by International Associations | Marketing
If you’ve read more than a handful of my posts then you’ll know how strongly I feel about having an email list for your blog. As far as I’m concerned, it’s of the best ways (if not the best way) to connect with your readers. So yes, having an email list is important....
by International Associations | Marketing
We are often asked how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing...
by International Associations | Search Engine Optimization
What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process. Around 93% of...
by International Associations | Marketing
Let’s look at why you need a strategy before you launch a website and the steps you can take to create one. Why you need a strategy before you launch a website A website strategy is a plan for how you will use your website as a part of your larger marketing plan. It...
by International Associations | Marketing
One of the tips I suggest is to offer your readers some kind of incentive for them to subscribe. This is commonly known as an ‘opt-in’ or a ‘lead magnet’. Let’s talk about the kinds of things you can offer as an opt-in. Why you need an opt-in Obviously, having...
