by International Associations | Better Business Alliance, Marketing
When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP). Whether customers realize it or not, they use unique selling propositions to decide what to...
by Carol Gann | Better Business Alliance
Technology has played a critical role in education. Teachers can supplement instructional materials with videos and students can connect online for remote learning. However, many institutions are still bogged down by manual processes. Examples include student...
by International Associations | Better Business Alliance
Are Sustainable Good For Your Business? What are the benefits of being a sustainable business? Businesses which demonstrate environmental integrity are likely to do well. This is often the side benefit which results from doing good. Sustainable...
by Carol Gann | Better Business Alliance
The post 7 Habits of Lucky Entrepreneurs appeared first on ProBlogger. This post is based on episode 45 of the ProBlogger podcast. How many times have you heard or read about an entrepreneur’s latest opportunity and thought, How lucky were they? And yes, in some...
by Carol Gann | Better Business Alliance
A company’s business name is one of its most important brand assets, so as a business owner you want to do everything you can to protect it. Not sure how to legally protect your business name? We’ve got you covered. Disclaimer: This content should not be construed as...
by Carol Gann | Better Business Alliance
It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...
