by International Associations | Better Business Alliance, Marketing
When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...
by International Associations | Social Media
Choosing Your Social Media Management Tools With the phenomonal growth of recent years it’s not surprising how important Social Media engagement has become. Social media offers the most effective way to reach a large and receptive audience. The guidelines...
by Carol Gann | Blogging, Business
If you run a business of any kind, it’s important to understand the relationship between business expenses and revenue. When planning out any kind of business investment, it’s a good idea to map out the costs and expected business results and conduct a break-even...
by International Associations | Search Engine Optimization
How to Optimize Your Content for Google’s Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google’s search engine results pages (SERPs). Usually when a question-based query is being searched for. The snippet displays...
by Carol Gann | Customer Experience
The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media. One thing has become clear:...
by International Associations | Sustainability
Inject Sustainability into Your Business Plan Sustainability will be handled differently for different companies. Whether your company is a startup or an established company reevaluating your business plans matters. You need to identify what the source of the...
by Carol Gann | Marketing
When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...
by International Associations | Marketing
How Can You Improve Your Social Media Engagement? Do you keep text and image updates separate in your content? Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...
