating leads for your business using keyword domain names

Generating leads is a necessary part of any business. You need customers in order to stay in business. There are plenty of ways to go about this, but one simple way is with keyword domain names, an effective tactic that very few entrepreneurs take advantage of....

WordPress eCommerce — Everything you need to know

Editor’s note: GoDaddy’s new WordPress Ecommerce Hosting plan makes it easy for you to start an online store. You can start editing your new eCommerce site in 70% fewer steps than leading competitors. Ready to get started with WordPress eCommerce? This guide will take...

How to Build a Business Others Love Recommending P

You Can Build a Business Others Love Recommending Do you rely on word of mouth marketing to promote your business? Are you wondering how to get more people to recommend your product or service? Would you like to learn how to build a business that others...

7 Tips to Help Bloggers Increase Their Productivity

The post 7 Productivity Tips for Bloggers appeared first on ProBlogger. This post is based on episode 40 of the ProBlogger podcast. Are you using your time productively? Chances are you’ve set yourself some goals as to what you’d like your blogging to be. But reaching...

A Step-By-Step Guide to Improving Business Processes

Business processes play a vital role in any organization. Effective processes streamline individual activities and improve overall efficiency. To become and remain successful, there needs to be a continuous focus on improving business processes to increase...

What is encryption and how does it work? *

The practice of protecting sensitive information with codes and ciphers is thousands of years old. Today, it’s a technical art form that secures digital data that is being sent, received or stored. Better known as encryption, this protection method masks...

3rd Step to Beating Writer’s Block: Getting the Words Flowing

The post Third Step to Beating Writer’s Block: Getting the Words Flowing appeared first on ProBlogger. This post is based on episode 86 of the ProBlogger podcast. For the past couple of weeks I’ve been talking about beating writer’s block. I’m sure every bloggers...

Responsible Sustainability is Your Business Success Story

Business Has a Sustainability Role It's become accepted that business has a role to play in improving the environment and dealing with climate change. What is undecided is how to do that, and for some, what actions are expected. Generally, companies are comfortable...

How to Engage Your Customers Using Mobile Messaging

How Can Your Mobile Messaging Increase Customer Engagement? Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand's landing page call-to-actions. Your visitor lists help you establish an ongoing relationship...

Do You Know How to Get and Retain Your Customers?

This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter ONCE UPON A TIME IN BUSINESSLAND Today I share with you a fable. Once upon a time a...

Do you need a social media makeover for your business? *

Today, social media is an essential part of every entrepreneurs day. But, it’s a waste of your valuable time if you’re using it improperly. Social media is your path to standing out from the crowd and being recognized. Strong design is essential for both of these to...

How to do a SWOT analysis to improve your business

If you’ve been in business for a while or if you follow the corporate world, you’ve probably come across the term SWOT analysis. SWOT analysis is a technique that you can use to examine and evaluate your business or your company and get a better understanding of your...

Your Blog Post Needs to be Better Than a Message in a Bottle

5 Elements You Need in Every Successful Blog Post The growth of blogs has democratized the spreading of information. It doesn't matter what our stature is in the blogosphere or whether we are blogging for business or pleasure. Our published writings are...

How Twitter Can Help You Promote Your Blog

How Your Tweets Quickly Tell Your Amazing Story Twitter, the short messaging service is the second largest social media network, ranking just behind Facebook. Over 330 million people use Twitter regularly with over 930 million Tweets every day.Twitter...

How to Promote Your Amazing Blog Using Social Media

How You Can Use Social Media to Promote Your Blog As Social Media has permeated our lives, it's growth has fueled it's use to promote content on the web. Social Media sites can be divided into two types: Social Networking Sites– where connecting...

How to Get More Subscribers, Followers and Connections P

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger. Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

What are nTLDs and how do they impact SEO?

Choosing a website domain is one of the most important decisions you’ll make for your business. The full website name you pick will be crucial as you attempt to build name recognition and empower people to find your company online, and that’s a solid reason to look at...

Securing Your Online Store for the Holidays

Shopping season is here, and so is the opportunity for ecommerce site owners to grow their business and generate profit. With the shifting global ecommerce climate produced by the recent pandemic, comes the ever growing importance of securing your website to protect...

How to Build Stronger Business Relationships in 5 Easy Steps

You See How to Build Stronger Business Network Relationships Networking, some people hate it, and some people love it. We can agree that networking is one of the most important business skills that you need to develop.Let's look at a strong testimonial...

9 elements of an effective sales landing page

An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you. So, what...

15 Ways to Keep Readers on Your Blog

The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger. This blog post is based on episode 35 of the ProBlogger podcast. With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and...

What Is Workflow Software? Everything You Need to Know

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes? Perhaps you often find yourself… filling out the same information over and over again across multiple documents; emailing back and forth to correct errors,...

Pinterest vs Instagram for Marketing Your Business

PINTEREST VS INSTAGRAM FOR MARKETING YOUR BUSINESS PLATFORM USERS As of Q4 in 2021, Pinterest had 444 million monthly active users worldwide, with 89 million from the U.S. Pew Research found that Pinterest ranked fourth in audience size after YouTube, Facebook and...

