by International Associations | Marketing
You Can’t Script Authenticity in Your UX Your Authenticity is Customer Focused It’s easy to know when you are dealing with a customer service representative who is less than sincere. They lack authenticity which goes hand in hand with their insincerity. They...
by International Associations | Marketing
Web Analytics Measure and Quantify Web Analytics Measure Your Success Web analytics is the measurement, data collection, analysis and reporting of web data. This tracking and analyzing of data is done to help understand and optimize web usage. Using...
by International Associations | Marketing
Stay Competitive in the Growing World of Influencer Marketing It seems as if Influencer Marketing is everywhere. Just this week, I read and commented on two pieces about Influencer Marketing. One of these from Jeff Epstein was called “How to Stay...
by International Associations | Marketing
Is Your User Experience the Best it can be? Am I Keeping Up With New Innovations? As a business owner you may ask yourself, “What is changing in customer service?” It’s a rhetorical question, but one that is always on your mind. What could you be doing...
by International Associations | Marketing
Your Great Customer Experience Creates Customer Validation! Your Customer Experience is a Philosophy! Many people think of customer service as a department. I believe that customer service is part of a companies philosophy, not a company...
by International Associations | Marketing
Why Doesn’t Email Get the Respect it Deserves? You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy. Of the items mentioned, do you know what is the most overlooked and...
