by International Associations | Marketing
What is Content Marketing and Does it Matter? Traditional marketers for many years have used content to disseminate information about a brand and to build a brand’s reputation. A great early example of content marketing was Poor Richard’s Almanac,...
by International Associations | Blogging
How to Keep Social Media From Sucking Up all of Your Time As bloggers, social media is a key tool for promoting our blogs. Social media helps us to grow our blogs. Social media allows us to interact with our readers. Social Media gives us the opportunity to build...
by International Associations | Marketing
A Sales Relationship Used to Begin With a Smile and Handshake Two components of reliable relationship building in sales used to be a smile and a handshake. Things have certainly changed in the digital world. So many of today’s interactions take place...
by International Associations | Blogging
Select a Blog Topic That Will Interest Your Readers My first step in writing a blog post is pretty logical. I select a topic which I feel will engage and inform my readers. I presently write three blogs to cover my areas of interest. The Better Business...
by International Associations | Social Media
How can Social Media Benefit Your Business? Consider that there are now more than 3 billion using social networks across the globe. And Social Media is their preferred method to engage with brands. It’ not surprising that Sherpa Marketing found that more...