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Which ecommerce KPIs should you focus on?

When you first launch an ecommerce business, most of your time and resources will go into setting up the site and facilitating orders. Key performance indicators (KPIs) probably aren’t on your radar yet. However, as you get more comfortable with running an ecommerce...

5 marketing lessons from businesses thriving during COVID-19

by Carol Gann | Covid-19

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA),...

How tiny Fairfield, Iowa, became a micro-business capital

by Carol Gann | Covid-19

When the COVID-19 crisis hit, Jim Masterson had to figure out how to massage a horse online. For more than a decade, Masterson and his wife, Conley, have been the go-to experts for equine performance bodywork. If your show horse got sore after a jumping competition,...

The best free WooCommerce extensions and plugins

by Carol Gann | eCommerce

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium...

4 Ways to Make Effective Sales Prospecting Introductions

by International Associations | Social Media

How Can You Get Those Important Sales Prospecting Introductions? You’ve researched all there is to know about the account, including the name of the contact to connect with first. Now, it’s time to reach out to them. Where do you start?According to Harvard Business...

Which ecommerce KPIs should you focus on?

The best free WooCommerce extensions and plugins

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