by Carol Gann | Marketing
Choosing a website domain is one of the most important decisions you’ll make for your business. The full website name you pick will be crucial as you attempt to build name recognition and empower people to find your company online, and that’s a solid reason to look at...
by International Associations | Marketing
One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly. How can marketers ensure that their...
by International Associations | Search Engine Optimization
If Google Doesn’t Index Your Site, You’re Invisible If Google doesn’t index your website, then you’re pretty much invisible. To the rest of the world your site doesn’t even exist. You won’t show up in any search queries, and you have almost no chance of...
by International Associations | Search Engine Optimization
How to Optimize Your Content for Google’s Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google’s search engine results pages (SERPs). Usually when a question-based query is being searched for. The snippet displays...
by International Associations | Search Engine Optimization
Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO. First, we’ll gain an understanding and...