IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

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Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

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Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

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Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

How to pick a brand graphic style that grabs *

  Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin...

How Text Messages Can Improve Your User Experience P

Improve Your Customer Experience with SMS   SMS or short message service is the text messaging component used by most mobile telephone, internet, and mobile-device systems marketers.  Texting provides marketers with a reliable method to engage our customers and...

Which ecommerce KPIs should you focus on?

When you first launch an ecommerce business, most of your time and resources will go into setting up the site and facilitating orders. Key performance indicators (KPIs) probably aren’t on your radar yet. However, as you get more comfortable with running an ecommerce...

What Is Workflow Software? Everything You Need to Know

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes?  Perhaps you often find yourself…  filling out the same information over and over again across multiple documents; emailing back and forth to correct errors,...

Changes coming to Google Search in June 2021 P

  Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

Best digital PR techniques and tactics to build your brand P

With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be...

How to effectively Interview web pros before hiring

Make no mistake about it: whether you’re a new or seasoned web pro, prospective clients want to interview you. Maybe they were referred, or possibly they found your website. Perhaps they already think they want to work with you. But it’s often the in-person interview...

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

The Formstack Alternative: When Your Business Needs More

At its core, Formstack is a drag-and-drop form builder with optional, add-on features. It’s great for basic use cases and workflows involving a form. Organizing an event and need to create a form for registrations and payments? Formstack has you covered. Setting up a...

12 Affiliate Marketing Tips Help You Monetize Your Blog *

The post 12 Tips for Affiliate Marketing to Help You Monetize Your Blog appeared first on ProBlogger. This post is based on episode 51 of the ProBlogger podcast. This week’s post is all about affiliate marketing – one of the many ways you can make money blogging. I’ll...

Ecommerce trends in a COVID world

As COVID-19 leaves us scrambling to piece together a new normal, in-person shopping is becoming less of a reliable source of revenue for merchants and service providers. Indeed, recent data from TechCrunch indicates that department store purchases are expected to...

7 Ways to Monetize your Portal Audience P

Discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.   Your portal, the “free” section of your website, is the airport that all of your website visitors touch down on. They land there from search...

3 steps to crushing website optimization P

by | Better Business Alliance   What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within...

6 marketing trends to watch for 2021

2020 was a chaotic year, especially when it came down to traditional marketing strategies. But while we saw plenty of business and marketing changes in 2020, it’s time to also look at new trends emerging for 2021. Here are six key marketing trends to watch for your...

How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website. 2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important...

Your Business Success Story is Embracing Sustainability

Your Business Has a Sustainability Role   It’s become accepted that business has a role to play in improving the environment and dealing with climate change.  What is undecided is how to do that, and for some, what actions are expected.  Generally, companies are...

How to Promote Your Amazing Blog Using Great Content P

How Great Content Gives Your Blog Credibility   When it comes to blogging not all ‘great content’ is equal in drawing attention to your blog.  If you examine  your niche, you will see many high quality blog posts that are largely ignored.  Meanwhile a blog post...

Create eye-catching content with Over by GoDaddy

When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...

How Critical is a Blog to Your Business Success? P

Why is a Blog Critical to Your Business Success?   Business blogs have become an integral part of business social media communication.  A successful business blog can increase a company’s reach and visibility in search engines, strengthen its reputation, and...

How to Make Your Business More Personable in 5 Easy Steps *

How Can You Make Your Business More Personable? Merriam Webster defines personable as pleasant or amiable in person.  That's a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it's especially important for your business to...

How to get backlinks to your small business website P

This article was originally published on June 16, 2016, and was updated on July 23, 2019 and May 3, 2021.  Why should you want to learn how to get backlinks to your small business website? Backlinks are one of the most important ranking factors of search engines like...

11 SEO Ranking Tips to Make Your Long Form Content Engaging

Optimize Your Content for SEO Ranking   Have you ever written an eBook or any blog post content of 4000 words or more? If you haven’t, you probably don’t understand the benefitsof writing longer posts and may think that it’s just a waste of your time....