Why you should spring clean your Pinterest boards

It’s that time of year! Time to dust off the cobwebs from your Pinterest boards and clean up your account. We’ve covered this before but it’s always a good refresher. If you have your Pinterest account to a place where you want it to be, you’re good. But if you...

How to supercharge productivity using Microsoft 365 tools *

Microsoft 365 provides a suite of feature-rich programs that seamlessly integrate within any organization’s ecosystem. With the proliferation of remote work, hybrid offices, and widespread WFA (work from anywhere) policies, a central program that unites distributed...

Give clients a free ecommerce promo calendar for their site

Launching an online store for your client means celebrating the end of a long, often challenging job. But it’s also an opportunity to add value to services rendered. More so than with other websites, the ecommerce site presents an ongoing list of necessary tasks — and...

Customer Service Shouldn’t Depend on the Valentines Obligation

We all Love Someone on Valentines Day February 14 is Valentine’s Day. This is traditionally the day we express our love for our spouses, significant others, loved ones, etc. We may buy them gifts, send flowers or enjoy a special meal to celebrate. In...

How to Calculate the ROI of Workflow Automation

6 marketing trends to watch for 2021

2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your...

What Makes a Product Sustainable and Why Should We Care?

What is Sustainability, and Why is it Important? We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...

How Does Your Digital Marketing Strategy Find Your Audience? *

Are You Targeting the Wrong Audience? What Is Your Target Audience? With a market full of customers you need to determine the target audience for your business. When you market your business, the biggest mistake you could make is thinking...

3 ways to be profitable during the COVID-19 pandemic

The COVID-19 pandemic has impacted nearly everyone on the planet in some way. One of the hardest-hit groups is small business owners, with recent reports showing that more than 100,000 small businesses have closed permanently due to the pandemic. And if your business...

Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn. Tell us about yourself. Who are you?...

How to use personalization to increase sales P

This article was originally published on Sept. 24, 2018 and updated on April 16, 2021. Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises! Many people believe that surprise and delight is a great customer service practice. Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

7 Ways to Build a Community Around Your Blog

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 61 of the ProBlogger podcast. Last week I talked about building a community around your blog, and how it can benefit you as much as it can your readers....

Supporting adults with learning disabilities *

Share is a social enterprise and charity in London, providing training and employment support for disabled people. A volunteer befriender offers support and friendship to adults with learning disabilities, autism, or any kind of physical or sensory disability,...

How to Create More Anticipation on Your Blog

Here are a Few More Ways to Create Anticipation on Your Blog Over the last couple of weeks I’ve been writing about how you can grow the numbers of subscribers to your blog. Lets take a quick look back: Four days ago I revealed how I build my...

From The Hill: America’s hidden resilience factor

GoDaddy and The Hill hosted an event on Tuesday, September 15 about microbusinesses and their impact on the U.S. economy. GoDaddy’s CEO, Aman Bhutani, opened the event by sharing data that illustrates the impact microbusinesses make on local economies throughout...

What you need to know before you pick a domain name P

This post was originally published on April 24, 2019, and was updated on March 24, 2021. Whether it’s for a business or blog, or you just want your own slice of the internet, your domain is your digital address online. If your domain is your address, your domain...

You See How Google Shows the Wrong Meta for My Site

If Google Shows the Wrong Meta Description For Your Site There is nothing more annoying than taking the time to craft a great meta description for your web page, then having Google show a completely different description in the search result...

Supporting adults with learning disabilities *

Accessibility

Website Terminology Glossary: Online Marketing, Vol. 1 *

Technology

The post Website Terminology Glossary: Online Marketing, Vol. 1 appeared first on GoDaddy Blog. When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for...

How domain authority can enhance your search visibility *

Search Engine Optimization

This post was originally published on Aug. 14, 2019, and was updated on March 26, 2021. Why should you care about domain authority? By now, you realize just how important it is for your site to be visible in search engines. Search engines like Google are the primary...

12 Affiliate Marketing Tips Help You Monetize Your Blog *

Marketing

The post 12 Tips for Affiliate Marketing to Help You Monetize Your Blog appeared first on ProBlogger. This post is based on episode 51 of the ProBlogger podcast. This week’s post is all about affiliate marketing – one of the many ways you can make money blogging. I’ll...

Why is it important for you to engage with sustainability? P

Sustainability

On a personal level, it’s often more expensive and less convenient to make eco-friendly choices. For companies, sustainability can feel like the great unknown, fraught with risks and challenges… 🚫 It’s complicated, technical and difficult to navigate. Your leadership...

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

START TODAY FOR FREE

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.

Here are 5 reasons why is content king!

Good Content is Great for Search Engine Optimization
Good Content Encourages Customer Engagement
Good Content Generates Leads and Sales
Good Content Increases the Value of Your Product / Services
Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

START TODAY FOR FREE

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

START TODAY FOR FREE

IAA BETTER BUSINESS ALLIANCE

IAA Better Business Alliance

Categories

IAA Better Business Alliance