by Carol Gann | Social Media
Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that: The majority of consumers read (and care...
by Carol Gann | Social Media
Instagram is one of the most popular social media platforms out there that can put your business in front of your ideal audience and help you make more money. Businesses need a strategy, though, and how to tag on Instagram should be a vital part of that. Forming a...
by Carol Gann | Social Media
To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your...
by International Associations | Marketing
What is Opt-in Email? Opt-in email is a term used when someone is given the option to receive email. Typically, this is some kind of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk...