5 Steps to Improve Your Employee Hiring Process

How you onboard new hires can mean the difference between a productive, engaged workforce and (time and again) going through the costly and frustrating process of high employee turnover. You probably already have an onboarding process in place. But is it setting new...

How to drive more traffic to your site using Social Ads *

  In today’s digital world, social media is the key to small business success. But if you’re unsure of how to get your products seen on social media, we’re here to help. With social media ads, creators can now drive more traffic to their sites with this new...

5 tips to build better teacher websites

Tech is becoming a big part of our daily lives. The education space is no different, and teacher websites are becoming popular bridges for communicating with students, whether you see them in a brick-and-mortar classroom or a virtual one. Whether it’s online classes,...

GoDaddy and Felons.io – The life of an unregistered domain

GoDaddy was accused of using customer domain search inquiries to register names for itself on September 17. These accusations are 100% false. This type of behavior is predatory, unethical, and goes against everything we stand for as a company. To put any rumors or...

How the WAVE Tool Enhances Your Web Accessibility

What is WAVE, and How Can it Help You?   WebAIM, the Utah State University Web Accessibility Project has released significant updates to their WAVE suite of web accessibility testing tools. These changes make WAVE a more powerful asset in helping you test and...

You Need to Know if Your Customer Experience Costs You

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer...

How to claim social media handles, why you should do it now P

This article was originally published on Feb. 14, 2018, and updated on March 17, 2021. Whether you want to start a business, are planning on becoming a social media influencer, or just hope to have a really nifty social media handle, you should grab your coveted name...

IPG Mediabrands Sustainability Case Study

IPG Mediabrands Case Study Team work to achieve a sustainable organisation Net savings of £280,000 achieved through utility and road travel efficiency measures Green Element are experts in their field, and the team go above and beyond to help us meet our targets and...

20+ Ways Your Business Benefits From Using Social Media

How Can Social Media Benefit Your Business?   It's hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more...

10 Writing Tips to Help You Sound More Human P

The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a...

You Need to Know if Your Customer Experience Costs You P

Your Business Needs an Amazing User Experience to Thrive   In a hyper competitive digital marketing world does your User Experience cost you money?  For your business to not only survive, but to thrive you must have a proactive digital Customer Experience.  Your...

The Pros and Cons of Having Multiple Blogs

The post The Pros and Cons of Having Multiple Blogs appeared first on ProBlogger. This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a...

Use great content to improve membership conversion rates *

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Emotional copy twists heartstrings, just think eharmony.com.  Or tap into the benefits that new members receive from...

How to Create a Content Calendar for Your Blog P

The post How to Create a Content Calendar for Your Blog appeared first on ProBlogger. This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But...

The best free WooCommerce extensions and plugins

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium...

How to use personalization to increase sales *

Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they wanted to. The...

10 outsourcing tips for working with freelancers in 2021

As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and...

How you can use customer emails to grow your sales

Collecting customer emails on your website is one of the simplest and most automated ways of increasing your business sales and creating loyal customers. By sending out targeted newsletters to your customers you’ll be giving those people an incentive to visit your...

5 places where you’d never expect to get hacked

For every gleaming new IoT device that hits the market, a hacker somewhere is figuring out how to compromise it. Today, even routine activities can land you in the sights of a bad actor. Imagine what a bad day could look like in these days of ubiquitous connectivity…...

Don’t Let Tiny Clickable Links Ruin Your Sites Usability *

Don't Use Tiny Clickable Link Areas   Hyperlinks are designed to be clicked to access more information, so make them usable.  It just makes sense to ensure that they’re easy to click.  Here’s an example of links that are far too small; clicking them...

7 resolutions for eCommerce businesses in 2021 P

2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?)...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search...

Movie or Miniseries: What’s the Best Way to Share Information?

The post Movie or Miniseries: What’s the Best Way to Share Information with Your Readers? appeared first on ProBlogger.   This post is based on episode 149 of the ProBlogger podcast. So you’ve come up with a great idea for a blog post. It’s a great topic, has plenty...

