by International Associations | Marketing
Emotional Ads Work Best to Engage Customers Most of us understand that the ads which engage us emotionally work better than those that don’t. I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it...
by International Associations | SEO
Your Meta Description Must Grab SEO Attention The meta description attribute is supported by most major search engines, such as Google, Yahoo, Bing and DuckDuckGo. Google will fall back on this tag when information about the page itself is requested through a...
by International Associations | Green
We Are Committed to Sustainability Concern for the environment and promoting a sustainability agenda are integral to the Better Business Alliance’s activities and the management of our organization. We follow and promote good sustainability practices. Our goal...
by International Associations | Marketing
To Be Effective Your Blog Posts Must Be Engaging I’m sure that you’ve already heard that your blog posts need to be written in a style that is “conversational”. You may not understand why it is important to do this. Your posts are telling your...
by International Associations | Business
How Can You Make Your Business More Personable? Merriam Webster defines personable as pleasant or amiable in person. That’s a goal that all of us hope we achieve. After all, everyone wants to be liked, and it’s especially important for your business to...
by International Associations | Design
11 Common Web Design Blunders to Avoid You have to wonder, with all the websites on the Internet, and hundreds if not thousands more created every day. What does it take to create a good website? Building a website can be difficult itself, but the bigger...
by International Associations | Marketing
Customer Service is About Expectations I’ve spent my career working in several diverse industries. From the oil fields, through new home sales, new home construction, real estate sales, mortgages, and insurance. The common thread that binds all of my...
by International Associations | Social Media
5 Social Analytics Tips to Improve Your Campaigns If you want to make your social media marketing as profitable as possible, you need to keep close track of essential metrics. Social analytics is often the difference between a successful campaign and wasting...
by International Associations | Green
Embrace Sustainable Business Practices In a dramatic shift, the fastest growing environmental issue today is sustainable business practices. While many issues are politically charged, including environmental matters, a major shift in public opinion is happening....
by International Associations | Marketing
Stop Sabotaging Your Blogging Effort We’ve all heard the chatter focused on blogging. Many marketers have found that blogging is a great way to attract visitors to their business. Providing interesting and informative content is a great way to engage...