IAA BETTER BUSINESS ALLIANCE

Growing Your Business Using Our Community Digital Marketing Strategy.

GET STARTED TODAY FOR FREE by either claiming your existing business listing or by setting up your FREE business listing.

If you would like to enjoy the benefits of membership, learn how easy it is to set up your business profile (for as little as 27 Cents/Day).  

 IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that also care about people and our environment.

 

IAA Better Business Alliance

Set up your FREE listing TODAY or Become a Charter Member and receive a 50% discount on your membership.

What is the IAA Better Business Alliance?

The IAA Better Business Alliance is an online community of associations, organizations, businesses and individuals, dedicated to operating their businesses in an honest and ethical manner.

What does the IAA Better Business Alliance do?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digital Marketing Strategy Innovation

 

IAA Better Business Alliance membership employs a unique community based Digital Marketing Strategy which helps connect your business to more new customers.

The IAA Better Business Alliance Community makes it easy and inexpensive for your business to use digital marketing and the power of multiple association memberships to build your business.  

Instead of spending hundreds or even thousands of dollars each year, your IAA Better Business Alliance membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Community Based Marketing

 

IAA Better Business Alliance membership uses the power of community based digital marketing to connect your business to more new customers.

We all know that the Internet is a wonderful and essential tool for marketing your business.  However it can be frustrating when your small business never places near the top in internet searches.  You’re lost in the crowd, invisible and impossible to find in searches.  How can you hope to compete for customers with large companies with seemingly bottomless marketing budgets?  

The IAA Better Business Alliance Digital Marketing Strategy provides more than one way for your business to be found by new customers and gives them good reasons why they should use your business.  Would you like to be page one on internet searches?  

Choose the IAA BBA program which will give you more than one opportunity to make it to page one of a search.  Your IAA BBA Membership also includes membership in an Industry Association, specific for your business type.  If for example you are a Bed and Breakfast you would be enrolled in the IAA Bed and Breakfast Association. 

Don’t forget, belonging to the IAA BBA also includes membership in Accessibility International and Sustainability International.  The customers that you want to connect with care about people and our environment.  Aren’t these the customers that you want to patronize your business?

what,happens,when,a,search,is,done,digital,marketing,strategy,innovation,digital marketing strategy innovation,community based marketing,digitally fueled business growth,better business alliance,digital marketing strategy,accessibility,web accessibility,sustainability

Digitally Fueled Business Growth

 

IAA Better Business Alliance membership’s Digital Marketing Community offers the opportunity for your business to connect to more new customers.

 

Please, if you want more new customers to find your business, learn how the IAA Better Business Alliance can help your business connect with the new customers that you need to grow your business.  

To beat the competition, you have to be creative with your marketing.  Our Digital Marketing Strategy gives potential customers more and unique ways to find your business.

Reject Failure, Choose Success.

Categories

Which business entity is best for an ecommerce company?

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation. Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from the year before,...

The best free WooCommerce extensions and plugins

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium...

Today’s the First Day of Your New Digital Marketing Strategy

Your Digital Marketing Future Begins NOW!   Being a business owner isn't easy, so much to do and so little time.  Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the...

How to effectively Interview web pros before hiring

Make no mistake about it: whether you’re a new or seasoned web pro, prospective clients want to interview you. Maybe they were referred, or possibly they found your website. Perhaps they already think they want to work with you. But it’s often the in-person interview...

What is a favicon and why should your brand have one?

Humans are wired for visual content. In fact, over 80% of the information that the human brain stores is visual. Giving viewers visual-based content gives them a medium that their brains are designed to save and is a perfect way to establish your brand. One simple way...

What are website platforms?

When it comes to starting your own website, there are a lot of different terms you might learn about, like website platforms, hosting, content management systems and more. In fact, it might all seem confusing or overwhelming. You’re probably even curious as to why you...

How Can You Personalize and Drive Your Social Media? *

Why Being Personable Is the Key to Your Social Media Success   There are many things on Social Media that successful brands do right.  Or at least differently than others.  Those that succeed find their own unique path to success.  The one thing they...