How to Make Your Customers Love You in Six Easy Steps

Six Ways to Make Your Customers Love You What if the worst thing a customer ever said about you was, “I love you!”?  Even if on your worst day, you’re still so good that they love you!  Are you that good?  Do your customers love you even when there’s a...

7 elements of a successful Pinterest marketing strategy

Today we’re going to be talking about seven strategic elements that are vital for marketing on Pinterest. Although every strategy is unique to each individual business, There are seven elements that must be incorporated into a successful Pinterest marketing strategy....

5 Procurement Best Practices to Streamline Purchasing

Do you need to streamline procurement in your organization? Are you wondering what best practices would help you improve purchasing processes further? Well, I can only imagine the weight on your shoulders. Your company needs to source goods and services to deliver...

How to get your business traction on Pinterest *

Are you getting traction with Pinterest?  Do you pin consistently? Are you building your brand using high quality pins? Pinterest builds on your efforts.  Increase your followers and page views.  Your success is all about building your audience engagement.   If...

Will Sustainability Growth be Destroyed by New BioPlastics?

What are BioPlastics? Bioplastics are plastics made from renewable biological sources, whereas traditional plastics are made from fossil fuels.  Are Plant Based Plastics Our Environmental Answer?   Since about 40 percent of the plastic produced is used in...

Securing Your Online Store for the Holidays

Shopping season is here, and so is the opportunity for ecommerce site owners to grow their business and generate profit. With the shifting global ecommerce climate produced by the recent pandemic, comes the ever growing importance of securing your website to protect...

Ensure That Sustainability is Part of Your Business Plan *

Inject Sustainability into Your Business Plan   Sustainability Can’t be an Add-on Sustainability can't be an add-on or simply tacked onto your companies business plan.  It needs to be infused into the core of your companies culture and central your the companies...

What Every Blogger Needs to Know about Email

You might think email is outdated, and that communicating on social media will give you the best chance of attracting readers. But you have no control over any of those platforms, and so you’re at the mercy of whatever changes they make. But with email you have...

Combine Your Text and Visual Content for Social Engagement

How Can You Improve Your Social Media Engagement?   Do you keep text and image updates separate in your content?  Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...

11 Quick Tips for Writing Compelling Blog Posts P

  Today, I am going to give you 11 quick tips for writing compelling blog posts. To make sure your blog posts are really interesting you need to get attention and maintain interest. To maintain your interest, I’ve kept this article short and sharp while also...

How to Create Products and Sell Them on Your Blog

The post How to Create Products and Sell Them on Your Blog appeared first on ProBlogger. This post is based on episode 67 of the ProBlogger podcast. This week I want to talk about creating a product for your blog. Last month I talked about my various profit streams,...

What are nTLDs and how do they impact SEO?

Choosing a website domain is one of the most important decisions you’ll make for your business. The full website name you pick will be crucial as you attempt to build name recognition and empower people to find your company online, and that’s a solid reason to look at...

5 most common domain extensions, which should I use? *

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose the perfect domain name...

7 Common Pinterest myths debunked

Today I want to take a look at 7 of the most common rumors that float around regarding Pinterest and determine the truth about them.  You might have heard and believed these to be true, however we are dismantling them, so that you can continue to create great content...

You Can Make Managing Employee Time-Off Requests Easier P

Employees that take vacations are more motivated and produce better quality work. It seems smart, then, to encourage your team to take days off to recuperate.  However, 6 out of 10 workers don’t feel like their employer encourages them to take time off. While there...

How to Grow Your Blog with Viral Content

How to Promote and Grow Your Blog   Recently, I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again. I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that...

11 tips that help you show up in local business searches *

  This post was originally published on Oct. 11, 2018, and was updated on Sept. 17, 2019 and April 9, 2021. If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It...

How “Delight” is Better Than “Surprise and Delight”

Why Your Customer Experience Shouldn't Have Surprises!   Many people believe that surprise and delight is a great customer service practice.  Is it really? The accepted concept behind surprise and delight is that you surprise your customer with a level of service...

