IAA BETTER BUSINESS ALLIANCE
Growing Your Business Using Our Community Digital Marketing Strategy.GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.
If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).
IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.
The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.
IAA Better Business Alliance
Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.
Get started today for FREE by either claiming your existing business listing or setting up your FREE business listing.
What is the IAA Better Business Alliance?
The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.
What does the IAA Better Business Alliance do?
Digital Marketing Strategy Innovation
IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.
The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.
Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.
Community Based Marketing
IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.
We all know that the Internet is a wonderful and essential tool for marketing your business. However it can be frustrating when your small business never places near the top in internet searches. You’re lost in the crowd, invisible and impossible to find in searches. How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?
The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business. Would you like to be page one on internet searches?
Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search. Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type. If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association.
Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International. The customers that you want to connect with care about people and our environment. Aren’t these the customers that you want to patronize your business?
Digitally Fueled Business Growth
IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.
Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.
To beat the competition, you have to be creative with your marketing. Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.
Reject Failure, Choose Success.
Make Your Company’s Name Your Brand Promise
I wanted to share this post by my favorite customer service guru, She Hyken. Last summer I played golf with a friend. At the end of the game, he had blisters. He didn’t play very often, and the golf clubs rubbed his skin raw. My hands were just fine. I’m fortunate to...
How to Manage the 7 Most Common Procurement Risks
In life or in business, risk-taking has benefits and may even be an essential ingredient of success. Quite the opposite when it comes to procurement – the last thing you want is risk. A smoothly-functioning procurement process means standardized, reliable...
How to Make Your Website Compliant for Accessibility?
How Web Accessibility Compliance Matters to the Disabled What Does Web Accessibility Mean to the Disabled? Most of us are familiar with how Accessibility applies to physical business places. However, little thought has been given to how...
47+ Email Best Practices to Help Your Marketing Succeed
Great Emails Combine Intelligence with Sincerity There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI.* It’s one of the earliest...
How Keyword Stemming Makes Your Marketing Better for SEO
Keyword Stuffing Used to be the Norm Content writing years ago was much different than it is today. Stuffing as many keywords as possible into your content was what everybody did. The following type of sentence was the standard. “Orlando Eye is one of many...
What happens when a search is done?
When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.
Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and CONTENT.
Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.
Search Engines Love Links
Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services. The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories. Let’s look at how this works if your business is a Bed & Breakfast.
Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast. Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.
-
STAY For Example, if your business is a Bed & Breakfast, then the STAY category would be your PRIMARY category.
-
DINING If your B & B has an onsite restaurant your business could also belong in the DINING category.
-
PLAY Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.
-
EVENTS Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.
-
EXPLORING If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.
-
SHOPPING Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.
- SERVICES Providing catering for Events would mean that you should include your B & B business in the SERVICES category.
Search Engines Love Links!
As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site. Each Link provides an additional path by which a search could find your website.
An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.
Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.
Search Engines Love Content!
Content Marketing is king when it comes to any Digital Marketing Strategy. It’s central to your Digital Marketing and is a crucial element of everything you do. Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers. What makes content king?.
Here are 5 reasons why is content king!
- Good Content is Great for Search Engine Optimization
- Good Content Encourages Customer Engagement
- Good Content Generates Leads and Sales
- Good Content Increases the Value of Your Product / Services
- Good Content Increases Traffic
Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?
Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business. By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business. For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.
Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.
IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.
The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.
Get started for FREE, set up your IAA Better Business Alliance profile TODAY.
IAA Better Business Alliance
Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.