How to Promote Your Amazing Blog Using Social Media

How You Can Use Social Media to Promote Your Blog   As Social Media has permeated our lives, it's growth has fueled it's use to promote content on the web.  Social Media sites can be divided into two types: Social Networking Sites– where connecting...

5 WordPress accessibility tools to improve websites

  We have a lot of important objectives — from making sure a website is mobile and desktop friendly, to ensuring it is fast, looks good, and is user friendly. However, an important aspect that can often be overlooked is finding the right WordPress accessibility...

How to become a freelance web developer

Getting started in the world of freelance web development is not an easy task. In addition to solid technical knowledge, you’re on the hook to constantly keep up with the latest tools and methods, as well as to persuade prospective clients that you have the necessary...

New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception. As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same...

8 Effective Ways to Wrap up Your Blog Posts

The post 8 Effective Ways to Wrap up Your Blog Posts appeared first on ProBlogger. This post is based on episode 56 of the ProBlogger podcast. You’ve said everything you wanted to say in your post, and now it’s time to quickly wrap things up so you can hit ‘Publish’....

How to Calculate the ROI of Workflow Automation

Like most big business decisions, implementing business process automation (BPA) involves taking a lot of moving parts into consideration. In addition to the capital investment required, integrating BPA means changing the way your organization operates, learning how...

11 Ways For You to Improve Your Customer Feedback

Would You Like to Improve Your Feedback?   There's an old adage that "You can’t fix what you don't know about". In the digital age, customer feedback is more important than ever.  It’s exciting to see so many companies do post-purchase customer...

How to Improve your email open rates

5 minute marketing strategies are brought to you by our Founder, award-winning ethical marketing strategist Sian Conway. Read and implement them on your coffee break to get better results from your marketing with these easy, proven tips! Easy ways to get more emails...

Free email templates for recommending website security

Once a website gets launched, security can be an afterthought. According to a report last year from Sucuri, about 15% of people who build websites for clients don’t ever mention website security. Some 6% don’t bring it up until after the site gets published....

1st Step to Beating Writer’s Block: Finding out Why You’re Stuck

The post First Step to Beating Writer’s Block: Finding out Why You’re Stuck appeared first on ProBlogger. This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few...

How to Make Your Business More Personable in 5 Easy Steps *

How Can You Make Your Business More Personable? Merriam Webster defines personable as pleasant or amiable in person.  That's a goal that all of us hope we achieve.  After all, everyone wants to be liked, and it's especially important for your business to...

Ensure That Sustainability is Part of Your Business Plan

Inject Sustainability into Your Business Plan Sustainability will be handled differently for different companies.  Whether your company is a startup or an established company reevaluating your business plans matters.  You need to identify what the source of the...

9 Steps to Writing Blog Posts That Engage and Transform *

How I Write My Blog Posts   You may be wondering how I write my blog posts.  It's a process that generally follows the same path, though sometimes outside influences may change the path a bit. In this post I’ll take you through my process.  You may...

How to do Great Business Prospecting on Linkedin

LinkedIn is a Prospecting Goldmine   LinkedIn is a gold mine of prospect information for sales and outreach, but the platform is so vast, it can be hard to know where to begin. It can also be daunting if you prefer a low-key approach and don’t want to...

Why it’s important to practice reputation management

What is reputation management?   Have you ever wondered, “How can I get rid of this negative review?” or “I visited my Yelp profile and it says I have a 2-star rating. I didn’t even know I was on Yelp!” This might be a good time to discuss reputation management....

9 Blogging Hurdles I’ve Faced and Cleared as a Blogger

The post 9 Blogging Hurdles I’ve Faced as a Blogger and How I Got over Them appeared first on ProBlogger. This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you...

Webinar Series: eCommerce done right

With businesses all over the world rushing to start selling online, eCommerce is more important than ever. In our recent GoDaddy Pro webinar series, WooCommerce 101, we partnered with Gareth Allison and Jonathan Wold from WooCommerce to give a basic introduction to...