Website Terminology Glossary: Website Builders, Vol. 1 P

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients....

Is Pinterest Worth the Time and Effort?

Pinterest reacts quickly. Even when I was new to Pinterest it was easy for me to recognize quick engagement when I added new content.  Within a short time I was seeing impressions and other measurable analytics showing genuine growth.   Pinterest very quickly outpaced...

How Emotional Ads Work Best to Engage Your Customers *

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous "duhhhh!" when they read that. You might find it...

How to legally protect your business name

A company’s business name is one of its most important brand assets, so as a business owner you want to do everything you can to protect it. Not sure how to legally protect your business name? We’ve got you covered. Disclaimer: This content should not be construed as...

Why do Your Customers do Business with You?

This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter Ten Reasons Why Customers Choose to do Business with You         “People don’t buy what you do; they buy why you do it.” That quote...

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will   Have you ever wondered why some companies consistently earn free publicity from customers who gush about them?  While many brands exist in relative obscurity wishing that...

How to use coaching as a leadership technique P

Employee development is a powerful tool for business owners. According to LinkedIn’s 2018 Workforce Learning Report of 4,000 professionals, 94 percent of employees would stay at a company longer if it invested in their careers. One great way to invest in your team is...

You See How Google Shows the Wrong Meta for My Site

If Google Shows the Wrong Meta Description For Your Site   There is nothing more annoying than taking the time to craft a great meta description for your web page, then having Google show a completely different description in the search result...

How domain authority can enhance your search visibility *

This post was originally published on Aug. 14, 2019, and was updated on March 26, 2021. Why should you care about domain authority? By now, you realize just how important it is for your site to be visible in search engines. Search engines like Google are the primary...

6 Reasons Why You Need to Add a Newsletter to Your Blog

No Questions Asked Your Newsletter Builds Credibility   Do you regularly email your blogs readers?  Perhaps ‘setting up an email newsletter’ is on your list to do someday, but still haven’t done it.  Do you have a newsletter list, but you haven’t sent...

5 delegation tactics for small business owners

Business owners are accustomed to wearing several hats and having control over every aspect of their company, dispensing with any delegation tactics. Recent research from Salesforce found that small business owners are personally responsible for an average of 4.2...

How Seizure Disorders are Web Content Accessibility Issues

Your Web Content can Trigger Seizure Disorders   Some people are susceptible to seizures caused by strobing, flickering, or flashing effects. This kind of seizure is sometimes referred to as a photoepileptic seizure.  When pulses of light interact with the eye’s...

How to Promote Your Amazing Blog In 5 Positive Steps P

How Can you Grow Your Blog Readership?   It’s no secret that every blogger wants their blog readership to grow.  Because more readers is the currency which we all seek.  How can we increase our audience?  What is the secret of getting more readers for our blog?...

How to improve your international SEO and grow search traffic

Editor’s note: The following is a guest post from our friends at Weglot. International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic. By optimizing...

10 business naming stories to help find your business name P

There’s an interesting story behind every business name. Ask any company founder how they came up with their business name, and you are bound to learn more about the company and the founder within their answer. And their stories can help you learn how to come up with...

13 Tips for Promoting Yourself Without Sounding like a Jerk

The post 13 Tips for Promoting Yourself Without Sounding like a Jerk appeared first on ProBlogger. This post is based on episode 55 of the ProBlogger podcast. So you’ve been blogging in your niche for a while now. And the more you’ve written about it, the more you’ve...

Tips to Develop the Business Plan Your Business Needs *

Why You Need a Business Plan   A Business Plan is more than than it appears to be, it's not just something you need if you are looking for business capital.  A thoughtfully done business plan provides the blueprint for any companies existence and...

How to network remotely with other business owners

Business owners who have mastered networking already know the value of it. We attend networking meetings, Chambers of Commerce events and business after-hours events. We’ll even talk to complete strangers in coffee shops. That’s because good networking done properly...

You Need to Know the 3 Words Your Customer Experience Needs

Your Customer Experience has to Engage, Inform and Enlighten   It doesn't really matter what industry your business is in.  Your customer experience has to grab attention.  Your business has to operate almost as if it's an entertainment brand.  After...

