by International Associations | Marketing
This post is shared from one of my favorite customer service gurus Shop Hyken, author of the The Shepard Letter ONCE UPON A TIME IN BUSINESSLAND Today I share with you a fable. Once upon a time a...
by Carol Gann | Marketing
This post was originally published on March 7, 2018 and was updated on August 4th, 2020. Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same...
by International Associations | Customer Experience
Have You Thought About What Causes Friction? I’ve focused on ways to be more convenient for your customers. I’ve shared my Convenience Principles and numerous examples and case studies. The goal is to eliminate friction. What I haven’t done is talked to you...
by Carol Gann | Social Media
Instagram is one of the most popular social media platforms out there that can put your business in front of your ideal audience and help you make more money. Businesses need a strategy, though, and how to tag on Instagram should be a vital part of that. Forming a...
by Carol Gann | Marketing
They say you can’t have too much of a good thing. But when you have excess inventory that you can’t seem to sell, you’ll probably beg to differ. One of the most important (and challenging) duties of small business ownership is effectively managing inventory. Managing...