Opt-in Email’s Build Your Digital Marketing Strategy Lists *

What is Opt-in Email?   Opt-in email  is a term used when someone is given the option to receive email.  Typically, this is some kind of mailing list, newsletter, or advertising.  Without obtaining permission before sending email, the email is unsolicited bulk...

Energize Your Sales Using B2B Word of Mouth Marketing *

What is B2B Word of Mouth Marketing?   Growing your company is the biggest challenge that you face.  You may not realize it, but the best way to grow is through the customers that you already have.  Your customers already know your business and...

Tips to Help You Manage Your Email P

The post Tips to Help You Manage Your Email appeared first on ProBlogger.   This post is based on episode 147 of the ProBlogger podcast. Is email starting to suck up all your time? Dealing with emails can be a challenge at the best of times. But when you have a...

How These 4 SEO Tactics Will Damage Your Brand’s Reputation

4 SEO Tactics That Damage Your Brand's Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds' sterling brand.  For decades, its parks were a fun, wholesome place to take...

Copywriting Tips for Your Small Business

  1. Focus on Benefits: When writing copy for your small business, it’s important to focus on the benefits to the customer rather than just listing the features of your product or service. Customers want to know how your business will make their life easier, less...

7 small business network security tips

This post was originally published on Oct. 19, 2018, and was updated on Oct. 27, 2020. Have you ever had your email or social media hacked? It’s upsetting, and the results can be devastating, both personally and professionally. That’s why I’ve put together these small...

20+ Ways Your Business Benefits From Using Social Media

How Can Social Media Benefit Your Business?   It's hard to believe that today more than 3 billion people use social networks around the globe.  Many companies are using social to engage people with their brands.  Sherpa Marketing discovered that more...

How to acquire a domain you don’t own *

  Remember that one time that you thought of that perfect domain name for your new venture, and when you went to register it, it was already taken? Seeing that message can be really discouraging. And it, unfortunately, happens fairly often. The next time you see...

The Formstack Alternative: When Your Business Needs More

At its core, Formstack is a drag-and-drop form builder with optional, add-on features. It’s great for basic use cases and workflows involving a form. Organizing an event and need to create a form for registrations and payments? Formstack has you covered. Setting up a...

Use great content to improve membership conversion rates *

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Emotional copy twists heartstrings, just think eharmony.com.  Or tap into the benefits that new members receive from...

6 Reasons Why You Need to Add a Newsletter to Your Blog

No Questions Asked Your Newsletter Builds Credibility   Do you regularly email your blogs readers?  Perhaps ‘setting up an email newsletter’ is on your list to do someday, but still haven’t done it.  Do you have a newsletter list, but you haven’t sent...

How Microsoft Office 365 can help your company go green *

Why should you try to help your company go green? Perhaps a better question is, why should you care in the first place? Tony Robbins said, “By changing nothing, nothing changes.” Regardless of how you feel about this self-help showman, the man has a point. If nothing...

Consumer sustainability trends to watch in 2021 P

The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge across many different markets. Despite being one of the most unpredictable years ever, it helped create greater public awareness of sustainability and deepen...

Your Customer Surveys are the New End to the Work You do P

It’s Amazing What Comes Up in a Conversation About Customers   I was at a Winter Park Bloggers & Social Media Meetup and while waiting for the program to begin was chatting with several other members.  Being business owners we were discussing customer service...

Embrace Your Community Growth Using Social Media Branding *

Social Media Builds Your Brand Develop a Social Community Mindset To build a successful Social Media Community, you have to think like a community builder.  Throw out your old marketing ideas when it comes to Social Media Marketing.  You have to develop...

6 Step Guide to Performing Business Process Analysis

Organizations of all sizes depend on processes to get work done. These can be as simple as following up with a lead or as complex as sending a purchase order. Your organization likely already has processes in place for individual activities. But when was the last time...

Memorable Remarkable and Relatable Word of Mouth Marketing *

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   "An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most...