How to create a holiday gift guide for your business

While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are...

The Future of Written Content (and Why It Has One)

The post The Future of Written Content (and Why It Has One) appeared first on ProBlogger. This post is based on episode 187 of the ProBlogger podcast. The internet landscape has changed a lot of the years. In the beginning, nearly all the content was text. But these...

Should your business continue remote work after COVID-19?

In March 2020, in what were the beginning stages of the COVID-19 pandemic in the United States, stay-at-home orders were enforced, and businesses scrambled to take their day-to-day operations online. For the first time, people who were used to going into the office...

Top 10 Office Automation Projects to Tackle This Week

In every office, regardless of industry, there are plenty of processes that can be streamlined or automated entirely to reduce the administrative burden on employees and make their jobs easier. For most employees, it’s difficult to remember exactly which steps and...

8 steps to build a great website launch strategy *

Let’s look at why you need a strategy before you launch a website and the steps you can take to create one. Why you need a strategy before you launch a website A website strategy is a plan for how you will use your website as a part of your larger marketing plan. It...

How Gilbert’s CARES Act money supported small businesses

As shelter-in-place orders wreaked havoc on businesses in cities and towns across the United States this summer, local leaders and their teams like Dan Henderson and the Gilbert Office of Economic Development had to make some fast decisions. As director of the Office...

Race to Zero Emissions: three campaigns you can sign today

In October 2018 the IPCC published a special report highlighting the need for us to stay below 1.5 degrees warming compared to pre-industrial times. Since this announcement, a plethora of campaigns and policies have been put forward across the globe, some more...

5 key areas to cover in a business plan’s financial projections

Drafting the financial projections within a business plan takes a bit of time and data referral to properly detail information as it pertains to your startup’s finances. Are you unfamiliar with what it means to cover your business plan’s financial projections? We’re...

The Complete Guide to Website SSL Certificates

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing. You may recall the term ‘SSL’ from previous...

What is a meta description? P

This post was originally published on June 11, 2019, and updated on March 22, 2021. What is a meta description, exactly? If you’re creating a website from scratch and using a standard website builder, you might see a space available for a meta description on every...

Compose Your Blog Post Outline to Organize Your Content

Outline Your Blog Post Outlining my blog post is when I list the main points I want to teach someone in my post.  It doesn’t require a lot of writing here.  It’s normally just the main points in a Word document on my computer. During this process I am...

How to Create Brand Loyalty in 5 Easy Steps

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand's success.  That's why companies work so hard to build their brand.  It's all about creating loyal customers.  Some companies have a reputation that brings their...

How and why to host virtual parties for ecommerce businesses

Like any business, the key to success in selling your products in an ecommerce business is building relationships. If you have been looking for a way to connect with more customers, it might be a good idea to host virtual parties to generate interest and excitement in...

The Key to Long-Term Traffic and Profit for Your Blog

The post The Key to Long-Term Traffic and Profit for Your Blog appeared first on ProBlogger.   This post is based on episode 201 of the ProBlogger podcast. “How do you create content that goes viral?” I remember getting this question from a new blogger. They...

Understanding the new language around Climate Change P

As climate concerns are being raised in the business community, through various brilliant campaigns such as B Corps’ Climate Collective Campaign, our role to help businesses understand what Net Zero means and how to get there, is becoming a crucial part of our...

The ultimate guide to social media image sizes

  It’s no secret that an online presence is a “must have” for ventures of all sizes. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes finding the right social media image...

5 WordPress blog security measures P

An above-average blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop most of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in. Better blog security...

How to Get More Subscribers, Followers and Connections P

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger.     Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about...

Everything You Need to Know About Workflow Software

Are you or your organization losing valuable productivity to repetitive, error-ridden, manual processes? Perhaps you often find yourself… filling out the same information over and over again across multiple documents; emailing back and forth to correct errors, capture...

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10 Ways to Improve Your Blogging through Practice P

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What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

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