by International Associations | Social Media
What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity. Doing this increases the search awareness of a product, service brand or event. This raises it’s potential exposure in...
by International Associations | Social Media
How Can Social Media Benefit Your Business? It’s hard to believe that today more than 3 billion people use social networks around the globe. Many companies are using social to engage people with their brands. Sherpa Marketing discovered that more people...
by International Associations | Social Media
One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny...
by Carol Gann | Social Media
The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along and the landscape shifts. Right now, TikTok is emerging as one of the most popular and powerful...
by International Associations | Social Media
Choosing Your Social Media Management Tools With the phenomonal growth of recent years it’s not surprising how important Social Media engagement has become. Social media offers the most effective way to reach a large and receptive audience. The guidelines...
by International Associations | Social Media
How Asking Questions on Facebook Gets More Comments As a business owner, I hope you have made the choice to build a Facebook presence for your business. It makes sense if you want to reach your target audience, engaging them and making a lasting connection....