11 tips that help you show up in local business searches *

  This post was originally published on Oct. 11, 2018, and was updated on Sept. 17, 2019 and April 9, 2021. If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It...

How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...

WordPress eCommerce — Everything you need to know

Editor’s note: GoDaddy’s new WordPress Ecommerce Hosting plan makes it easy for you to start an online store. You can start editing your new eCommerce site in 70% fewer steps than leading competitors. Ready to get started with WordPress eCommerce? This guide will take...

Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start

The post Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start appeared first on ProBlogger. This post is based on episode 87 of the ProBlogger podcast. While it’s relatively easy to include images, audio and even video in posts these days, most...

How to Engage Your Customers Using Mobile Messaging

How Can Your Mobile Messaging Increase Customer Engagement?   Mobile Messaging is designed to capitalize on the opt-in email lists developed by your brand's landing page call-to-actions.  Your visitor lists help you establish an ongoing relationship...

What you need to know before you pick a domain name P

This post was originally published on April 24, 2019, and was updated on March 24, 2021. Whether it’s for a business or blog, or you just want your own slice of the internet, your domain is your digital address online. If your domain is your address, your domain...

Learn How to Avoid These 11 Website Design Mistakes *

11 Common Web Design Blunders to Avoid   You have to wonder, with all the websites on the Internet, and hundreds if not thousands more created every day.  What does it take to create a good website? Building a website can be difficult itself, but the...

What Every Blogger Needs to Know about Email

You might think email is outdated, and that communicating on social media will give you the best chance of attracting readers. But you have no control over any of those platforms, and so you’re at the mercy of whatever changes they make. But with email you have...

How to Create a Sense of Anticipation on Your Blog

Creating Anticipation is How You Get More Blog Subscribers   Creating a sense of anticipation on your blog is an important element in getting people to subscribe to it.  I've found that people subscribe to blogs that they think will enhance their...

8 tips for restaurants to thrive in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Restaurant owners have been hit hard by the COVID-19 pandemic. Historically, restaurants have depended on serving food to people indoors and in person, but with the lingering threat of the novel...

5 Easy Steps to Creating Loyalty in Your Brand P

You Can Easily Achieve Brand Loyalty   Customer loyalty is the key to your brand’s success.  That’s why companies work so hard to build their brand.  It’s all about creating loyal customers.  Some companies have a reputation that brings their customers back,...

How To Write Killer Blog Headlines That Benefit Your Readers P

It’s Hard to Define a Good Blog Headline   It’s not easy to define what makes a good blog headline.  However, you know it when you see it, because it grabs your attention.  Your blog headline has to grab your audiences attention.  The competition for your content...

How to Create a Content Calendar for Your Blog P

The post How to Create a Content Calendar for Your Blog appeared first on ProBlogger. This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But...

Your Social Media Focus Should Be Building Your Brand

Build Your Brand Using Social Media   Branding is at the very core of everything you do to build your business.  You’re building your BRAND.  No matter how or where you spread the word about your business, your focus should be on creating a targeted brand image...

Get Your Site Properly Indexed by Google in Ten Easy Steps

If Google Doesn’t Index Your Site, You’re Invisible   If Google doesn’t index your website, then you’re pretty much invisible.  To the rest of the world your site doesn’t even exist.  You won’t show up in any search queries, and you have almost no chance of...

Short Registration Forms Result in Better Visitor Engagement *

Don’t Use Lengthy Registration Forms   Anything you require your visitors to do, creates a barrier between you and them.  Think about what your response is when you are asked to complete a form with lots of questions.  Either you ignored it and...

The best ways to help clients with website security

If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective. While it’s likely true that the...

Customer’s Love Fast Service, But it Better be Amazing

Make Your Customer Service Memorable and Remarkable   Today, much of the customer service focus is on how technology can make a customer experience better.  Data personalization, artificial intelligence and many others are driving the future of...

3 steps to crushing website optimization P

by | Better Business Alliance   What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within...

