by International Associations | Marketing
A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few...
by Carol Gann | Podcasting
This post was originally published on Dec. 20, 2018, and was updated on Oct. 29, 2020. For the past few years, podcasting has seen a phenomenal surge in growth. More and more people are starting their first podcast, whether it’s a platform to share a personal passion,...
by International Associations | Marketing
How Can You Improve Your Social Media Engagement? Do you keep text and image updates separate in your content? Have you considered how text and visual content complement each other and actually work well to get your message across? Pairing visual content with...
by International Associations | Branding
Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn. Tell us about yourself. Who are you?...
by International Associations | Branding
Build Your Brand Using Social Media Branding is at the very core of everything you do to build your business. You’re building your BRAND. No matter how or where you spread the word about your business, your focus should be on creating a targeted brand image...