by International Associations | Marketing
A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few...
by Carol Gann | Podcasting
This post was originally published on Dec. 20, 2018, and was updated on Oct. 29, 2020. For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion,...
by International Associations | eCommerce
This post was originally published on Sept. 19, 2018, and was updated on Dec. 9, 2020. If you want your business to get ahead in the competitive ecommerce landscape, you might want to offer free shipping. Pricing changes, partnerships, and promotions are just a few of...
by International Associations | Marketing
One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly. How can marketers ensure that their...
by International Associations | Blogging
Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...