How 35,000 micro businesses helped Gilbert, Arizona

As a 12-year-old, Jenn Daniels taught herself bookkeeping so she could help her father run his tool-and-die shop. Nearly 30 years later, she uses those skills as part of a side business she runs out of her Gilbert, Arizona, living room helping entrepreneurs navigate...

How to tag on Instagram and why you should

Instagram is one of the most popular social media platforms out there that can put your business in front of your ideal audience and help you make more money. Businesses need a strategy, though, and how to tag on Instagram should be a vital part of that. Forming a...

Is your tree planting scheme really green? P

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...

How to incorporate a business

Eureka! You have a unique idea for an endeavor that you’re passionate about or believe can meet the needs of many consumers. You have collected feedback and tested out this great idea. But before you can bring your idea to life, you need to know how to incorporate it...

Stop Marketing, Make Your Social Media Work by Engaging

Start Engaging Others With Your Social Media   Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product...

Supporting adults with learning disabilities *

Share is a social enterprise and charity in London, providing training and employment support for disabled people. A volunteer befriender offers support and friendship to adults with learning disabilities, autism, or any kind of physical or sensory disability,...

Make Your Customer Bill of Rights Your Customer Experience *

Why You Need a Customer Bill of Rights Your company "Creed" is a brand promise that is simple, concise and easily understood by both employees and customers.  A Brand Promise lays out generally what customers can expect when they deal with your...

Making the most of Miami’s micro-business economy

For the last five years, Dan Grech has been teaching entrepreneurs in Miami how to use the internet to grow their businesses. His clients are as eclectic as the city itself, ranging from long-established restaurants and hip new bakeries in need of a digital presence...

9 Reasons Why You Should Build a Community Around Your Blog

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?” Of...

Social Media Optimization Energizes Your Digital Marketing *

What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it's potential...

How to Out Convenience Your Competition in Six Easy Steps *

Customer Service is About Expectations   I’ve spent my career working in several diverse industries.  From the oil fields, through new home sales, new home construction, real estate sales,  mortgages, and insurance.  The common thread that binds all...

What Effect Can One Person Have to Make the World Green? *

What can One Person do to Make a Difference?   We all have to accept one basic truth.  A lot of the actions and behaviors that we take in our lives add greenhouse gases to the atmosphere.  But it's not entirely our fault.  How we live today has...

Creating a business budget plan for emergencies

If you run a small business or side hustle, what would you do if an unexpected emergency impacted your business? These are times when it’s essential to have an emergency business budget plan already created and ready to go. While COVID-19 is a stark reminder of the...

Your Complete Guide to Business Process Automation

The business process automation (BPA) market is ballooning at a rate of 10% year-on-year. And frankly, it’s no surprise. The huge costs of manual processing delays, human error, and inefficient business systems can no longer be ignored — it’s costing businesses...

10 social media mistakes and how to avoid them

To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your...

How to Get Awesome Results Writing a Blog Series

Why Should You Write a Series for Your Blog?   Have you ever written a series of posts for your blog?  That's a set of posts about the same topic which you purposely linked together.  If you haven't, writing a series for your blog could be a great...

Why you should spring clean your Pinterest boards

It’s that time of year! Time to dust off the cobwebs from your Pinterest boards and clean up your account.  We’ve covered this before but it’s always a good refresher. If you have your Pinterest account to a place where you want it to be, you’re good. But if you...

New path for SMEs to set science-based targets

The Science Based Targets initiative have recently announced a new path for small and medium-sized enterprises (SMEs) to get their targets verified. This is very exciting news facilitating smaller organisations to set science-based targets. Previously, SMEs,...

Email is the Foundation of Your Digital Marketing Strategy *

Why Doesn't Email Get the Respect it Deserves?   You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy.  Of the items mentioned, do you know what is the most overlooked...

Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read...

WordPress Customized Content Management Systems

Tell us about yourself. Who are you? Where are you based? My name is Victor Ramirez. Based in New York City. Specifically Brooklyn. Been doing WordPress and tech stuff since I was twelve. Sent an email newsletter to a birthday party 24 years ago. They were so...

