by John Walck | Marketing
What is Content Marketing and Does it Matter? Traditional marketers for many years have used content to disseminate information about a brand and to build a brand’s reputation. A great early example of content marketing was Poor Richard’s Almanac,...
by John Walck | Marketing
What’s the Most Time Consuming Task Every Writer Has? Your most difficult task is writing the content to fulfill the needs of your digital marketing strategy. It requires a tremendous amount of time and effort to produce the content that your customers find...
by John Walck | Marketing
A Sales Relationship Used to Begin With a Smile and Handshake Two components of reliable relationship building in sales used to be a smile and a handshake. Things have certainly changed in the digital world. So many of today’s interactions take place...
