by International Associations | Sustainability
What is Sustainability, and Why is it Important? We talk a lot about the importance of sustainability and making sure the products we purchase are sustainable. But what is it, exactly, that makes a product sustainable? As you might suspect, “sustainable” can...
by International Associations | Better Business Alliance, Marketing
When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...
by International Associations | Search Engine Optimization
How to Optimize Your Content for Google’s Featured Snippet Box What is a Featured Snippet? A Featured Snippet is shown in Google’s search engine results pages (SERPs). Usually when a question-based query is being searched for. The snippet displays...
by International Associations | Business
Every day, we have an opportunity to stand up for each other and work together to empower people to achieve more. For many people, including the 1+ billion people in the world with disabilities, employment is critical to a productive and purposeful life. Increasing...
by International Associations | Marketing
Create Stories That Engage and Educate Do you use stories to engage and educate your audience? Would you like to see how powerful stories can be? This article should help you discover how to create stories for your business that move people to act. One of the...