by International Associations | Content Marketing
This type of promotion pays for itself, when you start using self-liquidating premiums Kim Mateus • February 9, 2021 An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price...
by International Associations | Better Business Alliance, Marketing
When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...
