by Carol Gann | Marketing
From choosing the right market to having a payment plan in place, this is your cheat sheet to growing a global business. If I had a dollar for every time someone asked me what it takes to go global, I’d be one rich woman. It’s not one thing that propels you to...
by Carol Gann | Marketing
Editor’s note: The following is a guest post from our friends at Weglot. Localizing your WordPress website can help you increase its visibility, improve usability, and help you reach out to new markets. The good news is that there are a number of ways you can localize...
by International Associations | Customer Engagement
This post is shared from one of my favorite customer service gurus Shep Hyken, author of the The Shepard Letter Ten Reasons Why Customers Choose to do Business with You “People don’t buy what you do; they buy why you do it.” That quote...
by Carol Gann | Social Media
To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your...
