by Carol Gann | Podcasting
This post was originally published on Dec. 20, 2018, and was updated on Oct. 29, 2020. For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion,...
by International Associations | Blogging
Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar. Let’s look at what an editorial calendar is,...
by International Associations | Blogging
To Be Effective Your Blog Posts Must Be Engaging I’m sure that you’ve already heard that your blog posts need to be written in a style that is “conversational”. You may not understand why it is important to do this. Your posts are telling your story and...
by Carol Gann | Customer Experience
The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media. One thing has become clear:...
by Carol Gann | Marketing
When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a...