by International Associations | Marketing
To call 2020 a turbulent year for business would be a severe understatement. With an evolving set of rules by various state and local governments, businesses are having to think on their feet and take drastic steps to increase sales to stay afloat. By August 2020, 29...
by International Associations | Marketing
With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be...
by International Associations | Design
There was a time, early in my freelance days, when I gleefully accepted any client who came a-knockin’ at my door — no client screening or preliminary fact-finding recon necessary. However, I quickly learned that it pays to be selective, and moved to using a rigorous...
by International Associations | Marketing
You Can Build a Business Others Love Recommending Do you rely on word of mouth marketing to promote your business? Are you wondering how to get more people to recommend your product or service? Would you like to learn how to build a business that others...
by Carol Gann | Social Media
The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along and the landscape shifts. Right now, TikTok is emerging as one of the most popular and powerful...