SEO is Central to Your Digital Marketing Strategy *

Why Search Optimization is Vital   What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results.  An organic search...

How and why you should prioritize clients during a crisis

The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media. One thing has become clear:...

Social Media Optimization Energizes Your Digital Marketing P

What is Social Media Optimization?   Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it’s potential exposure in...

How Gilbert’s CARES Act money supported small businesses

As shelter-in-place orders wreaked havoc on businesses in cities and towns across the United States this summer, local leaders and their teams like Dan Henderson and the Gilbert Office of Economic Development had to make some fast decisions. As director of the Office...

Why Your Business Needs a Proactive User Experience

Your Customer Service Can't Just be Reactive Now that more interactions between customers and companies are taking place in public forums, being proactive has become increasingly important.  Today business has to contend with customer reviews coming via...

5 ways to communicate with customers about COVID safety

This article originally published on GoDaddy’s OpenWeStand.org website. As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning...

Why You Need to Update Your Blog’s Design P

When was the last time you took a long, hard look at your blog’s design? While having great content is important, your blog’s design will also play a part in how successful it (and you) will be. If new readers find the navigation confusing or can’t make sense of...

Changes coming to Google Search in June 2021 P

  Starting in mid-June through August, Google will be bringing page experience to Google Search. Things that make a website great to use — like page speed, stability, and mobile-friendliness — will be playing a contributing factor in how your website ranks on...

Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn. Tell us about yourself. Who are you?...

Your User Experience Embraces Your Business Philosophy

Company Philosophy Matters   Customer Experience is not a Department Working with a diverse group of partners and members has been an education, they all recognize the importance of customer service.  Not everyone grasps that customer service is just...

Using Promoted Pins – Tips From Pinterest

BENEFITS OF PROMOTED PINS   Promoted Pins give you a qualified audience. In other words, you are reaching exactly who you want to be reaching. It amplifies your content. If you have really great content, and you gain that coveted top spot in the Pinterest feed,...

7 Process Improvement Steps to Streamline Your Business P

A chain is only as strong as its weakest link. The same goes for your business and the processes within it. If one process within your business is lagging, it can have a knock-on effect all the way down the chain. Take onboarding, for example. If your delivery firm is...

5 key areas to cover in a business plan’s financial projections

Drafting the financial projections within a business plan takes a bit of time and data referral to properly detail information as it pertains to your startup’s finances. Are you unfamiliar with what it means to cover your business plan’s financial projections? We’re...

You Need to Know How Using Social Media Has Changed

Social Media Changes You Need to Make in a Coronavirus World   The Pandemic has turned our world upside down.  It's already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We're all asking many questions.  How can we stay...

How You Can Dramatically Improve Your Content Engagement *

How You Can Create Content Engagement Experiences   Have you been wondering how you could improve your content marketing?  Rather than thinking in terms of content marketing.  You need to actually start thinking in terms of content engagement...

9 Royalty Free Music Sites to Enhance Your Videos *

Royalty Free Music for Your Video Soundtracks   As your marketing grows in sophistication, it's not a huge leap to embrace video marketing to advance your brand.  Selecting the right music for your video soundtrack may seem like a huge challenge.  ...

How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website. As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule,...

Practically Green Changes Employee Behavior Via Video Games *

An Epiphany Led to Using Games for Training   Several years ago, Susan Hunt Stevens had an epiphany. "I had all these light bulbs go off in my head" about Web-based ways to help people reach their sustainability goals, the CEO of Practically...

How to Go Paperless in the Office P

Organizations depend on paperwork for various functions, from filing purchase orders to onboarding new hires and beyond. But paper-based processes are incredibly inefficient -- they impede productivity, result in higher costs, and even pose security risks. That...

