by International Associations | Marketing
How to Choose Categories for Your Blog What are Blog Categories? Blog Categories are used to sort and group content into different topics sections. A blog publishing content on a variety of topics can divide their website into sections using Category...
by International Associations | SEO
Learn How Keyword Intent Can Boost Your Conversion Rate What is Keyword Intent? Keyword intent is a representation of the user’s purpose for the search. It’s what we think the user is likely to do during a search since we can’t be sure. Keyword intent...
by International Associations | Marketing
5 Unique Selling Propositions Learning is often best done by example. Below I’ve highlighted a small selection of brands that use their unique selling proposition to stand out and succeed in some tough marketplaces. Read on to learn how ThinkGeek, Saddleback...
by International Associations | Design
What Defines Web Accessibility? Web accessibility is ensuring there are no barriers that prevent interaction with, or access to, websites on the Internet by anyone with disabilities. Correctly designed websites, using Universal Design principles, that are...
by International Associations | Marketing
Word of Mouth Marketing Defined According to the Business Dictionary, Word of Mouth Marketing is: “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service. Considered to be the most...