The Problem with Purpose Washing P

Trigger warning: this post discusses suicide and mental health Today’s business leaders want to solve problems. There’s profit to be made in having a strong brand purpose. 64% of global consumers say they choose brands because of their stand on social issues, and 91%...

read more

How to use cause marketing to promote your brand P

As a Big Why Business Founder, you feel passionate about the causes you support and the issues you’re trying to change. Conscious consumers share that passion, making those causes the perfect connection point to get their attention, engage them in conversation and...

read more

10 sites to bookmark on National Reading Day

Happy National Reading Day, y’all! While today is semi-officially reserved for encouraging schoolkids to read, don’t look past the opportunity for us to nurture our inner child. And there’s no better way to do that than by focusing on growth — professional growth,...

read more

What happens when a search is done?

When someone does an internet search they use a search engine, either Google, Bing, Yahoo, DuckDuckGo or one of the others.  

Google is the most widely used search and two of Google’s top ranking factors for any website are LINKS and  CONTENT.  

Let’s examine each factor, see how it affects your website, and how IAA Better Business Alliance membership will help your business stand out and be found by new customers eager to use your business.

Search Engines Love Links

Most businesses, including yours fall within the seven leisure categories of Stay, Dining, Play, Events, Exploring, Shopping and Services.  The IAA Better Business Alliance’s Community of websites help your business to connect with the customers who are interested in one or more of these categories.  Let’s look at how this works if your business is a Bed & Breakfast.  

Customers you want to connect to could be visiting your area because of activities, destinations, or services which are close to your Bed & Breakfast.  Your business profile on the BBA website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.

  • STAY     For Example, if your business is a Bed & Breakfast, then the STAY category would be your              PRIMARY category.

  • DINING     If your B & B has an onsite restaurant your business could also belong in the DINING category.

  • PLAY    Your B & B business may be close to activities like whitewater kayaking which would give you a listing in the PLAY category.

  • EVENTS      Your B & B may also host meetings, weddings or elopements so your business would also belong in the Events category.

  • EXPLORING     If your business is close to natural or historic sites, this could mean a listing in the EXPLORING category.  

  • SHOPPING    Proximity to terrific Flea / Farmers Markets or Outlet Malls would include your B & B business in the SHOPPING category.  

  • SERVICES     Providing catering for Events would mean that you should include your B & B business in the SERVICES category.

Search Engines Love Links!

As you can see it could be quite easy to develop a wide variety of LINKS feeding back to your website that would have a high relevance to your site.  Each Link provides an additional path by which a search could find your website.  

An added bonus for you is that search engines love links and rank your website according to the number and relevance of the other websites linking back to your site.  

Membership in the Better Business Alliance and your membership in the associations, alliances, and organization members of the BBA provides you with a unique, innovative and honest method to control and develop links that search engines love when they rank your business website in their searches.

Search Engines Love Content!

Content Marketing is king when it comes to any Digital Marketing Strategy.  It’s central to your Digital Marketing and is a crucial element of everything you do.  Your content needs to be unique, authentic and quality while also being interesting, useful and entertaining for consumers.  What makes content king?.  

Here are 5 reasons why is content king!

  • Good Content is Great for Search Engine Optimization
  • Good Content Encourages Customer Engagement
  • Good Content Generates Leads and Sales
  • Good Content Increases the Value of Your Product / Services
  • Good Content Increases Traffic

Can you afford 27 Cents / Day to make your Digital Marketing Strategy Better?

Your business profile on the IAA Better Business Alliance website and our community of websites allows you to establish links back to your site from the activities, destinations and services near your business.  By helping potential customers satisfy their “needs” you give search engines many new ways to help customers find your business.  For as little as 27 cents / day, you can make your Digital Marketing Strategy work better.

Membership in the IAA Better Business Alliance, is an inexpensive and unique way to help new customers find your business.  

IAA Better Business Alliance Membership is a small investment with big rewards and includes membership in Accessibility International, and Sustainability International.

The new customers that you desire, want to patronize businesses that operate honestly and ethically and that care about people and our environment.

Get started for FREE, set up your IAA Better Business Alliance profile TODAY.

IAA Better Business Alliance

Set up your FREE profile TODAY or Become a Charter Member and receive a 50% discount on your membership.

Accessibility Toolbar